• The Journal of Society for e-Business Studies
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• v.26 no.2
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• pp.95-122
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• 2021

As it recently became a non-face-to-face society because of the COVID-19 Pandemics, attempts have been made to experience heritage based on virtual reality (VR). Despite the satisfaction of VR contents, however, questions are being raised about whether the VR experience leads to visit a heritage tour or reduces to visit a heritage tour. This study examined how VR-based heritage experiences affect the visit intention of heritage sites. In addition, this study investigated how VR-based experiences differently affect the visit intention compared to web-based experiences. To this end, based on the information success model proposed by DeLone and McLean, this study examined how the perception for system quality and information quality through VR (vs. web) experience affects the intention of visiting the historical site. The results demonstrated that satisfaction was positively influenced by the convenience of system quality and the presence and usefulness of information quality and that the presence and satisfaction positively affected continuance intention. In addition, continuous intention to use positively affected the visit intention of heritage sites. Lastly, it has been shown that the usefulness of information quality in groups experiencing content through the Web (vs. VR) has a greater impact on the intent of continuous use. Based on the results of this study, we discussed ways to organize tourism content to increase the intention of visiting heritage sites.

• Information Systems Review
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• v.4 no.2
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• pp.155-168
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• 2002

This paper examines whether the functions of eCRM solutions affect the site visit and purchase by customers. The functions of eCRM solutions are extracted and classified into three categories of c-marketing, e-sales, and e-service. E-marketing includes campaign/event marketing, e-mail marketing, and questionnaire marketing; e-sales consists of recommendation system and incentive/discount promotion.; e-service is composed of e-mail call center and web call center. From the online survey, 146 responses are collected and analyzed. The analysis shows that the level of experience in campaign/event marketing, e-mail marketing, e-mail call center, and web call center significantly affect the website visit by customers and that the level of experience in all eCRM functions except e-mail marketing significantly affect the purchase by customers. The effects of those functions in eCRM on the website visit are moderate, while the effects of the functions on the purchase are low. The results from this study imply that eCRM needs to strengthen the effect on the purchase with more thorough analysis of the customer profile.

• The Journal of Information Systems
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• v.19 no.1
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• pp.35-61
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• 2010

The Internet marketing of hospital is being considered as a strategic requirement that can satisfy the customers. Therefore, it is very important to understand the effects of the medical information on the Internet on the actual consumers. In this study, the paths through which the attitude and satisfaction of the medical information consumers that visit hospital web site are formed for the medical information through the quality of the medical information on the Internet and usability of hospital web site were examined respectively according to the medical examination and treatment subjects that respectively deal with medical acts and cosmetic acts through light metabolism recovery. The usability of hospital web site, rather than medical information quality, had positive effects on the attitudes toward the medical information distributed in the corresponding web site and the satisfaction of use of hospital web site in the case of visitors of the hospital web site for the medical examination and treatment subjects of essential medical examination and treatment and emergency medical treatment, and, on the other hand, the result of analyzing the path of the medical examination and treatment subjects of cosmetics and functional improvement revealed that the medical information quality had positive effects on the medical information attitudes and the usage satisfaction of hospital web site. Accordingly, the attitudes toward the medical information distributed through the web site by the visitors of hospital web site is formed from the quality of medical information and web site usability, and, ultimately, they become generally satisfied with the hospital web site. Such process is revealed different1y according to the medical examination and treatment subjects for which consumers desire to obtain information.

• Hwankyungkyoyuk
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• v.3 no.1
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• pp.141-152
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• 1992

The purpose of this study is to search for the ways to diversify Outdoor/Environmental Education Program in the Nature Study Center(NSC), especially for the middle school students. For this study, various research methods such as literature review, questionnaire survey (448 students, 11 middle school teachers, 19 NSC staffs), interview and participant observation are used the process of this study consists of two steps. The first step is to define research questions through pilot survey and the second is to investigate the research questions, in the form of hypotheses through main survey. Nine hypotheses are formulated. Six are related with program elements (educational goals, student characteristics, staff resources, teaching methods, instructional resources, contents). three are related with program implementation process(preplan, implementation, post-evaluation). The hypotheses are tested and alternatives for program improvement are proposed. 1. Educational goals : Educational goals of NSC should be focused on Outdoor /Environmental Education and each NSC should specialize on its own theme. The objectives of every sub-program should be unified toward educational goals. 2. Student characteristics: The Outdoor/Environmental Education Program should reflect student characteristics: sex, urban/rural origins, normal/handicapped, number of visit and so on. 3. Staff resources : Provide qualified staff with professional knowledge and positive attitudes, reeducate staffs periodically, reduce management staff and increase teaching staffs. Provide permanent and well paid position, encourage and give opportunities and the middle school teachers to participate in program. 4. teaching method: Increase outdoor classes two way communication between teaching staffs and students adopt more open ended teaching method so that students can exercise coworks in small groups. 5. Instructional resources: Diversify NSC sites(mountains, coastal areas, urban areas and so on), teaching media (audio/visual equipments, graphic design of signs). Consider design for handicapped and integrate indoor and outdoor educational facilities. Plan nature trails with separate themes, allign nature trail so that it passes through diverse environments. 6. Content : Reflect characteristic site potential specialize on day or night program, on seasonal program, and on site specific social issues(such as interpreting of environmental damages around the NSCs). 7. Preplan: Get Information and know about visiting students in advance. Discuss with middle school teachers and adjust program weeks before visits if many or all of the students had already visited a NSC. arrange a visit to other NSC. Provide an introductory class for the teachers and students before they visit a NSC. 8. Implementation: During NSC visit and classes apply various and appropriate techniques to collect in formation for later evaluation. Improve NSC provided evaluation sheet so as to reflect student characteristic. Compare with formal education and investigate on effects of NSC program. 9. Post-evaluation: Formalize a post-evaluation process and organization. During the winter vacation, develop new programs based on the post-evaluationacation, for the next year. Also, have comparative evaluation meetings of staff from various NSCs during the winter vacation while there is no visitors and classes.

• Asia pacific journal of information systems
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• v.26 no.2
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• pp.211-230
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• 2016

Social commerce is a new type of e-commence that is based on social networking technologies and aggressive marketing strategies, such as one-deal-a-day. However, although social commerce has become very popular, little is known of customers' substantive purchasing behaviors when using social commerce sites. These behaviors, namely visiting and purchasing behaviors, are the focus of this study. Hence, this study aims to provide comprehensive understanding of the visiting and purchasing behaviors of customers in relation to social commerce sites. A research model based on the utilitarian and hedonic values of shopping, social influence, and convenience, which represent social commerce features, was developed and empirically analyzed using data from social commerce site users. The results revealed that purchasing behaviors of consumers when they use social commerce sites are affected directly by the utilitarian value (perceived usefulness) of the site as well as their purchase intention. Purchase intention is affected by perceived usefulness, subjective norm, and visiting behaviors. The visiting behaviors of consumers in relation to social commerce sites are also affected directly by the hedonic value (playfulness) of the site as well as their intention to visit the site. The findings of this study have implications for practitioners with regard to understanding and promoting the use of social commerce sites.

• Journal of Global Scholars of Marketing Science
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• v.15 no.3
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• pp.149-168
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• 2005

The purpose of this paper is to study the impact of brand personality on the choice of tour site. For this purpose, Japanese, Chinese and Korean tourists visiting Jeju-Ireland were sampled and asked to evaluate the personality dimensions and attributes of six major tour sites in Asia. Factor analysis is applied to 42 personality scales of Aaker and 5 personality dimensions are extracted. Then, Multinomial Logit model is applied to estimate the relative impact of personality dimensions and attributes on the choice of tour sites. Results suggest useful implications. The personality of tour sites has meaningful influence on choice of tour sites, in some cases more important than tour site attributes. Among 5 dimensions of personality, sincerity and excitement are found to be important dimensions in the choice process of tour site. Sophistication of the site, expressed as glamorous, charming, handsomeness, uniqueness, and smooth, is also found to be important in determining intention to visit in the future.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.05a
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• pp.143-146
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• 2004

With the rapid growth of e-commerce, marketers are able to observe not only purchasing behavior on what and when customers purchased, but also the individual Web usage behavior that affect purchasing. The richness of this information has the potential to provide marketers with an in-depth understanding of customer. Using commonly available Web log data, this paper examines Web usage behaviors at the individual level. By decomposing the buying process into a pattern of visits and purchase conversion at each visit, we can better understand the relationship between Web usage behavior and purchase decision. This allows us to more accurately forecast a shopper's future purchase decision at the site and hence determine the value of individual customers to the siteAccording to our research, not only information seeking behavior but also visiting duration of a customer and participative behavior such as participation in event should be considered as important predicators of purchase decision of customer in a cosmetic internet shopping mall.

• Journal of Families and Better Life
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• v.24 no.6 s.84
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• pp.195-208
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• 2006

This study investigated the characteristics of on-line auction users with addictive tendencies. A questionnaire survey was conducted on-line between September 9 and 14, 2005 and 1,608 adults who had experience in on-line auctions participated. As a result, 23.5 percent of the subjects in this study were shown to have addictive tendencies in their use of on-line auctions. The socio-demographic factor found was gender difference. That is, men were more likely to show addictive tendencies than women. The subjects who had addictive tendencies showed certain psychological characteristics such as lower self-esteem more symptoms of depression, and a higher sense of alienation compared to those without addictive tendencies. Finally, on-line auction users who had addictive tendencies were shown to visit on-line auction site more frequently and to stay logged on the auction site longer than non-addicts, reflecting that the frequent the use of on-line auction, the higher the possibility of addiction to on-line auction.

• Journal of Korean society of Dental Hygiene
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• v.16 no.2
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• pp.241-248
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• 2016

Objectives: The purpose of the study is to evaluate the dental website usability in Korea. The dental website included dental university hospital, network dental hospital and dental office. Methods: The study was carried out by three age groups including twenties, thirties, and forties. Each group consisted of ten customers and evaluated twelve websites of dental hospitals. Each was assigned to four hospitals and three tasks including easiness of online reservation, preventive information, and treatment information. They filled out the self-administered questionnaire. The questionnaire included the easiness of on-line reservation, satisfaction on the quality and quantity of preventive informations, satisfaction on the quality and quantity of treatment informations, predictiveness on the sub-menu, usefulness of site map, information on the main page of web site, usefulness of decision on visit to dentistry, and revisit intention. Results: The easiness of on-line reservation was the highest in the private dental office, and university dental hospital and network dental hospitals followed in conducting task(1). The anticipated value and measurement on the usefulness of web site were the lowest in network dental hospitals and the time interval between two values was 57 seconds. This discrepancy showed the largest difference. The satisfaction on treatment information in task(3) was higher than that of the satisfaction on preventive information in task (2). The revisit intention was the highest in dental university hospitals. Conclusions: This study showed the comparison in usefulness of web site of university dental hospitals, network dental hospitals and private dental office. The web site focused on the treatment information rather than preventive information. This study suggested that the most important function of dental web site would be the preventive information that was mainly operated by the role of dental hygienists rather than treatment information in the future.

• Journal of Korean Society of Occupational and Environmental Hygiene
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• v.10 no.1
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• pp.147-159
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• 2000

The NIOSH health hazard evaluation program (HHE program) was created in response to the mandate to determine the toxic effect and potential health hazard of workplace exposure, which is found in Occupational Safety and Health Act of 1970 and the Federal Mine Safety and Health Act of 1977, A primary benefit of HHE program is its ability to provide current health hazard data to employers and employees, which assists them in identifying solutions to occupational health and safety problems in their workplaces, The HHE program also stimulates research in the development and review of sampling methods and diagnostic tests and may prompt additional exposure assesment efforts and toxicological and epidemiological studies. HHE projects also provide human exposure-toxicity data that are used to asses the validity of existing occupational health standards and to support criteria for new standards of recommendation, The HHE request is classified into four categories: 1) category 1: As a administratively invalid, 2) category 2: These are valid requests for which a site visit is not essential to an appropriate response, 3) Category 3 : These are valid requests for which a site visit is necessary for an adequate evaluation, 4) These are valid request which present a complex problem or an opportunity for research, To carry out HHE program one or methods of investigation might be used: 1) direct observation and evaluation of production processes and employee work practices 2) employees exposure level and air contamination level 3) medical test or physical examinations of employees 4) private, confidential interviews with employees 5) review of employer's record of injuries and illness, employee exposure data, medical tests and job histories. After investigation and analysing the data, NIOSH issues a final report, giving finding and recommendation.