• Journal of Environmental Science International
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• v.16 no.11
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• pp.1209-1218
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• 2007

Advertisement signboards on the buildings have functionally a visual value as factor of urban and building design. But it is not easy to find any reasonable principles and regulations, how well the signboards deliver the information of stores to the customers, and how they contribute the visual amenity from the sight of urban landscape. Under this context, this study tries to analyze the information delivery power of signboards in relation to the visual cognition. The analysis method is the Two-Way ANOVA (Analysis of Variance) evaluation with factors, such as scale, amount and arrangement of signboards. The scale of letters or figures at Signboards is specified in 3 different sizes such as big, medium and small. The amount is classified into 5 grades from 100% to 20% installation. And the arrangement is divided into orderly and disorderly installation. As the results of the Two-Way ANOVA, the identical scale of signboards is much better for the awareness. And the orderly arrangement shows also the same result. Above all, including these two results, the 80% of installation showed the biggest different result of awareness.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.37 no.4
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• pp.219-231
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• 2019

The specifications of signboards are set for each type of signboards, but the shape and size of the signboard actually installed are not uniform. In addition, because the colors of the signboard are not defined, so various colors are applied to the signboard. Methods for recognizing signboards can be thought of as similar methods of recognizing road signs and license plates, but due to the nature of the signboards, there are limitations in that the signboards can not be recognized in a way similar to road signs and license plates. In this study, we proposed a methodology for recognizing plate-type signboards, which are the main targets of illegal and old signboards, and automatically extracting areas of signboards, using the deep learning-based Faster R-CNN algorithm. The process of recognizing flat type signboards through signboard images captured by using smartphone cameras is divided into two sequences. First, the type of signboard was recognized using deep learning to recognize flat type signboards in various types of signboard images, and the result showed an accuracy of about 71%. Next, when the boundary recognition algorithm for the signboards was applied to recognize the boundary area of the flat type signboard, the boundary of flat type signboard was recognized with an accuracy of 85%.

• Journal of the Architectural Institute of Korea Planning & Design
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• v.35 no.1
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• pp.83-92
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• 2019

Advertising signboards are designed for the visibility to affects recall and recognition of costumers. It is well know that the visibility from images is created by the value difference among colors. The research defines whether the background color combination of outdoor signboards is configured to maximize visibility, by a series of color value variation in complex commercial facilities. The subject of study is to examine how the visibility is made by the color combination since visibility cannot be obtained independently. Two steps of analysis were performed to confirm that the color composition of signboards was based on the color value difference. The first is to analyze that the entire colors of signboards are clearly categorized as different value groups. All components of colors, hue, value and chroma had been analyzed by color aesthetic measures to prove that the value variation has the only regularity and the principle of composition. The second step is a further verification with an ample amount of samples to determine whether series of signboards create a value altering pattern. The data for analysis is gained by colorimetric survey and the color data are used for exponentializing the degree of combining, which shows selective affinity between each pair colors.

• Journal of Korean Association for Spatial Structures
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• v.18 no.2
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• pp.79-86
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• 2018

Unlike other types of outdoor advertisements, rooftop signboards are installed on the roofs of buildings, rather than on their outer walls. This means that the area of a rooftop signboard is commonly larger than that of a general outdoor signboard. Moreover, as such signboards are greatly influenced by the wind, they can suffer a lot of damage from typhoons and strong winds every year. However, there is no wind load specification for rooftop signboards. In this study, wind pressure experiments were conducted to investigate the peak wind pressure on each side of rooftop signboards installed on the roofs of 5-15 story buildings in a city center. The minimum peak wind pressure coefficient was -3.0 at the bottom edges of the front and back of the rooftop signboards and -2.0 along the entire length of the sides. As the height of the rooftop signboard increased with the increasing height of the buildings, the peak value was found to be larger than the absolute peak value for the minimum peak wind pressure coefficient. The maximum and minimum peak wind pressure distributions of the rooftop outdoor signboards were influenced by the position of the signboard and the wind angle.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.215-227
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• 2011

Recently, City has contributed to the various and convenient environment by public design projects. These projects have grown very attentive to the outdoor signboards in cities. From this background, the local governments including the central government have driven to the outdoor signboards through the city street scenery improvement projects. These the outdoor signboards improvement projects are strengthen the city's aesthetic function and city street scenery. In this research, we surveyed the satisfaction level of the outdoor signboards for shop which were engaged in this project and citizen by t-test method. We surveyed 30 stores and 41 citizen for the outdoor signboard's aesthetic function, a reflection of region and store's properties and communication effects. From our results, we researched the various understanding and satisfaction of the outdoor signboards improvement projects. Stores owner and citizens did not satisfy the outdoor signboards improvement projects. From our research, in order to advertise the city's aesthetic function and to create our own unique outdoor signboards culture, a variety of tools and intensive cases are demanded, in the future the research on the outdoor signboards improvement projects must revitalized.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.26 no.10
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• pp.1-8
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• 2012

To suggest lighting regulations to prevent light pollution, domestic and international standards were analyzed and the luminance of outdoor signboards of main street at night was measured. In addition, to regulate the methods of luminance measurement, experiments on the measuring distance and direction from the signboards were conducted. The regulations were set as maximum luminance for outdoor signboard lightings of channel letter type, and limitations were suggested on each of the four lighting zones.

• Archives of design research
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• v.17 no.2
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• pp.171-180
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• 2004

This study aims at investigating the influences exerted by the visual elements of outdoor signboard on consumers' capacity to make judgment on values. Therefore, it intends at studying the values displayed by signboards. As the phase one of the investigation, on-site study has been performed to photograph signboards of the entertainment and amusement business premises in 4 regions of Busan, thus to investigate and analysis the photographed data. For the second phase, survey was peformed on the basis of the analyzed data to select 15 signboards to be used in making judgement of values based on results of frequency measure per each category of geographical region, business type and three grades of the high, medium and low. In the third phase, survey was peformed on the items of value (A-G) to analyze consumer values. Finally, the fourth phase was carried out to compare and analyze the actual values of business premisses against that of the consumers. The result of study displayed that the effect exerted by visual elements of signboards on consumers is not of simple information provision, but is of essential factor to serve as the foundation of added values for business premises.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.38 no.3
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• pp.197-209
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• 2020

Signboards are installed in different types and sizes depending on the shop characteristics. However, the local government is having difficulty managing signboards with frequent opening and closing of stores and insufficient management personnel. In this study, a methodology was proposed to standardize and efficiently manage signboard information. To this end, the signboard display method of the enforcement ordinance related to outdoor advertising was analyzed to define the attribute elements of standard signboard data. In addition, physical information of signboards was obtained through signboard recognition technology, which is a prior study, and attribute elements of signboard standard data were defined through information that can be read with the naked eye, building integration information of the Ministry of the Interior and Safety, and street name address. In order to standardize the signboard information by spatial characteristics, data product specifications and metadata were defined according to the national spatial information standard. Lastly, standard data for signboards were produced in XML (Extensible Markup Language) format for compatibility, and XSD (XML Schema Definition) was defined for XML integrity so that data validity could be verified. Through this, a standard data model for the informatization of signboards was designed.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.38 no.1
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• pp.69-83
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• 2020

Signboards are standardized according to national legislation for the safety of pedestrians and disaster prevention in urban areas. Signboards should be installed according to the standard. However, it is not easy to manage the signboards systematically due to the number of signboards that have been installed for a long time and frequently changing stores. In this study, we proposed a methodology for distinguishing signboards that deviated from the standard. To this end, the signboard was photographed using a stereo camera, and then the three-dimensional coordinates of the signboard were determined from the signboard image to calculate the signboard's horizontal and vertical dimensions to determine the signboard's specifications. In order to determine the interior and relative orientation parameters of the stereo camera, an outdoor three-dimensional building was used as the test field. Then, the image coordinates of four vertices of the signboard were extracted from the signboard image taken from about 15m ~ 22m distance using deep learning. After determining the signboard's three-dimensional coordinates by using the interior and relative orientation parameters of the stereo camera and the image coordinates of the four vertices of the signboard, the horizontal and vertical sizes of the signboard were calculated, resulting in an error of about 2.7cm on average. The specifications for the ten flat-type signboards showed that all of the horizontal sizes were compliant with the specifications, but the vertical sizes exceeded about 36.5cm on average. Through this, it was found that maintenance of flat-type signboards is needed overall.

• Journal of the Computational Structural Engineering Institute of Korea
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• v.29 no.2
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• pp.131-140
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• 2016

Recent destructions of outdoor signboards have frequently been caused by strong wind, resulting in damage on the property and human livelihood. One of the major causes of the problems is inadequate implementation of structural design code to the outdoor signboards which are vulnerable to wind. This leads to this paper to present the design guideline of wind-resistant outdoor signboards. In order to estimate the design wind speed, basic wind speeds over Korea suggested by KBC(2015)(revision) are corrected with land surface roughness and topography of the terrain and installation height of the signboard. This paper also suggested the procedure of wind load estimation for different types of outdoor signboards; wall attached type, wall ribbed type and ground erected type. Since the process involves complex calculation to some extent, this paper presents summarized version of wind load estimation from non-professional point of view.