• Journal of the Korea Society of Computer and Information
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• v.24 no.4
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• pp.83-90
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• 2019

Is this paper, We propose to examined the relationship between advertising attributes and brand preference, consumer psychological repulsion, and consumer happiness. Due to the infinite competition between the companies, they are experiencing significant difficulties in operation. In this situation, effective advertising is obviously a very important means to overcome the difficulties of operation. Therefore, in order to maximize the advertising effect, sufficient awareness of the advertisement property and the production and exposure of the advertisement based on it can be very important. As such, the purpose of this study is to verify the effect of indirect advertising appearing on entertainment programs on consumers' preference for brands and their psychological resistance, and to verify the effect of consumers' preference for brands and psychological backlash on consumer happiness. In addition, the exposure pattern of indirect advertisement is intended to verify whether there is a control effect between the nature of the advertisement and the brand preference and psychological backlash. A total of 209 questionnaires were distributed to consumers who viewed program in order to achieve the purpose of this study. For empirical analysis, exploratory factor analysis, confirmatory factor analysis, frequency analysis, reliability analysis, structural equation model, and multimodal simultaneous comparison analysis were performed using SPSS V. 22.0 and AMOS V. 22.0. The results of the empirical analysis of this study are as follows. First, advertising attributes have a significant effect on brand preference. Second, the hypothesis that advertising attributes have a significant effect on psychological repulsiveness of consumers is partially adopted. Third, brand preference and psychological repulsion have a significant effect on consumer happiness. Fourth, we confirmed the moderating effect of PPL expression form in ad property, brand preference, and psychological repulsion. Based on these findings, we presented the implications, limitations and future research directions of the study.

• Journal of the Architectural Institute of Korea Planning & Design
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• v.35 no.5
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• pp.73-83
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• 2019

The purpose of this study is to analyze the spatial transformational patterns according to the spectator and the exhibition environment and to examine the role of 'the middle space' organically linking the exhibition space with MoA which is a representative example of 'sequential exhibition space'. The concept of sequential exhibition space in MoA is applied not only to building but also to extended continental concepts including neighborhood. MoA's exhibition space consists of the library area and the exhibition area. In particular, the spaces of library area perform a complex function as a quasi-exhibition space, and the exhibition spaces have variable spatial transformation through an associated structure of the library area and the educational area. The types of exhibition space those constitute the sequential exhibition space of MoA appear as 'Room type', 'Free plan type', and 'Gallery type'. Each exhibition space maintains independence, but it is changed according to the situation of exhibition. The flow is based on the spiral induction around the central void space, but with selective circulation considering the visitors. Therefore, through the transformation of the exhibition area and the division of the flow, the whole museum space appears as the area differentiation.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.25 no.12
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• pp.1949-1955
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• 2021

With the recent COVID-19 situation, countries are seriously feeling the need for medical personnel and their technologies. PDepending on the aging society, the number of medical staff is actually decreasing, and in order to solve this problem, research is needed to replace the part that does not require high expertise among actual medical practices performed by doctors. This paper describes and proposes actual research methods related to unmanned medical systems that use various deep learning image processing-based technologies to check the recovery status applicable to rehabilitation areas where medical staff should face patients directly. The proposed method replaces passive calculations such as a protractor or a method of drawing a line in a photograph, which is the method used for actual motion comparison. Since it is performed in real time, it helps to diagnose quickly, and it is easy for medical staff to provide necessary information because data on the degree of match of motion performance can be checked.

• Asia-Pacific Journal of Business
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• v.12 no.4
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• pp.163-178
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• 2021

Purpose - The purpose of this study is to develop a tool to measure the corporate social responsibility activities of tourism and hotel companies using ISO26000 and to verify its reliability and validity. Design/Methodology/Approach - This study is the development of a tool for evaluating social responsibility activities of tourism and hotel companies. For this, as the first stage filer research, 4 experts developed the questions based on ISO26000. And 12 experts (academia, industry) were surveyed by Delphi to evaluate suitability. Finally, the validity and reliability of the development tool were verified for a total of 55 incumbents and related persons. Research Results - For the development of a tool for measuring social responsibility activities of tourism and hotel companies, based on the standard draft of ISO26000, questions that fit 7 core areas were composed (60 questions). In addition, a Delphi survey was conducted on a panel of 12 experts, and a total of 45 questions were derived. Finally, as a result of an exploratory factor analysis of 55 field experts, 20 items consisting of 6 factors were finally confirmed as a measuring tool for social responsibility activities of tourism and hotel companies. Research implications or originality - It is significant for the first development of a social responsibility activity scale suitable for the situation of tourism and hotel companies by applying ISO26000. This will raise awareness of the importance of social responsibility activities in the tourism industry environment, and will help tourism companies to develop a positive awareness of social responsibility activities and to prepare effective implementation strategies.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.22 no.1
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• pp.111-120
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• 2022

It is essential to make a purchase decision to make sure that the furniture matches well with other structures in the room. Moreover, in the Untact Marketing situation caused by the COVID-19 crisis, this is becoming an even more impact factor. Accordingly, methods of measuring length using AR(Augmented Reality) are emerging with the advent of AR open sources such as ARCore and ARKit for furniture arrangement interior simulation. Since this existing method using AR generates a Depth Map based on a flat camera image and it also involves complex three-dimensional calculations, limitations are revealed in work that requires the information of accurate room size using a smartphone. In this paper, we propose a method to accurately measure the size of a room using only the accelerometer and gyroscope sensors built in smartphones without using ARCore or ARKit. In addition, as an example of application using the presented technique, a method for applying a pre-designed room interior to each room is presented.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2021.05a
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• pp.161-163
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• 2021

In an apartment or private building, it is difficult for the user to operate the elevator button in a similar situation with luggage in both hands. In an environment where human contact must be minimized due to a highly infectious virus such as COVID-19, it is inevitable to operate an elevator based on untact. This paper proposes an operating system capable of operating the elevator by using the user's voice and image processing through the user's face without pressing the elevator button. The elevator can be operated to a designated floor without pressing a button by detecting the face of a person entering the elevator by detecting the person's face from the camera installed in the elevator, matching the information registered in advance. When it is difficult to recognize a person's face, it is intended to enhance the convenience of elevator use in an untouched environment by controlling the floor of the elevator using the user's voice through a microphone and automatically recording access information.

• Journal of Korea Trade
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• v.27 no.2
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• pp.1-21
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• 2023

Purpose - The bank payment obligation is a transaction method that combines the certainty of L/C transactions with the speed of remittance payments, so the main purpose of this study is to highlight the superiority of bank payment obligation, noting the difference between bank payment obligation and L/C transactions. In addition, we would like to examine how bank payment obligations can actually be applied to support various valuable proposals such as post-shipment and post-shipment finance according to the payment process.. Design/methodology - This study focused on literature based on data from ICC and SWIFT along with previous domestic and international studies. In terms of a research method, a literature review was adopted with electronic trade-related books and journals and policy-related reports from international trade-related agencies. Findings - Unlike L/C transaction, BPO transaction verify the data inquiry process based only on the combination result of the established baseline and dataset. Accordingly, it is superior to L/C transaction in that there is no confrontation between the parties over the results of the inquiry, and clear transactions are possible according to the principle of proof after prepayment. In addition, unlike credit transactions, data inconsistency acceptance procedures confirm payment obligations in consideration of importers' intentions. As a result, as long as trade documents are in the hands of exporting countries, flexible document disposition is possible in response to the situation after payment, which is more advantageous than L/C transaction. Originality/value - Specifically, from the importer's point of view, BPO transactions have the advantage of reducing the manpower required to prepare and review trade documents and processing transaction negotiations with exporters advantageously due to the strength of payment obligations. From the perspective of the exporter, it has the advantage of enabling rapid recovery of trade payments and reducing the risk of importer's cancellation of transactions or content change. From the perspective of participating banks, it is possible to strengthen relations with importer and obtain high commission income by increasing the role of bank reduced by reducing L/C transaction.

• Korea Trade Review
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• v.45 no.2
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• pp.229-262
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• 2020

The price-to-earnings ratio (PER) is an important indicator to measure the stock price and profitability of a firm; it is also the most used valuation indicator among investors. When using the PER to compare the investment values of different stocks, these stocks must come from the same sector. This study mainly focuses on the China's listed manufacturing firms. By learning from previous research results and analyzing the current situation, we studied the correlation between the manufacturing sector's PER and its influencing factors from both macro and micro perspectives, the combination of which eventually sheds light on such correlation. Analyzing GDP growth rate data, Manufacturing Purchasing Managers' Index, and other macroeconomic variables from 2008 to 2018, we conclude that these variables jointly have a certain impact on the average PER of the manufacturing sector. We then form panel data based on relevant (2014-2018) data gathered from 317 of China's A-listed manufacturing firms to study the impact of micro-variables on PER. By using Stata and other software to analyze the panel data, we reach the conclusion that the Debt to Asset Ratio, Return on Equity, EPS growth rate, Operating Profit Ratio, Dividend Payout Ratio, and firm size have a significant impact on PER. The Current Ratio, Treasury Stock ratio and Ownership Concentration have no distinct effect on PER. Based on our empirical findings, we design a theoretical model that affects the PER.

• Journal of Ocean Engineering and Technology
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• v.37 no.6
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• pp.247-255
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• 2023

Interference and collisions often occur in the loading process at shipyards. Existing simulation methods focus primarily on resource processes and schedules, and there is a lack of real-time reflection in the complex and highly variable loading process. This study aims to develop a spatial environment incorporating real-time product data, such as hulls, and confirms its effectiveness by simulating various construction scenarios. As a method, a near real-time spatial environment based on broadband laser scanning was established, with the situation of loading heavy cargo assumed when converting an existing ship into an LNG dual-fuel propulsion ship. A case study simulation of near-real-time cargo loading processes was then conducted using Unity 3D to confirm the interference and collision risks within the spatial environment. The results indicated that interference occurred in structures previously not identified in the design data, and a collision occurred during the loading object erection phase. The simulation confirmed that the identification of interference and collision risks during the erection phase highlights the need for a relocation or removal process of potential hazards before erection takes place. An improved erection simulation that integrates near real-time data could effectively prevent interference and collision risks.

• Wind and Structures
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• v.38 no.2
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• pp.129-146
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• 2024

Aiming at the problem of non-stationary wind field simulation of downbursts, a non-stationary down-burst generation system was designed by adding a nozzle and program control valve to the inlet of the original wall jet model. The computational fluid dynamics (CFD) method was used to simulate the downburst. Firstly, the two-dimensional (2D) model was used to study the outflow situation, and the database of working conditions was formed. Then the combined superposition of working conditions was carried out to simulate the full-scale measured downburst. The three-dimensional (3D) large eddy simulation (LES) was used for further verification based on this superposition condition. Finally, the wind tunnel test is used to further verify. The results show that after the valve is opened, the wind ve-locity at low altitude increases rapidly, then stays stable, and the wind velocity at each point fluctuates. The velocity of the 2D model matches the wind velocity trend of the measured downburst well. The 3D model matches the measured downburst flow in terms of wind velocity and pulsation characteris-tics. The time-varying mean wind velocity of the wind tunnel test is in better agreement with the meas-ured time-varying mean wind velocity of the downburst. The power spectrum of fluctuating wind ve-locity at different vertical heights for the test condition also agrees well with the von Karman spectrum, and conforms to the "-5/3" law. The vertical profile of the maximum time-varying average wind veloci-ty obtained from the test shows the basic characteristics of the typical wind profile of the downburst. The effectiveness of the downburst generation system is verified.