• Journal of Fisheries and Marine Sciences Education
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• v.29 no.2
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• pp.593-606
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• 2017

This study aims to provide preliminary data capable of suggesting directivity of an initiating start by understanding consumer awareness through analysis of SNS social big data on marine sports. This study selected windsurfing, yacht, jet ski, scuba diving and sea fishing as research subjects, and produced following results by setting period of total 1 month from January 22 through February 22, 2017 on the SNS (twitter, blog) through the Social MatrixTM service of Daumsoft Co., Ltd., and analyzing frequency of mention, associated words etc. First, sports that was mentioned the most out of marine sports was yacht, which was 3,273 cases on twitter and 2,199 on blog respectively. Second, the word which was shown the most associated with marine sports was the attribute showing unique characteristic of marine sports, which was 6,261 cases in total.

• Journal of the Korea Society of Computer and Information
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• v.26 no.1
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• pp.163-170
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• 2021

As a big data is being used in various industries, big data market is expanding from hardware to infrastructure software to service software. Especially it is expanding into a huge platform market that provides applications for holistic and intuitive visualizations such as big data meaning interpretation understandability, and analysis results. Demand for big data extraction and analysis using social media such as SNS is very active not only for companies but also for individuals. However despite such high demand for the collection and analysis of social media data for user trend analysis and marketing, there is a lack of research to address the difficulty of dynamic interlocking and the complexity of building and operating software platforms due to the heterogeneity of various social media service interfaces. In this paper, we propose a method for developing a framework to operate the process from collection to extraction and classification of social media data. The proposed framework solves the problem of heterogeneous social media data collection channels through adapter patterns, and improves the accuracy of social topic extraction and classification through semantic association-based extraction techniques and topic association-based classification techniques.

• Journal of Information Technology Applications and Management
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• v.29 no.3
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• pp.57-74
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• 2022

Recently, big data services have been used in various fields. In this situation, this research studied the intention to provide personal information from users, which is necessary to provide useful big data services. A survey was conducted on college students and ordinary people who have understood big data services. And path analysis was performed through Amos' structural equation. As a result of the study, it was found that privacy risks, trust in service providers, individual innovativeness, service incentives, social influence, and service design are major variables influencing the intention to provide personal information. And it was found that trust in service providers plays a mediating role in influencing the intention to provide personal information. In addition, big data services were classified into types for information acquisition and types related to purchase. Accordingly, it was further analyzed whether major variables differ in the path affecting the intention to provide personal information, and new implications were found. Companies that actually develop and provide big data services should establish different strategies by reflecting research results depending on the type of big data service provided.

• International journal of advanced smart convergence
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• v.10 no.4
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• pp.134-140
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• 2021

Big data has recently been used in various industries such as tourism, medical care, distribution, and marketing. And it is evolving to the stage of collecting real-time information or analyzing correlations and predicting the future. In the tourism industry, big data can be used to identify the size and shape of the tourism market, and by building and utilizing a large-capacity database, it is possible to establish an efficient marketing strategy and provide customized tourism services for tourists. This paper has begun with anticipation of the effects that would occur when big data is actively used in the tourism field. Because the method of use must have applicability and practicality, the spatial scope will be limited to Seosan, Chungcheongnam-do, and research will be conducted. In this paper, to improve the quality of tourism courses by collecting and analyzing the number of mention data and sentiment index data on social media, which reflect the tourist's interest, preference and satisfaction. Therefore, it is used as basic data necessary for the development of new local tourism courses in the future. In addition, the development of tourism courses will be able to promote tourism growth and also revitalizing the local economy.

• Proceedings of the Korea Information Processing Society Conference
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• 2017.04a
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• pp.661-664
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• 2017

Recently, during disasters occurrence, dealing with emergencies has been handled well by the early transmission of disaster relating notifications on social media networks (e.g., Twitter or Facebook). Intuitively, with their characteristics (e.g., real-time, mobility) and big communities whose users could be regarded as volunteers, social networks are proved to be a crucial role for disasters response. However, the amount of data transmitted during disasters is an obstacle for filtering informative messages; because the messages are diversity, large and very noise. This large volume of data could be seen as Social Big Data (SBD). In this paper, we proposed a big data platform for collecting and analyzing disasters' data from SBD. Firstly, we designed a collecting module; which could rapidly extract disasters' information from the Twitter; by big data frameworks supporting streaming data on distributed system; such as Kafka and Spark. Secondly, we developed an analyzing module which learned from SBD to distinguish the useful information from the irrelevant one. Finally, we also designed a real-time visualization on the web interface for displaying the results of analysis phase. To show the viability of our platform, we conducted experiments of the collecting and analyzing phases in 10 days for both real-time and historical tweets, which were about disasters happened in South Korea. The results prove that our big data platform could be applied to disaster information based systems, by providing a huge relevant data; which can be used for inferring affected regions and victims in disaster situations, from 21.000 collected tweets.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2019.05a
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• pp.165-166
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• 2019

Big data analysis is the ability to collect, store, manage and analyze data from existing database management tools. Big data refers to large scale data that is generated in a digital environment, is large in size, has a short generation cycle, and includes not only numeric data but also text and image data. Big data is data that is difficult to manage and analyze in the conventional way. It has huge size, various types, fast generation and velocity. Therefore, companies in most industries are making efforts to create value through the application of Big data. In this study, we analyzed the meaning of keyword using Social Matrix, a big data analysis tool of Daum communications. Also, the theoretical implications are presented based on the analysis results.

• KIPS Transactions on Software and Data Engineering
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• v.6 no.7
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• pp.371-378
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• 2017

Recently, with the spread of smart device and the introduction of web services, the data is rapidly increasing online, and it is utilized in various fields. In particular, the emergence of social media in the big data field has led to a rapid increase in the amount of unstructured data. In order to extract meaningful information from such unstructured data, interest in big data technology has increased in various fields. Big data is becoming a key resource in many areas. Big data's prospects for the future are positive, but concerns about data breaches and privacy are constantly being addressed. On this subject of big data, where positive and negative views coexist, the research of analyzing people's opinions currently lack. In this study, we compared the changes in peoples perception on big data based on unstructured data collected from the social media using a text mining. As a results, yearly keywords for domestic big data, declining positive opinions, and increasing negative opinions were observed. Based on these results, we could predict the flow of domestic big data.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2018.05a
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• pp.129-130
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• 2018

Big data analysis is a technique for effectively analyzing unstructured data such as the Internet, social network services, web documents generated in the mobile environment, e-mail, and social data, as well as well formed structured data in a database. The most big data analysis techniques are data mining, machine learning, natural language processing, and pattern recognition, which were used in existing statistics and computer science. Global research institutes have identified analysis of big data as the most noteworthy new technology since 2011. Therefore, companies in most industries are making efforts to create new value through the application of big data. In this study, we analyzed using the Social Matrics which a big data analysis tool of Daum communications. We analyzed public perceptions of "Artificial Intelligence" keyword, one month as of May 19, 2018. The results of the big data analysis are as follows. First, the 1st related search keyword of the keyword of the "Artificial Intelligence" has been found to be technology (4,122). This study suggests theoretical implications based on the results.

• International Journal of Advanced Culture Technology
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• v.8 no.3
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• pp.133-139
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• 2020

The purpose of this study is to contribute to the provision of basic data for psychological quarantine policy and counseling by examining the public perception of the "corona blue" phenomenon through analysis of social media big data. To do this, key words related to the word 'Corona Blue' were derived and analyzed using the big data analysis program 'Textom'. As a result of the analysis, words such as 'Corona 19', 'depression', 'problem' and 'overcome' were derived as key words. For the analysis results,"pride and awarenes as the public perception of Corona 19", "depression and anxiety as a group trauma as the corona blue phenomenon", "spreading a psychological quarantine culture and demanding social healing as the perception of overcoming corona Blue," and "hope for return to daily life and changes in daily life as the perception of post corona" were discussed. In conclusion, we have identified the need for active psychological support from the community By revealing that Corona Blue is a depression as a group trauma. At this time, it is confirmed that it is necessary to prioritize social healing and psychological quarantine for the main risk groups such as youth or the vulnerable, who are the socially weak.

• Journal of Digital Convergence
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• v.14 no.12
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• pp.591-597
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• 2016

Research question and method play important roles in conducting a research in a scientifically valid way. In today's digitalized research environment, social network service (SNS) has rapidly become a new source of big data. While this shift provides new challenges for researchers in Korea, there is little scholarly discussion of how research questions can be framed and what statistical methods can be applied. This article suggests some basic but primary types of example questions for researchers employing social big data analytics. Further, we illustrate the interface of the intended data set specifically for SNS-mediated communication and information exchange behaviors. Lastly, a statistical test known as proper method for social big data is introduced.