• Title/Summary/Keyword: Services Strategies

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Some Discussions on the Commercialism of Educational Services (교육서비스의 상업성 논쟁과 발전과제)

  • Park, Moon-Suh
    • International Commerce and Information Review
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    • v.8 no.3
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    • pp.43-69
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    • 2006
  • All the factors related in education of Korea are very important in the aspect of economic development. The numbers of students being in school from kindergarten through university approximate a quoter of Korean people. Nevertheless paradigm of commercialism in education has been excluded completely in discussion by the reason of 'educational objective' of education fields in Korea. So Korea's educational services have been confronted with various problems which could hardly be solved, and have lost global competitiveness with the development of globalization. The purpose of this paper is to examine the commercialism of educational services by analysing various social phenomena and government policies relating to educational services in Korea, and to find some alternatives which are able to introduce commercialism on educational fields in Korea. Methodology of this paper depends on the theoretical analysis. Major findings of this study can be summarized as follows: First, notwithstanding that the relative importance of education is the same to that of economy in Korea, the providers of educational services in Korea are against their commercialism problems. Second, it is suggested that the stereotyped idea, that is, the commercialism in educational services be excluded, should be removed above all. Third, in order to improve the competitiveness of educational services in Korea, it is recommended that the commercialism be recognized in a part and various strategies such as the s-SCM, educational service marketing, etc. be introduced. Fourth, we have to prepare for globalization of educational services through making the educational industry to exporting services.

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Critical Incidents of Casino Services: Qualitative Evidence from Asian VIP Customers

  • Seo, Mi-Ok;Yoon, Sung-Wook;Shin, Seongyeon
    • Journal of Distribution Science
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    • v.15 no.9
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    • pp.63-74
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    • 2017
  • Purpose - The purpose of this study is to contribute to the literature on casino services by investigating critical service failures using the critical incident technique (CIT) and provide effective recovery strategies that can be adopted in practice. Research design, data, and methodology - The data were collected from Asian casinos' HNI customers in China, Japan, and the Republic of Korea. This is the first study that has investigated VIP casino customers in leading Asian countries. The research used the critical incident technique (CIT) collect and a total of 227 incidents were analyzed. Results - The results show that three main categories and eleven subcategories are deduced. The first group concerns casino service system failures. The second group relates to service providers' responses to VIP customer complaints. The last group covers employees' attitudes and behavior toward customers. Conclusions - First, the most serious service problem in casinos was the service providers' attitudes rather than the service system failures. Second, Tangible recovery strategies such as "all pay" and "additional comps" were proven to enhance a casino's image and lower customers' intentions to switch. Customers, however, preferred intangible recovery strategies such as considerate responses, reliable problem management, sincere apologies, and accurate explanations.

Survey of Korean CM Contracts for Current Status and Future Direction: Based on 1997 to 2013 Statistics

  • Ha, Jiwon;Park, Jongsoon;Jung, Youngsoo
    • International conference on construction engineering and project management
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    • 2015.10a
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    • pp.440-444
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    • 2015
  • As domestic construction investment has been gradually reduced, expanding overseas construction is one of the most important issues for Korean construction companies. Among these issues, strategies for overseas CM services have widely been discussed, because the CM services have features of high growth potential and value-added area when compared with other construction sectors. Therefore, recent efforts focus on further development in advanced CM capabilities and expansion to overseas market. However, there has been lack of quantitative research to investigate current status and future direction of CM industry. In this sense, this research investigated what CM has achieved for the past 17years (between 1997 and 2013) and what CM should accomplish for future strategies. The purpose of this research is to statistically analyze total of 2,983 CM service contracts over the past 17 years published in KISCON (Knowledge Information System of Construction Industry) in order to examine current status of CM industry in terms of market type, contract size, commodity type, and owner's type. Based on this research, it is expected to suggest for future strategies and development directions from the CM industry perspective that could provide quantitative analyses, improve current CM statistics systems and strengthen the competitiveness in international CM market.

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A Study on Strategies of Gunsan Port by Considering Regional Characteristics (지역특화산업을 고려한 군산항 발전 방안)

  • Jung-Ho Na;Sung-Woo Cho
    • Korea Trade Review
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    • v.46 no.6
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    • pp.39-54
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    • 2021
  • This study comprehensively reviews the research conducted until recently in order to derive realistic alternatives in consideration of local industries. The case analysis was performed on a competitive port of similar size, and strategies and revitalization measures were suggested in consideration of the conditions of Gunsan Port. Literature review focused on papers and major reports. The case of similar size were analyzed for Daesan port, Boryeong port, and Mokpo port. In order to find strategies to revitalize the regional port logistics industry behind Gunsan Port, the recent opportunities and threat factors of Gunsan Port were derived. In order to foster the regional port logistics industry with Gunsan Port as its main base, this study proposes a three-step development strategy. It is necessary to increase the effectiveness of the public-private joint port sales and maintain the incentive system, but use it as a means to strengthen the competitiveness of Gunsan Port. Since the possibility of opening various routes is not high due to the conditions of Gunsan Port, various business models can be devised to link the currently opened routes. Start-up in the logistics field can stand out if they provide predictive data or provide consulting services by securing and analyzing logistics data, not directly providing logistics services.

Priority Factors of Service Recovery Strategy in Distribution Channel

  • Han, Sang-Lin;Jung, Kyung Sik;Lee, Myoung Soung;Lee, Jong Won
    • Asia Marketing Journal
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    • v.17 no.2
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    • pp.97-125
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    • 2015
  • In this study, we tried to evaluate the relative importance and find out the differences in consumer perceptions regarding service recovery strategies and the service provider in the distribution industry by using AHP (Analytic Hierarchy Process) analysis method. Therefore in this study, we tried to systematize various recovery strategies which were considered very important during service failure process in the distribution industry and analyze the relative importance for each recovery strategy. We set hierarchy composed of four items of monetary, action-oriented, psychological, and assured level as primary selection criteria and a total of 16 items(indemnity, refund, gift, gift certificate, prompt resolution, exchange, manager support, explanation, apology, empathy, acknowledge, kindness, assortment, after service, manage subcontractor, manage employee) as secondary selection criteria. We tried to take one step further from the service sector and study service recovery strategies specialized in distributor services. This study suggests various implications about service recovery strategies of distributors. First, this study can provide practical implications - e.g. service recovery efforts should be applied differently depending on service channels. There is a perceptual difference with respect to the importance of the types of service recovery strategies between service provider and final customer. Second, we can find theoretical implications in terms of identifying the priorities through hierarchy design of new recovery strategies and comparison of each element from the classifications of the current fractional recovery strategies. We hope to help service providers to build more efficient recovery strategy system based on the results of this study.

A Study on the Trends of Green Shipping Management Strategies and Policy Suggestions of Global Shipping Companies (글로벌 선사의 Green Shipping 경영전략 동향 조사 및 정책제언 연구)

  • Yeong-Gyun An;Min-Kyu Lee
    • Korea Trade Review
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    • v.47 no.1
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    • pp.63-77
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    • 2022
  • As customer needs for eco-friendly transportation services increase, strategies of major global shipping companies are being established to meet them. Even if logistics costs increase, more and more shippers are choosing shipping companies that fulfill their social responsibilities through decarbonization, and against this backdrop, global shipping companies want to strengthen corporate social responsiveness and reduce shipping environmental costs. In the post-corona era after COVID-19, it is necessary to review the latest Green Shipping management strategies of shipping companies emerging as a new normal for the shipping and logistics industries. This study aims to explore trends in the latest Green Shipping management strategies of global shipping companies pursuing environmental load suppression in the shipping and logistics fields. Among the previous studies, some studies analyzed the green shipping policies of major shipping countries, but they did not deal with the latest policies over time, and few previous study has conducted a fact-finding analysis on the latest Green Shipping management strategies of major shipping companies at the corporate level. This study attempted to analyze securities reports by major domestic and international shipping companies and to present the latest Green Shipping management strategies by shipping companies.

e-CRM Strategy based on Customer Purchasing Activity (고객구매활동 기반의 e-CRM 전략)

  • 강현석;서영호
    • Journal of Korean Society for Quality Management
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    • v.28 no.3
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    • pp.133-144
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    • 2000
  • Many organizations have developed their own information systems not only for internal efficiency but also for effectiveness of external customer services. One of the most effective service tools for their customers is the use of information technology. The web technology is rapidly becoming one of the most effective tools for online customer services. In order to gain competitive edge, organizations must have effective web site planning methods for their customer service. A study on traditional information systems planning methodologies has been conducted and they are compared with web site planning techniques. Cases of web sites in order to Improve customer relationship are analyzed. finally, a new conceptual framework for web site planning strategy for e-CRM is proposed in this paper. In order to support effective web site planning, online customer contact points and online service activities are defined and classified as several stages. And, web site strategies corresponding to each customer service activities are developed and proposed, With this framework, organizations can build competitive web strategies for improving their online customer relationships, thereby increasing customer satisfaction.

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Strategies for Appropriate Patient-centered Care to Decrease the Nationwide Cost of Cancers in Korea (국가 암 비용 감소를 위한 환자중심 진료의 적정성 확보 전략)

  • Bae, Jong-Myon
    • Journal of Preventive Medicine and Public Health
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    • v.50 no.4
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    • pp.217-227
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    • 2017
  • In terms of years of life lost to premature mortality, cancer imposes the highest burden in Korea. In order to reduce the burden of cancer, the Korean government has implemented cancer control programs aiming to reduce cancer incidence, to increase survival rates, and to decrease cancer mortality. However, these programs may paradoxically increase the cost burden. For examples, a cancer screening program for early detection could bring about over-diagnosis and over-treatment, and supplying medical services in a paternalistic manner could lead to defensive medicine or futile care. As a practical measure to reduce the cost burden of cancer, appropriate cancer care should be established. Ensuring appropriateness requires patient-doctor communication to ensure that utility values are shared and that autonomous decisions are made regarding medical services. Thus, strategies for reducing the cost burden of cancer through ensuring appropriate patient-centered care include introducing value-based medicine, conducting cost-utility studies, and developing patient decision aids.

Causal Relationship between Organizational Performances and Influential Factors on Information System Ages (정보시스템 연령별 조직성과와 영향요인간 관계 연구)

  • Park, Ki-Ho
    • Journal of Information Technology Services
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    • v.5 no.2
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    • pp.39-58
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    • 2006
  • The e-business strategies ultimately pursue creating the maximal value for customers through the competitive advantages and business opportunities newly created on the basis of information technologies. For the realization of e-business strategies, the successful implementation and operation of e-business system must be the crucial activities in and out of an organization. Therefore, in physical world, there were lots of interests that what kind of key factors can lead the success of e-business system. Moreover, in the field of academia also, there have been many research results for investigating and finding out the key success factors for e-business system. However, the perceptual level of the significance of key success factors that organization members perceive can be changed over each phase of system life cycle such phases as introduction, growth, maturity, and decline. This study investigated that there might be significant differences in the perceptual level regarding importance of success factors among phases of system life cycle.

KMS Case of Ministry of Maritime and Fisheries (해양수산지식경영(OKIS) 추진 전략 및 구축.운영 사례)

  • Kang, Jae-Hwa
    • Journal of Information Technology Services
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    • v.4 no.1
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    • pp.161-171
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    • 2005
  • The common Knowledge Management System has been constructed to increase the organization's competitiveness based on the objective of support on knowledge activities of individuals. But not many of cases have been success with constructing the magnificent concept of several of knowledge management. This case research is based on the constructed strategies, constructed concept and operating case on Knowledge Management System of Ministry of Maritime Affairs & Fisheries which was selected to the year 2004 outstanding operating organization among the government organization. This case research is suggesting that to have successful knowledge management, needs to have a reliable objective and goals prior to the abducting the Knowledge Management System and should establish the propulsion strategies that meets the organization and the culture. Also, it indicated that all the individuals should forward first in order to move organization and the system further more based of consider the constructed content, activity plan, evaluation and preview which the special feature of Knowledge Management System has.