• Knowledge Management Research
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• v.23 no.1
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• pp.133-148
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• 2022

In an ever-changing tourism environment, we need to think about how to successfully attract tourists and provide them with memorable experiences. Smart tourism content is considered as a useful tourism resource for converting into an attractive tourist destination by providing new values in various tourist destinations as well as the changed tourism patterns due to COVID-19. However, there are still few successful cases of smart tourism contents that have secured economic sustainability. Accordingly, this study applied the Contingent Valuation Method (CVM) to estimate the economic value perceived by tourists for smart tourism contents based on augmented reality to develop a smart tourism content development plan that can secure economic sustainability. As a results, it was confirmed that the lower the offered amount, the higher the awareness of the new value, the higher the likelihood of willingness to pay. Based on these research results, this study presented academic and practical implications for the development of smart tourism content that secured economic sustainability.

• The Journal of the Korea Contents Association
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• v.15 no.8
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• pp.519-531
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• 2015

For tourism, Information Technology (IT) is the one of the most important factors, therefore, tourism has been open to IT. Through internet, the sources of information became extensive. Smartphone and Social Network Service (SNS) make huge changes in tourism. In line with this, Korea Tourism Organization (KTO) is developing the smart tourism system, composed of internet, smartphone, SNS, as representative of Korea tourism. In this research, KTO's main channels, internet, smartphone, SNS, of smart tourism system will be analyzed as well as the connectivity between the channels.

• The Journal of the Korea Contents Association
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• v.15 no.11
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• pp.509-523
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• 2015

With the introduction of smart devices as a new channel of information distribution, the mass tourism that has been dominating the travel scene is being transformed into individual tourism. Therefore, it is more than important to establish an advanced smart tourism environment using cutting-edge ICT technologies in order to go into one of tourism developed countries. In line with that, this study draws both local and international cases to show where smart tourism stands now by mapping out problems and solutions by category. Firstly, in terms of infrastructure, establishing distribution platform and big data analyzing systems were suggested. Secondly, to fit the needs of consumers, converged tourism content and user experience based content development are in need. Lastly, in terms of governance forming public-private consultative body and incubating creative tourism companies are suggested. The study results will serve as a fruitful reference to those who want to establish business strategy related to smart tourism.

• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.37-43
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• 2023

This study concluded that smart glass can combine realistic media and reasonable technologies to compensate for the disappointment of simple one-dimensional board game contents, suggest various games to board game contents that were only possible through advertisements and promotions, and can promote board games, tourism services, and insufficient tourism contents. Content development is highly complete as an educational content in that it can be omitted or repeated by customers, and it is expected to be a board game using interesting smart glasses for the MZ generation.

• Journal of Digital Convergence
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• v.11 no.5
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• pp.437-442
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• 2013

To IT convergence study tourism the convergence of IT and tourism in recent years has emerged as a discipline in the future. The purpose of this study, quality of tourism information systems using u-smart content information about design and implementation. This create the basic processes and data that you can analyze the average propensity of tourism and tourism tourists tourist information quality by implementing patterns of information in the template library content can be. Tourist information and tourist's propensity to take advantage of smart apps and XMI created and implemented by the appropriate content information on the quality of the tourism information content can be seen in real-time, this paper have the advantage of being Connection relationship meta-model through the inter-related processes, as well as Smart App can be meta-modeled. Quality by implementing the content of the information tourism information and helps in the development of the future tourism policy, in which you can design a digital model to determine the propensity of tourists.

• International Journal of Internet, Broadcasting and Communication
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• v.13 no.2
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• pp.179-186
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• 2021

We have been developed the smart tourism app and the Instagram and YouTube contents to provide personalized tourism information and travel product information to individual tourists. In this paper, we develop a rule-based smart tourism chatbot with the khaiii (Kakao Hangul Analyzer III) morphological analyzer and Neo4J graph database. In the proposed chatbot system, we use a morpheme analyzer, a proper noun dictionary including tourist destination names, and a general noun dictionary including containing frequently used words in tourist information search to understand the intention of the user's question. The tourism knowledge base built using the Neo4J graph database provides adequate answers to tourists' questions. In this paper, the nodes of Neo4J are Area based on tourist destination address, Contents with property of tourist information, and Service including service attribute data frequently used for search. A Neo4J query is created based on the result of analyzing the intention of a tourist's question with the property of nodes and relationships in Neo4J database. An answer to the question is made by searching in the tourism knowledge base. In this paper, we create the tourism knowledge base using more than 1300 Jeju tourism information used in the smart tourism app. We plan to develop a multilingual smart tour chatbot using the named entity recognition (NER), intention classification using conditional random field(CRF), and transfer learning using the pretrained language models.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.24 no.4
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• pp.481-488
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• 2020

In recent years, realistic contents technology such as virtual reality, augmented reality, and mixed reality has been spreading in travel and tourism industries, and hence there have been various smart tourism AR, VR contents developed. In the past, people mainly used books and Internet for travel, but the use of VR, AR and MR technologies will be used more for consumption of cultural leisure contents in the future. This study describes the Mixed Reality based Baekje Neungsa Cultural Heritage On-Site Guide System to accelerate smart tourism. In this study, the immersive mixed reality HMD was used to provide visitors with more intuitive and effective information about the historical, cultural and architectural values of Baekje Neungsa through virtual experiences. The cultural heritage on-site guide system module supports various Meta Data services and can be easily used for mixed reality content development by designating Meta Data scripts. This research can make contributions to the development of mixed reality based smart tourism contents.

• International Journal of Internet, Broadcasting and Communication
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• v.15 no.4
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• pp.326-331
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• 2023

Korea's cultural content industry can develop into another unique tourism industry. However, since other prior studies focus on the Japanese content industry, this study identifies modern industrial trends by combining the unique characteristics of Korean content, that is, cultural content tourism, and the analysis ability of big data. The current status and direction of the cultural content tourism industry were studied by utilizing the extensive information collection and in-depth analysis capabilities of big data, and as a result, it was confirmed that the trend of the cultural content industry is related to the business aspect of cultural content, not the pure content interest of cultural content. This shows that Korean cultural contents have a strong business aspect. As a limitation, when research design was conducted using social media big data, the age, gender, etc. of the subject analyzed with unique anonymity could not be known. The Korean cultural content industry is expected to be successful in terms of business.

• Journal of Digital Convergence
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• v.19 no.9
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• pp.115-123
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• 2021

The primary purpose of the study is to investigate museum visitors' intention to use of smart tourism contents by applying the extended technology acceptance model. The study conducted an online survey of a convenience sampling of individuals who visited the National Museum of Korea, and it conducted confirmatory factor analysis and structural equation modelling to test hypotheses of the study. The results showed that information quality of immersive digital gallery in the National Museum of Korea had a significant regression weight on both perceived ease of use and perceived usefulness, and perceived ease of use had a significant regression weight on perceived usefulness. Moreover, both perceived ease of use and perceived usefulness had a significant regression weight on intention to use. The findings indicate that it is necessary to develop smart tourism contents with easily accessible and usable digital applications for promoting smart tourism in the museum.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.279-290
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• 2022

The popularization of mobile Internet applications has accelerated the development of smart tourism industry. Based on TAM and VAM theories, this paper studies the influencing factors of tourism App users' willingness to continue using through complex network and data analysis methods. Through the research, it is found that the improvement of service level and design concept of smart tourism application can accelerate the aggregation of complex networks and improve user engagement. At the same time, reasonable price service experience value, convenience service experience value, interactive service experience value, emotional design perception, ease of use design perception, entertainment design perception and other factors can have a direct impact on users' intention to continue to use, and there is a significant correlation. The smart tourism App's convenience and price advantage are the root of its competitiveness. The design concept can affect users' emotional experience and perceptual experience, and help smart tourism App improve users' satisfaction.