• Asia Marketing Journal
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• 제15권2호
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• pp.117-132
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• 2013

Recent developments in embodied cognition suggest that people process environmental information by using their bodily state and mental simulation. The focus of embodiment theory is that cognitive processing is based on the interaction among the body, the mind, and the world. Based on embodied theories of cognition, the authors predict that when the representation of marathon running is activated, bodily feedback such as tiredness and thirst will occur because mental simulation of marathon running contains sensorimotor representation of marathon running. As a result, it is predicted that participants primed with marathon runner will have more desire to have products that enable thirsty-quenching. Specifically, this research proposes that consumers' tendency to adopt the perspective of others influences embodied cognition, since perspective taking leads people to assimilate their own self-judgments and behaviors toward the cognitive representations of others. An experiment reveals that both perceptual and cognitive perspective taking tendencies moderate how participants respond to the contextual cues. The effect of perspective taking is moderated by whether participants are prompted to adopt a first-person view or a third-person view. In detail, among the high perspective takers, those in the marathon-first-person condition drink more the mineral water than those in the marathon-third-person condition, who in turn drink more the mineral water than those in the control condition. Among the low perceptual perspective takers, however, there are no significant differences in the amount of mineral water intake. This research delivers important insights for advertising messages. When being exposed to an advertisement, high perspective taking consumers may be more engaged in the advertised message than low perspective taking consumers, which in turn high (vs. low) perspective taking consumers' tendency to respond behaviorally consistent with the message may be higher. Based on the findings of this research, if the message induces the high perspective taking consumers to have a first- (vs. third-) person view, this effect may be stronger. Moreover, if the advertising message contains behaviors, such as using the target product, inducing consumers to mimic the behaviors seems to bring more behavioral responses which marketers intend.

• 한국전자거래학회지
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• 제12권1호
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• pp.73-87
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• 2007

세계 주요 기업들을 중심으로 비즈니스 프로세스를 보다 표준화하고, 명확화하려는 움직임이 어느 때보다 두드러지고 있다. BPM은 이러한 시도를 구현할 수 있는 적합한 도구로서 주목받고 있다. 최근 BPM으로 구현된 프로세스를 보다 효율적으로 실행하는 것이 이슈로 대두되고 있다. 본 논문에서는 프로세스 효율성을 크게 프로세스 엔진과 업무담당자 관점에서 이를 해결하고자 한다. 프로세스 엔진 관점에서는, 엔진이 사용자에게 업무를 얼마나 효율적으로 전달하는지 바라본다. 업무담당자 관점에서는, 전달된 업무를 각 업무담당자가 어떻게 처리하는지에 주목한다. 본 연구는 각 단계에서만 효율성을 고려해왔던 과거 연구와는 달리, 두 단계에서 모두 효율적일 수 있는 방법론을 제안하며, 이를 실험을 통해 유효성을 검증한다.

• 국제학술발표논문집
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• The 4th International Conference on Construction Engineering and Project Management Organized by the University of New South Wales
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• pp.439-444
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• 2011

As construction projects have been getting larger and more complex, a single individual or organization cannot have complete knowledge or the abilities to handle all matters. Collaborative practices among heterogeneous individuals, which are temporarily congregated to carry out a project, are required in order to accomplish project objectives. These organizational knowledge creation processes of project teams should be understood from the active and dynamic viewpoint of how they create information and knowledge rather than from the passive and static input-process-output sequence. To this end, agent-based modeling and simulation which is built from the ground-up perspective can provide the most appropriate way to systematically investigate them. In this paper, agent-based modeling and simulation as a research method and a medium for representing theory is introduced. To illustrate, an agent-based simulation of the evolution of collaboration in large-scale project teams from a game theory and social network perspective is presented.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제14권5호
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• pp.2186-2203
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• 2020

Security administrators of companies and organizations need to come up with proper countermeasures against cyber-attacks considering infrastructures and security policies in their possession. In order to develop and verify such countermeasures, the administrators should be able to reenact both cyber-attacks and defenses. Simulations can be useful for the reenactment by overcoming its limitations including high risk and cost. If the administrators are able to design various scenarios of cyber-attacks and to develop simulation models from their viewpoints, they can simulate desired situations and observe the results more easily. It is challenging to simulate cyber-security issues, because there is lack of theoretical basis for modeling a wide range of the security field as well as pre-defined basic components used to model cyber-attacks. In this paper, we propose a modeling method for cyber-security simulations by developing a basic component and a composite model, called Abstracted Cyber-Security Unit Model (ACSUM) and Abstracted Cyber-security SIMulation model (ACSIM), respectively. The proposed models are based on DEVS(Discrete Event systems Specification) formalism, a modeling theory for discrete event simulations. We develop attack scenarios by sequencing attack behaviors using ACSUMs and then model ACSIMs by combining and abstracting the ACSUMs from a security perspective. The concepts of ACSUM and ACSIM enable the security administrators to simulate numerous cyber-security issues from their viewpoints. As a case study, we model a worm scenario using ACSUM and simulate three types of simulation models based on ACSIM from a different security perspective.

• 전산구조공학
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• 제30권3호
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• pp.4-9
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• 2017

• 대한임상약리학회:학술대회논문집
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• 대한임상약리학회 2002년도 제11차 추계학술대회
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• pp.61-61
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• 2002

• 한국전산유체공학회지
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• 제13권4호
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• pp.114-125
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• 2008

Current state and perspective of DNS of turbulence and turbulent combustion are discussed with feature trend of the fastest supercomputer in the world. Based on the perspective of DNS of turbulent combustion, possibility of perfect simulations of IC engine is shown. In 2020, the perfect simulation will be realized with 30 billion grid points by 1EXAFlops supercomputer, which requires 4 months CPU time. The CPU time will be reduced to about 4 days if several developments were achieved in the current fundamental researches. To shorten CPU time required for DNS of turbulent combustion, two numerical methods are introduced to full-explicit full-compressible DNS code. One is compact finite difference filter to reduce spatial resolution requirements and numerical oscillations in small scales, and another is well-known point-implicit scheme to avoid quite small time integration of the order of nanosecond for fully explicit DNS. Availability and accuracy of these numerical methods have been confirmed carefully for auto-ignition, planar laminar flame and turbulent premixed flames. To realize DNS of IC engine with realistic kinetic mechanism, several DNS of elemental combustion process in IC engines has been conducted.

• 한국전산유체공학회:학술대회논문집
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• 한국전산유체공학회 2008년도 학술대회
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• pp.359-366
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• 2008

Current state and perspective of DNS of turbulence and turbulent combustion are discussed with feature trend of the fastest supercomputer in the world. Based on the perspective of DNS of turbulent combustion, possibility of perfect simulations of IC engine is shown. In 2020, the perfect simulation will be realized with 30 billion grid points by 1EXAFlops supercomputer, which requires 4 months CPU time. The CPU time will be reduced to about 4 days if several developments were achieved in the current fundamental researches. To shorten CPU time required for DNS of turbulent combustion, two numerical methods are introduced to full-explicit full-compressible DNS code. One is compact finite difference filter to reduce spatial resolution requirements and numerical oscillations in small scales, and another is well-known point-implicit scheme to avoid quite small time integration of the order of nanosecond for fully explicit DNS. Availability and accuracy of these numerical methods have been confirmed carefully for auto-ignition, planar laminar flame and turbulent premixed flames. To realize DNS of IC engine with realistic kinetic mechanism, several DNS of elemental combustion process in IC engines has been conducted.

• 한국전산유체공학회:학술대회논문집
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• 한국전산유체공학회 2008년 추계학술대회논문집
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• pp.359-366
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• 2008

Current state and perspective of DNS of turbulence and turbulent combustion are discussed with feature trend of the fastest supercomputer in the world. Based on the perspective of DNS of turbulent combustion, possibility of perfect simulations of IC engine is shown. In 2020, the perfect simulation will be realized with 30 billion grid points by 1EXAFlops supercomputer, which requires 4 months CPU time. The CPU time will be reduced to about 4 days if several developments were achieved in the current fundamental researches. To shorten CPU time required for DNS of turbulent combustion, two numerical methods are introduced to full-explicit full-compressible DNS code. One is compact finite difference filter to reduce spatial resolution requirements and numerical oscillations in small scales, and another is well-known point-implicit scheme to avoid quite small time integration of the order of nanosecond for fully explicit DNS. Availability and accuracy of these numerical methods have been confirmed carefully for auto-ignition, planar laminar flame and turbulent premixed flames. To realize DNS of IC engine with realistic kinetic mechanism, several DNS of elemental combustion process in IC engines has been conducted.

• 한국태양에너지학회 논문집
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• 제33권4호
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• pp.70-79
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• 2013

These day cities experience serious climatic changes due to environmental load caused by disturbance in the circulation systems of water resources and energy. As technological improvement to respond to various climatic changes and disasters are also requested in the field of construction, inter-disciplinary studies linked to the establishment of sustainable environmental control and energy systems is required in a consilient perspective. This study aims to infer correlations in the impact of environmental changes caused by rooftop greening system on the photovoltaic power generation efficiency through computer simulation in an integrated perspective. By doing so, it seeks to provide basic study for developing a photovoltaic system integrated with building revegetation that is sustainable in environmental and resource aspects. A simulation showed that, in the case of sunshine hours in June, the green surface indicated temperature lowering effects of $9.19^{\circ}C$ on average compared to the non-green surface and temperature was $9.81^{\circ}C$ lower. Due to such greening effects, at the highest sunlight timepoint in June, Pmpp improved 119W and heat loss rate dropped 7.8%.