• KEPCO Journal on Electric Power and Energy
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• v.6 no.2
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• pp.69-89
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• 2020

• The monthly packaging world
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• s.362
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• pp.75-82
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• 2023

• The Journal of Asian Finance, Economics and Business
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• v.8 no.2
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• pp.439-451
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• 2021

The study aims to investigate the process employed by companies to intentionally create market categories through implementation of product strategy. Much of the research on market category formation focuses on the spontaneous emergence of market categories, with a few studies focusing on the intentional creation of market categories. In the course of this study, I therefore sought to understand the logic by which companies intentionally create market categories, by treating the process through which market categories are formed as a sensemaking process, and by treating the behavior of a company intentionally forming a market category as an effort to manage this sensemaking process. In empirical study, we conducted an exploratory case analysis through content analysis of company press releases and consumer reviews. It is possible that market categories can be formed or changed if the way in which they are shared among market participants can be changed. In this study, we identified two sense-giving activities for the creation of market categories by firms as follows: (1) reorganizing market categories that flat-panel TV manufacturers in the North American market have attempted to form into subcategories of smart TVs, and (2) connecting them to surrounding categories through strategic labeling to establish new categories.

• Industrial Engineering and Management Systems
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• v.10 no.3
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• pp.179-184
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• 2011

Recently, the fast development of communication technologies has brought a great convince for human beings' life. Lots of commercial services and transactions can be done by using mobile communication equipments such as smart phones. Consequently, smart phones have attracted lots of companies to invest them for their potential growth of market. Compared with basic feature phone, a smart phone can offer more advanced computing ability and connectivity. However, based on the responses of customers, there still are many defectives such as not friendly and smooth operation, short standby time of batteries, threat of virus infected and so on needed to be improved. Therefore, this study will propose a product innovative function development procedure into TRIZ (theory of inventive problem solving) to transform voice of customers into product design and to create novel functions, respectively. A case study of smart phones will be provided to illustrate the effectiveness of the proposed method.

• Journal of the Korean Operations Research and Management Science Society
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• v.17 no.2
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• pp.145-162
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• 1992

This paper proposes two design principles for expert systems to solve a stock market timing (SMART) problems : machine knowledge and fuzzy post-adjustment, Machine knowledge is derived from past SMART instances by using an inductive learning algorithm. A knowledge-based solution, which can be regarded as a prior SMART strategy, is then obtained on the basis of the machine knowledge. Fuzzy post-adjustment (FPA) refers to a Bayesian-like reasoning, allowing the prior SMART strategy to be revised by the fuzzy evaluation of environmental factors that might effect the SMART strategy. A prototype system, named K-SISS2 (Knowledge-based Stock Investment Support System 2), was implemented using the two design principles and tested for solving the SMART problem that is aimed at choosing the best time to buy or sell stocks. The prototype system worked very well in an actual stock investment situation, illustrating basic ideas and techniques underlying the suggested design principles.

• Journal of Industrial Convergence
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• v.15 no.1
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• pp.9-15
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• 2017

This study aims to present a direction for the efficient TV commercial marketing strategy at the market by analyzing the relationship between technology and the smart-phones' TV commercial especially 'iPhone series' and 'galaxy S series'. As the results of the factor analysis of the hardwares, slogans and TV commercial for the target smart-phones, TV commercial is the way of the expression for the technology through the meaning of the value. And the meaning of value is defined by reclassifying the expression technique of each scene of TV commercial into nouns and adjectives. Setting a slogan is very important because it is making memorable motto or phrase for the consumer and it decide the image of the product. So the correct configuration of the slogan is a keystone that is important for creating a TV commercial and has a profound impact on product image formation.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.46 no.2
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• pp.32-46
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• 2023

Recently, small and medium-sized manufacturing companies have shown increased interest in and participation in smart factories in order to survive in market competition. However, many SMEs build smart factories without a systematic review or preparation, which leads to them not being able to use them properly. This study considers the main reason for the low utilization rate of smart factories to be a lack of sufficient reflection of user requirements. Therefore, a method and procedure for deriving the priority of smart factory requirement functions and operating performance indicators based on QFD is proposed as a solution to this issue.

• Journal of the Semiconductor & Display Technology
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• v.22 no.3
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• pp.73-77
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• 2023

As the DeFi market continues to expand, fraudulent activities using smart contracts have also increased. HoneyPot and Ponzi schemes are well-known frauds that exploit smart contracts. While several studies have demonstrated the potential to detect smart contracts implementing these scams, there has been a lack of research focusing on simultaneously detecting both types of fraud. This paper addresses this gap by harnessing artificial intelligence to conduct experiments for the detection of both HoneyPot and Ponzi schemes. The study employs the CNN (Convolutional Neural Network) model, commonly used for malware detection. To effectively utilize CNN, the bytecode of smart contracts is transformed into visual representations. The experimental results showcase a recall rate of 0.89 and an F1 score of 0.85, indicating promising detection capabilities.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2013.05a
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• pp.482-485
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• 2013

With the advent of smart age, the concern on smart work has gradually increased in solving our social problems including low birth, aging, low productivity and green growth with low carbon as well as encouraging the balance between work and life. In addition, the competitiveness among companies and countries to preoccupy the advanced smart work technologies which lead the economic growth in the future have increased more than ever before. So have global standard competitiveness done under the situation of using international standardization as practical strategy for dominating market. It is essential to make standardization strategy and do systematic implementation for core technology which leads global market in order to fit such an environment and introduce smart work as soon as possible. Therefore, this paper suggests standardization items which lead global standard and implementation direction on standardization through analysing the current situation introducing smart work and technology/standardization trend.

• Journal of Digital Convergence
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• v.9 no.5
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• pp.77-87
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• 2011

The smart phone industry has shown its continuous growth even under global economy crisis and its ecological surrounding is rapidly shifting. In order to retain its global competitive advantage, it is necessary to comprehend and implement a preemptive policy regarding ecological transition of smart phones. Many developed foreign countries including the United States and Europe endeavor to maintain competitiveness in the new ecology of smart phones. Korea, which was once the most leading country in the IT industry, has accepted the fact that it lost an opportunity to take competitive advantage in the market and now it is striving to regain its past reputation. This study aims to examine the new potential category of services and products in this rapidly changing smart phone market and also suggested necessary additional efforts from the government side. We expect this study help the government establish proper ecological policies under Korea's smart phone environment.