• 제목/요약/키워드: Service economy

검색결과 1,023건 처리시간 0.028초

The Effects of the Delivery Service Quality of Online Fresh Food Shopping Malls on E-Satisfaction and Repurchase Intention of Online Customers

  • Shin, Jong-Kook;Lee, Sang-Youn
    • 동아시아경상학회지
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    • 제6권2호
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    • pp.14-27
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    • 2018
  • Purpose - The purpose of this study is to analyze the effect of 'delivery service quality' of online fresh food shopping malls on 'e-satisfaction' and 'repurchase intention' of online customers. Research design, data, and methodology - To demonstrate the relationship between the delivery service quality of online fresh food shopping mall and the e-customer satisfaction and repurchase intention, the research model was designed with 5 sub-factors (promptness, accuracy, economy, safety, information) based on the contents of previous studies. The data collection is conducted with sampling survey. The participants are customers who have visited, purchased and received their orders within the last 6 months in online fresh food shopping malls. This study analyzed collected data, then confirmed and finalized the hypothesis by using IBM SPSS Statistics 21.0 statistical program. Results - Hypothesis 1: The service quality of online fresh food shopping mall will have a statistically significant effect on online customers' e-customer satisfaction. Hypothesis 2: The service quality of online fresh food shopping mall will affect the repurchase intention of online customers. Hypothesis 3: The e-customer satisfaction of online fresh food shopping mall will have a statistically significant effect on repurchase intention. Among the 5 sub-factors (promptness, accuracy, economy, safety, information) of delivery service quality, three factors such as promptness, accuracy, and safety have stronger influence on e-satisfaction and repurchase intention of online customers. Conclusions - This study has proven the feasibility and viability of the hypotheses that 1) The excellent delivery service quality of an online fresh food shopping mall primarily affects e-customer satisfaction; and that 2) Ecustomer satisfaction will secondarily serve to improve repurchase intention.

최적화된 중국시장의 공유자전거 모델제안 (Optimized Bicycle-sharing Model for China Market)

  • 왕양;박성일;이성필
    • 서비스연구
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    • 제8권4호
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    • pp.53-75
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    • 2018
  • 공유 자전거(bicycle-sharing)는 제품 서비스 시스템을 공유 경제(sharing economy)에 접목시킨 새로운 협력소비경제의 개념이다. 공유 자전거의 차별적 특징은 자전거 이용자가 자전거를 소유하고 있지 않더라도 자신이 원하는 시간에 원하는 지역에서 자전거를 타고 이동할 수 있다는 점이다. 중국의 경우, 공유 자건거가 제공하는 이러한 편익으로 인해 공유 자전거 이용자는 급격히 증가하고 있는 반면, 공유 자전거의 서비스 체험 품질과 사용자 만족도는 지속적으로 하락하고 있는 상황이다. 본 연구는 중국 내의 유저들이 공유 자전거 서비스 체험을 통해 지각하는 서비스의 품질을 실증분석을 통해 파악하고, 서비스가 제공되는 과정에서 발생할 수 잠재적인 문제점을 도출한 다음, 서비스 품질 제고와 사용 만족도를 높일 수 있는 가장 효과적인 방안을 설계하여 제안하고자 하였다. 실증연구는 서비스 디자인 관점에서 중국 내의 공유 자전거 서비스 경험자들을 대상으로 더블 다이아몬드 모델(Double diamond model)에 기반을 두고 진행되었다. 연구결과, 공유 자전거의 승차 단계에 대한 유저 교류, 흥미 및 통제권에 대한 수요를 만족시킬 수 있는 새로운 컨셉을 고안하였다. 이 콘셉트에서 제공하는 새로운 서비스 체험 방식은 인간 친화적인 것이 특징이며, 무엇보다도, 공유 자전거 이용자(또는 고객)의 잠재된 니즈를 충족시킬 수 있는 가능성을 보여주었다는 점에서 중요한 의미를 부여할 수 있다.

수소 경제를 위한 국가R&D과제에서 연료전지전기차의 지식구조 탐색 (Exploring the Knowledge Structure of Fuel Cell Electric Vehicle in National R&D Projects for the Hydrogen Economy)

  • 최정우;이지연;이병희;김태현
    • 한국콘텐츠학회논문지
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    • 제21권6호
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    • pp.306-317
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    • 2021
  • 미국, 유럽, 중국, 일본 등 주요 선진국은 탄소 경제에서 수소 경제로의 전환을 위해 다양한 수소 경제 정책을 발표하며 연구역량을 집중하고 있다. 우리나라도 이러한 추세에 발맞추어 2019년 초 수소 경제 활성화 로드맵을 발표한 이래로 수소 경제 관련 법안을 마련하고 지원책을 실시하고 있다. 본 연구에서는 국가과학기술지식정보서비스(NTIS)의 국가R&D과제정보 최근 10년치 데이터를 활용해 수소 경제, 그중에서도 전·후방 파급효과가 크다고 할 수 있는 연료전지전기차 관련 R&D 현황과 지식구조를 파악하고자 한다. 연료전지전기차 관련 국가R&D과제(2020년 1월 기준) 1,479개의 원시 데이터를 바탕으로 네트워크 분석 및 텍스트 마이닝을 실시한 결과, 연료전지전기차 분야에서는 수소의 생산, 운반, 저장, 활용의 전 프로세스에 걸친 기술 및 시스템의 연구개발이 활발하게 이루어지고 있는 것으로 나타났다. 본 논문은 해당 연구결과를 통해 현재 연료전지전기차 산업을 선도하고 있는 한국의 수소 경제 관련 정책 수립과 연구개발, 시장 전략에 대해 시사점을 제시한다.

SERVQUAL을 기반으로 한 서비스 프로세스 개선 모델(MAVIC) 개발에 관한 연구 (A study on the Inventing Service Process Development Model (MAVIC) Based on SERVQUAL)

  • 이상복;김수연
    • 산업공학
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    • 제20권3호
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    • pp.315-326
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    • 2007
  • The service industry is becoming greater importance in the current economy. The service quality has become an important competitive factor in service industry. Until now, 6 sigma method has well accomplished in manufacturing industry. 6 sigma method has been applied to the service industry to improve service quality, but it has not been reported that 6 sigma method is a successful method for service industry to improve service quality. In this paper, we suggest a MAVIC model to improve service quality. It is a model which is combined with advantages of a SERVQUAL model and 6 sigma method. We has proved its effect with applying a MAVIC model to real service techniques.

A Study on Export Financing Policy for Korean SMEs - Focusing on Korea EXIM'S Bank -

  • Bae, Sang Mok;Park, Se Hun
    • 무역상무연구
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    • 제60권
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    • pp.177-194
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    • 2013
  • According to the 2013 statistics, the small/medium-sized enterprises (SMEs) accounted for 99.9% of the Korean economy with 87.8% of employment. This simple figures also indicate SMEs export extension is a key task for the national economy stimulation and job creation. The SMEs export plunge has been affected by the European financial turbulence, US financial instability, developing countries like China entering foreign markets, a weak yen, etc. EXIM Bank, in this context, will need to take a more proactive attitude to provide trade finance by, for example, reviewing the business feasibility for SMEs with a lower credit rank or investigating importers' credit status, etc. Moreover EXIM Bank provides factoring service mostly to large companies and should lower its threshold for service provision to SMEs. Finally EXIM Bank should play more than a primary forfeiting market entity. It also needs to facilitate the secondary forfeiting market.

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저궤도 5G-NTN 서비스 동향 (LEO 5G-NTN Service Trends)

  • 김병운;최가은
    • 전자통신동향분석
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    • 제38권5호
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    • pp.114-124
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    • 2023
  • Recently, there have been the World Economic Forum's space economy guidelines, the International Telecommunication Union's regulations for each satellite orbit, the development of chips using satellite communication by global manufacturers and service providers, and the registration of key telecommunication businesses. Accordingly, trends in low-orbit 5G satellite communication services in Korea were investigated and analyzed, and the current situation in Korea was diagnosed. Korea's satellite communications accounts for 0.31% of all satellites when analyzed centering on countries with 20 or more satellites. Korea's communication satellite holdings are insufficient compared to 187 times that of the United States, 45 times that of Russia, and 18 times that of China. There is no link technology between 5G and LEO, and the cost of launch vehicles is high. In addition, it is judged that the ecosystem of equipment companies in the low-orbit 5G-NTN business model is insufficient.

사례를 통한 지식서비스 R&D 관리개선 연구 : 마케팅인텔리전스솔루션 기술개발 R&D 사례를 통해서 (A Study on Knowledge Service R&D Management Process Innovation : Through Marketing Intelligence Solution Development Case)

  • 김현수
    • 한국IT서비스학회지
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    • 제10권4호
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    • pp.295-307
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    • 2011
  • The purpose of this research is to find a better knowledge service R&D management process. There are four basic characteristics in service : intangibility, inseparability, inconsistency, and no inventory. These intrinsic characteristics require us to change the traditional manufacturing sector based R&D management process. It is necessary to develop an effective knowledge service R&D management model to improve the competitiveness of the service industry and Korean economy. A model case knowledge service R&D has been performed to find a better R&D management model. The whole cycle of R&D process, such as planning, selection, performing, and evaluation has been reviewed by real experience. Several important aspects of R&D process are compared between manufacturing R&D and service R&D. A knowledge service R&D management framework has been suggested. The results of this research can be used for building a better service R&D management process.

Kano-Servqual 기법을 통한 공공기관의 서비스 개선 사례 - A 정보 도서관을 중심으로 - (A Study on the service improvement case of the Public institution by Kano-Servqual Method - Focus on A Digital Public Library -)

  • 이상복;김명훈
    • 품질경영학회지
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    • 제36권3호
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    • pp.55-65
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    • 2008
  • From fast service enlargement of the latest economy and industry, importance of service industry is embossed gradually. Service enterprise is pushing on in service quality elevation for strengthening competitiveness to survive on globalization society as manufacturing industry. Service quality elevation adapts as core competitive strategy in enterprise with business environment as continuous competitive advantage. Because Public organization also is developed in service fast, Public organization is trying to offer various service such as service level of enterprise. Each Public organization are trying to satisfy request of citizens as Customer. In this study, presented Kano-Servqual Method which is mixed by Kano's and Servqual model's advantage, each Method had used much in service quality measurement separately. Kano-Servqual Method is applied to the A information library as a public organization and is proved as practical useful method.

서비스 프로세스의 측정을 위한 도구 개발에 관한 연구 (A Study of an Instrument Development to Measure of the Service Process)

  • 임명성;최성욱
    • 한국IT서비스학회지
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    • 제9권1호
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    • pp.173-197
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    • 2010
  • Though service is recognized as not only a new driver for economy growth but also a source for sustainable value creation, it has been misunderstood in the literatures because of traditional characteristics of service such as inseparability, heterogeneity, intangibility, and perishability. This perspective can be a cause of barrier to approach a service. The purpose of this study is to develop and validate an instrument to measure of the service process. A series of statistical procedures were used to analyze the data, which proved that the instrument is valid and reliable. This study makes a contribution to both academic research and management practice. Theoretically, this study provides a measurement of service process in organizations for identifying service process. In practice, the results of this study will help organizations evaluate their service process innovation.

건설기술용역 발주 및 입·낙찰 방식의 문제점 및 개선방안 (Improvement of Architecture-Engineering Service Procurement System for Public Construction Project)

  • 김성일;장철기;박대근;배유진
    • 한국건설관리학회논문집
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    • 제15권5호
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    • pp.61-70
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    • 2014
  • 국내 공공건설사업의 건설기술용역업체 선정을 위한 발주 및 입 낙찰방식을 관련법에서 다양하게 제시하고 있으나, 용역업체 선정을 위한 발주 및 입 낙찰 방식 선정 기준 및 틀이 부재한 실정이다. 아울러, 현행 건설기술 용역업체 선정에서 가격중심의 선정 방식이 주로 활용되고 있다. 이에 본 연구에서는 현행 국내 건설기술용역 발주 및 입 낙찰 방식의 실태조사를 통하여 문제점을 도출하고, 건설기술용역사업의 효과적인 성과 도출과 효율성 극대화를 위해 다양한 발주 및 입 낙찰 방식의 활용방안 및 기존 방식의 개선사항 등을 제시하였다. 이러한 개선방안을 통하여 사업의 성격에 부합한 발주 및 입 낙찰 방식의 활용이 가능한 기반을 조성하고, 기존 가격중심에서 탈피하여 기술기반의 평가요소를 반영하여 용역업체를 선정함으로써, 용역업체의 기술력 향상과 해외시장에서의 경쟁력을 강화하는데 기여 할 수 있을 것으로 판단된다.