• 동아시아식생활학회지
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• 제26권2호
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• pp.117-124
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• 2016

As the number of cafeterias at universities has increased, studies on student perception of price sensitivity at cafeterias have gained increased attention. Therefore, the study investigated the relationship between students and university cafeterias according to price sensitivity measurement (PSM). According to the analysis, the indifference price (IDP) was 3,444.06 Korean Won while the subsequent cumulative distribution percentage was approximately 17.68%. The optimal pricing point (OPP) was 3,233.73 Korean Won and the stress price (IDP-OPP) was 210.33 Korean Won. The point of marginal expensiveness (PME) was 4,602.24 Koean Won and the point of marginal cheapness (PMC) was 2,036.29 Korean Won. Therefore, the range of acceptable prices (RAP) was established as 2,565.95 Korean Won. In addition, the study examined differences between price sensitivity measurement (PSM) for the respondent subgroups. Hence, the results will provide a practical background for development of business plans for university cafeterias.

• 한국기후변화학회지
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• 제7권2호
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• pp.185-191
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• 2016

Since 2013, the forest carbon offest scheme is operated by 'ACT ON THE MANAGEMENT AND IMPROVEMENT OF CARBON SINK'. Most of projects account for afforestation, reforestation and restoration. This study analyzed what is affected to pricing factors for the registered 71 project of forest carbon offset in Korea Forest Service. The purpose of this study is to introduce information on the business plans of forest carbon offset scheme and aid to understand the process from registration to issuing offset credits. Also it is meaningful to proposing a policy for price competitiveness and how to enable forest carbon offset schemes to produce activation by measuring the factors that affect the forest carbon offset scheme. The results showed forest carbon credit price is 92,827 won per ton on average, it could see less price-competitive than emission rights market when compared with the price.

• 보건행정학회지
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• 제28권4호
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• pp.360-368
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• 2018

Background: The proportion of pharmaceutical expenditure out of total health-care expenditure in South Korea is high. In 2016, 25.7% of national health insurance (NHI) spending was for pharmaceuticals. Given the increasing demands for the access to newly introduced medicines and following increase in pharmaceutical spending, the management of NHI pharmaceutical expenditure is becoming more difficult. Methods: This study analyzed the data claimed to NHI for pharmaceutical reimbursement from 2010 to 2016. Results: The policy implications with respect to the trends and problems in spending by drug groups were elicited. First, the proportion of off-patent drugs spending which were treated to chronic disease was much higher than anti-cancer drug spending. Second, the spending to the newly introduced high-costed medicine increased, however, current price-reduction mechanism was not sufficient to manage their expenditure efficiently. Conclusion: Our system seems to need several revisions to improve the efficiency of pharmaceutical expenditure and to cope with high-costed medicines. This study suggested that the prices of off-patent drugs need to be regularly readjusted and the Price-Volume Agreement System should be operated more flexibly as well.

• 유통과학연구
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• 제21권10호
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• pp.1-9
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• 2023

Purpose: This study analyses the current development of cross-border e-commerce in China, outlines the challenges faced by Chinese cross-border e-commerce SMEs, and finally summarises the development strategies of Chinese cross-border e-commerce SMEs in the post-covid-19 era, which will provide opinion references for the development of Chinese cross-border e-commerce SMEs. Research design, data and methodology: The methodology used in this study is to analyse the current situation of cross-border e-commerce development in China in the context of covid-19 through literature; and to summarise the challenges encountered by Chinese cross-border e-commerce SMEs through semi-structured interviews. Results: The article summarises the current status of China's cross-border e-commerce development in the context of covid-19 in terms of cross-border e-commerce trade volume, cross-border e-commerce enterprise and user scale, cross-border e-commerce logistics, cross-border e-commerce global co-operation, government policy, and cross-border e-commerce product distribution, outlining challenges encountered by China's cross-border e-commerce SMEs in terms of logistic pricing, operating capital chain, product service support, and trade protection The paper Finally, it is pointed out that Chinese cross-border e-commerce SMEs must adopt new strategies to adapt to the new development in the context of covid-19. Conclusions: Specific development strategies are provided for Chinese cross-border e-commerce enterprises and reference suggestions are provided for the post-covid-19 era.

• 유통과학연구
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• 제21권11호
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• pp.103-111
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• 2023

Purpose: This research aims to study the selection attributes influencing the purchasing decisions of the MZ generation in online luxury stores and explores the moderating effects of consumer value. The research aims to validate the impact of reasonable pricing, brand reliability, product variety, comprehensive product information, and user-friendly interfaces on customers' decision to purchase products from online luxury stores. Research design, data and methodology: A survey was conducted with 101 participants, and data analysis included exploratory and confirmatory factor analysis, as well as covariance structure model analysis. Results: The findings reveal that brand trust, product variety, and information sufficiency significantly influence brand affect, which in turn influences purchase intention. Additionally, the study identifies that consumers prioritizing hedonic value are more influenced by brand trust and information, while those prioritizing utilitarian value are more responsive to factors like reasonable price, product variety, and ease of use. Conclusions: The study provides insights into the preferences and behaviors of the MZ generation, highlighting their digital proficiency, mobile-centric lifestyle, desire for product variety, price-consciousness, social media influence, and the availability of personalized shopping experiences as factors contributing to their preference for online luxury stores. These findings contribute to understanding consumer behavior and decision-making processes in the context of online luxury shopping.

• 디지털융복합연구
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• 제10권1호
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• pp.49-57
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• 2012

인터넷전화(VoIP), 인터넷TV(IPTV), 클라우드컴퓨팅(Cloud Computing), 스마트폰(Smart Phone) 등 스마트 IT 시대가 진전되면서 데이터(data) 전송이 폭증하고 있고, 서비스의 품질보장(QoS, Quality of Service)이 더욱 중요시되고 있다. 따라서 인터넷 트래픽(internet traffic)의 체증문제를 효율적으로 해소하고 망의 지속적인 업그레이드(upgrade)를 촉진하는 유인체계(incentive system)를 마련하는 것이 절실히 요청되고 있다. 그러나 한편에서는 인터넷망에서 어떠한 차별도 없는 '철저한 망중립성(Network Neutrality)'이 오늘날의 인터넷시대를 가능하게 한 일등공신임을 주장하면서 엄격한 망중립성을 법제화할 것을 요구하고 기존 제도를 고수할(Status Quo) 것을 주장하기도 한다. 따라서 본 연구는 인터넷환경의 변화를 살펴보고 망중립성 이슈를 분석한 후 선순환 인터넷생태계의 조성과 공정경쟁의 보장 및 이용자편익의 최대화를 위해서는 시장메커니즘의 핵인 가격기구 즉 요금시스템이 제대로 작동되어야 함을 제기한다. 그리고 바람직한 인터넷 사용요금의 부과방안으로 이용량과 QoS 보장여부 등 인터넷 이용형태에 따라 가격을 차별화하고 중장기적으로 네트워크 확충에 필요한 재원을 마련하기 위해 이부가격제(two-part tariff)를 실시하는 방안을 제시한다.

• 농촌계획
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• 제19권2호
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• pp.1-10
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• 2013

This study is intended to examine the perception of importance-satisfaction in selective properties of rural theme park with the users and to suggest operation method and implications for rural theme parks which are being built on a nation-wide basis. The study results are as follows: First, the results from the analysis on importance-satisfaction in the selective properties showed that both attractiveness of natural landscape and excellence of surrounding environment are high. Second, the t-test with matched samples for importance-satisfaction showed that there were significant statistical differences in all items, and the users rated satisfaction lower than the importance. Third, IPA results showed that the items such as diversity of festival event, accessibility and convenience of public transportation, appropriateness of expense and kindness in service appeared in the 2nd quadrant 'direction of concentrated efforts'Therefore, this study was able to identify the perception of importance-satisfaction among the users of rural theme parks. The study findings suggest that it is necessary to preserve surrounding natural environment, ensure appropriate pricing, introduce events and increase service level in constructing and operating rural theme parks.

• 산업경영시스템학회지
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• 제40권1호
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• pp.105-113
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• 2017

Network externality can be defined as the effect that one user of a good or service has on the value of that product to other people. When a network externality is present, the value of a product or service is dependent on the number of others using it. There exist asymmetries in network externalities between the online and traditional offline marketing channels. Technological capabilities such as interactivity and real-time communications enable the creation of virtual communities. These user communities generate significant direct as well as indirect network externalities by creating added value through user ratings, reviews and feedback, which contributes to eliminate consumers' concern for buying products without the experience of 'touch and feel'. The offline channel offers much less scope for such community building, and consequently, almost no possibility for the creation of network externality. In this study, we analyze the effect of network externality on the competition between online and conventional offline marketing channels using game theory. To do this, we first set up a two-period game model to represent the competition between online and offline marketing channels under network externalities. Numerical analysis of the Nash equilibrium solutions of the game showed that the pricing strategies of online and offline channels heavily depend not only on the strength of network externality but on the relative efficiency of online channel. When the relative efficiency of online channel is high, the online channel can greatly benefit by the network externality. On the other hand, if the relative efficiency of online channel is low, the online channel may not benefit at all by the network externality.

• 디지털콘텐츠학회 논문지
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• 제18권1호
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• pp.9-16
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• 2017

최근 경제의 장기적 불황으로 저렴하게 좋은 상품을 구매하려는 소비자의 욕구가 급증하고 있다. 저렴하게 좋은 상품을 구매하는 방법으로는 중고거래가 각광을 받고 있으며, 중고거래가 활성화됨에 따라 소비자가 느끼는 중고거래에 대한 심리적 거리감도 줄어들고 있다. 특히 대학교의 전공서적 같은 고가의 도서의 경우 각 대학마다 중고도서 전용의 커뮤니티가 생길 정도로 활발한 거래가 이루어지고 있다. 하지만, 대학 중고도서 거래 전용 사이트의 경우 실시간 거래 현황을 한눈에 알아보기 힘들고, 단방향적인 판매자의 가격 설정으로 인해 합리적 도서 구매가 불가능하다. 본 논문에서는 누구나 손쉽게 중고도서 거래를 할 수 있는 경매 방식 기반 중고도서 거래 웹 서비스를 설계 및 구현하였다. 본 서비스는 웹 기반으로 설계되었으며 편리하고 효율적인 도서 등록 및 검색 기능을 통해 사용자에게 편리함을 제공한다.

• 한국동물위생학회지
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• 제17권3호
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• pp.208-226
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• 1994

From January to December 1993, 3,385 bulk milk samples were collected from 293 herds in Inchon area. Standard plate counts(SPC) and somatic cell counts(SCC) were performed by the method of milk collection, the situation of raising management and monthly. The results obtained are summarized as follows : 1, Annual average SPC and SCC were respectively 638,000 cfu /mm and 647,000 cells /mm. SPC showed an abrupt decrease from January-1,088,000 cfu /mm to December-279,000 cfu /mm, but SCC showed a slow change from January-1,017,000 cells /mm to December -673,000 cells /mm 2. Variation on milk quality(annual average SPC) was shown a wide difference between everyday collection-575,000 cfu /mm and every other day collection-1,243,000 cfu /mm ac-cording to frequency of milk collection from dairy farms. However, there was a little difference In SCC. 3. In the raising scale, average SPC were the lowest in 16~25mi1king cows, and average SCC were the lowest in above 25milking cows. 4. According to types of milking machine, average SPC and SCC of dairy farms that are equipped with pipeline system were respectively 361,000 cfu /mm and 591,000 cells /mm. Those of dairy farms with bucket system were 549,000 cfu /me and 559,000 cells /mm. 5. In the types of management, average SPC an SCC of dairy farms with hired herdsman were 288,000 cfu /mm and 559,000 cells /mm. Those of dairy farms with self-management were 526,000 cfu /mm and 568,000 cells /mm.