• Title/Summary/Keyword: Small Sized

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An Investigation of Brand Communication in Small and Medium-sized Cities in China Based on Grounded Theory

  • QunQing Zhang;XueHua Jin
    • International journal of advanced smart convergence
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    • v.13 no.1
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    • pp.162-179
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    • 2024
  • With the acceleration of China's urbanization process, the economic development and market potential of small and medium-sized cities have been constantly enhanced, with the urbanization competition having been caught in the vortex of homogenization. However, small and medium-sized cities are exposed to limited resources and funds, and therefore need to be more flexible and innovative in the strategy implementation, while urban brand communication is one of the key factors to promote the competitiveness of cities. Taking the small and medium-sized cities in China as the research objects, this study, based on the domestic and foreign theories about the brand communication of small and medium-sized cities, as well as other city-related theories, analyzes textual materials about the current situation and new changes in brand communication of small and medium-sized cities with grounded theory, reflecting on the problems in brand communication in China's small and medium-sized cities. Combining the basic elements of urban brand communication, a model for constructing brand communication strategies for small and medium-sized cities is further proposed, so as to provide the differentiated and distinctive strategies for the construction and communication of urban brands in small and medium-sized cities in China, as well as provide a new perspective and strategy on how to enhance the competitiveness and contribute to the sustainable economic development of small and medium-sized.

A Study on the Efficient Technical Assistance for Small-sized Construction Sites (소규모 건설현장의 효율적인 기술지원 방안 연구)

  • Lee, Gi-Tae
    • Journal of the Korean Society of Safety
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    • v.21 no.5 s.77
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    • pp.72-76
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    • 2006
  • This study deals with problems of technical assistance through accidents analysis and questionnaires on small-sized construction sites which are difficult to understand real condition and administrate legally and indicated following efficient methods of technical assistance. (1) Ensuring access to the small-sized construction sites. (2) Delegation technical assistance service to civilian and supporting selected. (3) Raising of the person's safe consciousness concerned with the small-sized construction sites. (4) Safety consulting for the head office of small-sized construction sites.

A Study on the Policy for Small-sized Apartment Housing Remodeling Focusing on Housing Status (주거실태에 대응하는 소규모 공동주택 리모델링 정책에 관한 연구)

  • Kim, Eun-Hee;Lee, Yeo-Kyung
    • Journal of the Architectural Institute of Korea Planning & Design
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    • v.35 no.3
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    • pp.49-58
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    • 2019
  • The aged small-sized apartment housing threats the safety and comfort of the residents. It is excluded from the scope of mandatory management under the Article 34 of the "Apartment Housing Management Act". According to various domestic statistics, the number of small-sized apartment housing is 261,203, which is about 66% of the total 396,076 residences in Korea, so it is urgent to formulate a systematic management plan including remodeling. However, support programs for old-aged small-sized apartment housing of the central government and local governments are not enough to solve the problems. This study aims to propose useful policy ideas to promote remodeling for small-sized apartment housing based on the analysis on the housing status in our country. The first suggestion is the diversification of government programs. Second is the development of remodeling industry technology, and third is a complement of the law about the remodeling of small-sized apartment housing.

Analysis of the Characteristics of Residents' Preferences on LDK at Small-sized Apartment according to Lifestyle Types by Housing (주생활양식 유형별 소형아파트 LDK 선호특성 분석)

  • Mo, Jeong-Hyun;Kang, Soon-Joo;Kwon, Oh-Jung;Choi, Jung-Min;Kim, Soo-Jin
    • Journal of the Korean housing association
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    • v.24 no.4
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    • pp.83-96
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    • 2013
  • With the recent increase in the number of one- and two-person households, demand for small-sized apartments has been on the rise, and lifestyles have seen swift changes to cater to smaller-sized housing. The construction market is shifting toward small-sized apartments, and research is now needed on the lifestyles of those living in small-sized apartments in order to develop suitable housing units. Therefore, this study aims to produce a planning concept for housing units by lifestyle, categorizing residents based on lifestyle and identifying their LDK preferences. Regarding methodology, prior research was reviewed to validate housing-related lifestyle factors and study the lifestyles of those living in small-sized apartments. Lifestyle categories based on housing type were determined by a cluster analysis, and LDK preferences for each lifestyle were analyzed through a survey. These data were then used to propose a planning concept with small-sized apartments for each lifestyle type. Thirty-two factors for categorizing lifestyles were obtained by studying three domains of housing-related lifestyle factors: 'housing values', 'attitudes toward living space', and 'behavior in living space; A total of 648 people living in small-sized apartments were classified into three lifestyle groups: 'True Family Benefiters', 'Smart Shopaholics', and 'Slow Heritage Pursuers'. 'Each group's lifestyle characteristics and socio-demographic features were used to classify the lifestyles of those living in small-sized apartments. The LDK preferences for each lifestyle were analyzed to design a planning concept for small-sized apartment.

The Reinforcement Plan of Safety Management for the Small-sized Facility (소규모 시설물의 안전관리 강화방안)

  • Jung, In Su
    • Journal of the Korean Society of Safety
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    • v.29 no.6
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    • pp.111-118
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    • 2014
  • While large-sized facilities (type I II) have been managed systematically after the establishment of the Special Law for Safety Management on Facility, the management of small-sized facilities is relatively poor. The small-sized facilities have been managed by The Basic Law for Disaster and Safety Management, however, it is hard to manage them systematically as related standards are not established. Therefore, this study proposed the management plans for including the facilities such as some road tunnels and utility tunnels, which have the definite manager and a high possibility to harm the public, into type I and II facilities. In addition, it proposed the reinforcement plans of safety management for small-sized and vulnerable facilities such as breast wall and cut slopes, traditional markets and pedestrian bridges, which are fundamental facilities closely related to people's life, although a budget and a man-power are not enough.

The Six Sigma Management Model for Small and Medium-sized Companies Using the Management by Process (프로세스 접근방법에 의한 중소기업형 6시그마 경영모형에 관한 연구)

  • Jung Dong-ho;Hong Sung-jo
    • Journal of Korean Society for Quality Management
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    • v.32 no.4
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    • pp.140-155
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    • 2004
  • Six Sigma Management has been introduced as a management strategy by leading companies and some small and medium-sized companies in Korea. But it is not easy for small and medium-sized companies to implement this new management system because of their business environment such as poor manpower or lack of time, etc. This paper proposes an effective implementation model of the Six Sigma Management for small and medium-sized companies using the management by process. First, We review the concept of Six Sigma Management and consider the problems of introducing the system for small and medium-sized companies. And then, Six Sigma Management model for small and medium-sized companies named SIX SIGMA-s is presented. Finally, we present a case study of applying SIX SIGMA-s for a medium- sized company.

City Shrinking Simulation followed by a Decrease of Population Trend in Small and Medium-Sized Local Cities (지방 중소도시의 인구감소추세에 따른 도시 축소 시뮬레이션)

  • Lee, Da-Geon;Yoon, Cheol-Jae
    • Journal of the Architectural Institute of Korea Planning & Design
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    • v.35 no.4
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    • pp.127-134
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    • 2019
  • Recently, the city development policies are being switched to the policies focusing on recession worldwide. Even though South Korea is also facing the phenomena that small and medium-sized cities are downsized because of a decrease in population and an aging society problem, there is lack of solutions and even they are still planning city development policies based on prospect of high growth. This study is featuring 4 viewpoints depending on shrinking population trend in 7 small and medium sized local cities, which are chosen as downsized cities. It is dealing with population peak, current population, 2030 population, and 2040 population viewpoints. And this study uses downsizing simulation that suggests optimum area that fits population and then shows visual check of the status of the small and medium sized local cities. The area of the small and medium sized local cities are expanded more than needs when they are on population peak point. However, they need only 20% to 25% of current area in 2030 and 2040. The most important thing is realizing the seriousness and facing up to the 'shrinking' phenomena that each small and medium-sized cities suffer. Therefore, this study has significance for presenting the status of small and medium-sized cities' problems in South Korea.

Division of Small Unit Based on a Nationwide Disaster Vulnerability Map (전국단위 재해위험도에 기초한 급경사지 재해의 단위권역 구분)

  • Kim, Sung-Wook;Choi, Eun-Kyeong;Park, Dug-Keun;Oh, Jeong-Rim
    • Proceedings of the Korean Geotechical Society Conference
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    • 2010.03a
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    • pp.927-932
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    • 2010
  • This study made a nationwide metropolitan region map on the basis of disaster vulnerability and administrative boundary, and based on it, it divided small-sized regions and constructed disaster history of each region. For the disaster vulnerability, the study wrote slope, aspect, curvature, wetness index, and drainage density, compared and analyzed regions with disaster and geomorphic elements to distinct the factor with high correlations, and based on it, it divided small-sized regions for forecasting and warning system of middle regions(Gangwon province, Chungchung province, and Jeolla province). Through the method, Gangwon region were divided into 4 small-sized regions, Chungchung into 5 small-sized regions, and Jeolla into 6 small-sized regions.

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A Study on Bathroom Design for Small Households (소가구(小家口)를 위한 욕실 디자인 경향)

  • Shin, Inchul;Choi, Kyungran
    • Journal of the Korea Furniture Society
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    • v.24 no.1
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    • pp.88-103
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    • 2013
  • Households of today tend to gradually change from a large household to a small one. The tendency starts from urban concentration of population with modern industrial society. Small-sized households have rapidly increased with the following three reasons: (i) one-person households with aging society, (ii) individualistic pursuit of happiness, and (iii) emergence of single households due to high prices and a decline in the quality of life. With these social changes, various products for small-sized households have been created and there have also been changes in dwelling patterns with small-size housing and one rooms increasing. Current small-sized living space has combined space of a living room, a bedroom and a kitchen, which makes a house compositive space. A bathroom, however, requires a differentiated suggestion from existing one since it is special space where water is used. Based on this issue, this study intends to present bathrooms in small-sized living space.

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Assessing the Safety Performance of Domestic Small-Sized Construction Companies (국내 소규모 건설회사의 안전관리활동 평가)

  • Son, Chang-Baek;Hong, Sung-Ho
    • Journal of the Korean Society of Safety
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    • v.24 no.4
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    • pp.59-65
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    • 2009
  • This paper presents the safety performance of domestic small-sized construction companies including the characteristic and current status of safety management actions of the firms. Safety performance both at the head office and job sites of each construction companies, which are divided two groups by construction capacity ranking, are investigated. The investigation results on the small-sized construction companies in this study was compared with those of on the large and medium-sized construction companies studied in existing papers. General recognition that there is a wide difference of safety performance among domestic construction companies by construction capacity ranking was companies by this study. Especially, Data analysis shows that the safety performance of the small-sized companies has the larger difference than large and midium-sized companies.