• 간호행정학회지
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• 제7권1호
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• pp.25-40
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• 2001

As the medical market has gradually changed from supplier-centered market to consumer-centered one, it makes hospital managers seek the consumer's satisfaction and the various marketing strategies for survival. Under the these changes, this study was accomplished to measure the consumer's satisfaction about the medial services which a general hospital provided, to identify the marketing strategies that a general hospital could establish for survival. For these purposes, a questionnaire was developed and distributed to 200 patients in general units and 100 patients in oriental units of a general hospital in Seoul. Among them, 163 reponses in general units and 71 reponses in oriental units were turned out to be useful. they were used for final analysis. The results of the survey were as follows : First, among all items of medical services which the hospital provided, patients were most satisfied by nursing services. Second, to Improve the hospital's medical service quality, it was very important for hospital staffs to be courtesy and to explain about a process of treatment or care sufficiently. Third, to decrease cost of medical service, it was very important to develop the various items and premiums of medical insurance especially in field of oriental medicine. Fourth, to make people come to the hospital easy, it was very important of fully utilize the public transportation such as subway. Fifth, to make hospital's image good, it was very important to develop well-prepared public relationship and to continuously provide the diverse medical service in the community.

• 한국정보시스템학회지:정보시스템연구
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• 제10권1호
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• pp.303-322
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• 2001

This paper proposes 2 problems of Internet Marketing. Firstly, nowadays many people are aware of Web Service and the services that are available in cyberspace. However they are not fully aware of the concepts and range of Web Services. Secondly, most of the research of Internet Marketing focuses on the service quality of cyber shopping using SERVQUAL in relationship to service quality of shopping malls. Therefore they have a lot of limitations because they do not understand all the media characteristics of Internet. Basically the Internet has service parts and also has characteristics of new advertising. But many research papers do not consider these respects. The purpose of this paper is to study of the effects of Web Service Quality on Internet Commerce Transactions. To accomplish the purpose of this paper effectively, theoretical background of web services was reviewed briefly. We defined Web Services and categorized them. We found that the components of Web Service Quality are Information Providing Service Quality and Advertising Service Quality. Factor analysis is conducted according to the dimensions of each component. We conducted Path analysis how these components affect buyers'attitude and buyers'attitude affect revisit intentions and buyer intentions. The results show that strategies of cycler brand construction are better than strategies of selling to web surfers. The strategies of cyber brand construction are related to buying in that customers increase their visits to the entrepreneur's Web site and this increases the loyalty to that site therefore this is related to buying habits.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제17권9호
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• pp.2573-2589
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• 2023

As 5G mobile systems carry multiple services and applications, numerous user, and application types with varying quality of service requirements inside a single physical network infrastructure are the primary problem in constructing 5G networks. Radio Access Network (RAN) slicing is introduced as a way to solve these challenges. This research focuses on optimizing RAN slices within a singular physical cell for vehicle-to-everything (V2X) and enhanced mobile broadband (eMBB) UEs, highlighting the importance of adept resource management and allocation for the evolving landscape of 5G services. We put forth two unique strategies: one being offline network slicing, also referred to as standard network slicing, and the other being Online reinforcement learning (RL) network slicing. Both strategies aim to maximize network efficiency by gathering network model characteristics and augmenting radio resources for eMBB and V2X UEs. When compared to traditional network slicing, RL network slicing shows greater performance in the allocation and utilization of UE resources. These steps are taken to adapt to fluctuating traffic loads using RL strategies, with the ultimate objective of bolstering the efficiency of generic 5G services.

• 통상정보연구
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• 제11권2호
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• pp.173-201
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• 2009

As a result of overemphasizing the goods sector in trade structure, Korea does not meet properly the global trend which has the key role of 'trade in services' as the service economy have been expanded. Hereafter, it is easily forecasted that trade in services will be one of the main factors for Korea's competitiveness and engine of growth. Nevertheless, because Korea does not equip the concreteness of governance for trade in services, it is possible that the efficiency deterioration of trade volume, confusion of Korea's trade policy, conflict among trading countries, and discordance between the interested parties may be occurred. This paper analyzes the governance system of Korea for trade in services in order to enhance the competitiveness reflecting the importance of trade in services and to draw some strategies for remodeling the service governance system. It is expected to raise the efficiency of Korea's trade policy by constructing the systematic governance for trade in services, and to remove lots of latent risks during global transactions by improving the imbalance between manufacturing and service part for the development of trade in services in Korea. Analysis revealed itself the result that Korea is weak enough to can not identify the governance system about trade in services. Except 'Extent of Services' article of the Foreign Trade Act, Korea has not prepared the governance system for trade in services so that governance system have been scattered overly or decentralized. Problems about trade in services are not limited to enterprise's side, but extended to all the players including government agency whole, academic world and research institute. Therefore, the governance of trade in services should be strengthened and systematized by making the model law for trade in services(provisional name : Master Law for Trade in Services or Promotion Law for Trade in Services) by formatting type of fundamental law or separate legislation. If the bill legislation does not meet the conditions, the Foreign Trade Act should be totally reformed to Omnibus Trade Act concept including trade in services.

• 산학경영연구
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• 제16권
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• pp.1-21
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• 2003

신뢰가 기업의 경쟁력은 물론이고 산업재 마케팅 및 구매성과에 미치는 영향력과 중요성에도 불구하고 기존 연구에서는 비즈니스서비스(business services) 구매 상황에서 (1) 신뢰의 역할을 간과했고, (2) 공급자에 대한 신뢰에 영향을 미치는 요인과, 공급자에 대한 신뢰가 구매성과에 미치는 영향을 체계적으로 분석하지 못하였으며, (3) 신뢰-전략-성과를 연계시킨 심도 있는 연구가 국내외를 막론하고 절대적으로 부족한 실정이다. 따라서 본 연구의 목적은 비즈니스서비스(business services) 구매 상황에서 첫째, 공급업체와 판매원의 특성 및 관계특성이 공급업체와 판매원에 대한 신뢰에 미치는 영향을 살펴보고, 둘째, 공급업체와 판매원에 대한 신뢰가 구매성과에 미치는 영향을 우리나라 기업을 대상으로 실증적으로 분석하였다. 본 연구에서는 비즈니스서비스 공급자와 수혜자 관계에서 신뢰를 구축하고 유지하는 것이 산업의 경쟁력 특히 성과에 유의적인 영향을 미치고 있음을 발견하였다. 특히 비즈니스서비스 수혜기업의 업무효율성 제고와 생산성 향상에 직접적으로 영향을 미치고 있다. 비즈니스서비스 산업의 경쟁력을 높이기 위해서는 공급기업의 서비스 품질과 서비스 생산성에 대한 관심이 절대적으로 요구된다. 이러한 연계성을 본 연구에서는 신뢰라는 매개변수를 통하여 분석하고 입증하였다. 즉 비즈니스서비스 공급자와 수혜자간 신뢰를 바탕으로 수혜자와 공급자의 공동 노력으로 서비스 품질과 생산성을 제고시킬 수 있음을 시사하고 있다.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2001년도 추계학술대회 논문집
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• pp.350-353
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• 2001

As different service classifications for existing and new business data services, it is hard to gather necessary data for the service providers to set their strategies and regulations are also applied asymmetrically to each service provider. Therefore an appropriate market classification is required for the business data services. The Hendry model is selected in this paper to analyze substitution degree among services and then Hendry model is applied to competition among four business data services. As a result, it is shown that these services compete directly and future market shares of services are forecasted and positioning strategy for new services is considered.

• 디지털융복합연구
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• 제20권2호
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• pp.185-190
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• 2022

이 연구의 목적은 COVID19이라는 팬데믹 재난 상황에 직면한 국내 대학도서관이 지속가능한 서비스를 제공하기 위한 도서관마케팅 전략을 제시하기 위한 것이다. 이를 위하여 국내외 대학도서관들에 대한 자료를 수집하고 비교하였다. 자료조사를 위하여 국내 대학도서관의 경우 발전계획 문서를 수집하고 도서관 홈페이지를 분석하였고, 외국 대학도서관의 경우 도서관 홈페이지를 분석하였다. 이를 통해 팬데믹 상황에 직면한 국내외 대학도서관이 기존의 서비스를 지속하거나 조정하고 새로운 서비스를 전개하는 양상을 분석하고 시사점을 도출하였다. 분석 결과, 국내외 대학도서관들은 전지구적 전염병 확산이라는 재난 상황에서도 도서관의 장서, 시설, 서비스, 프로그램을 이용자들이 단절되지 않고 이용할 수 있도록 다각도의 대책을 강구하고 서비스를 지속하고 있음을 발견하였다. 연구의 결과, 뉴노멀시대 대학도서관의 지속가능한 서비스 제공을 위한 마케팅전략으로 기본의 강화와 가치마케팅 전략, 공간마케팅 전략, 블루오션 마케팅 전략을 제시하였다. 이 연구의 의의는 국내 대학도서관과 사서들이 도서관이 팬데믹 위기 상황을 극복하고 서비스를 지속하거나 확대할 수 있는 도서관마케팅 전략을 제시하였다는 점이다. 후속연구로 뉴노멀 시대에서의 국내외 대학도서관이 개발하는 서비스 및 프로그램 사례에 대한 심층 분석, 뉴노멀시대 대학도서관의 서비스 안정을 위한 주제별 도서관 마케팅 심화 전략 개발에 대한 연구 등이 필요하다.

• 대한산업공학회지
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• 제28권3호
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• pp.291-301
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• 2002

In this paper, we introduce a mathematical model to analyze pricing/quality and service mix strategies for Internet Portal site. This model includes utilities and costs of each participants, i.e., user, third party provider, and portal sites. Especially, we consider portal sites that initiate their businesses by providing free services like free e-mail service or search service and providing several charged services. As the results, we can find that Portal sites should make the target of customers and focus them to maximize their profit. Portal sites should pay their marketing effort not for all customers but pertinent portions of customers. And Portal sites should make more efforts to efficiently develop and provision their services.

• 한국통신학회논문지
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• 제25권9B호
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• pp.1618-1634
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• 2000

ISDN, the beginning of broadband and multimedia service, is a digital network that provides integrated end-to-end digital telecommunication services for transmissions of different kinds of information, from voice and facsimiles to data and images. In Japan, Britain and U. S there has been shown the demand of ISDN is considerable and ISDN technology is becoming quite stable. Furthermore,their ISDN service experience helps them to set up and carry out the marketing strategies for Internet access services such as ADSL, Cable Modem and WLL, etc. This paper examines and compares services, charge and discount scheme of ISDN across 14 telecommunication carriers. It can be utilize as a reference for diffusing ISDN as well as developing Internet access services and marketing strategies.

• 서비스연구
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• 제7권2호
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• pp.79-90
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• 2017

본 연구는 서비스R&D 전략을 현대경제사회의 본질 관점에서 연구하였다. 현대는 산업간 경계가 해체되는 시대다. 제조업과 서비스업의 구분이 없어지고, 고객을 중심으로 하나의 산업 환경에서 경쟁하고 있다. 고객의 욕구는 서비스로 구현되므로, 서비스R&D는 현대 기업과 국가들의 중심주제가 되었다. 그런데, 서비스R&D는 정의도 다양하고 각 정의에 따라 범위 차이가 커서 정책 당국자들 사이에서도 이견이 많다. 본 연구는 현대 경제사회의 특징과 서비스의 본질에 집중하여 서비스R&D의 바람직한 정책방향과 전략을 논의한다. 산업간 경계가 해체되는 현대경제의 특징을 반영하여 서비스R&D 전략을 도출하였다. 또한 서비스의 관계성, 쌍방향성, 수평성, 조화성 본질과 서비스의 무형성, 비분리성, 비일관성, 무재고성 특성을 반영하여 서비스R&D전략을 도출해내는 연구를 수행하였다. 제조업은 서비스화R&D를, 서비스업은 제조업화 R&D를 강화하는 전략, 서비스본질을 반영하는 전략, 서비스의 특성을 활용하는 전략을 도출하여 제안하였다. 본 연구의 결과는 개별 기업의 서비스R&D전략수립, 서비스산업의 발전과 전체 서비스산업의 발전, 그리고 제조업을 포함한 전체 산업의 발전 전략 수립에 공통적으로 활용될 수 있을 것이다.