• Journal of Distribution Science
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• v.21 no.3
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• pp.37-46
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• 2023

Purpose: The article focuses on studying the impact of brand anthropomorphism, and brand love, on brand advocacy, and at the same time the moderate role of brand self-connection in the process of customers' perception of the brand, especially the brand distribution. The survey subjects are customers with millennial consumers in Ho Chi Minh City, who have the behavior of buying brands in the smart mobile device industry many times with a specific brand in terms of brand distribution. Results: The findings show that Brand anthropomorphism and brand love are crucial factors to impact brand advocacy and the role of self-brand connection also is a confirmed positive effect on the relationship between brand anthropomorphism and brand love. Research design, data, and methodology: The article uses quantitative research to test the model and research hypotheses. The way to collect quantitative data is to use questionnaires with 1531 samples in Ho Chi Minh City, Vietnam. Conclusion: The research results can help businesses build a long-term brand strategy and expect to get new rewards and value from customers. They can also add to the theory about the relationship between brands and customers.

• Smart Structures and Systems
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• v.23 no.6
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• pp.553-564
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• 2019

Modeling of magnetorheological (MR) dampers for cable vibration control to facilitate the design of even more effective and economical systems is still a challenging task. In this study, a parameter-adaptive three-element model is first established for a full-scale MR damper based on laboratory tests. The parameters of the model are represented by a set of empirical formulae in terms of displacement amplitude, voltage input, and excitation frequency. The model is then incorporated into the governing equation of cable-damper system for investigation of open-loop vibration control of stay cables in a cable-stayed bridge. The concept of optimal voltage/current input achieving the maximum damping for the system is put forward and verified. Multi-mode suboptimal and Single-mode optimal open-loop control method is then developed. Important conclusions are drawn on application issues and unique characteristics of open-loop cable vibration control using MR dampers.

• Journal of Industrial Convergence
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• v.14 no.1
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• pp.39-45
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• 2016

This paper deals with the consideration of mathematical models with regards to growth of cluster and firms by reviewing the Metcalf and Breuner's articles. prior studies have been argued the phenomenon of local industrial clusters and districts. Several concepts have been adopted to support the success of and changes to these clusters and firm growth. Through the review of two papers, evolution of both cluster and firm growth may be achieved in terms of utilizations of the different local aspects and mechanisms. This paper supports the theoretical back bone with regards to the regional cluster policy implementing in Korea for the purpose of regional developments. In particular, a mathematical model that, on a more abstract level, captures the fundamental dynamic structure of all the observed mechanisms. On the basis of this model, the emergence and evolution of local clusters can be described. Also this model has given that the knowledge sharing between firms has an important role to firms and cluster' growth.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.45 no.5
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• pp.1-11
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• 2008

Wireless Sensor Networks is applied to improvement of life convenience or service like U-City as well as environment pollution, tunnel and structural health monitoring, storm, and earthquake diagnostic system. To increase the usability of sensor data and applicability, mobile devices and their facilities allow the applications of sensor networks to give mobile users and actuators the results of event detection at anytime and anywhere. In this paper, we present MUSNEMO(Multi-sensor centric Ubiquitous Smart sensor NEtwork using Mobile devices) developed system for providing more efficient and valuable information services with a variety of mobile devices and network camera integrated to WSN. Our system is performed based on IEEE 802.15.4 protocol stack. To validate system usability, we built sensor network environments where were equipped with five application sensors such magnetic, photodiode, microphone, motion and vibration. We also built and tested proposed MUSNEMO to provide a novel model for event detection systems with mobile framework.

• Information Systems Review
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• v.21 no.2
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• pp.1-27
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• 2019

It is possible to provide Smart Tourism Service through the development of information technology. It is necessary for the tourism industry to understand and utilize Big Data that has tourists' consumption patterns and service usage patterns in order to continuously create a new business model by converging with other industries. This study suggests to activate Jeju Smart Tourism by analyzing Big Data based on credit card usage records and location of tourists in Jeju. The results of the study show that First, the percentage of Chinese tourists visiting Jeju has decreased because of the effect of THAAD. Second, Consumption pattern of Chinese tourists is mostly occurring in the northern areas where airports and duty-free shops are located, while one in other regions is very low. The regional economy of Jeju City and Seogwipo City shows a overall stagnation, without changes in policy, existing consumption trends and growth rates will continue in line with regional characteristics. Third, we need a policy that young people flow into by building Jeju Multi-complex Mall where they can eat, drink, and go shopping at once because the number of young tourists and the price they spend are increasing. Furthermore, it is necessary to provide services for life-support related to weather, shopping, traffic, and facilities etc. through analyzing Wi-Fi usage location. Based on the results, we suggests the marketing strategies and public policies for understanding Jeju tourists' patterns and stimulating Jeju tourism industry.

• International Journal of Computer Science & Network Security
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• v.23 no.12
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• pp.115-122
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• 2023

Makkah Al-Mukarramah is the capital of Islamic world. It receives special attention from the Saudi government's rulers to transform it into a smart city for the benefit of millions of pilgrims. One of the 2030 vision objectives is to transform specific cities to smart ones with advanced technological facilitation, Makkah is one of these cities. The history of Makkah is not well known for some Muslims. As a result, we built the concepts of our application "Ain Makkah" to enable visitors of Makkah to know the history of Makkah by using technology. In particular "Ain Makkah" uses Augmented Reality to view the history of Al-Kaaba. A 3D model will overlay Al-Kaaba to show it in the last years. Our project will use Augmented Reality to build a 3D model to overlay Al-Kaaba. Future work will expand the number of historical landmarks of Makkah.

• Journal of Advanced Navigation Technology
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• v.16 no.4
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• pp.665-672
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• 2012

In this paper, we find out about the effort and status of GwangJu metropolitan city to reinvigorate traditional market. And we propose the micro payment model based on Android NFC and tokenization technique to support the small trader's micro payment in aspect of information technology more than the physical infrastructure and environmental improvement projects to reinvigorate the traditional market. The micropayment model supports facilities of payment using smart phone based on NFC, and the encryption and tokenization support the indirection authentication and privacy of users.

• Journal of Digital Convergence
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• v.11 no.11
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• pp.37-52
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• 2013

Prior to full-scale implementation of smart grid, the Korean government is conducting a smart grid testbed in Jeju island. However, the participants of the ongoing program are skeptical about the success of the expansion of smart grid. The concern rises from various reasons; the limits of the Korean electricity market mainly led by both the government and KEPCO, high stability and reliability of the existing electricity grid, insufficient utilization of renewable energy, and public fear of raised electricity bills. Five key issues in regards to facilitating the Korean smart grid market are extracted and evaluated. The issues are conflict of interest among participants, the effect of introducing real-time pricing, lack of customer participation of demand response, and absence of business models.

• Journal of Distribution Science
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• v.17 no.12
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• pp.81-93
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• 2019

Purpose: The success of electronic commerce businesses is the ability to retain the customers and inspire their loyalty in online shopping. The purpose of this study is to develop a model to study the effect of perceived mental benefits, online trust, and hedonic value on the elements of electronic loyalty. Research design, data and methodology: Mixed research method was applied in this study with qualitative and quantitative research method. Qualitative data was collected through focus group discussion with electronic commerce experts. Quantitative data was collected through a survey of 917 customers, in which conducted in four cities and one province in Vietnam. SmartPLS software is used for processing quantitative data. Results: The study points out that four constructs of the mental benefit concept, although not entirely, have an impact on online trust and hedonic value. At the same time, two antecedents of electronic loyalty's three elements are online trust and hedonic value. Conclusions: Through the positive influence between the elements in the conceptual model, the study has shown that the perceived mental benefits, online trust, and hedonic value are important factors to shape the electronic loyalty in developing countries, such as Vietnam. This study proposed some scientific and managerial implications.

• Journal of Distribution Science
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• v.21 no.6
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• pp.69-81
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• 2023

Purpose: The study investigates the moderating impact of interpersonal mindfulness (IM) on the link between perceived similarity (OPS), physical appearance (OPA), and suitable behavior (OSB) - three key factors of other consumer perception (OCP) and brand experience (BE) in distribution of OCP and brand. Research design, data, and methodology: This study collected data from 612 consumers at shopping malls. SmartPLS 3.3.9 software were used to assess the measurement model and structural model. Results: According to the study's findings, IM has a negative modality in the impact between BE and OPS, OPA, and OSB. That also demonstrates how distribution of OCP and brand can affect a person's brand experience. Conclusions: The distribution of OCP and IM interactions have a significant influence on the brand experience in brand distribution. The study's results show that IM including mindfulness will function as a moderator between perceived similarity, physical appearance, suitable behavior regarded proper by other consumers, and brand experiences; therefore, they impact to brand distribution. The findings give a foundation for further IM research and add to the brand distribution theory that already exists. The findings also have some managerial implications in brand distribution.