• Title/Summary/Keyword: Smart Phone Use

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On the Influence of Branded-app Usage and Motivation on Brand Attitudes, Satisfaction and Intention to Repeat Usage (브랜드앱 이용동기가 브랜드 태도와 만족도 및 지속적 사용의도에 미치는 영향에 관한 연구)

  • Park, Keun-Young;Lee, Chull Young;Kim, Jin-Hee
    • Journal of Digital Convergence
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    • v.14 no.5
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    • pp.157-163
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    • 2016
  • With the rapid expansion of smart-phone based brand app and its marketing implementations, the marketers stake much resources in the success of brand apps so that they are able to reinforce the user satisfaction and intention for repeat use. The purpose of this paper is to understand the characteristics underlying the brand applications and to analyze the usage and attitudes of the users. Self-administered survey on the research variables for respondents of 20-49 age group was conducted and the results as follow. The results are as follows the consumers are more satisfied with its usefulness, entertainment, and design attributes of the brand app. They tend to keep using a brand app that contains useful contents and great entertainment elements. Marketers thus need to reflect those elements when developing and distributing a brand app in order to meet the needs of their customers. The study results would help marketing firms find new competitive edges by providing basic insight for new competition strategies for brand app development.

Performance Analysis of TCAM-based Jumping Window Algorithm for Snort 2.9.0 (Snort 2.9.0 환경을 위한 TCAM 기반 점핑 윈도우 알고리즘의 성능 분석)

  • Lee, Sung-Yun;Ryu, Ki-Yeol
    • Journal of Internet Computing and Services
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    • v.13 no.2
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    • pp.41-49
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    • 2012
  • Wireless network support and extended mobile network environment with exponential growth of smart phone users allow us to utilize the network anytime or anywhere. Malicious attacks such as distributed DOS, internet worm, e-mail virus and so on through high-speed networks increase and the number of patterns is dramatically increasing accordingly by increasing network traffic due to this internet technology development. To detect the patterns in intrusion detection systems, an existing research proposed an efficient algorithm called the jumping window algorithm and analyzed approximately 2,000 patterns in Snort 2.1.0, the most famous intrusion detection system. using the algorithm. However, it is inappropriate from the number of TCAM lookups and TCAM memory efficiency to use the result proposed in the research in current environment (Snort 2.9.0) that has longer patterns and a lot of patterns because the jumping window algorithm is affected by the number of patterns and pattern length. In this paper, we simulate the number of TCAM lookups and the required TCAM size in the jumping window with approximately 8,100 patterns from Snort-2.9.0 rules, and then analyse the simulation result. While Snort 2.1.0 requires 16-byte window and 9Mb TCAM size to show the most effective performance as proposed in the previous research, in this paper we suggest 16-byte window and 4 18Mb-TCAMs which are cascaded in Snort 2.9.0 environment.

A Comparative Study of Users' Behavior on Mobile Internet Service Usage according to Lifestyle (라이프스타일 유형별 모바일 인터넷 사용형태 비교 연구)

  • Choi, Hun
    • Management & Information Systems Review
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    • v.30 no.1
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    • pp.87-105
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    • 2011
  • Although the rapid spread of mobile device like smart phone has increased, One of the main problems of systems is that they do not meet their quality requirements. Many researchers have tried to improve users' satisfaction and enhance their quality of life. The purpose of the study is to examine the moderating effect of lifestyle on the use of mobile internet service. To achieve our research purpose, we used lifestyle, IS success model and quality of life as the theoretical background. Based on the research model, we conducted survey and empirically analyzed the data. We classified user types according to lifestyle as a moderating variable. The results show that users' lifestyle can classify two group: curiosity-independent group and intelligence-pursuit of advanced fashion type. The impact of information and systems quality factors of mobile internet service on user satisfaction are differentiated from these lifestyle group. This paper ends with strategical implication of the study results.

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Joint Demosaicking and Arbitrary-ratio Down Sampling Algorithm for Color Filter Array Image (컬러 필터 어레이 영상에 대한 공동의 컬러보간과 임의 배율 다운샘플링 알고리즘)

  • Lee, Min Seok;Kang, Moon Gi
    • Journal of the Institute of Electronics and Information Engineers
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    • v.54 no.4
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    • pp.68-74
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    • 2017
  • This paper presents a joint demosaicking and arbitrary-ratio down sampling algorithm for color filter array (CFA) images. Color demosaiking is a necessary part of image signal processing pipeline for many types of digital image recording system using single sensor. Also, such as smart phone, obtained high resolution image from image sensor has to be down-sampled to be displayed on the screen. The conventional solution is "Demosaicking first and down sampling later". However, this scheme requires a significant amount of memory and computational cost. Also, artifacts can be introduced or details get damaged during demosaicking and down sampling process. In this paper, we propose a method in which demosaicking and down sampling are working simultaneously. We use inverse mapping of Bayer CFA and then joint demosaicking and down sampling with arbitrary-ratio scheme based on signal decomposition of high and low frequency component in input data. Experimental results show that our proposed algorithm has better image quality performance and much less computational cost than those of conventional solution.

Design and Implementation of Safe-Guard for Elementary School Students (초등학생 안전도우미 설계 및 구현)

  • Kim, Jin-Mook;Moon, Jeong-Kyung
    • Journal of the Korea Convergence Society
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    • v.4 no.2
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    • pp.29-33
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    • 2013
  • From one elementary school of last 2005 Pusan was started "the school police" system is being applied the effect in the elementary school of the human nature receiving entire country. But "with school police system " have a limit about manpower that is insufficient. So we try to make "Baumter-Gikimy " that is extended scollo police in seoul. Despite being like that at 2010 and 2011 cannot forget the elementary student suicide events which are shocking or sexual assault events occur from the campus.From elementary school 4 grade the students between junior high school 1 grade crime occurrence ratio are highest. These people the group leaving out mainly, suicide, with group violence and sexual assault problem gets up same problems. In order to solve like this problems stands the countermeasure of the dimension which is national certainly is necessary. But so far only the damage student and the parents have an interest in about like this problems and they hurt. We the smart phone of Android bases it will be able to solve like this problem points [ayp] from under planning and development boil the elementary student safe helper it will can use. When it uses the elementary student safe helper system which we propose before the accident occurs, it will grasp the state information of the student and it will be able to prevent an accident in advance. We will try to more efficient safe guard to elementary school student by real-time monitoring skill soon.

Application Basics of Korean Web Content Accessibility Guidelines 2.1 to Web Visualization of Geo-based Information (한국형 웹 콘텐츠 접근성 지침(KWCAG) 2.1의 공간정보 웹 시각화 적용 기초)

  • Park, Hansaem;Kim, Kwangseob;Lee, Kiwon
    • Journal of Cadastre & Land InformatiX
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    • v.46 no.2
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    • pp.123-135
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    • 2016
  • Recently, geo-based application services such as location-based commerce or personal navigation are recognized as a kind of common tool on smart-phone, and demands with respect to advanced functions of online map editing linked to value-added contents are increasing. However, the disabled people have severe difficulties to equally use those geo-based services, compared to the normal people's uses. Of course, this situation is almost same to other application fields besides geo-based applications. Web accessibility basically means necessary guideline handling web-based contents for equal uses of web services for all people. W3C has developed and distributed a generalized web content accessibility guideline, and Korean web content accessibility guideline version 2.1 referred it. As well, there is a certificate system operated by public agencies. In spite of this situation, geo-based application field is globally on the very early stage for web accessibility. This work first summarized the concept of web accessibility and Korean guideline, and then presented some practical schemes for the further geo-based applications, focused on web visualization of geo-based contents among numerous implementable application services.

How Socio-economic Factors, Relationships, Daily Life, and Future Orientation Affect Happiness for College Students (대학생의 행복에 영향을 미치는 사회경제적 요인, 관계, 일상생활, 미래지향성에 관한 연구)

  • Jung, Jeaah;Lee, Song Yi;Shim, Tae Eun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.6
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    • pp.237-249
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    • 2017
  • This research aims to gain a better understanding of college students' thoughts on what factors make them happy and contribute to enhancing their happiness. We focused on the relationship between their self-assessed happiness and various factors affecting happiness, such as their socio-economic status, relationships with others, future orientation, and daily activities. Survey data were collected from October, 2014 to December, 2014 at a South Korean University. The final total number of respondents was 474 from 500 distributed questionnaires, after excluding 26 responses with missing values and unanswered items. The response was comprised of 247 male students, and 227 female students, and of 268 freshmen, 145 sophomores, 35 juniors, and 26 senior students. Factors that were statistically significant were gender, year, average cost of leisure, appearance satisfaction, conversation hour with parents, having girlfriend/boyfriend, sexual experience, number of friends, satisfaction with major, Grade Point Average (GPA), studying hours, time for self-improvement, reading hours, use of smart phone hours, number of daily meals, exercise hour, schedule management and future goal setting. This research was conducted utilizing only data from one university and so it may not be appropriate to generalize the results. Moreover, some of the variables are not in line with previous studies on happiness. Some other mediating variables may exist. Therefore, following research should be conducted.

Using Virtual Reality in Design of Street Space by Citizen Participation (주민참여형 가로공간설계에서 가상현실(VR)의 활용)

  • Lee, Seul-Bee;Eo, Sang-Jin;Ryu, Kyung-Moo;Kim, Young-Hwan
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.2
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    • pp.77-85
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    • 2018
  • Recently, many people have attempted to combine the 4th industry in various fields. Citizen participation has also become more important in the policy making and decision making process. Therefore, this study examined ways to encourage citizen participation by integrating the 4th industry in the field of urban planning and design. The research method was to design street space using virtual reality, and to examine the preference of design and the satisfaction of using a virtual reality device for Cheongju citizens and residents. The main result is that the use of VR in the design process of street space can achieve a sufficient outcome in terms of inducing resident participation. The opinions of the respondents before and after the VR experience were different from each other. After the VR experience, understanding, participation and interest in design were improved. On the other hand, during the course of the study, there are many difficulties in obtaining a place that satisfied the conditions of the PC-VR equipment. Although it can be used by connecting a smart phone and a VR device, the constraint of free movement and degradation of the graphic quality are inevitable. In addition, it is difficult to operate simple interfaces because VR devices are not yet popularized. Accordingly, it will be necessary to popularize and commercialize VR equipment and establish a legal basis.

A Study on Ocular Disease by Ages in Ulsan (울산지역의 연령별 안질환에 관한 연구)

  • Han, Sun-Hee;Kim, Bong-Hwan;Kim, Hak-Jun;Park, Jo-Eun;Baek, Jin-Hee;Seo, Jin-Yun;Chu, Sun-Jin;Park, Jun-Sung
    • Journal of Korean Ophthalmic Optics Society
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    • v.19 no.3
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    • pp.403-406
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    • 2014
  • Purpose: In this study, we studied ocular disease by age in Ulsan. Methods: We checked medical record of 300 patients who visited eye clinic in Ulsan. Results: The main ocular disease on the age of 10 was keratitis, that of 20 was dry eye syndrome & keratitis, that of 30 was chalazion & conjunctivitis, that of 40~50 was conjunctivitis, that of 60 was conjunctivitis & cataract. Conclusions: The main cause of ocular disease of 10~20's are unsuitable wear of contact lenses & long-time use of smart phone as well as computer. That of 30~50's are allergic conjunctivitis and chemical material reaction as well as other several factors. Especially, attack rate of conjunctivitis of 30~50's is higher than city because of industrial area (Ulsan). The main cause of ocular disease in 50~60's is a kind of senility. Therefore, based on the results of this study, it could be used the basic data of education on ocular disease prevention in Ulsan.

A Study on the necessity of Open Source Software Intermediaries in the Software Distribution Channel (소프트웨어 유통에 있어 공개소프트웨어 중개자의필요성에 대한 연구)

  • Lee, Seung-Chang;Suh, Eung-Kyo;Ahn, Sung-Hyuck;Park, Hoon-Sung
    • Journal of Distribution Science
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    • v.11 no.2
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    • pp.45-55
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    • 2013
  • Purpose - The development and implementation of OSS (Open Source Software) led to a dramatic change in corporate IT infrastructure, from system server to smart phone, because the performance, reliability, and security functions of OSS are comparable to those of commercial software. Today, OSS has become an indispensable tool to cope with the competitive business environment and the constantly-evolving IT environment. However, the use of OSS is insufficient in small and medium-sized companies and software houses. This study examines the need for OSS Intermediaries in the Software Distribution Channel. It is expected that the role of the OSS Intermediary will be reduced with the improvement of the distribution process. The purpose of this research is to prove that OSS Intermediaries increase the efficiency of the software distribution market. Research design, Data, and Methodology - This study presents the analysis of data gathered online to determine the extent of the impact of the intermediaries on the OSS market. Data was collected using an online survey, conducted by building a personal search robot (web crawler). The survey period lasted 9 days during which a total of 233,021 data points were gathered from sourceforge.net and Apple's App store, the two most popular software intermediaries in the world. The data collected was analyzed using Google's Motion Chart. Results - The study found that, beginning 2006, the production of OSS in the Sourceforge.net increased rapidly across the board, but in the second half of 2009, it dropped sharply. There are many events that can explain this causality; however, we found an appropriate event to explain the effect. It was seen that during the same period of time, the monthly production of OSS in the App store was increasing quickly. The App store showed a contrasting trend to software production. Our follow-up analysis suggests that appropriate intermediaries like App store can enlarge the OSS market. The increase was caused by the appearance of B2C software intermediaries like App store. The results imply that OSS intermediaries can accelerate OSS software distribution, while development of a better online market is critical for corporate users. Conclusion - In this study, we analyzed 233,021 data points on the online software marketplace at Sourceforge.net. It indicates that OSS Intermediaries are needed in the software distribution market for its vitality. It is also critical that OSS intermediaries should satisfy certain qualifications to play a key role as market makers. This study has several interesting implications. One implication of this research is that the OSS intermediary should make an effort to create a complementary relationship between OSS and Proprietary Software. The second implication is that the OSS intermediary must possess a business model that shares the benefits with all the participants (developer, intermediary, and users).The third implication is that the intermediary provides an OSS of high quality like proprietary software with a high level of complexity. Thus, it is worthwhile to examine this study, which proves that the open source software intermediaries are essential in the software distribution channel.

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