• Proceedings of the IEEK Conference
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• 2006.06a
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• pp.443-444
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• 2006

In this paper, a spatial-based perceptual watermarking considering human visual system (HVS) that is proposed for small-size images such as internet shopping-mall image. In our method, a multi-bit data can be embedded in luminance component of color images still keeping the perceptual quality of image. Experimental results demonstrated that watermarks can be strongly embedded while preserving a good fidelity.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.3
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• pp.489-499
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• 2009

The spread of internet brought the rapid development of on-line shopping mall, but the information of clothing-related products especially underwears in on-line shopping mall is still poor. Thus, in this paper, we investigated the dimension status and problems of brassieres selling at on-line shopping malls and suggest improving solutions. We surveyed the sales sizes and sales status of brassieres for four top-sales on-line malls and analyzed them based on both of Korean Standards and SizeKorea2005, the measurement data of Korean women's sizes. The results showed that almost of brassieres were for adults(98.8%), and for general purpose(97.8%) while the sales rates of specially targeted products for teen-ager or functional products for nursing mom were very low. Also, we noticed that Korean Standards covers most of SizeKorea measurements of women, but brassieres of only a small portion of size in Korean Standards were manufactured and sold at on-line shopping mall. It means that consumers who do not belong to the sector of most frequent body measurement range suffer difficulties in purchase of brassieres by on-line shopping. Thus, it is required to gather more accurate information about body size of potential consumers and to offer wider range of sizes and target-specific products for the activation of on-line shopping.

• Journal of Internet Computing and Services
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• v.2 no.4
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• pp.33-39
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• 2001

Nowadays, Internet shopping malls have been popularized since the broadening of users of Internet and the advantage of on-line purchasing, Small and medium-sized enterprises, however, are still having difficulties in building Internet shopping malls due to the lack of technical knowledge and burdensome expenses. In this paper, we present an implementation of the Web Mall Admin Tool System by the integration of admin menus based on a public program. The system has several advantages of (1) reducing expenses for building a mall site, (2) making possible to build an shopping mall well-suited for the work environment of companies (3) providing available maintenance. Therefore, this provides the solution to enterprises that have trouble with building their own web malls because of expenses and maintenance.

• Journal of the Korea Fashion and Costume Design Association
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• v.10 no.2
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• pp.163-178
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• 2008

The purpose of this study is to search the characteristics and strategy of sales promotion in on-line fashion SOHO (Small Office Home Office) shopping malls. 87 of these shopping malls have been selected through a ranking service called 100HOT (http://www.100hot.co.kr), and 906 cases of sales promotion activities have been executed on web-sites of these shopping malls. The cases have been analyzed by descriptive statistics and chi-square analysis. The results are as follows: First, on-line fashion SOHO shopping malls have frequently used sales promotion tactics such as demonstration, display, viral marketing, sale, event, customer compensation, community marketing, experimental marketing, coupon, premium, reserve fund and delivery service. Second, there are significant differences between shopping malls for men and women in sales promotion tactics such as demonstration, viral marketing, sale, and community marketing, but there is no significant difference in tactics such as demonstration, event, and customer compensation. Third, the shopping malls have used various sales promotion strategies such as maximizing the sales, characterizing product features, procuring new customers, preserving existing customers, enhancing customer loyalty, improving customer relationship and controlling returns.

• Design Convergence Study
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• v.15 no.5
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• pp.55-70
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• 2016

Multi shopping malls provide us new life-style nowadays with the term, malling. Multi shopping malls are consisted of selling space, entertainment space and convenience space so that arrangement and circulation planning of each facilities have large influence to users. Based on this influences, this study aims to provide basic data for multi shopping malls' circulation planning. Therefore, this study selected 6 multi shopping malls in Seoul and conducted survey that satisfaction of circulation planning of multi shopping malls. For user satisfaction investigation, we studied concept of multi shopping mall following Korean building act and selected composition and characteristics of circulation. Also, we classified the malls to size and circulation shapes for comparison of the satisfaction results. Classified types are high-rise and low-rise and they are separated to small size and big size. In addition, classified circulation shapes are categorized to net type, loop type, cyclical loop type and multi type by forms of central space and main stream of the malls.

• The Journal of Bigdata
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• v.7 no.2
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• pp.153-172
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• 2022

Online shopping has transformed and rapidly grown the entire market at the forefront of wholesale and retail services as an effective solution to issues such as digital transformation and social distancing policy (COVID-19 pandemic). Small business owners, who form the majority at the center of the online shopping industry, are constantly collecting policy changes and market trend information to overcome these problems and use them for marketing and other sales activities in order to overcome these problems and continue to grow. Objective and refined information that is more closely related to the business is also needed. Therefore, in this paper, through the collection and analysis of big data information, which is the core technology of digital transformation, key variables are set in product classification, sales trends, consumer preferences, and review information of online shopping malls, and a method of using them for competitor comparison analysis and business sustainability evaluation has been prepared and we would like to propose it as a service. If small and medium-sized businesses can benchmark competitors or excellent businesses based on big data and identify market trends and consumer tendencies, they will clearly recognize their level and position in business and voluntarily strive to secure higher competitiveness. In addition, if the sustainable growth of the online shopping mall operator can be confirmed as an indicator, more efficient policy establishment and risk management can be expected because it has an improved measurement method.

• Journal of the Economic Geographical Society of Korea
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• v.22 no.4
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• pp.576-591
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• 2019

This study attempts to analyze the effects of distance-accessibility to the complex shopping mall of 'Lotte Mall-Suwon', located at the old central and catchment district of the Suwon station in the Province of Gyeonngi, on the prices of its neighboring apartments within the Gwonseon-gu of Suwon City by using the hierarchical and linear-difference in difference regression method. The results of the analysis are as follows. First, before construction the effects of distance-accessibility show the U-shaped pattern, suggesting that the negative external effects of noise and traffic congestion around the Suwon Station affected the prices of its neighboring apartments within the Gwonseon-gu of Suwon City. Second, the effects of distance-accessibility at different times, such as the construction period and after the opening, are statistically significant only in the latter, indicating the reverse U-shaped pattern unlike before the opening. This means that after the opening of the complex shopping mall its external effects as a leisure and convenience space have a positive effect on the prices of its neighboring apartments within the Gwonseon-gu of Suwon City. Third, the effects of distance-accessibility is at an inflection point around 1.6-1.7 kilometers, which means that the U-shaped distance-decay pattern before construction, while the reverse U-shaped pattern is shown after the opening of opening. The latter implies that apartments that are very close to the mall within the Gwonseon-gu of Suwon City enjoy relatively small positive externalities. Therefore, they are exposed to some negative external effects of noise and traffic congestion, but apartments with some distance apart within the Gwonseon-gu of Suwon City maximize those positive externalities. These results suggest that the effects to distance-accessibility are different from location to location.

• Korean Journal of Construction Engineering and Management
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• v.18 no.2
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• pp.49-57
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• 2017

This study intends to determine the decision making criteria of leasing in mix-used shopping mall, analyze the variation of their weight by store size inside mall and lend-lease perspective for lessor and lessee towards the identification of optimal leasing environment in mix-used shopping mall development. The decision making have been identified based on the number of prior literature review and expert consultation. And the AHP methodology and Fuzzy theory have been implemented to develop the weight for criteria based on experts survey. Research finding indicates that the 2 categories with 6 criteria and 24 sub-criteria have been determined. It is noteworthy that the large sized group would be located in both ends on main floor with their requested store size; middle sized group done over second floor with low rent by attracting with both competitive brands and key-tenants; small sized group done in both ends on main floor or on 2 to 3 floor connecting to main circulation. This should be examined in the planning stage of SPA lessee solicitation by the lessor in mix-used shopping mall development project.

• Human Ecology Research
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• v.59 no.4
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• pp.449-463
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• 2021

The aim of this study was to analyze the perceptions and entering status of small business online fashion retailers on portal shopping and fashion shopping malls. Case studies were conducted on a total of 10 research samples. The results were as follows: first, regarding the strategic factors of online fashion stores, 'price competitiveness' is important, especially in portal shopping and low-cost brands; 'product assortment' is important but not essential in all platforms; and 'differentiation' is important to continuously secure loyal customers in fashion shopping malls. Customer satisfaction leads to customer loyalty, and customer loyalty affects the sales conversion rate and brand growth of online sales channels. Factors that promoted sales activities in online sales channels were exposure, advertisements, SNS, events, special exhibitions, and events. Hindrance factors were low price competition, overheated competition, and the MD of sales channels. Second, the research samples used multiple online sales channels, including portal shopping malls and fashion shopping malls, in addition to their own malls. The selection factors were platform reputation and commission, branding, and customer inflow through exposure. Portal shopping malls were perceived as providing easy access, advertising/customer communication, exposure/search, price competitiveness, scalability, and intense competition, whereas fashion shopping malls were perceived as providing a brand image and concept, brand promotion, high commissions, difficult entry, and low profits. The factors for success in portal shopping malls were exposure/search, price competitiveness, and brand recognition, whereas the factors for success in fashion shopping malls were differentiation, brand, exposure/advertisement, product assortment, and MD.

• Journal of the Korea Society of Computer and Information
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• v.18 no.8
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• pp.149-156
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• 2013

TAmong various forms of online shopping with the development of online shopping and the rapid growth of IT technology, the intense competition also more deepen. The strategies for differentiated marketing and features for competitiveness of businesses in the online and offline shopping areas are required that our marketing target be settled the flower marketing by analyzing. In case of the flower market, the movement of the market from offline market to online market has been occurred and processed concurrently. Market entry and competitiveness of small companies is becoming very difficult because larger companies have been formed national market networks. Therefore, in this research, we suggest ways to enhance flower delivery service to the market from the top ranked site analysis, market situation analysis and service strategy plan for the activation of the online flower market. Also, we describe how to realize the above mentioned strategies through a site building. We can expect to strengthen flower market activation and competitiveness through the flower delivery service enhancement.