• Journal of Korean Library and Information Science Society
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• v.49 no.3
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• pp.133-168
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• 2018

The study aims to present function and role of the library in the age of sharing economy. For this purpose, through theoretical discussion and review of the characteristics and benefits of the sharing economy, the potential and value of a sharing economy were analyzed and the role of libraries was compared and analyzed in terms of the value of a sharing economy. In this study, the values created from the sharing economy were divided into five categories: Economic value, Social value, Community value, Technical value, and Environmental value, showing that the potential value of a sharing economy is similar to the role, function and value of a library. Based on this, it presented a function and role to realize the sharing value of a library in the era of a sharing economy.

• Journal of Distribution Science
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• v.15 no.2
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• pp.21-26
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• 2017

Purpose - Sharing economy is a promising research topic as a complementary approach for solving difficult issues resulting from market economy. Motive factors for consumer participation in sharing economy are necessary to facilitate the growth of sharing economy. This study analyzes motives for participating in sharing economy using samples from a car sharing service in South Korea. Research design, data, and methodology - Four hypotheses drawn from a new research model integrating the relationships between economic and social value, social value, and the intention to use sharing economy services were proposed. 292 valid samples were collected from Socar users in South Korea. Multiple regression analysis was employed to test the hypotheses. Results - An empirical study identified the importance of convenience and time savings as determinants of intention to use continuously a car sharing service. Cost savings and social value did not significantly influence the intention to use car sharing service. Conclusions - The present study implies that managers working in sharing economy don't have to miss a role of convenience. Although a new finding implies that convenience is an important factor influencing car sharing service, the present study has a limitation of generality that samples are mostly collected from the age range of 20 to 30 years.

• Human Ecology Research
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• v.55 no.2
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• pp.105-124
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• 2017

The recent global economic crisis has resulted in increased discussion and attention on the sharing economy, a form of economic activity where individuals share currently available products. This study investigates consumer sharing economy usage attitudes and usage intentions by applying rational choice theory. For this study, an investigation that had 400 adult consumers from across Korea answer a structured questionnaire was conducted. A statistical approach using SPSS ver. 22.0 was used to analyze the data. The study found that the consumer's sharing economy value and participation levels were higher than usual. Higher than usual consumption patterns were seen for the construct of rational behavior theory. An analysis of the relative influence of variables regarding sharing economy usage intention also found that usage intention was higher for those who had experienced using a sharing economy services rather than those who did not have experience. In addition, the sharing economy usage intention also increased along with the values for subjective norms, sharing economy usage attitudes, sharing economy participation, sharing economy emotional benefits, and increased values. This study found that fundamental materials for consumer education should be made to eliminate difficulties that consumers have when they use sharing economy services. It is also expected that economic policy will develop to stimulate the sharing economy in a stable manner, that sharing economy-related information will be provided to consumers, and that consumer policies will be prepared to prevent consumer problems before they occur.

• Journal of Information Technology Services
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• v.15 no.4
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• pp.153-174
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• 2016

On account of multiple causes, including prolonged global economic crisis, addressing environmental pollution and the advent of hyper-connected society, a new paradigm called 'sharing economy' has rapidly emerged. Many startups have attempted to build promising business model based on the sharing economy concept. Nevertheless, successful cases are still very rare in the global level, except for Uber and Airbnb cases. Therefore, this study analyzes necessary causes and sufficient causes for successful settlements in the market through a comparative case analysis on digital matching firms in the sharing economy businesses. For the case study, we compare five successful cases (Uber, Airbnb, Kickstarter, TaskRabbit and DogVacay), three failure cases (Homejoy, Ridejoy and Tuterspree) and a platform cooperativism case (Juno) in accordance with six value attributes of business model including value proposition, market segment, value chain, cost structure and profit potential, value network and competitive strategy. We apply Boolean method to support controlled comparison and eliminate unnecessary attributes. The Boolean analysis result shows that value proposition, cost structure and profit potential, value network and competitive strategy are the essential attributes. Furthermore, the result indicates that each attribute is a necessary condition, where all four conditions should be met simultaneously in order to be successful. With this result, we discuss essential consideration for those who are planning startup based on the sharing economy business model.

• Journal of Korea Trade
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• v.23 no.8
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• pp.73-88
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• 2019

Purpose - This paper finds the repurchase intentions of customers in a sharing economy via Airbnb and Uber, which are classic sharing-economy service businesses. Design/methodology - This paper analyzes sharing economy effects using variables in a structural equation model. Findings - We verified that values have a significant effect on the trust in a platform. We also verified that the effects that value propositions have on repurchase intention are significant. Research Limitations/Implications - First, there may be some distinction between men and women with regard to divided trust. Second, if commitment is divided into commitment to the host and commitment to the platform, as is the case for trust, the results will not be as expected. Third, if results could be categorized by nationality after gathering more samples, each nationality might have different opinions about these factors. Finally, the sharing economy can be identified and analyzed for various industries, such as space, transportation, and service. At this point, it is inconvenient to not have more implications. Originality/value - This study focuses on the repurchase intentions of customers. Unlike earlier studies, it is meaningful that trust is divided between the host and the platform, and that it can be analyzed. It is also important to establish the relationship between trust and commitment, and the relationship toward repurchasing in the shared-economy.

• The Journal of Information Systems
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• v.26 no.3
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• pp.187-209
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• 2017

Purpose The sharing economy is the most important keyword that is changing the paradigm of the world economy and management, and it was selected as one of 10 ideas to change the world in 2011 in Time magazine. The purpose of this study is to verify the structural relationship between perceived value and risk, network effect, usefulness, trust, and intention to use of accommodation service. In addition, the effects of utility and trust, and the experience of using accommodation service are controlled by the effect of empirical value and reciprocal value among the perceived value of sharing economic service, The purpose of this study is to propose a plan to activate the accommodation sharing service. Design/methodology/approach This study was designed to investigate the structural relationship between perceived value, perceived risk, network effect, usefulness, trust, and intention to use. Empirical analysis was done using SPSS 21.0 and AMOS 21.0 Findings Based on the results of this study, the following conclusions can be drawn. First, it was concluded that the higher the economic value of the accommodation sharing service is, the more useful and reliable the service is. Second, the higher the experiential value of the accommodation sharing service is, the higher the usefulness and reliability of the service are. Third, it was concluded that the higher the value of the mutual benefit of the accommodation sharing service is, the higher the trust level of the service is, but not the usefulness of the service. Fourth, it was concluded that the higher the perceived risk of accommodation sharing service is, the lower the service trust level is, but the service usability is not affected. Fifth, it was concluded that the larger the network effect of the accommodation sharing service is, the more useful the service is, but it does not affect the reliability of the service. Sixth, it was concluded that the higher the overall reliability of the accommodation sharing service is, the higher the usefulness of the service is. Seventh, it was concluded that the higher the overall usefulness and reliability of the accommodation sharing service are, the higher the intention to use the sharing service is. Finally, in order to test the effect of the experience on the use of trust and usefulness of the accommodation sharing service, multiple group analysis was conducted to examine the relationship between trust and usefulness, It is shown that there is a moderating effect in the path.

• Journal of Convergence for Information Technology
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• v.8 no.4
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• pp.127-133
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• 2018

In recent years, the interest and importance of the sharing economy is increasing, and car sharing services are being activated. This study examined the effect of shopping value perceived by consumers on brand loyalty and intention to use the car sharing service. The purpose of this study is to identify the effects of these relationships on utilitarian and hedonic shopping values. To verify this, data were collected from 364 car sharing users and analyzed using structural equation modeling. As a result, both utilitarian shopping value and hedonic shopping value had a positive effect on brand loyalty. Brand loyalty had a positive effect on intention to use. Therefore, this study can confirm that the use situation of car sharing service is a theoretical and practical point in suggesting shopping value considering consumption attribute. This implies that a consumer-oriented approach to the sharing economy is needed.

• Journal of Korea Society of Industrial Information Systems
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• v.20 no.4
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• pp.111-126
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• 2015

Currently, many enterprises are trying to allocate the investment costs and risks through collaboration, and strengthen their competitiveness by sharing their resources and gains. Intercorporate sharing economy, a type of intercorporate collaboration, refers to the economic activity to share the idle resources of enterprises and enhance their efficiency. For a successful intercorporate economy with the participation of various stakeholders, there is a need to establish the clear allocation method of gains. Accordingly, this study suggested three methods-the MST method that can apply transaction cost incurred when forming a coalition for sharing economy; the average of transaction cost incurred by each participant, and the Shapley Value application method for the transaction cost incurred between the participants. In addition, this study also suggested gain allocation methods such as the "Equal distribution of gain" method, a gain allocation method based on the Cooperative Game Theory, the the "Proportional distribution of gain" method, and the Shapley Value method that takes in consideration the transaction costs.

• The Journal of Information Systems
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• v.27 no.2
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• pp.197-219
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• 2018

Purpose The purpose of this study is to examine what motivates users to adopt one of the emerging applications for collaborative consumption of sharing economy. Using the self-determination theory, motivation theory and TAM(Technology Acceptance Model) as the theoretical framework, this study illustrates important factors that influence adoption of collaborative consumption service. We develops the ICTs(Information and Communications Technologies) initiatives and motivation model to collaborative consumption. Design/methodology/approach This paper makes use of a quantitative methodology using survey questionnaire that allows for the measurement of the eight constructs(System Availability, Contents Quality, Design & Personalization, Security & Privacy, Emotional & Social Value, Economic Value, Attitude, Adoption & Consumption) contained in the hypothesized theoretical model on the basis of the prior literatures. Data collected from a sample of 227 respondents who have used the collaborative consumption services and provided the foundation for the examination of the proposed relationships in the model. Findings This study has the following implications for the users and providers of CC platforms and services. The ICTs initiatives (System Availability, Contents Quality, Design & Personalization, Security & Privacy) are the influential factors that motivate the emotional and social value to CC. On the other hand, The ICTs initiatives (System Availability, Contents Quality) are not very significant factors of economic value to CC. The empirical analysis result indicate that there are significant causal effect among emotional & social value, economic value, and adoption to CC. This study provides important theoretical implications for innovation adoption research through an empirical examination of the relationship between ICTs initiatives, motivation factors to collaborative consumption in the sharing economy.

• Journal of Digital Convergence
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• v.18 no.7
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• pp.167-175
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• 2020

With the recent revitalization of the shared economy, bike-sharing services are gaining huge popularity in the bicycle sector. Bike-sharing services are characterized by reducing environmental pollution and borrowing bicycles at low prices. This study investigated the mechanisms for the formation of customer's continuance intention toward bike-sharing services. The theoretical framework clarified the role of perceived value and trust in enhancing customer's continuance intention. Perceived usefulness, perceived ease of use and perceived enjoyment are considered as the vital factors of enhancing perceived value and trust in a service provider. The research model was validated by data from 217 bike-sharing users in China. Both perceived value and trust in a service provider had a significant impact on user's continuance intention. However, the analysis results showed that perceived usefulness does not have a significant impact on both perceived value and trust in a service provider. Perceived ease of use and perceived enjoyment played a significant role in enhancing both perceived value and trust in a service provider. Our results are expected to provide academic and practical implications for bike-sharing services.