• Journal of the Korea Institute of Information Security & Cryptology
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• v.29 no.4
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• pp.719-728
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• 2019

Recently, there has been a growing market for shared mobility businesses that share 'transport' such as cars and bikes, and many operators offer a variety of services. However, if the fare can not be charged normally because of security vulnerability, the operator can not continue the business. So there should be no security loopholes. However, there is a lack of awareness and research on shared mobility security. In this paper, we analyzed security vulnerabilities exposed in application log of shared bike service in Korea. We could easily obtain the password of the bike lock and the encryption key of the AES-128 algorithm through the log, and confirmed the data generation process for unlocking using software reverse engineering. It is shown that the service can be used without charge with a success rate of 100%. This implies that the importance of security in shared mobility business and new security measures are needed.

• Korean Journal of Artificial Intelligence
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• v.10 no.1
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• pp.27-32
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• 2022

As the need for eco-friendly transportation increases due to the deepening climate crisis, many local governments in Korea are introducing shared bicycles. Due to anxiety about public transportation after COVID-19, bicycles have firmly established themselves as the axis of daily transportation. The use of shared bicycles is spread, and the demand for bicycles is increasing by rental offices, but there are operational and management difficulties because the demand is managed under a limited budget. And unfortunately, user behavior results in a spatial imbalance of the bike inventory over time. So, in order to easily operate the maintenance of shared bicycles in Seoul, bicycles should be prepared in large quantities at a time of high demand and withdrawn at a low time. Therefore, in this study, by using machine learning, the linear regression algorithm and MS Azure ML are used to predict and analyze when demand is high. As a result of the analysis, the demand for bicycles in 2018 is on the rise compared to 2017, and the demand is lower in winter than in spring, summer, and fall. It can be judged that this linear regression-based prediction can reduce maintenance and management costs in a shared society and increase user convenience. In a further study, we will focus on shared bike routes by using GPS tracking systems. Through the data found, the route used by most people will be analyzed to derive the optimal route when installing a bicycle-only road.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.43 no.3
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• pp.353-362
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• 2023

In this research, the usage status and characteristics of user big data of Mobike, a dockless bike sharing service introduced in Suwon city, were analyzed, and multiple regression analysis was performed to identify factors influencing the demand for dockless bike sharing service. For analysis, usage data of bike sharing system in Suwon city in 2019 were obtained, and they were organized by areas. As a result of analyzing the characteristics of the influencing factors selected for each area, it was found that the extension of bicycle roads shows high in areas with high demand for bicycles or adjacent areas. Also, the population of 10-30's shows high in areas with high demand for bicycles or adjacent areas. In addition, it was analyzed that the use of bike sharing system is high in areas with high maintenance rate of bicycle roads and large-scale residential and commercial facilities near residential districts and adjacent areas. As a result of the multiple regression analysis, it is analyzed that length of bicycle·pedestrian roads (non-separated), population of 10-30's, number of railway stations, number of schools, number of commercial facilities, number of industrial facilities factors were significant. It is expected that it may be possible to create an environment in which citizens want to use dockless bike sharing service by identifying factors affecting the number of stationless shared bicycles. Also, the results of data analysis are considered to be contributing to policy data to promote the use of dockless bike sharing.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.40 no.2
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• pp.157-166
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• 2020

The city of Suwon has introduced a dockless bike for the first time in Korea. In this study, a questionnaire was conducted for citizens to suggest improvement through satisfaction analysis. As a result of the survey, 88 % of respondents awarded the presence of a bike, and 90 % answered positively in terms of bike policy; whereas mature civic ethics showed an low satisfaction. For the purpose of usage, approximately 75 % of users mainly used for commuting, business, shopping, and the connection with mass transit. In the result of the primary means of a trip, a private car was most preferred before operation; However, it was found that mode transition has been actively carried out. This suggests significant implications for implementing sustainable urbanism. Meanwhile, The level of satisfaction significantly differed in the field of payment method, charge, usage guidance and publicity by an occupation and age groups commonly. Satisfaction in bike maintenance was statistically differed by an occupation. Satisfaction in Rental-return and registration procedures showed differences by an age groups. The results of this study will contribute to establishment related policies and to more activate dockless shared bike.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.861-866
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• 2022

Seoul introduced the shared bicycle system, "Seoul Public Bike" in 2015 to help reduce traffic volume and air pollution. Hence, to solve various problems according to the supply and demand of the shared bicycle system, "Seoul Public Bike," several studies are being conducted. Most of the research is a strategic "Bicycle Rearrangement" in regard to the imbalance between supply and demand. Moreover, most of these studies predict demand by grouping features such as weather or season. In previous studies, demand was predicted by time-series-analysis. However, recently, studies that predict demand using deep learning or machine learning are emerging. In this paper, we can show that demand prediction can be made a little better by discovering new features or ordering the importance of various features based on well-known feature-patterns. In this study, by ordering the selection of new features or the importance of the features, a better coefficient of determination can be obtained even if the well-known deep learning or machine learning or time-series-analysis is exploited as it is. Therefore, we could be a better one for demand prediction.

• Journal of Digital Convergence
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• v.18 no.7
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• pp.167-175
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• 2020

With the recent revitalization of the shared economy, bike-sharing services are gaining huge popularity in the bicycle sector. Bike-sharing services are characterized by reducing environmental pollution and borrowing bicycles at low prices. This study investigated the mechanisms for the formation of customer's continuance intention toward bike-sharing services. The theoretical framework clarified the role of perceived value and trust in enhancing customer's continuance intention. Perceived usefulness, perceived ease of use and perceived enjoyment are considered as the vital factors of enhancing perceived value and trust in a service provider. The research model was validated by data from 217 bike-sharing users in China. Both perceived value and trust in a service provider had a significant impact on user's continuance intention. However, the analysis results showed that perceived usefulness does not have a significant impact on both perceived value and trust in a service provider. Perceived ease of use and perceived enjoyment played a significant role in enhancing both perceived value and trust in a service provider. Our results are expected to provide academic and practical implications for bike-sharing services.

• Journal of the Korea Society of Computer and Information
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• v.28 no.7
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• pp.179-187
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• 2023

Consumer trust plays a crucial role in the development of the sharing economy. This study primarily focuses on the factors influencing consumer trust and examines the case of ofo, a former leader in China's bike-sharing industry. This paper analyzes the decline in consumer trust in ofo, which can be attributed to internal management issues and the near-bankruptcy situation. The "difficulty in refunds" issue faced by ofo since December 2018 has been growing continuously, and this study explores the factors influencing trust and distrust in this context. By considering product factors (quality), platform factors (payment security, privacy protection, reputation), and social factors (social norms, government regulation) as independent variables, the study analyzes the factors affecting consumer trust. The analysis results revealed that as consumers' distrust towards shared bikes increases, their switching intention also increases. The company's reputation and social norms were found to influence both trust and distrust, while government regulation was found to influence trust. The research findings provide insights relevant to sharing economy platforms and offer guidance for future studies.

• Knowledge Management Research
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• v.22 no.4
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• pp.135-155
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• 2021

With the emergence of various types of social media and the diversification of their roles, it has become essential for marketers to understand how different types of social media influence consumers' purchase decisions differently and derive more detailed strategies by social media types. This study classifies social media into two types-expression-focused social media and relationship-focused social media-and investigates the relationship between consumer purchases and social media mentions by type. Using the Seoul bike-sharing data and time-series data for social media mentions, we apply the VAR model with Exogenous Variables (VARX). We find that the increase of product mentions in expression-focused social media positively affects both the number of new customers (customer acquisition) and the number of shared bike rentals, while that in relationship-focused social media negatively affects the number of new customers only. In addition, as new customers increase, the product mentions in both types of social media increase. On the other hand, the number of bike rentals has no significant effect in increasing social media mentions regardless of type. This study contributes to the social media and sharing economy literature and provides managerial implications for establishing sophisticated social media marketing in bike-sharing businesses.

• Korean Journal of Artificial Intelligence
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• v.10 no.1
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• pp.9-14
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• 2022

The demand for public bicycles operated by the Seoul Metropolitan Government is increasing every year. The size of the Seoul public bicycle project, which first started with about 5,600 units, increased to 3,7500 units as of September 2021, and the number of members is also increasing every year. However, as the size of the project grows, excessive budget spending and deficit problems are emerging for public bicycle projects, and new bicycles, rental office costs, and bicycle maintenance costs are blamed for the deficit. In this paper, the Azure Machine Learning Studio program and the Boosted Decision Tree Regression technique are used to predict the number of public bicycle rental over environmental factors and time. Predicted results it was confirmed that the demand for public bicycles was high in the season except for winter, and the demand for public bicycles was the highest at 6 p.m. In addition, in this paper compare four additional regression algorithms in addition to the Boosted Decision Tree Regression algorithm to measure algorithm performance. The results showed high accuracy in the order of the First Boosted Decision Tree Regression Algorithm (0.878802), second Decision Forest Regression (0.838232), third Poison Regression (0.62699), and fourth Linear Regression (0.618773). Based on these predictions, it is expected that more public bicycles will be placed at rental stations near public transportation to meet the growing demand for commuting hours and that more bicycles will be placed in rental stations in summer than winter and the life of bicycles can be extended in winter.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.20 no.6
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• pp.14-25
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• 2021

With the spread of COVID-19 and the government policy of social distancing, the demand for subways and buses is decreasing, whereas the demand for public bicycles and personal transportation is increasing. Hence, research is needed to understand the characteristics of this phenomenon and to prove the statistical reliability of the correlation between the subway and shared bicycle demands. In this study, the correlation between the number of confirmed COVID-19 cases and the replacement rate of subway and public bicycle demands was examined, but the statistical significance was not significant. However, during the period of September to December 2020, in which the number of confirmed COVID-19 cases in Seoul started to increase rapidly, there was a correlation between the number of confirmed COVID-19 cases and the replacement ratio. If the number of confirmed COVID-19 cases increases by more than a certain number, public bicycles are expected to play a significant role as alternates to the subways. It is expected that the role of public bicycles will increase, and that it is possible to suggest the direction of transportation operation and policy establishment for the continuation of COVID-19 countermeasures in field demonstration after elementary technology development. It is also expected that this study will suggest a direction for future development and policymaking.