• Child Studies in Asia-Pacific Contexts
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• v.5 no.2
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• pp.83-94
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• 2015

The purpose of this study was to understand the influence of personality trait information on young children's perception of initial attraction in peer relationships. The sample consisted of 90 children of three to five years of age in South Korea. Children were presented with an inductive inference task where they had to make inference of a target character's preference on novel-play and prosocial act based on trait labels (smart-not smart, outgoing-shy, nice-mean) and perceptual (toy) similarity information of two test characters. Children showed difference in their use of trait information depending on the perceptual similarity information, trait valence, and inference question with age. This result provides initial support that not only do young children understand the significance of trait in peer attraction but also know when trait label is more informative to use to infer others depending on the situation.

• Journal of the Korea Convergence Society
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• v.11 no.10
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• pp.257-266
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• 2020

The purpose of this experimental study was to examine the effects of attitude similarity and ingroup/outgroup membership on interpersonal attraction. 2(Attitude similarity: Similar/Dissimilar) × 2(Group membership: Ingroup/Outgroup) between-subject design was used. The results revealed the significant main effect of attitude similarity. That is, participants preferred a person who had similar attitude with him/herself compared to the person who had dissimilar attitude. Furthermore, the significant 2-way interaction effect revealed that attitude similarity produced greater attraction for ingroup than for outgroup members and attitude dissimilarity produced stronger repulsion effects for ingroup than for outgroup members. These results could contribute to workplaces and organizations by suggesting that considering attitude similarity between team members could be a way to improve organizational productivity. The necessity for expanding these results to research on work-team performance and improvement of organizational productivity was discussed.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.9 no.5
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• pp.1870-1880
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• 2015

In this paper, we studied facial impression construction with smartphones in a series of experiments with two smartphone applications: SmartRing and SystemSens+. In the first experiment, impressions of faces associated with different music genres (trot vs. classical) were compared to impressions formed from a facial image alone along the social warmth and intelligence dimensions. In the second experiment, the effect of similarity attraction was investigated by manipulating the extroversion of facial images. Results indicated that impressions of faces cannot only be constructed along the social warmth and intelligence dimensions, but can also be made more or less attractive based on their similarity to the viewer's personality. Our experiments provide interesting insights into facial impressions formed in a smartphone environment.

• The Research Journal of the Costume Culture
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• v.25 no.1
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• pp.32-47
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• 2017

As the popularity of Korean drama and celebrities in China, Korean fashion is becoming increasingly popular in the Chinese market. Although the effect of Korean drama on Chinse consumers' attitudes toward Korean products are known, little research has been conducted to understand the mechanisms underlying the impact of Korean drama on the development of consumer attitudes. Thus, this study examines how Chinese consumers' exposure to Korean dramas has influenced their attitudes towards Korean fashion products. Applying the similarity-attraction theory, the study explores the roles Chinese consumers' perceived similarities in appearance and values with Korean characters in TV dramas plays in the process of attitude development. Data was collected via an online survey and the responses of 317 Chinese consumers in their twenties were used for data analysis. The results of structural equation modeling show that exposure to Korean dramas has a direct impact on Chinese consumers' perceived appearance similarity, perceived value similarity, image of Korean people, and attitudes toward Korean fashion products-results that support the theory of mere exposure. In addition, the analysis demonstrates that perceived appearance similarity positively influences the image of Koreans among Chinese people, which, in turn, influences attitudes toward Korean fashion products, supporting the similarity-attraction theory. However, the effect of perceived value similarity on attitude toward Korean fashion products was not significant. The study concludes by describing its practical implications for the Korean fashion industry and presenting ideas for future research.

• The Journal of Information Systems
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• v.31 no.2
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• pp.89-110
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• 2022

Purpose To verify the factors that encourage consumers' favorable reaction toward virtual influencer, we proposed consumers' perception of subjective and objective similarity. The purpose of this study is to comprehensively investigate the impacts of consumers' perception toward virtual influencer on purchase intention through psychological distance and parasocial relationship. Design/methodology/approach This study was designed to examine the structural relationships among consumers' perceived external similarity, internal similarity, controllability, animacy toward virtual influencer, psychological distance, parasocial relationship and purchase intention. Findings The results are as follows. First, perceived external similarity, internal similarity, perceived controllability, and animacy had a positive impact on psychological distance. Second, psychological distance had a positive impact on parasocial relationship, whereas it had no significant impact on purchase intention. However, we found that the relation between psychological distance and purchase intention was mediated by parasocial relationship. Lastly, parasocial relationship had a positive impact on purchase intention. Based on these results, this study can propose the way to generate revenue to companies that consider advertising campaign using virtual influencer.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.1
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• pp.41-55
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• 2016

This study analyzed the influence of other customers' perception (similarity, physical attraction, and suitable behavior) of the fashion retail environment on male customers' store attitude and behavioral response. In addition, comparing the effect of store type, this study comprehensively provides the effect of other customers' perception in fashion retailing. In order to investigate research questions, an online survey was conducted and 220 responses were analyzed using AMOS 18.0. The results of this research were as follow. First, the dimensions of physical attraction and suitable behavior of other customers influenced toward target customer's fashion store attitude. Second, the effect of store attitude towards the perceiver's behavioral response was proven. Third, customers established their store attitude by other customers' physical attraction in luxury stores, while others' behavior was meaningful in SPA store. Fourth, other customer's similarity dimension did not influence the male customers' store attitude. This study contributes to a comprehensive understanding of other customer's effect in fashion stores by examining different store types. In addition, managers may establish a customer portfolio strategy and training based on this research.

• The Transactions of the Korean Institute of Electrical Engineers
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• v.45 no.3
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• pp.407-414
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• 1996

In this paper we consider the variable structure control for a class of discrete-time uncertain multivariable systems where the nominal system is linear. Discrete-time switching dynamics are introduced so that a new type of state trajectories called sliding mode may exist on the sliding surface by state feedback. The quantitative analysis for the matched uncertainties will show that every response of the system with the proposed switching dynamics is bounded within small neighborhoods of the state-space origin. Also, by the similarity transformation it will be shown that the eigenvalues of the closed-loop systems are composed of those of the subsystems which govern the range-space dynamics and null-space dynamics. It will be also shown that ideal sliding mode can be obtained in the absence of uncertainties due to one-step attraction to the sliding surface regardless of initial position of states. (author). 12 refs., 2 figs.

• Journal of Korea Game Society
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• v.12 no.2
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• pp.75-89
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• 2012

In this paper, the correlation which is at work between affecting factors and interpersonal relationships' dimension depend on developmental level has been studied to search for clues about how to develop the online based interpersonal relationships -the fundamental aims of SNS related services- efficiently. People who'd ever entered into a relation through the 'online-based generated relationship' by SNS were divided into two groups on the development level. They were conducted a survey, and the results were derived using PLS statistics. As the result, 7 kinds of factors as social attraction, physical attraction, reciprocity, content quality, coexistence perception, information provision and similarity had an impact on the initial level of relationships, and 6 kinds of factors as social attraction, physical attraction, reciprocity, content quality, web appearance and coexistence perception had an impact on the developed level of relationships. This study could be utilized for the service design for facilitating interpersonal relationships efficiently by their level of development.

• Journal of Korea Game Society
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• v.12 no.2
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• pp.101-113
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• 2012

In this paper, our goal is to investigate the influencing factors on the online-based interpersonal relationships formation of the SNS users. To achieve this, first, we collected the influencing factors on the online-based interpersonal relationships, conducted survey, and then we analyzed the data with the PLS(Partial Least Square) and structural equation. As a result, we verified the main cause of factors as personal, relational and environmental factors and 8 kinds of detailed factor as social attraction, physical attraction, informational post, reciprocality, similarity, contents quality, web appearance and perceived spatiality are the influencing factors on the online-based interpersonal relationships dimensions. Finally, these factors were proposed as the influencing factors on the online-based interpersonal relationships formation of the SNS users.

• International Area Studies Review
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• v.20 no.2
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• pp.141-172
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• 2016

The aim of this study was to view Korean Hallyu stars, the advertisement models of Korean cosmetics brands, as human brands in the Chinese cosmetics market. Furthermore, this study attempted to verify whether the attributes of human brands, such as reliability, professionalism, attraction, intimacy, similarity and favorable impression, affect Chinese consumers' affection toward Korean celebrities, and whether such Chinese consumers recognize the authenticity of the products, sellers, and companies of Korean cosmetics brands advertised by Korean stars. The results of empirical analysis indicated that among the attributes of Korean stars, the advertisement models of Korean cosmetics companies, Chinese consumers' affection toward Korean stars was positively affected by reliability, attraction and similarity, but not by professionalism, intimacy and favorable impression. Furthermore, results showed that the consumers' affection toward Korean stars positively affected the authenticity of the brands advertised by the celebrities.