• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.2
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• pp.250-260
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• 2003

The purposes of this study were to classify the contents of shopping orientation of cosmetics, to group women into shopper types of cosmetics, to investigate the differences in cosmetics purchase behavior according to shopper types, and to examine how the cosmetics satisfaction was influenced by cosmetics shopping orientation and demographic variables. Subjects were 479 women in their 20's to 50's in Seoul, Korea. The factors of the shopping orientation of cosmetics derived by factor analysis:'impulsive shopping','conspicuous shopping','rational shopping', and 'independent shopping. Four shopper types were classified by cluster analysis of the 4 factors. The shopper types were the same as the 4 factors. total satisfaction of cosmetics was influenced by independent shopping orientation, age, brand, impulsive shopping orientation, conspicuous shopping orientation, and rational shopping orientation(R2=.217). Satisfaction of basic cosmetics was influenced by conspicuous shopping orientation. independent shopping orientation. age. rational shopping orientation, impulsive shopping orientation, and social class(R2=.407). Satisfaction of coloring cosmetics was influenced by brand, independent shopping orientation, age, and impulsive shopping orientation(R²=.167).

• The Research Journal of the Costume Culture
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• v.6 no.4
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• pp.104-119
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• 1998

The purpose of this research were to classify college women's clothing shopping orientation and analyze the predictable variables of impulse buying. The results of this research were as follows ; 1. Clothing shopping orientation was classified leisure pursuit, economic, careful and name brand preferring shopping. With reference to leisure pursuit and economic shopping, they were classified into four types, low shopping involved shopping type, economic shopping type, leisure pursuit shopping type, and high shopping involved shopping type. The low shopping-involved and the economic shopping types made much of planned buying. The planned impulse buying, reminder impulse buying, fashion oriented impulse buying and pure impulse buying were highly evaluated in the high-involved and the leisure pursuit shopping types. 3. The high shopping-involved and leisure pursuit shopping types were more likely to do impulse buying than low shopping-involved and the economic shopping types. 4. The most important factor for the four groups was design. Quality, color, utility were followed by design. 5. Impulse buying behaviors of four groups could be predicted by the information source and the marketing stimulus buying.

• Journal of the Korean Home Economics Association
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• v.44 no.4 s.218
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• pp.65-74
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• 2006

The purpose of this study was to identify the relationship between shopping value and clothing shopping orientation according to clothing involvement. The study subjdects comprised 298 females living in Seoul. The data were analyzed with factor analysis, correlation, t-test, cluster analysis and regression analysis. Clothing involvement, shopping value and clothing shopping orientation consisted of various factors. Clothing involvement influenced various shopping values and orientations. According to three clothing involvement factors, women were classified into two clusters(: high and low involvement groups). In the two groups, there was an intimate relationship between shopping value and shopping orientation, while there were significant differences in shopping value, clothing shopping orientation, and clothing purchasing behavior. In addition, shopping value have influenced shopping orientations and clothing purchasing behavior, while shopping orientations influenced clothing purchasing behavior. As a result, the successful marketer should know the consumer's clothing involvement and shopping value as well as clothing shopping orientation.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.5
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• pp.826-840
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• 1996

With rapid changes in social and marketing environments, catalog retailing emerges as a new method of selling clothes in Korea. In catalog shopping, in-store and multi·store search behavior are omitted saving consumers time and effort. On the other hand, consumers may lose recreational enjoyment of shopping when they purchase clothes through catalog. In this study, consumers perception of shopping cost and recreational shopping orientation were tested as consumer characteristic intervening catalog shopping behavior. The concept of shopping cost was derived from Darian(1987)'s analysis of cost and benefit of store shopping and in-home shopping. A national sample of 700 adult women was surveyed and 477 questionnaires were returned and used for statistical analysis. Nine shopping cost perception variables were found to have significant positive relationships with the purchase intention of apparel through catalog. As a result of confirmatory factor analysis, two factors of shopping cost were found; perception of lack of shopping time and perception of store search effort. Causal modeling of LISREL analysis showed that percetion of lack of shopping time was strongly related with patronizing intention of catalog shopping. Since catalog shopping exclude enjoyment of store shopping activity, it can be logically inferred that recreational store shoppers have less chance of being catalog shoppers. However, the result of LISREL analysis showed that there were no negative relationship between recreational shopping orientation and catalog shopping intention. This suggests that consumers might experience enjoyment of shopping through catalog when properly presented.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.11
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• pp.1475-1484
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• 2005

The purposes of this study were 1) to examine the dimension of fashion shopping mall attributes and shopping value related to online shopping, and 2) to investigate the effects of fashion shopping mall attributes and shopping value on purchase intention in online shopping. Data were obtained from 423 online fashion shopping mall consumers who have experiences of buying products or visiting to online fashion shopping mall in Busan, and were analyzed using by factor analysis, Cronbach's alpha, path analysis of LISREL 8.53. The results showed online fashion shopping mall attributes were composed of Visual information, Loading speed Space composition, Product assortment, Checkout service, and Help desk. Shopping value perceived by online fashion shopping mall consumers were consisted two factors: Hedonic value and Utility value. Hedonic value and Utility value Perceive by online consumers were influenced by Product assortment, Visual information, Help desk, and Space composition of shopping mall. Additionally, hedonic and utility shopping values perceive by online consumers impacted online purchase intention. Findings suggest that fashion shopping mall attributes mediated by shopping values are important in predicting purchase intention of online shopping mall. Implications are drawn for the information useful to consumer behavior researchers and retailers of online fashion shopping mall.

• Journal of Distribution Science
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• v.6 no.2
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• pp.61-79
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• 2008

This paper studies on the influence of customers' perceived store crowding, shopping emotions, shopping value, and repatronage intention. The result is as follows. First, human crowding and spatial crowding influence two dimensions of shopping emotions: positive shopping emotions and negative shopping emotions. Especially human crowding influences positively on positive shopping emotions while spatial crowding influence positively on negative shopping emotions, which means that shoppers visiting stores feel negative shopping emotions toward spatial crowding, but that shoppers' crowding in stores can arose positive shopping emotions which intrigue interest and liveliness. Second, positive shopping emotions and negative shopping emotions influence two dimensions of shopping values: hedonic shopping value and utilitarian shopping value. Especially positive shopping emotion influences positively on utilitarian shopping value and hedonic shopping value while negative shopping emotion influence negatively on utilitarian shopping value and hedonic shopping value. Third, the result shows that shoppers' shopping values influences positively on repatronage intention.

• The Research Journal of the Costume Culture
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• v.7 no.4
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• pp.127-138
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• 1999

The college students selected by random sampling were classified into several groups by their impulse buying pattern and the psychological characteristics that cause them. Their life styles, fashion leadership, self-confidence and self-image in clothing were the subjects of comparative analysis. The results of this research can be summarized as follows. 1. The college women students could be classified into several groups by their impulse buying orientations. 2. The student life styles were different by their shopping orientations. The high shopping involved shopping type and the leisure pursuit shopping type attached great importance to material life and modern life style. The economic shopping type took the intellectual self-image seriously, and the low shopping involved type thought much of the traditional life style. 3. The high shopping involved type and the leisure pursuit shopping type were more impulse buying oriented. They showed the tendencies to the fashion innovativeness and fashion opinion leadership. But the economic shopping involved shopping type and low shopping involved shopping type showed quite different tendencies. The high shopping involved shopping type and low shopping involved shopping type were contrast in their self-confidence in shopping. The former showed the highest self-confidence and the latter showed the lowest self-confidence. 4. The high shopping involved shopping type were more extroversive, dominant, sensitive and pioneering. These psychological characteristics were supposed to contribute to their impulse buying. 5. The high shopping involved shopping type and the leisure pursuit shopping type perceived themselves as more sophisticated, modern, creative and sociable. They thought they had diverse life styles. These two groups were more impulse buying oriented, and their self-images were different from economic shopping type and low shopping involved shopping type.

• The Research Journal of the Costume Culture
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• v.24 no.1
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• pp.79-92
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• 2016

The purpose of this study is to investigate the differences in fashion shopping orientation and perceived value according to the level of use of mobile fashion shopping. Furthermore, the effect of fashion shopping orientation on perceived value was analyzed. To estimate the level of use of mobile fashion shopping, respondents were classified into four different groups in terms of their frequency of buying fashion products and the period for which they had bought fashion products. The survey was limited to adults aged 20-40 years who had purchased fashion products in a mobile shopping mall. The questionnaire was carried out from April 15, 2015 to April 22, 2015 and 430 sets of useful response data were analyzed using SPSS 17.0. The results of this study were as follows: First, fashion shopping orientation for mobile shopping consumers was divided into four factors as follows: convenience/economic shopping, ostentation/trend shopping, enjoyment shopping, and impulse shopping. Second, there was a significant difference in all the fashion shopping orientation factors except for convenience/economic shopping according to each classified group: short/few, long/few, short/many, and long/many. In addition, there was a significant difference in perceived value according to each group. Third, all the fashion shopping orientation factors except for impulse shopping had a significant influence on perceived value. Fourth, fashion shopping orientation factors had a slightly significant influence on the perceived value according to each group.

• Journal of Korea Trade
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• v.25 no.8
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• pp.45-56
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• 2021

Purpose - This study examines the relationship between the global consumer's shopping value and the intent to purchase in many of today's emerging international malls. furthermore, the orientation of shopping will be examined to see if there is a significant mediating effect between the value of shopping and willingness to purchase in international shopping malls. Design/methodology - This study conducted a survey of Chinese travelers who had experience in visiting a shopping mall during their visit to Korea through an online panel research agency and received a total of 230 responses. To confirm the relationship with constructs, the structural equation model (SEM) was used to test hypothesis in this research. Findings - The study was to examine the relationship of the international consumers' shopping value to the purchase intention in shopping mall when they visit to other countries, and to find if there was any effect on the relationship between the shopping value of the shopping orientation and the willingness of the international shopping mall. Originality/value - By confirming the relationship between international consumers' shopping value and shopping orientation, this study proposed the theoretical implications for global consumers' shopping behavior. In addition, this result can affect the development of service programs for foreign consumers.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.11
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• pp.1802-1813
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• 2008

As a very first step for theorizing shopping, this study attempted to diagnose the current of shopping research. Using the keyword of shopping from major academic databases in Korea, the study collected 560 research articles and analyzed patterns of: 1) research by year, journal, and academic area; 2) researchers by academic area; 3) keywords; and 4) research contents. Analyses showed that two thirds of articles in shopping were published after 2000. While the number of journals was the highest in business and engineering, the numbers of articles and researchers were the highest in business and apparel. The most frequently used included internet shopping mall, internet shopping, and shopping orientation. About 66% of shopping research was internet shopping related, and 80% was empirical study using individual consumers. Though shopping was studied as an individual consumer behavior, there were noticeable patterns in research contents by academic field. The study discussed such patterns and provided implications for multidisciplinary approaches for shopping theory and research.