• 유통과학연구
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• 제12권11호
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• pp.85-100
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• 2014

Purpose - Recently, the prevalence of high-speed mobile communication technology (4G) and mobile devices (smart phones, tablet PC, etc.) is leading innovative changes across all fields in society as well as business environments. Furthermore, a diversified mobile application service has spread rapidly through mobile devices such as smart phones and tablet PCs. Accordingly, the traditional E-government services paradigm has rapidly changed into mobile intelligence. To identify the influencing factors on the using intention of G4C smart app services, based on previous studies, the variables that influence using G4C smart app services are defined; these are user cognitive factors (perceived usefulness, perceived easiness), user characteristics factors (user innovativeness, self-efficiency, social influence), service quality factors (convenience, interactivity, accessibility), and system quality factors (instant connectivity, safety). Research design, data, and methodology - This is designed not only to collect data with a questionnaire survey (9/22/13~10/23/13) but also to test hypotheses with SEM by SPSS 21.0 and AMOS 21.0 in both Korea and China. All items are used with Likert 5 scales. A total of 643 questionnaires (Korea 318, China 325) are used. Results - The perceived usefulness and perceived easiness in user cognitive factors have positive influence on using intention. The user innovativeness, self-efficiency, and social factors in user characteristics factors have positive influences on using intention. The convenience, interactivity, and accessibility in service quality factors have positive influences on both reliability and using intention. Safety in system quality has positive influence on both reliability and using intention. Reliability has positive influence on using intention. The control variables (Korea and China) affect its control hypothesis. Strategies and implications are suggested to assist the public using the intention of smartphone's e-government services based on the results of the empirical analysis. The mobile application service can be considered a new emergence of the paradigm just like the government's on-line portal websites appeared in the past. Under this prevailing situation of mobile smart devices, to promote the success of e-government mobile APP services, accurate analysis and understanding of users should precede anything, to provide services to grasp and satisfy users' desire properly. Conclusions - This study proposes implications to help E-governmental officers and companies make strategies. First, this is expected to give some information on the understanding and knowledge regarding the process of G4C smart APP service based on the empirical study. Second, this helps to make future policies and ways about E-government G4C smart APP service. Third, it is proved that super speed mobile communication technology and devices including phones will be crucial to change the structure of E-government services in 2-3 years. Fourth, it is necessary to increase the trust and using intention of users. Fifth, considering what type of environment users are placed in, to present proper public information matching their inclination, is important. Finally, various ways of experiencing service to explore potential users and ceaseless public relations are required.

• 통상정보연구
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• 제12권2호
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• pp.133-158
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• 2010

Since 11 September 2001, the awareness of terrorists' actions has clearly risen. The potential threat of terrorists using containers poses a large risk to our economies and to our societies. In order to protect cargo from damage and terrorist threats, business and government turn to RFID and IC tags, and tradition container is replaced by IC smart container. In this study, presented application of IC tag and future tasks to Container transport by sea in viewpoint of security strengthening. First, realization and international SCM realization structural order that cover container supply chain whole of international standardization and association between industry are certainly needed. Second, it may have to try in technical development for IC tag Ratio that can read elevation moment develop suitable IC tag or reader in International Standard. Third, Need to establish concrete use policy as soon as possible in national dimension at the same time effort for international standard normalization of frequency. Finally, it shows to uses jointly with electron sealing and must solve problem about usable plan and information leak.

• 무역상무연구
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• 제76권
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• pp.1-20
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• 2017

The industrial technology (including trade secrets), which is commonly understood as systematic and applied technical knowledge, can be transferred to third parties by contracting for the transfer of technology or by granting of a licence. The activity of industrial espionage, due to the gradual increase of the economic interests of intellectual property, is displaying intensively in order to gain advanced technology information. With our outstanding high technology, but compared to the level of the advanced countries, the technical protection systems, the legal protection measures and the systematic management thereof may still be insufficient. Our industrial technology outflow abroad, due to the vulnerability to the security control system in our country, has been increasing since the 2000. Computer software and SNS, such as smart devices, appear as a rapid change in the technical information environment. In order to minimize the dead zone of a new industrial security, the country's organic activity is being conducted. In 2006, Industrial Technology Outflow Prevention and Protection Law was enacted, which emphasized the responsibilities of the country. In this paper for the economic entity's efforts to prevent technology leakage oversea, I have looked to how the industrial technology can be protected in terms of national security and economic benefits of our enterprises. To solve the above-mentioned problems hereof, Korean government should willingly establish a reliable legal system for supporting to enterprise's operations, and Korean companies should autonomously introduce a synthetic technology protection system and incorporate the confidentiality clauses in an international transfer of technology agreement with third parties.

• 무역상무연구
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• 제53권
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• pp.155-180
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• 2012

Korea has the plans to improve nation and corporate global competitiveness through reducing the logistics costs. Ministry of Knowledge Economy, as the government department of in charge of the plan, establish industrial logistics policies in 2002 and 2007 and it's about time to set up the third industrial logistics policy in 2012. There are new trends for the logistics environment in terms of environment-friendly logistics, logistics securities, win-win collaboration etc. This study propose some harmonious plans between logistic productivity and the new trends in the field of logistics. For the purpose of that, we have evaluated the second industrial logistics policy. We propose the vision and objectives of the new industrial logistics policy. The vision is entering the line of industrial logistics developed nations through the sustainable logistics innovation, and the objects are smart & green logistics, win-win collaboration, lead the new logistics trends etc. We also propose the set the system and rules to push promote the new plan. In addition, industrial logistics is the new terminology setting out use by Ministry of Knowledge Economy.

• 유통과학연구
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• 제17권1호
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• pp.47-56
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• 2019

Purpose - This case study illustrates the story of eBay Korea, which owns two most leading Korean open market companies, AUCTION and Gmarket. The main concerns are to take over the Korean top domestic companies one by one, then, emerge these two giants through its well-developed post-merger Integration by eBay, an American multinational corporation. Research design, data, and methodology - This case explores various secondary resources such as periodicals, annual reviews, magazine, news articles, commentaries, even some interview materials related to 'eBay Korea' and industry source on condition of anonymity based on the critical reviewing of existing studies on these topics as well. Results - The findings of this study show the merger and acquisition of two market leaders in Korea is the only successful case in Asian Markets. The eBay's choice of entry mode is appropriate considering the timing, synergy and efficiency by sharing their resources. Conclusions - This study examines the successful entry and settlement process of foreign, multinational company through mergers and acquisitions in the Korean market. This would be a valuable in the studies of International Business and Global entry or distribution strategy in the e-commerce and open market dealing with M&A and its post-merger integration.

• International Journal of Advanced Culture Technology
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• 제11권2호
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• pp.125-131
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• 2023

OVO is a digital platform that provides simple payments and smart financial services, as well as one of the largest digital payment platforms in Indonesia. It has wide coverage and security when making payments, and supports multiple settlement currencies. The purpose of this study is to explore the history, business model, and future strategic direction of OVO, an Indonesian e-wallet. To date, OVO has built its own mobile payment ecosystem covering a wide range of consumer scenarios including e-commerce, travel, offline shopping and finance. And it supports mobile banking, online banking, debit cards or selected partner merchants. Its three largest transaction categories are in the transportation, retail and e-commerce sectors. With over 110 million consumers and 1.3 million merchant users, it is one of the dominant e-wallets in Indonesian market and has become the country's e-payment market leader. OVO eWallet's 'One Card' model offers convenience and choice for users, thus contributing to the rapid growth of OVO eWallet. And OVO eWallet competes fiercely with other competitors, but OVO eWallet continues to grow in terms of the number of users and market share. Finally, this study analyzes the strategic goals and plans of OVO eWallet, predicts its future direction. OVO eWallet has a huge success, but there are still competition and challenges to face.

• 한국프랜차이즈경영연구
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• 제15권2호
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• pp.17-37
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• 2024

Purpose: This study used the SOR model to analyze the impact of live commerce's modified livecommercescape factors (interactivity, presence, playfulness, convenience, and broadcaster characteristics) on repurchase intention through usefulness and flow. Research design, data, and methodology: 1,149 respondents with live commerce purchase experience were collected through an online survey, and the collected data was analyzed with SPSS 25.0 and SmartPLS 4.0 statistical package programs. Results: Presence and playfulness were found to have the highest influence on flow and usefulness. In particular, Presence and broadcaster characteristics were found to be the factors that had the greatest influence on flow. Playfulness was found to have the greatest impact on usefulness, and two-way communication was found to have the lowest influence among the five servicescape factors. Broadcaster characteristics also affect flow but not usefulness, and convenience only affects usefulness and does not affect flow. Flow shows results that affect usefulness and repurchase intention. Conclusion: Our findings provide a richer understanding of causal relationships within the SOR framework, demonstrating that broadcaster characteristics, two-way communication, presence, and playfulness can influence flow, perceived usefulness, and, consequently, consumer purchasing behavior.

• 한국콘텐츠학회논문지
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• 제14권12호
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• pp.565-573
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• 2014

인터넷이 활성화되면서 우리는 PC나 스마트폰에서 온라인 뱅킹, 주식 거래, 쇼핑 등의 다양한 전자상거래를 한다. 인터넷 상에서 거래 당사자 간의 신원확인 및 부인방지를 위한 주요 수단으로 공인인증서를 주로 활용한다. 하지만, 2005년 이후로 공인인증서 사용자에 대한 공격이 증가하고 있다. 즉, 공격자는 사용자 PC로부터 탈취한 공인인증서와 개인키 파일을 가지고, 은행 계좌 조회/이체나 전자상거래에 정당한 사용자로 위장하여 사용하게 된다. 이때, 개인키 파일은 사용자의 비밀번호로 암호화되어 저장되고, 필요할 때마다 복호화 되어 사용한다. 만약, 사용자의 비밀번호가 공격자에게 노출된다면 암호화된 개인키 파일을 쉽게 복호화 할 수 있다. 이러한 이유로 공격자는 사용자 PC에 트로이목마, 바이러스 등의 악성코드를 설치하여 사용자 인증서, 개인키 파일, 비밀번호를 탈취하려고 한다. 본 논문에서는 개인키 파일을 OTP 인증기술을 이용하여 암호화함으로써 안전하게 관리할 수 있는 방안을 제안한다. 그 결과, 암호화된 개인키 파일이 외부에 노출되더라도 일회용 패스워드와 사용자 비밀번호가 노출되지 않으므로 암호화된 개인키 파일은 안전하게 보관된다.

• 디지털융복합연구
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• 제13권6호
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• pp.105-111
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• 2015

경쟁이 치열한 세기에 다양한 제품과 서비스를 인터넷과 스마트 폰을 통해 판매하는 기회와 도전이 모두 존재한다. 온라인 서비스들은 더 이상 온라인에만 머물지 않으려 하며, 더 큰 시장이 있는 오프라인 시장으로 영역을 확대하고 있다. 온라인 상거래 시장과 오프라인 상거래 시장이 합쳐지는 교집합 영역을 O2O(Online to Offilne) 시장이라고 볼 때, 모바일과 인터넷 기술의 발전으로 교집합인 O2O영역이 점차 늘고 있다. 이 연구는 사용자와 오프라인 가맹점을 연결하는 인터넷 회사의 성공적인 노력의 모범 사례를 통해서 사례 연구를 진행한다. 중국 Dianping.com 성공 사례를 바탕으로, 오프라인과 온라인 효과적으로 연결된 생태계를 구축하기 위한 프레임 워크를 분석한다. Dianping.com 10년 넘게 싸여있는 성공 경험이 다른 융복합 분야에서 운영하는 온라인 기업들에게 유용한 경험담을 제공 할 수 있다.

• 벤처창업연구
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• 제10권4호
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• pp.59-66
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• 2015

정보통신기술의 급속한 발전은 벤처창업의 기회와 수많은 창업 아이템이 생겨나고 있다. 또한, 요즘과 같은 스마트폰 시대에는 수많은 위치기반 서비스들이 존재한다. 따라서 본 연구에서는 어떤 요인들이 스마트폰 환경의 위치기반 속성이 지속적 사용의도 선호도에 영향을 미치는가를 규명하고자 하였으며, 이를 위해 영향을 주는 요인들에 대하여 선호도 분석을 실행하였다. 즉 첫 번째 단계로, 기존의 경험적 연구들을 통해 이미 알려진 기준 속성들을 정보, 오락, 안전&긴급, 검색&추적 및 광고&상거래라는 5가지로 분류하였다. 두 번째 단계에서는 분류된 속성들 사이의 선호관계 분석을 AHP(analytic hierarchy process) 기법을 이용하여 이루어졌다. 본 연구를 위한 설문은 대전의 H 대학교 학생들을 대상으로 하였으며, 2014년 10월 11일부터 10월 25일 사이에 이루어졌다. 본 연구의 결과 여러 속성 중에 채팅(0.170)이 가장 높은 선호도를 갖는다는 사실을 보여주었다. 또한, 이러한 연구결과에 근거해 다양한 이론적 및 실증적 의미들이 제시되었다.