• 지능정보연구
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• 제25권3호
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• pp.43-62
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• 2019

한때, 이상 탐지 분야는 특정 데이터로부터 도출한 기초 통계량을 기반으로 이상 유무를 판단하는 방법이 지배적이었다. 이와 같은 방법론이 가능했던 이유는 과거엔 데이터의 차원이 단순하여 고전적 통계 방법이 효과적으로 작용할 수 있었기 때문이다. 하지만 빅데이터 시대에 접어들며 데이터의 속성이 복잡하게 변화함에 따라 더는 기존의 방식으로 산업 전반에 발생하는 데이터를 정확하게 분석, 예측하기 어렵게 되었다. 따라서 기계 학습 방법을 접목한 SVM, Decision Tree와 같은 모형을 활용하게 되었다. 하지만 지도 학습 기반의 모형은 훈련 데이터의 이상과 정상의 클래스 수가 비슷할 때만 테스트 과정에서 정확한 예측을 할 수 있다는 특수성이 있고 산업에서 생성되는 데이터는 대부분 정답 클래스가 불균형하기에 지도 학습 모형을 적용할 경우, 항상 예측되는 결과의 타당성이 부족하다는 문제점이 있다. 이러한 단점을 극복하고자 현재는 클래스 분포에 영향을 받지 않는 비지도 학습 기반의 모델을 바탕으로 이상 탐지 모형을 구성하여 실제 산업에 적용하기 위해 시행착오를 거치고 있다. 본 연구는 이러한 추세에 발맞춰 적대적 생성 신경망을 활용하여 이상 탐지하는 방법을 제안하고자 한다. 시퀀스 데이터를 학습시키기 위해 적대적 생성 신경망의 구조를 LSTM으로 구성하고 생성자의 LSTM은 2개의 층으로 각각 32차원과 64차원의 은닉유닛으로 구성, 판별자의 LSTM은 64차원의 은닉유닛으로 구성된 1개의 층을 사용하였다. 기존 시퀀스 데이터의 이상 탐지 논문에서는 이상 점수를 도출하는 과정에서 판별자가 실제데이터일 확률의 엔트로피 값을 사용하지만 본 논문에서는 자질 매칭 기법을 활용한 함수로 변경하여 이상 점수를 도출하였다. 또한, 잠재 변수를 최적화하는 과정을 LSTM으로 구성하여 모델 성능을 향상시킬 수 있었다. 변형된 형태의 적대적 생성 모델은 오토인코더의 비해 모든 실험의 경우에서 정밀도가 우세하였고 정확도 측면에서는 대략 7% 정도 높음을 확인할 수 있었다.

• 대한원격탐사학회지
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• 제39권5_1호
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• pp.669-681
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• 2023

과일 나무의 생육을 평가하는 중요한 지표인 엽록소 함량을 추정하는데 비교적 많은 노동력의 투입이 요구되고 오랜 시간이 소요되는 기존의 파괴 조사 대신 비파괴적 조사 방식인 원격탐사기술을 적용하기 위한 연구가 시도되고 있다. 이 연구에서는 2년(2021, 2022) 간 무인기 기반의 초분광 영상을 이용하여 배나무 잎의 엽록소 함량을 비파괴적으로 추정하는 연구를 수행하였다. 영상 처리로 추출된 배나무 캐노피(canopy)의 단일 band 반사율은 시간 변화에 따라 불안정한 복사 효과를 최소화하기 위해 밴드비화(band rationing) 되었다. 밴드비(band ratios)를 입력 변수로 머신러닝 알고리즘인 elastic-net, k-nearest neighbors (KNN)과 support vector machine을 사용하여 추정(calibration, validation) 모델들을 개발하였다. Full band ratios 기반 추정 모델들의 성능과 비교하여 계산 비용 절감과 재현성 향상에 유리한 key band ratios를 선정하였다. 결과적으로 모든 머신러닝 모델에서 full band ratios를 이용한 calibration에 coefficient of determination (R²)≥0.67, root mean squared error (RMSE)≤1.22 ㎍/cm², relative error (RE)≤17.9%)와 validation에 R²≥0.56, RMSE≤1.41 ㎍/cm², RE≤20.7% 성능을 비교하였을 때, key band ratios 네 개가 선정되었다. 머신러닝 모델들 사이에 validation 성능에는 비교적 큰 차이가 없어 calibration 성능이 가장 높았던 KNN 모델을 기준으로 삼았으며, 그 key band ratios는 710/714, 718/722, 754/758, 758/762 nm가 선정되었다. Calibration에서 R²=0.80, RMSE=0.94 ㎍/cm², RE=13.9%와 validation에서 R²=0.57, RMSE=1.40 ㎍/cm², RE=20.5%를 나타내었다. Validation의 기준으로 한 성능 결과는 배나무 잎 엽록소 함량을 추정하기에 충분하지 않았지만, 앞으로의 연구에 기준이 될 key band ratios를 선정했다는 것에 의미가 있다. 추후 연구에서는 추정 성능을 향상하기 위해 지속적으로 추가 데이터세트를 확보하여 선정된 key band ratios의 신뢰성 검증과 함께 실제 과원에 재현 가능한 추정 모델로 고도화할 필요가 있다.

• Korean Journal of Radiology
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• 제2권1호
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• pp.28-36
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• 2001

Objective: To provide a systematic overview of the effects of various parameters on contrast enhancement within the same population, an animal experiment as well as a computer-aided simulation study was performed. Materials and Methods: In an animal experiment, single-level dynamic CT through the liver was performed at 5-second intervals just after the injection of contrast medium for 3 minutes. Combinations of three different amounts (1, 2, 3 mL/kg), concentrations (150, 200, 300 mgI/mL), and injection rates (0.5, 1, 2 mL/sec) were used. The CT number of the aorta (A), portal vein (P) and liver (L) was measured in each image, and time-attenuation curves for A, P and L were thus obtained. The degree of maximum enhancement (Imax) and time to reach peak enhancement (Tmax) of A, P and L were determined, and times to equilibrium (Teq) were analyzed. In the computed-aided simulation model, a program based on the amount, flow, and diffusion coefficient of body fluid in various compartments of the human body was designed. The input variables were the concentrations, volumes and injection rates of the contrast media used. The program generated the time-attenuation curves of A, P and L, as well as liver-to-hepatocellular carcinoma (HCC) contrast curves. On each curve, we calculated and plotted the optimal temporal window (time period above the lower threshold, which in this experiment was 10 Hounsfield units), the total area under the curve above the lower threshold, and the area within the optimal range. Results: A. Animal Experiment: At a given concentration and injection rate, an increased volume of contrast medium led to increases in Imax A, P and L. In addition, Tmax A, P, L and Teq were prolonged in parallel with increases in injection time The time-attenuation curve shifted upward and to the right. For a given volume and injection rate, an increased concentration of contrast medium increased the degree of aortic, portal and hepatic enhancement, though Tmax A, P and L remained the same. The time-attenuation curve shifted upward. For a given volume and concentration of contrast medium, changes in the injection rate had a prominent effect on aortic enhancement, and that of the portal vein and hepatic parenchyma also showed some increase, though the effect was less prominent. A increased in the rate of contrast injection led to shifting of the time enhancement curve to the left and upward. B. Computer Simulation: At a faster injection rate, there was minimal change in the degree of hepatic attenuation, though the duration of the optimal temporal window decreased. The area between 10 and 30 HU was greatest when contrast media was delivered at a rate of 2 3 mL/sec. Although the total area under the curve increased in proportion to the injection rate, most of this increase was above the upper threshould and thus the temporal window was narrow and the optimal area decreased. Conclusion: Increases in volume, concentration and injection rate all resulted in improved arterial enhancement. If cost was disregarded, increasing the injection volume was the most reliable way of obtaining good quality enhancement. The optimal way of delivering a given amount of contrast medium can be calculated using a computer-based mathematical model.

• 유통과학연구
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• 제8권3호
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• pp.49-56
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• 2010

At the initial stage of Internet advertising, banner advertising came into fashion. As the Internet developed into a central part of daily lives and the competition in the on-line advertising market was getting fierce, there was not enough space for banner advertising, which rushed to portal sites only. All these factors was responsible for an upsurge in advertising prices. Consequently, the high-cost and low-efficiency problems with banner advertising were raised, which led to an emergence of keyword advertising as a new type of Internet advertising to replace its predecessor. In the beginning of 2000s, when Internet advertising came to be activated, display advertisement including banner advertising dominated the Net. However, display advertising showed signs of gradual decline, and registered minus growth in the year 2009, whereas keyword advertising showed rapid growth and started to outdo display advertising as of the year 2005. Keyword advertising refers to the advertising technique that exposes relevant advertisements on the top of research sites when one searches for a keyword. Instead of exposing advertisements to unspecified individuals like banner advertising, keyword advertising, or targeted advertising technique, shows advertisements only when customers search for a desired keyword so that only highly prospective customers are given a chance to see them. In this context, it is also referred to as search advertising. It is regarded as more aggressive advertising with a high hit rate than previous advertising in that, instead of the seller discovering customers and running an advertisement for them like TV, radios or banner advertising, it exposes advertisements to visiting customers. Keyword advertising makes it possible for a company to seek publicity on line simply by making use of a single word and to achieve a maximum of efficiency at a minimum cost. The strong point of keyword advertising is that customers are allowed to directly contact the products in question through its more efficient advertising when compared to the advertisements of mass media such as TV and radio, etc. The weak point of keyword advertising is that a company should have its advertisement registered on each and every portal site and finds it hard to exercise substantial supervision over its advertisement, there being a possibility of its advertising expenses exceeding its profits. Keyword advertising severs as the most appropriate methods of advertising for the sales and publicity of small and medium enterprises which are in need of a maximum of advertising effect at a low advertising cost. At present, keyword advertising is divided into CPC advertising and CPM advertising. The former is known as the most efficient technique, which is also referred to as advertising based on the meter rate system; A company is supposed to pay for the number of clicks on a searched keyword which users have searched. This is representatively adopted by Overture, Google's Adwords, Naver's Clickchoice, and Daum's Clicks, etc. CPM advertising is dependent upon the flat rate payment system, making a company pay for its advertisement on the basis of the number of exposure, not on the basis of the number of clicks. This method fixes a price for advertisement on the basis of 1,000-time exposure, and is mainly adopted by Naver's Timechoice, Daum's Speciallink, and Nate's Speedup, etc, At present, the CPC method is most frequently adopted. The weak point of the CPC method is that advertising cost can rise through constant clicks from the same IP. If a company makes good use of strategies for maximizing the strong points of keyword advertising and complementing its weak points, it is highly likely to turn its visitors into prospective customers. Accordingly, an advertiser should make an analysis of customers' behavior and approach them in a variety of ways, trying hard to find out what they want. With this in mind, her or she has to put multiple keywords into use when running for ads. When he or she first runs an ad, he or she should first give priority to which keyword to select. The advertiser should consider how many individuals using a search engine will click the keyword in question and how much money he or she has to pay for the advertisement. As the popular keywords that the users of search engines are frequently using are expensive in terms of a unit cost per click, the advertisers without much money for advertising at the initial phrase should pay attention to detailed keywords suitable to their budget. Detailed keywords are also referred to as peripheral keywords or extension keywords, which can be called a combination of major keywords. Most keywords are in the form of texts. The biggest strong point of text-based advertising is that it looks like search results, causing little antipathy to it. But it fails to attract much attention because of the fact that most keyword advertising is in the form of texts. Image-embedded advertising is easy to notice due to images, but it is exposed on the lower part of a web page and regarded as an advertisement, which leads to a low click through rate. However, its strong point is that its prices are lower than those of text-based advertising. If a company owns a logo or a product that is easy enough for people to recognize, the company is well advised to make good use of image-embedded advertising so as to attract Internet users' attention. Advertisers should make an analysis of their logos and examine customers' responses based on the events of sites in question and the composition of products as a vehicle for monitoring their behavior in detail. Besides, keyword advertising allows them to analyze the advertising effects of exposed keywords through the analysis of logos. The logo analysis refers to a close analysis of the current situation of a site by making an analysis of information about visitors on the basis of the analysis of the number of visitors and page view, and that of cookie values. It is in the log files generated through each Web server that a user's IP, used pages, the time when he or she uses it, and cookie values are stored. The log files contain a huge amount of data. As it is almost impossible to make a direct analysis of these log files, one is supposed to make an analysis of them by using solutions for a log analysis. The generic information that can be extracted from tools for each logo analysis includes the number of viewing the total pages, the number of average page view per day, the number of basic page view, the number of page view per visit, the total number of hits, the number of average hits per day, the number of hits per visit, the number of visits, the number of average visits per day, the net number of visitors, average visitors per day, one-time visitors, visitors who have come more than twice, and average using hours, etc. These sites are deemed to be useful for utilizing data for the analysis of the situation and current status of rival companies as well as benchmarking. As keyword advertising exposes advertisements exclusively on search-result pages, competition among advertisers attempting to preoccupy popular keywords is very fierce. Some portal sites keep on giving priority to the existing advertisers, whereas others provide chances to purchase keywords in question to all the advertisers after the advertising contract is over. If an advertiser tries to rely on keywords sensitive to seasons and timeliness in case of sites providing priority to the established advertisers, he or she may as well make a purchase of a vacant place for advertising lest he or she should miss appropriate timing for advertising. However, Naver doesn't provide priority to the existing advertisers as far as all the keyword advertisements are concerned. In this case, one can preoccupy keywords if he or she enters into a contract after confirming the contract period for advertising. This study is designed to take a look at marketing for keyword advertising and to present effective strategies for keyword advertising marketing. At present, the Korean CPC advertising market is virtually monopolized by Overture. Its strong points are that Overture is based on the CPC charging model and that advertisements are registered on the top of the most representative portal sites in Korea. These advantages serve as the most appropriate medium for small and medium enterprises to use. However, the CPC method of Overture has its weak points, too. That is, the CPC method is not the only perfect advertising model among the search advertisements in the on-line market. So it is absolutely necessary that small and medium enterprises including independent shopping malls should complement the weaknesses of the CPC method and make good use of strategies for maximizing its strengths so as to increase their sales and to create a point of contact with customers.

• 한국유통학회지:유통연구
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• 제15권1호
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• pp.1-24
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• 2010

국내 대형마트 점포 수는 2008년 기준 403개로 포화시점에 근접하고 있다. 이러한 경쟁상황에서 '점포충성도(store loyalty)'가 지속적 경쟁우위를 위한 전략적 도구로써 그 활용성이 점점 더 중요시 되고 있다. 다양한 관점에서 점포충성도를 대형마트 연구의 핵심적 과제 다루어왔으나, 통합적인 연구 접근 방법이 미흡한 실정이다. 따라서 본 연구에서는 통합적 관점에서 점포충성도가 형성되는 두 가지 경로를 제안하였다. 이중경로모형은 첫째, 내재적 경로 '서비스품질$\rightarrow$고객만족$\rightarrow$점포충성도', 둘째, 외재적 경로 '점포개성$\rightarrow$점포동일시$\rightarrow$점포 충성도'로 구성된다. 조사대상은 대형마트를 이용하는 소비자들을 대상으로 진행하였으며, 구조방정식모형 분석을 통하여 제안된 이중경로모형의 적합성 및 가설검증을 실시하였다. 연구결과, 모형의 적합지수들은 상당히 좋은 값들을 보여주고 있다. 또한 본 연구에서 새롭게 제시된 내재적 경로인 서비스품질은 고객만족에 정의 영향을 미치고, 고객만족은 결과변수인 대형마트의 점포충성도에 매우 유의하게 영향을 준 것으로 나타났다. 그리고 외재적 경로에서 대형마트의 점포개성은 점포동일시에 긍정적인 영향을 주고 매개변수인 점포개성은 점포충성도에 영향을 미치는 것으로 나타났다. 이를 통해 본 연구는 대형마트의 점포충성도 형성에 관한 두 가지 경로를 제시함으로써, 이론적, 관리적 시사점을 도출하였고 연구의 한계점과 미래연구방향을 제시하였다.

• 마케팅과학연구
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• 제20권1호
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• pp.49-58
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• 2010

企业社会责任已经成为学者们进行研究的一个重要课题. 多数认为企业社会责任对企业去定义他们在社会中的责任是必要的, 并且为他们的商业活动提供社会和道德标准. 其结果是, 相当数量的零售商已经采用企业社会责任为一个战略工具来宣传他们的商业活动. 为此, 本研究企图探索美国消费者在他们对零售商主观的感知和评估的基础上在道德购买和消费中的态度和行为. 本文的目的包括: 1)测定参与者对零售商企业社会责任的认知度. 2)评定参与者如何评估零售商企业社会责任. 3)测定参与者对零售商企业社会责任的评估过程是否影响他们对零售商的态度. 4)评定参与者对零售商企业社会责任的态度是否影响他们的购买行为. 本文并没有关注实际的零售商企业社会责任表现. 因为消费者的决定过程是基于个体的评定而不是实际的事实. 本研究调查了美国大学生对零售商企业社会责任的认知和评估. 本研究的参与者是56名来自美国东南大学的大学生. 他们的年龄在18岁到26岁之间. 使用开放性译码和选择性译码进行内容分析. 我们收集和分析了超过100张单倍行距的答复. 使用两步骤的译码(即开放性译码和选择性译码. 译码结果和分析笔记用来理解参与者对企业社会责任的认知和从书写的回复中提炼出来包括直接引用的答案所支持的伦理购买行为. 为保护参与者隐私, 这里使用的都是化名. 参与者被要求写下有关零售商, 他们对企业社会责任问题的认识和评估一个零售商的企业社会责任表现. 大部分应答者(n=28)表明他们对企业社会责任有一定的认识但是不觉得需要按这个要求去做. 少数应答者(n=8)表明他们对企业社会责任有一定的认识但是基本不关心. 结果表明当大学生评估零售商的几页社会责任表现时, 他们使用企业社会责任的三个纬度: 员工支持, 社区支持和环境支持. 我们发现如何对待和支持员工是一个评估零售商的企业社会责任的重要准则. 应答者表明作为一个员工和零售商有好的经历会使他们对此零售商有积极的感知和态度. 和员工支持相关的有四个主题: 根据员工表现的奖励和惩罚, 工作环境, 员工教育和训练课程, 以及员工和员工家人折扣. 良好的赏罚机制被认为是一个重要的属性. 和工作环境相关的因素包括: 零售商如何良好的遵守与工作时间相关的规则, 午餐时间和休息同样被认为是重要的属性之一. 有关社区支持, 有三个方面: 对当地社区销售比率的贡献, 对慈善组织的财政贡献和对社区大型活动的支持. 在环境方面, 有两个主题: 循环利用和销售有机或绿色产品. 在回复中有提到, 零售商正在尝试去做对环境友好所能做的. 一位应答者提到这个公司正在创造有环保设计的店铺. 并且能在这家公司的网站上轻松的找到为帮助环境所做的事情的信息. 应答者还注意到这些店铺可提供有机和亲环境产品. 应答者在此类中还提到关于这个公司如何使用环保的杯子和他们如何帮助新奥尔良的居民重建家园. 应答者注意到零售商为购买产品的消费者提供可再使用的袋子. 一位应答者说一家零售商通过提供有机棉来使他们的产品帮助环境. 在分析应答者之后, 我们发现参与者对零售商的企业社会责任的评估影响他们对零售商的态度. 然而, 在态度和购买行为之间有显著的差异. 尽管参与者对零售商的企业社会责任有积极的态度, 但资金和时间的缺乏也影响他们的购买行为. 总体来看, 一半的应答者(n=28)提到在购物时企业社会责任表现影响他们的购买决定. 本研究的结果为零售商针对消费者提高他们的形象而考虑企业社会责任提供了支持. 本研究暗示出消费者根据员工, 社区和环境三方面的支持来评估零售商. 评估, 态度和购买行为似乎是密切相关的. 也就是说, 评估是基于消费者对零售商企业社会责任的认识. 这些认识可以影响他们对零售商的态度从而进一步影响他们的购买行为. 参与者同时表明企业社会责任会使他们对零售商印象良好但是并不会影响他们的购买行为. 在参与者中, 价格和便利似乎超越了企业社会责任的重要性. 本文还讨论了此研究的启示, 对未来研究的建议和研究的局限.

• 대한방사선치료학회지
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• 제30권1_2호
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• pp.201-208
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• 2018

목 적 : 본 연구에서는 정위적체부방사선치료시 ExacTrac과 CBCT를 단계적으로 적용한 Combine IGRT를 사용하여 Set-up 오차를 비교 및 분석하여 Combine IGRT의 유용성을 평가하고자 한다. 대상 및 방법 : 2014년 5월에서 2017년 11월까지 본원에 내원하여 trueBEAM Stx(Varian medical System, USA)에서 정위적체부방사선치료를 받은 환자 중 부위별로 뇌(Brain) 3명, 척추(Spine) 9명, 골반(Pelvis) 3명으로 분류하였다. 치료전 ExacTrac을 사용하여 Lateral(Lat), Longitudinal(Lng), Vertical(Vrt) 방향과 Roll, Pitch, Yaw 방향으로 Set-up 오차를 보정하였고, ExacTrac 이동 값을 적용 후 CBCT를 추가적으로 수행하여 Lat, Lng, Vrt, Rotation(Rtn) 방향으로 보정하였다. 결 과 : ExacTrac 사용시 뇌 부위의 오차는 Lat $0.18{\pm}0.25cm$, Lng $0.23{\pm}0.04cm$, Vrt $0.30{\pm}0.36cm$, Roll $0.36{\pm}0.21^{\circ}$, Pitch $1.72{\pm}0.62^{\circ}$, Yaw $1.80{\pm}1.21^{\circ}$, 척추 부위는 Lat $0.21{\pm}0.24cm$, Lng $0.27{\pm}0.36cm$, Vrt $0.26{\pm}0.42cm$, Roll $1.01{\pm}1.17^{\circ}$, Pitch $0.66{\pm}0.45^{\circ}$, Yaw $0.71{\pm}0.58^{\circ}$, 골반 부위는 Lat $0.20{\pm}0.16cm$, Lng $0.24{\pm}0.29cm$, Vrt $0.28{\pm}0.29cm$, Roll $0.83{\pm}0.21^{\circ}$, Pitch $0.57{\pm}0.45^{\circ}$, Yaw $0.52{\pm}0.27^{\circ}$로 나타났다. Couch 이동 후 CBCT를 하였을 때, 뇌 부위는 Lat $0.06{\pm}0.05cm$, Lng $0.07{\pm}0.06cm$, Vrt $0.00{\pm}0.00cm$, Rtn $0.0{\pm}0.0^{\circ}$, 척추 부위는 Lat $0.06{\pm}0.04cm$, Lng $0.16{\pm}0.30cm$, Vrt $0.08{\pm}0.08cm$, Rtn $0.00{\pm}0.00^{\circ}$, 골반 부위는 Lat $0.06{\pm}0.07cm$, Lng $0.04{\pm}0.05cm$, Vrt $0.06{\pm}0.04cm$, Rtn $0.0{\pm}0.0^{\circ}$ 오차가 발생하였다. 결 론 : 정위적체부방사선치료시 ExacTrac에 추가적으로 CBCT를 사용한 Combine IGRT의 경우는 ExacTrac만 사용한 경우보다 환자의 Set-up 오차를 줄일 수 있게 나타났다. 그러나 Combine IGRT를 적용함으로 환자 Set-up 확인시간, 영상획득을 위한 체내 흡수선량이 증가한다. 그러므로 환자 상황에 따라 Combine IGRT를 사용하여 환자의 Set-up 오차를 적게 함으로써 방사선치료 효과비를 증가시킬 수 있을 것으로 사료된다.