• Title/Summary/Keyword: Shippers′ Attraction

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Model Development for Increasing Shippers′ Attraction of Small and Medium Ports: With the Focus on Kunsan Ports (중소형항만의 화주유인증대를 위한 모형개발에 관한 연구 - 군산항을 중심으로-)

  • 여기태;박은보;강래영
    • Journal of Korea Port Economic Association
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    • v.20 no.1
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    • pp.141-151
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    • 2004
  • Although the small and medium ports are actually competing with various strategies, the definition and structural understanding of small and medium ports are not known very much. Therefore this study has launched from this fact, and has the objective of obtaining the structural model for increasing shippers' attraction of small and medium ports. The process began by abstracting the components that composed the success factors through recent research, and grouping it by FA(Factor Analysis) method. Also, by using the FSM(Fuzzy Structural Modeling) method to understand the structure of the grouped components, and the structural model for increasing shippers' attraction of small and medium ports was able to obtain as the result. When analyzing the obtained structural model, easiness of shipment, connection to hubport and efficiency of hinterland network came out to be the most important component groups.

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Freight Market Segmentation Using Company Size and Shipment Characteristics Data (사업체 규모 및 출하특성 자료를 이용한 화물운송시장 분할)

  • Choe, Chang-Ho;Nam, Du-Hui
    • Journal of Korean Society of Transportation
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    • v.24 no.4 s.90
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    • pp.103-113
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    • 2006
  • Market Segmentation for Freight Transportation has been used to know the strategies both efficiency of freight transportation market and attraction of freight volume for carriers. It was so difficult to understand the individual preference of shippers that all shippers could be only homogenized through market segmentation. In Korea. standard Industrial classification has been used for freight market segmentation. This study evaluated another new market segmentation method for manufacturing industry. From the study, we knew that the best relevant market segmentation criterion was annual input-output volume, which showed excellent segmenting ability. Also. the results showed many differences against segmentation results according to standard industrial classification. This study had a meaning as a new trial which segmented freight transportation market using company size and shipment characteristic data.

A Study on the Determinants Analysis of the Port Competitiveness and development Strategies of Busan New Port (항만경쟁력 결정요인 분석과 부산 신항의 발전 전략에 관한 연구)

  • Shin, Ge-Seon
    • Journal of Korea Port Economic Association
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    • v.23 no.1
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    • pp.115-148
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    • 2007
  • Under the influence of ever-globalized world economy, Yangsan Port of Shanghai, a central hub of Chinese economy, was opened up on Dec. 1, 2005 in the expectation of heart of northeast Asian harbor logistics. It has triggered severer competitions among northeast Asian ports. In an effort to keep robust standing as a central port of northeast Asia, Korea has still built additional new ports and opened up 3 docks in Nov. 2005. Amid these changing port environments, it is foremost to take the competitive edges of new ports in advance of major rival ports in the interest of preoccupying the standing of those new ports as the central hub of northeast logistics. According to the developmental strategies of new ports can be summed up as follows: First, it is required to separate port development from marketing as a part of separating developmental entity from management/maintenance entity. Second, it is required to develop dedicated port for feeder vessels along with new ports to save more time and cost spent by shipping companies. Third, the attraction of jumbo shipping companies to port development needs differentiated countermeasures for each shipping company, and those measures should be taken in advance before jumbo shippers decide their own shipping strategies in future. Fourth, in terms of incentives for attracting jumbo shipping companies, it is required to offer the incentives to them in using new ports in connection with Busan ports. Fifth, it is critical to set up a benchmark of competitors(ports) for establishing one-stop automatic administration process system upon developing ports. Finally, it is required to prepare a plan for using rearward lands in connection with ports for more efficient use of development complex behind port.

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