• Journal of Information Technology Services
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• v.13 no.3
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• pp.275-298
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• 2014

The purpose of this study is to verify the difference between the importance level and the satisfaction level of each purchase decision factor of smart phone. Through review of literatures about purchase decision factors, we have derived about attributes of 6 factors. T-test, importance performance analysis (IPA), and regression analysis were conducted to identify priorities among the details of the importance and satisfaction and to analyze the effect relationship between satisfaction of each factor and overall satisfaction. Looking at a few high-priority order, battery capacity, memory capacity, fast and accurate repair, the adequacy of the repair cost, and processor in the top five factors were shown to be an important factor when purchasing smart phones. The results of this study can provide the marketing strategies for smart phone suppliers. In addition, these results imply what factors of smart phones should be more considered before launching into chinese smart phone market.

• Journal of Digital Convergence
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• v.9 no.1
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• pp.115-124
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• 2011

The property of the mobile phone is taking important role to choose it. In the present situation, exploring, comparing and analyzing the important properties of regular mobile phone(feature phone) and smart phone are very meaningful study. Therefore, the survey was carried out to get the properties of feature phone and smart phone and analyze the difference of those phones. And proposed the important variables for customer satisfaction which must be given priority. The result showed that 'design' and 'Quality' are important to both mobile phone user groups. The problems with mobile phones currently in use were 'poor performance' to feature phone users and 'expensive charge' and 'poor A/S' to smart phone users. Two groups also showed significant difference with the customer satisfactions, and smart phone user group showed higher satisfaction. For smart phone user group, four factors are induced from the properties but 'Hardware Quality' (representing 'call Quality', 'A/S', 'Convenience to use', 'Battery life') and 'Design & Function'(representing 'Internet', 'Convergence Functions', 'Design, 'Color') have significant and positive effects on Customer Satisfaction.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.5
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• pp.2081-2085
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• 2013

The purpose of this study is to investigate the usability and user interface in different types of mobile phones. KLM(key-stroke-level model) model estimation and observation values were calculated to perform 11 functional factors in 4 ordinary mobile phones and 4 smart phones. In results, it was found that the usability of ordinary phone is superior to smart phone in basic and simple function likes phone call. On the contrary, the usability of smart phone is superior to memorizing and picturing function. Current results can be used to anticipate the future effort to improve user interface design especially in smart phone.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.10 no.4
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• pp.7-15
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• 2010

Recently, there are many home network applications using the convergence between mobile platforms and home network system. As smart phones which are called small PC in the hand becoming popular, the development of home network application beyond the one of cellular phones is required. Android mobile platform of Google includes OS, middleware and primary applications. Also, in addition to smart phones, it can be mounted on various devices such as set-top box and household appliances. In this paper, home network services on smart phones of Android platform are designed and implemented. The services provide real-time monitoring information (temperature, humidity, real-time video) of rooms and appliance control in a house.

• Smart Media Journal
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• v.1 no.4
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• pp.59-71
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• 2012

Since mobile phones are used as common communication devices, their applications are increasingly important to human's life. Using smart-phones camera to collect daily life environment's information is one of targets for many applications such as text recognition, object recognition or context awareness. Studies have been conducted to provide important information through the recognition of texts, which are artificially or naturally included in images and movies acquired from mobile phones. In this study, a character segmentation method that improves character-recognition accuracy in images obtained from mobile phone cameras is proposed. The proposed method first classifies texts in a given image to printed letters and handwritten letters since segmentation approaches for them are different. For printed letters, rough segmentation process is conducted, then the segmented regions are integrated, deleted, and re-segmented. Segmentation for the handwritten letters is performed after skews are corrected and the characters are classified by integrating them. The experimental result shows our method achieves a successful performance for both printed and handwritten letters as 95.9% and 84.7%, respectively.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.05a
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• pp.538-541
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• 2014

With the increased market demand for advanced specifications in smart phones, smart phones that have functions with wireless communications with high speed, cameras with high pixel and with high graphic processing ability have appeared. Furthermore, as traditional Augmented Reality technology has been practicable in mobile devices, many application's use AR technology, so AR's portability has been increased. But application with AR technology, which was implemented in smart phones has created capacity issues as applications are taking up a large portion of the memory capacity of phones. This research designed and implemented optimized AR technology by Mixare, AR open source, to solve such problems. As a result, I assured that there has been a decrease in application's memory used on the basis of mobiles.

• Korean Journal of Childcare and Education
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• v.17 no.3
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• pp.65-87
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• 2021

Objective: This study aimed to examine the effects of maternal monitoring, shared activities with children, maternal education-oriented behavior, and allowing children to own smart-phones on smart media usage patterns based on smart-phone usage time and purposes among elementary school children. Methods: The participants were 1,315 second-grade elementary school children from the 9th wave of PSKC. Latent profile analysis and the three-step estimation approach were used to examine the determinants of the latent profile and the effects of maternal parenting on the profile. Results: Four latent profiles were identified: 'High-level usage & Entertaining oriented,' 'Moderate-level usage & Social/entertaining oriented,' 'Moderate-level usage & Learning oriented,' and 'Low-level usage.' Additionally, results showed that each profile can be predicted by maternal monitoring, education-oriented behavior, and permitting children to own smart-phones. Conclusion/Implications: Our outcomes suggested that it would be necessary to understand the smart media usage patterns of elementary school children, considering both the amount of time spent with smart media and purposes of uses. Further, it is helpful for mothers to monitor children's daily activities, support their educational activities, and take the role of gatekeeper for smart media as a way of appropriate guidance for their children's use of smart media.

• Journal of Digital Contents Society
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• v.15 no.6
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• pp.721-727
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• 2014

With the advent of smart phones in 2007, smart phones have been used as not only communication device but also important education tools. In this paper, we have developed a smart phone application and its management system for the interaction in the class. The interaction between a teacher and students are important in some large classes. The smart phone application we developed removed the restrictions of interactions in a large class and reduced time need for the interactions. We found that education effects were enhanced, and the time needed for the interaction was reduced.

• Journal of Industrial Convergence
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• v.15 no.1
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• pp.9-15
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• 2017

This study aims to present a direction for the efficient TV commercial marketing strategy at the market by analyzing the relationship between technology and the smart-phones' TV commercial especially 'iPhone series' and 'galaxy S series'. As the results of the factor analysis of the hardwares, slogans and TV commercial for the target smart-phones, TV commercial is the way of the expression for the technology through the meaning of the value. And the meaning of value is defined by reclassifying the expression technique of each scene of TV commercial into nouns and adjectives. Setting a slogan is very important because it is making memorable motto or phrase for the consumer and it decide the image of the product. So the correct configuration of the slogan is a keystone that is important for creating a TV commercial and has a profound impact on product image formation.

• Journal of Digital Convergence
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• v.11 no.5
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• pp.187-199
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• 2013

Since the supply of smart phones, a change in mobile environment brought a turning point called a mobile generation. Smart mobile office is a combined form of smart phones' new mobile environment and its social media. A construction of mobile office environment using smart phones brought revitalization of the smart phone market. CRM construction also became new requirements for a customer management. However, based on the current information system audit standard, check fields or check lists are insufficient to apply to audit for CRM construction in a smart mobile office environment. Therefore, this paper proposes a model for auditing CRM system construction in smart mobile office environment. It proposes audit domain and check lists of CRM construction. It also verified whether the proposed model is suitable or not by doing a survey if deduced audit domain and check lists correspond with the purpose of the CRM construction audit during smart mobile office environment. As the result, this study appear to have more than average satisfaction the suitability results were.