• Title/Summary/Keyword: Smart Phone Characteristics

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A Study on the Influence of Perceived usefulness and Perceived ease of use to Marketing Performance (유용성과 용이성이 마케팅성과에 미치는 영향 : 스마트폰 특성을 중심으로)

  • Jo, Young-Jun
    • Journal of Digital Convergence
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    • v.9 no.4
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    • pp.103-113
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    • 2011
  • A study on the influence of technology acceptance model to marketing performance and based on an expanded characteristics of smart phone. the result of this study are flows: 1) Perceived usefulness of smart phone are related to word-of-mouth intention and repurchase intention. 2) Social influence are related to word-of-mouth intention but repurchase intention are not related to repurchase intention.

The Effects of Personal, Environmental, SmartPhone Characteristics Factors on the SmartPhone Addiction Degrees and Daily Life of University Students (개인특성, 환경특성, 스마트폰특성이 대학생의 스마트폰 중독정도 및 일상생활의 변화에 미치는 영향력 분석)

  • Ahn, Hyun-Sook
    • Journal of Digital Convergence
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    • v.15 no.6
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    • pp.39-50
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    • 2017
  • This study examined what leads to smartphone addiction by looking into personal, environmental, and smartphone characteristics, to identify their influences on the degree of addiction and changes in daily life. Therefore, surveys were conducted on college undergraduates, who get easily addicted to smartphones The study hypotheses were evaluated through a structural equation model on a total of 370 collected survey questionnaires Findings revealed: first, with reference to personal characteristics, the more competent and highly related one is, the more negatively influenced one is in getting addicted to smartphones. Second, as for environmental characteristics, the bigger the social impact is, the more positively influenced one is on smartphone addiction. Third, among the characteristics of a smartphone, the ubiquity showed a positive influence on smartphone addiction. Lastly, the degree to which one is addicted to a smartphone has(either positive or negative) on the changes in one's daily life. These results are not intended to blindly inhibit smartphone use by highlighting the negative aspects of smartphones, but are expected to serve as basic data to develop a preventative and remedial program based on the degree of smartphone addiction.