• Title/Summary/Keyword: Similarity theory

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A Study of the Impact of Portal News Use on Traditional Media: among College Students (포털 뉴스 이용이 전통 미디어 이용에 미치는 영향에 관한 연구: 대학생 집단을 중심으로)

  • Won, Suk-Kyoung;Kim, Dae-Kyung;Lee, Bum-Soo
    • Korean journal of communication and information
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    • v.38
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    • pp.40-72
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    • 2007
  • Amid the rapid growth in use of portal news, this study examined whether portal news would substitute traditional news media, in particular newspapers and television news. To answer the research question, this study attempted to investigate how the decrease in use of traditional news media was associated with online news use, reliance on, and motivations for portal news. First, this study found that there was a negative and significant relationship between the Internet use and television news viewing, suggesting that those who are more likely to use the Internet are less likely to watch television news programs. Also, portal news was negatively associated with time spent with newspaper reading, while it was not related to television news viewing. Second, this study found that convenience/information-seeking needs appeared as the major motivations for using portal news, which were negatively and significantly associated with the decreased time spent with watching television news programs. In other words, those who used portal news for convenience/information-seeking needs are less likely to watch television news programs, which may indicate that portal news could be a substitute for television news in terms of convenience/information-seeking motivations. In addition, the result of this study showed that there was a complementary relationship between portal news and newspapers in terms of surveillance needs. Those findings could be explained by the concept of "functional similarity" in the process of media substitution. Based on the findings, implications of this study were discussed.

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A study on the uniqueness of 's hyper-realistic animation style (영화 <아바타>가 보여주는 극사실적 애니메이션 스타일의 특이성 연구)

  • Lee, Youn-H.
    • Cartoon and Animation Studies
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    • s.20
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    • pp.47-61
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    • 2010
  • The Uncanny Valley is a hypothesis introduced by a roboticist, Masahiro Mori. The theory holds that as robots and other facsimiles of humans look and act more human-like, the emotional response from a human spectator to them will become increasingly empathic, until they approach realistic similarity to humans but not quite exactly like them, when those images stop being likable and instead become repulsive and "uncanny." Although the scientific validity of this hypothesis is still debatable, it is true that many spectators has tendency to reject hyper-realistic animation. For that reason, the great success of the recent movie Avatar is remarkable. Computer animations that try to represent humans in hyper-realistic way fall into a paradox: successful result images would look too mundane and unsuccessful ones look "wrong". On top of that, audience would expect from hyper-realistic animation to see same level of acting of live-action films, which is usually not the case. The subtle differences between digital characters and real actors irritate spectators and hinder them in absorbtion. The biggest difference between Avatar and other hyper-realistic animation is the referent of their representation. While Avatar pursues a similar hyper-realistic visual style, the referents of the representation shown in this movie are totally alien to us thus impossible to compare with the real counterparts. Unlike characters in other hyper-realistic animations who had to fight an uphill battle with great actors in real life, those in Avatar have criteria of their own. That is why this movie can be free from the dreadful valley and let the audience absorb into the spectacle.

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On Estimation of Zero Plane Displacement from Single-Level Wind Measurement above a Coniferous Forest (침엽수림 상부의 단일층 풍속 관측으로부터의 영면변위 추정에 관하여)

  • Yoo, Jae-Ill;Hong, Jin-Kyu;Kwon, Hyo-Jung;Lim, Jong-Hwan;Kim, Joon
    • Korean Journal of Agricultural and Forest Meteorology
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    • v.12 no.1
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    • pp.45-62
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    • 2010
  • Zero plane displacement (d) is the elevated height of the apparent momentum sink exerted by the vegetation on the air. For a vegetative canopy, d depends on the roughness structure of a plant canopy such as leaf area index, canopy height and canopy density, and thus is critical for the analysis of canopy turbulence and the calculation of surface scalar fluxes. In this research note, we estimated d at the Gwangneung coniferous forest by employing two independent methods of Rotach (1994) and Martano (2000), which require only a single-level eddy-covariance measurement. In general, these two methods provided comparable estimates of $d/h_c$ (where $h_c$ is the canopy height, i.e., ~23m), which ranged from 0.51 to 0.97 depending on wind directions. These estimates of $d/h_c$ were within the ranges (i.e., 0.64~0.94) reported from other forests in the literature but were sensitive to the forms of the nondimensional functions for atmospheric stability. Our finding indicates that one should be careful in interepreation of zero plane displacement estimated from a single-level eddy covariance measurement that is conductaed within the roughness sublayer.

An Application of Fuzzy AHP and TOPSIS Methodology for Ranking the Factors Influencing FinTech Adoption Intention: A Comparative Study of China and Korea (FinTech 채택 의도에 영향을 미치는 요소의 순위 결정을 위한 Fuzzy AHP 및 TOPSIS 방법론의 적용 : 중국과 한국의 비교 연구)

  • Mu, Hong-Lei;Lee, Young-Chan
    • Journal of Service Research and Studies
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    • v.7 no.4
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    • pp.51-68
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    • 2017
  • Financial technology (FinTech) is an emerging financial service sector include innovations in financial literacy and investment, retail banking, education, and crypto-currencies like bitcoin. One of the crucial branch of financial technology-third-party payment (TPP) is undergoing rapid growth, with online/mobile systems replacing offline financial systems. System quality and user attitudes are key perceptions driving third-party payment usage, the importance of these perceptions, however, may be different with countries as users' thinking varies from country to country. Thus, the purpose of this study is to elaborate how factors differ from China to Korea by drawing on the unified theory of acceptance and use of technology (UTAUT2). Additionally, this study also aims to propose a multi-attribute evaluation of the third-party online payment system based on analytic hierarchy process (AHP), fuzzy sets and technique for order performance by similarity to ideal solution (TOPSIS), to examine the relative importance of the perceptions influencing new technology adoption intention. The results showed that the price value has the most significant influence on Chinese perceptions, while the perceived credibility has the most significant effect on Korean perceptions. Sub-criteria also performs different results to Chinese and Korean third-party online payment system.

An Analysis of Science Magazine in the View of Infographic (인포그래픽 관점을 이용한 과학 잡지 분석)

  • Jeon, Seongsoo;Jung, Jinkyu;Park, Jong-Ho
    • Journal of The Korean Association For Science Education
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    • v.34 no.6
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    • pp.601-611
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    • 2014
  • The purpose of this study is to analyze the Korean science magazine, Science Donga providing scientific facts, phenomenons, and issues with infographic for the readers by time series analysis and to search for the application of infographic on the science education. The criteria for the infographic analysis of Science Donga consisted of three categories such as storytelling type, visual perception, and framework level because infographic presents complex information quickly and clearly by integrating various images, words, and graphics. We found that the articles emphasized by including image about science issue have been published from 1986 to 2014. Particularly, after 2008, the articles including infographic sharply rose. So we set up 2008 as $T_c$(Critical time point). The articles including infographic after 2008 have been more variously distributed and frequently used in storytelling types category such as location, time, number, connection, function, and process based infographic, in visual perception of Gestalt Theory such as proximity, similarity, continuation, and closure than before 2008. Lastly, in framework level category, location, time, number, and process based infographic mainly had total range level but function and connection based infographic changed in the framework level. The three features about storytelling type, visual perception, framework level are important changes to influence $T_c$ in the infographic analysis about Science Donga. Through the results of this study, we analyzed the feature of change on infographic from 1986 to 2014. Thus, we hope that the results suggest a basic criteria for making materials including infographic in science education.

Efficient Synthesis of hypho-2,5-$S_2B_7H_{11}$ and Preparation of New nido-, arachno-, and hypho-Metalladithiaborane Clusters Derived from Its Anion hypho-$S_2B_7H_{10}{^-}$

  • 강창환;김성준;고재정;강상욱
    • Bulletin of the Korean Chemical Society
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    • v.16 no.11
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    • pp.1067-1074
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    • 1995
  • Reaction of arachno-S2B7H8- with either THF or 1,2-dimethoxyethane upon refluxing condition results in the formation of the previously known compound hypho-S2B7H10-. Protonation of hypho-S2B7H10- with HCl/Et2O generates hypho-2,5-S2B7H11 in good yield. This hypho-S2B7H10- anion has been employed to generate a series of new nido-, arachno-, and hypho-metalladithiaborane clusters. Reaction of the anion with Cp(CO)2FeCl results in direct metal insertion and the formation of a complex containing the general formula (η5-C5H5)FeS2B7H8. Spectroscopic studies of nido-6-CpFe-7,9-S2B7H8 Ⅰ demonstrated that compound Ⅰ was shown to have an nido-type cage geometry derived from an octadecahedron missing one vertex, with the iron atom occupying the three-coordinate 6-position in the cage and the two sulfurs occupying positions on the open face of the cage. Reaction of hypho-S2B7H10- with CoCl2/Li+[C5H5]- gave the previously known complex arachno-7-CpCo-6,8-S2B6H8 Ⅱ. Also, the reaction of the anion with [Cp*RhCl2]2 gave the complex arachno-7-Cp*Rh-6,8-S2B6H8 Ⅲ, the structure of which was shown to be that of complex Ⅱ. The similarity of the NMR spectra of Ⅱ and Ⅲ suggest that Ⅲ adopts cage structure similar to that previously confirmed for Ⅱ. A series of 9-vertex hypho clusters in which the sulfur atoms are bridged by different species isoelectronic with a BH3 unit, such as HMn(CO)4 or SiR2 have been prepared. Compounds Ⅳ,Ⅴ and Ⅵ are each 2n+4 skeletal electron systems and would be expected according to skeletal electron counting theory to adopt hypho-type polyhedral structures derived from an icosahedron missing three vertices. The complex hypho-1-(CO)4Mn-2,5-S2B6H9 Ⅳ was obtained by the reaction of the anion with (CO)5MnBr and has been shown from spectroscopic data to consist of a (CO)4Mn fragment bound to the two sulfur atoms S2 and S5 of hypho-S2B7H10-. Also, similar hypho-type complexes hypho-1-R2Si-2,5-S2B6H8 (R=CH3 Ⅴ, R=C6H5 Ⅵ) have been prepared from the reaction of hypho-S2B7H10- with R2SiHCl.

Exploration on the Strategies of Organizing Curriculum for Improvement of Major Basic Competencies in the Agricultural High School Students to University by Departments Identical to Their Major (농업계 고등학생들의 동일계 대학 전공기초능력 향상을 위한 교육과정 편성 방안 탐색)

  • Kim, Jin-Gu;Lee, Gun-Nam
    • Journal of vocational education research
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    • v.29 no.3
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    • pp.61-83
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    • 2010
  • The purpose of this study was to analyze high schools' general and special subject required to successfully complete same stream curriculum which is identical to their major from agricultural high school, and to offer basic data on strategies of organizing agricultural high schools' curriculum for improving universities' major basic competencies. Using purposeful sampling technique, the professors of 116 universities professors in 8 agricultural university were analyzed through the survey research. The result was as follows. first, it appeared that for successful completion of major subjects of the same stream university, the basic science subject such as biology and chemistry has high relation with major basic ability, however math and physics are related highly in agricultural machine and agricultural civil engineering department, economics and math are in agricultural produce distribution department. Second, the basic ability such as linguistic competence and foreign language ability are essential to complete major subject. Third, if we look into relation of agriculture and life science industry stream specialized subject with major basic competencies, we can find considerable similarity between major field of university and subject name of specialized high school. Fourth, the main opinion is that basic concept and principle, laws of nature are should be main contents which is able to be practical, however experiment and practice is in food processing department, and academic theory is in biotechnology department.

Introduction of Inverse Analysis Model Using Geostatistical Evolution Strategy and Estimation of Hydraulic Conductivity Distribution in Synthetic Aquifer (지구통계학적 진화전략 역산해석 기법의 소개 및 가상 대수층 수리전도도 분포 예측에의 적용)

  • Park, Eungyu
    • Economic and Environmental Geology
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    • v.53 no.6
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    • pp.703-713
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    • 2020
  • In many geological fields, including hydrogeology, it is of great importance to determine the heterogeneity of the subsurface media. This study briefly introduces the concept and theory of the method that can estimate the hydraulic properties of the media constituting the aquifer, which was recently introduced by Park (2020). After the introduction, the method was applied to the synthetic aquifer to demonstrate the practicality, from which various implications were drawn. The introduced technique uses a global optimization technique called the covariance matrix adaptation evolution strategy (CMA-ES). Conceptually, it is a methodology to characterize the aquifer heterogeneity by assimilating the groundwater level time-series data due to the imposed hydraulic stress. As a result of applying the developed technique to estimate the hydraulic conductivity of a hypothetical aquifer, it was confirmed that a total of 40000 unknown values were estimated in an affordable computational time. In addition, the results of the estimates showed a close numerical and structural similarity to the reference hydraulic conductivity field, confirming that the quality of the estimation by the proposed method is high. In this study, the developed method was applied to a limited case, but it is expected that it can be applied to a wider variety of cases through additional development of the method. The development technique has the potential to be applied not only to the field of hydrogeology, but also to various fields of geology and geophysics. Further development of the method is currently underway.

The Influence of perceptual load on target identification and negative repetition effect in post-cueing forced choice task (순간 노출되는 표적의 식별과 부적 반복효과에 지각부하가 미치는 영향)

  • Kim, Inik;Park, ChangHo
    • Korean Journal of Cognitive Science
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    • v.33 no.1
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    • pp.1-22
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    • 2022
  • Lavie's perceptual load theory (Lavie, 1995) proposes that the influence of distractors would be blocked as the load gets higher. Studies of perceptual load have usually adopted the flanker task, developed by Eriksen and Eriksen (1974), which measures reaction time on the target flanked by distractors. In the post-cueing forced task, participants should report the identity of the target cued later, and negative repetition effect (NRE) has often been observed. NRE means the effect that the accuracy of identification is worse when the target is flanked by the same nontargets than when flanked by different nontargets. This study has tried to check whether perceptual load has an effect on identification rate and NRE. Experiment 1 manipulated the similarity between targets and a distractor, and observed a tendency of NRE, but not the effect of perceptual load. Experiment 2 used 4, 2 (in two kinds of diagonal arrangement), or none distractors of the same identity to burden more perceptual load. NRE was significant and perceptual load showed significance but not a linear trend. Experiment 3 checked again whether NRE would be varied according to two levels of perceptual load strengthened by positional variability of load stimuli, but did not find the effect of perceptual load. It is concluded that perceptual load might have a limited effect on the early stage of perceptual processing due to divided attentional processing of the targets briefly exposed. Implications of this study were discussed.

The Effect of Text Consistency between the Review Title and Content on Review Helpfulness (온라인 리뷰의 제목과 내용의 일치성이 리뷰 유용성에 미치는 영향)

  • Li, Qinglong;Kim, Jaekyeong
    • Knowledge Management Research
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    • v.23 no.3
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    • pp.193-212
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    • 2022
  • Many studies have proposed several factors that affect review helpfulness. Previous studies have investigated the effect of quantitative factors (e.g., star ratings) and affective factors (e.g., sentiment scores) on review helpfulness. Online reviews contain titles and contents, but existing studies focus on the review content. However, there is a limitation to investigating the factors that affect review helpfulness based on the review content without considering the review title. However, previous studies independently investigated the effect of review content and title on review helpfulness. However, it may ignore the potential impact of similarity between review titles and content on review helpfulness. This study used text consistency between review titles and content affect review helpfulness based on the mere exposure effect theory. We also considered the role of information clearness, review length, and source reliability. The results show that text consistency between the review title and the content negatively affects the review helpfulness. Furthermore, we found that information clearness and source reliability weaken the negative effects of text consistency on review helpfulness.