• The Journal of Natural Sciences
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• v.13 no.1
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• pp.113-128
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• 2003

The purpose of his study was to investigate the effectiveness on clothing advertisement of three types of model, perception of model attributes by the clothing consumers, and difference in advertisement effectiveness according to perception of model attributes. Three types of advertisements for easy casual brand were selected, which are using celebrity, expert and general consumer models. The final analysis included 304 persons, who ranged from 16 to 25 in age. The statistics used analysis include ANOVA, Duncan's multiple range test, factor analysis and regression by the SPSS program. The result were as follow:1. The celebrity advertisement was the most effective type on all kinds of attitude changes (cognitive, emotional, and behavioral attitude changes) of consumers.2. The celebrity model received high scores on attractiveness and truthfulness; and the general consumer model received high scores on truthfulness and similarity.3. The amount of consumers attitude changes was different according to the perceptions of model attributes as well as the types of model.

• The Journal of Industrial Distribution & Business
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• v.11 no.5
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• pp.45-52
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• 2020

Purpose: In the 4th industrial revolution, services that incorporate various smart technologies in the tourism sector have begun to gain popularity. Accordingly, academic discussions on smart tourism have also started to become active in various fields. Despite recent research, the definition of smart tourism is still ambiguous, and it is not easy to differentiate its scope or characteristics from traditional tourism concepts. Thus, this study aims to analyze the perception of smart tourism exposed online to identify the current point of smart tourism in Korea and present the research direction for conceptualizing smart tourism suitable for the domestic situation. Research design, data, and methodology: This study analyzes the perception of smart tourism exposed online based on 20,198 news data from portal sites over the past six years. Data on words used with smart tourism were collected from the leading portal sites Naver, Daum, and Google. Text mining techniques were applied to identify the social awareness status of smart tourism. Network analysis was used to visualize the results between words related to smart tourism, and CONCOR analysis was conducted to derive clusters formed by words having similarity. Results: As a result of keyword analysis, the frequency of words related to the development and construction of smart tourism areas was high. The analysis of the centrality of the connection between words showed that the frequency of keywords was similar, and that the words "smartphones" and "China" had relatively high connection centrality. The results of network analysis and CONCOR indicated that words were formed into eight groups including related technologies, promotion, globalization, service introduction, innovation, regional society, activation, and utilization guide. The overall results of data analysis showed that the development of smart tourism cities was a noticeable issue. Conclusions: This study is meaningful in that it clearly reflects the differences in the perception of smart tourism between online and research trends despite various efforts to develop smart tourism in Korea. In addition, this study highlights the need to understand smart tourism concepts and enhance academic discussions. It is expected that such academic discussions will contribute to improving the competitiveness of smart tourism research in Korea.

• Journal of Korean Elementary Science Education
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• v.37 no.4
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• pp.363-371
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• 2018

The purpose of this study was to analyze the effects of wearing lab coats on science-related attitudes of elementary school students in science learning. In addition, we analyzed the effects of wearing lab coats on perceptions of the authenticity of school science activities and the necessity of wearing lab coats. Samples of the study were composed of 4 classes of 92 fifth graders in Seoul, Korea. Unit of 'Temperature and Heat' was selected as a object of the research. The major results of the study are as follows. First, for the independent t-test of science-related attitudes, a statistically significant difference between the experimental group and the comparative group was found. Second, 9 students (9.78%) were more than 1SD above the average of the difference between the results of pre and post. Seven of them were experimental group students and two were comparative group students. Third, there was a statistically significant difference between the comparison group and the experimental group as a result of the perception test of the similarity of the scientific activity of the elementary school students and the scientific activity of the scientists. Fourth, there was no statistically significant difference between the comparison group and the experimental group as a result of the perception test of the necessity of wearing a lab coat. Based on these findings of this study, implications for science education research and teaching and learning at school are discussed.

• Proceedings of the Korean Society for Cognitive Science Conference
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• 2005.05a
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• pp.163-167
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• 2005

Current theories of cross-language speech perception claim that patterns of perceptual assimilation of non-native segments to native categories predict relative difficulties in learning to perceive (and produce) non-native phones. Perceptual assimilation patterns by Japanese listeners of the three-way voicing distinction in Korean syllable-initial obstruent consonants were assessed directly. According to Speech Learning Model (SLM) and Perceptual Assimilation Model (PAM), the resulting perceptual assimilation pattern predicts relative difficulty in discrimination between lenis and aspirated consonants, and relative ease in the discrimination of fortis. This study compared the effects of two different training conditions on Japanese adults’perceptual categorization of Korean three-way distinction. In one condition, participants were trained to discriminate lenis and aspirated consonants which were predicted to be problematic, whereas in another condition participants were trained with all three classes of 'learnability' did not seem to depend lawfully on the perceived cross-language similarity of Korean and Japanese consonants.

• Journal of Advanced Navigation Technology
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• v.13 no.2
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• pp.257-261
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• 2009

This paper propose a new method using Gestalt theory to extract image contour. The proposed method use Gestalt theory based on proximity, similarity and continuation for grouping objects from image segmentation. It use downward feedback and perception to materialize one visual level in image from heterogeneity visual levels in image. The experimental result show that the proposed method achieves better performance than other methods.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1998.04a
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• pp.198-204
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• 1998

텍스쳐는 그 정의화 특징이 명확하지 않은 패턴이며, 무한한 변형에 따른 무한한 수의 텍스쳐가 존재한다. 이로 인해 사람의 텍스쳐 지각에 관한 연구에 어려움이 있다. 본 논문에서는 신경망으로 사람의 텍스쳐 특징 지각과 텍스쳐간의 유사도 지각을 모의실험하였다. 쌍별비교와 비교판단법칙을 사용하여 사람이 지각하는 텍스쳐의 특징값과 텍스쳐간의 유사도 값을 구하였다. 구한 값을 바탕으로 신경망의 일종인 다층퍼셉트론을 사용하여 특징 추출기와 유사도 특정기를 구현하여 모의 실험하였다. 신경망을 사용하여 모의실험한 결과, 사람의 텍스쳐 특징 지각과 텍스쳐간의 유사도 지각과 유사한 결과를 얻었다. 이러한 실험결과는 신경망으로 구현된 시스템이 사람의 감성적인 수치를 구하는 방법으로 사용될 수 있음을 보여 준다.

• The Journal of the Acoustical Society of Korea
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• v.34 no.3
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• pp.247-255
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• 2015

This paper presents a study on the performance of the music search based on the automatically recognized music-emotion labels. As in the other media data, such as speech, image, and video, a song can evoke certain emotions to the listeners. When people look for songs to listen, the emotions, evoked by songs, could be important points to consider. However; very little study has been done on the performance of the music-emotion labels to the music search. In this paper, we utilize the three axes of human music perception (valence, activity, tension) and the five basic emotion labels (happiness, sadness, tenderness, anger, fear) in measuring music similarity for music search. Experiments were conducted on both genre and singer datasets. The search accuracy of the proposed emotion-based music search was up to 75 % of that of the conventional feature-based music search. By combining the proposed emotion-based method with the feature-based method, we achieved up to 14 % improvement of search accuracy.

• Journal of the Korean Society of Clothing and Textiles
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• v.14 no.2
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• pp.129-136
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• 1990

The purpose of the study was to develope brand positioning map for ladies' ready-to-wear, to find out evaluative criteria in perception and preference to brands, and to persent the relationship between consumer's characteristics and brand preference. Subjects were selected for the housewives of middle and high socioeconomic classes living in Seoul area. A questionnaire including items of life style, self image, similarity between brands, preference degree to brands, and demographic variables was developed for the empirical study. The questionnaire was administrated to 137 housewives during fall in 1989. Data were analyzed by cluster analysis and multidimensional scaling method. The study had two research problems. The first research problem was to construct a brand perceptual map for ladies' ready-to-wear brands, selected for the study The perceptual map was constructed on the basis of brand similarity scores by multidimensional scaling method. As a result, brands were grouped into 4 clusters, and evaluative criteria for perceptual map were found to be fashionability (classic- fashionable) and familiarity (familiar-unfamiliar). The second problem was to construct a brand preference map for ladies' ready-to-wear brands, selected for the study. The preference map was constructed on the basis of brand preference scores by multidimensional scaling method. As a result, the brands were grouped into 4 clusters and evaluative critiera for preference map were found to be fashionability (unfashionable-fashionable) and image to age (mature-young directed). Also was shown the relationship among self image, age, socioeconomic class, and brand preference. The multidimensional scaling method was found to be useful as well as valid instrument for brand positioning research and the result can be utilized for establishing strategies for ladies' ready-to-wear brands.

• Journal of The Korean Association For Science Education
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• v.34 no.6
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• pp.601-611
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• 2014

The purpose of this study is to analyze the Korean science magazine, Science Donga providing scientific facts, phenomenons, and issues with infographic for the readers by time series analysis and to search for the application of infographic on the science education. The criteria for the infographic analysis of Science Donga consisted of three categories such as storytelling type, visual perception, and framework level because infographic presents complex information quickly and clearly by integrating various images, words, and graphics. We found that the articles emphasized by including image about science issue have been published from 1986 to 2014. Particularly, after 2008, the articles including infographic sharply rose. So we set up 2008 as $T_c$(Critical time point). The articles including infographic after 2008 have been more variously distributed and frequently used in storytelling types category such as location, time, number, connection, function, and process based infographic, in visual perception of Gestalt Theory such as proximity, similarity, continuation, and closure than before 2008. Lastly, in framework level category, location, time, number, and process based infographic mainly had total range level but function and connection based infographic changed in the framework level. The three features about storytelling type, visual perception, framework level are important changes to influence $T_c$ in the infographic analysis about Science Donga. Through the results of this study, we analyzed the feature of change on infographic from 1986 to 2014. Thus, we hope that the results suggest a basic criteria for making materials including infographic in science education.

• Journal of Society of Preventive Korean Medicine
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• v.17 no.3
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• pp.31-46
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• 2013

Objective : To find a collaboration strategy between western medicine and traditional Korean medicine (KM), this study aims to figure out the changes in the perception and attitude of medical doctors toward KM through systematic review. Method : Systematic literature searches were performed on six Korean databases. Studies were categorized according to the respondents and question items and analyzed by the context of questions, similarity of respondents and measurement scale. And we analyzed the changes of response regarding to medical doctors' and medical students' perspective and attitude to KM. Results : Eighteen survey studies including attitude of medical doctors and medical students toward KM were selected, which were conducted from 1993 to 2011. Although the attitude toward KM did not show any positive change, medical doctors have had more interest in acupuncture than herbal medicine and appreciated KM's treatment effect for musculoskeletal disease. In spite of little KM education experience, they had intentions for acupuncture education at least. Many medical doctors have listed the unscientific aspect as a major reason why they cannot trust KM. Medical doctors working for cooperative practice showed more positive attitude than other medical doctors and medical students had more positive attitude in general than medical doctors Conclusion : Though the growth of KM service and cooperative practice since 1990s, medical doctors' attitude toward KM seems to become more negative. To improve their attitude, making scientific evidences for KM is required as well as giving more education and treatment experience.