• Title/Summary/Keyword: Service creativity

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The Interpretation of Results from Big Data Analysis : Focusing on Brand Awareness and Preference (빅데이터 분석결과에 대한 해석 : 브랜드 인지도와 선호도를 중심으로)

  • Kim, Do-Goan
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2016.10a
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    • pp.117-119
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    • 2016
  • Various sites which provide big data analysis service do not show the interpretation of analysis results such as social trends and events but simple numeric results. In this point, this study attempts to suggest a way of interpretation on big data analysis results focusing on brand awareness and preference.

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A Study of virtual experiential marketing factors in the Internet shopping mall (Focused on the Schmitt's experiential marketing factors) (인터넷쇼핑몰 가상체험마케팅 요소에 관한 연구 (Schmitt 체험마케팅 요소를 중심으로))

  • Youn, Soung-Jung
    • Journal of Digital Convergence
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    • v.10 no.9
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    • pp.151-158
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    • 2012
  • This study aims to suggest ways of experiential marketing management plan that the virtual tour service in the internet shopping mall is as a agents and the role of the physical interface of the internet virtual experience. It is a empirical analysis to analyze the relationship among Schmitt's five experiential Marketing elements. By the result, the rankings for high impact experiential marketing feedback relationship of cognitive creativity, composition, relationship between social intimacy, behavioral lifestyle, providing a sense of the acoustic auditory effect, a sense of dimensional visual effects in order. This result means that the intimacy and creativity, giving feedback that the opinion of consumers actively prefer internet shopping mall. In addition, it means more visual rather than auditory experience to provide marketing services and provide the lifestyle behaviors that the customer want in the Internet shopping mall. It is needs to make virtual experiential marketing relationships, strengthen the recognition specificity of these results because of experiential marketing relationship's ultimate purpose is to make the relationship between brand and customer service satisfaction of the Internet shopping mall through strengthening the relationship.

An Implementation of Service Framework for Public Culture Contents in the Convergence Environment of Spatial Information and Culture Contents (공간정보 및 문화콘텐츠 융합 환경에서 공공 문화콘텐츠 서비스 프레임워크 구현)

  • Hong, Dae-Ki;Song, Byeong-Sun;Lee, Nam-Young
    • Journal of Digital Contents Society
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    • v.11 no.2
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    • pp.195-201
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    • 2010
  • Globalization, conversions, and OSMU (One Source Multi Use) in modern cultural industry is expanding fast, and global competition is soaring with a changing environment today. In fact, the development of one nation depends on its cultural creativity. Yet, there is an increasing need for a connection between space and culture since globalization homogenizes a nation's unique cultural identity and provides low level of utilization in digital cultural contents in terms of saving, conserving and maintaining data. In order to invigorate the cultural industry, there must be some information that provides public culture contents, which they can be freely searched, displayed, and re-produced. Ultimately, these public culture contents should be able to provide Culture Space. This text discusses how individuals produce the Culture Space, which provides digital information of time and space, from a relationship between culture and space. It also introduces the public Culture Contents service framework in order to provide culture information and combined Culture Contents.

A Study on the Satisfaction of the Buffet Menu Quality of the Hotel Customers (호텔 고객의 뷔페 메뉴품질 만족도에 관한 연구)

  • Choi, Su-Keun;Lee, Yeon-Jung;Lee, Jin-Hyung
    • Journal of the Korean Society of Food Culture
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    • v.19 no.5
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    • pp.573-586
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    • 2004
  • This study aims at providing useful information to establish subdivided marketing direction by deriving factors of significant extent and practicable extent of buffet users toward menu quality among super deluxe hotels in Gyeongju, and furthermore aims at presenting implications for efficient management result and sales increase of buffet in the future. The result of positive analysis is as follows. Firstly, in result of analyzing difference between importance and performance of hotel buffet in Gyungju area, importance is much higher than performance. Secondly, respondents consider that the most important menu of hotel buffet is main dish such as hot food and instant food rather than menu such as beverage, soup and salad. When it comes to attribute of menu quality, it appeared that respondents put highly significant extent on sanitariness of food, freshness of food, flavor of food, and seasonality and variety of menu. Thirdly, oriental instant food is included in the second quadrant of IPA regarding buffet menu which should be intensively managed. And three attributes such as temperature of food, time of changing food, and creativity of menu are included in the second quadrant of IPA graph by attribute of hotel buffet's menu quality. Lastly, in IPA graph by hotel, the following menus of each hotel need to be intensively managed: Oriental instant food of A hotel, Western cold food of B hotel, Oriental instant food, Western instant food, and Oriental dessert of C hotel, and Western porridge soup, Oriental instant food, and Western instant food of E hotel. The aforementioned menus should be improved.

The Satisfaction and View of Elementary and Secondary School Leaders Participated in the In-service Training for Creative Leadership (창의 미래교육 리더십 강화 직무연수에 참여한 초·중등학교 관리자의 만족도 및 효과성 분석)

  • Choi, Youngmi;Park, Namje
    • Journal of The Korean Association of Information Education
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    • v.26 no.1
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    • pp.55-64
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    • 2022
  • Though school leaders play a crucial role in encouraging the creative school environment, culture, and system that might improve the creative competencies of teachers, there has been little attention to the creative leadership of school supervisors. In this paper, we provide the satisfaction and view of elementary and secondary school leaders who were involved in professional development training for enhancing creative leadership. Using one-way ANOVA and qualitative data coding, we analyze the survey responses from the 67 in-service principals and vice-principals during three different training periods as 2020-I, 2020-II, and 2021-I. We present and compare the result on their satisfaction in terms of satisfaction regarding the process, administrative supports, and optional programs among the training. Next, we explore how the school administrators think the creative leadership training and proposal for its improvement. Based on the feedback for these stakeholders, further studies need to steadily enhance the professional development training for creative leadership and practical program contents.

A Study on the Understanding about Nature of Scientific Knowledge and Attitude toward Scientific Inquiry of Pre-service Science Teacher through Open Inquiry (개방형 탐구를 경험한 예비과학교사의 과학 지식의 본성에 대한 이해와 과학 탐구에 대한 태도 변화)

  • Cho, JeHee;Woo, Ae Ja
    • Journal of the Korean Chemical Society
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    • v.61 no.5
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    • pp.263-276
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    • 2017
  • The purpose of this study is to investigate the understanding of nature of scientific knowledge and attitudes toward scientific inquiry of pre-service science teachers experienced open inquiry. The study was conducted in 10 sessions of open inquiry-based chemistry experiment. The subjects were 40 pre-service science teachers recruited from the experiment class. They received pre-test, mid-test, post-test on understanding nature of scientific knowledge and attitudes toward scientific inquiry of open inquiry activities. 20 pre-service science teachers among them participated in the interview. The results of this study are as follows. First, there was a significant difference in pre-service science teachers' understanding of the nature of the scientific knowledge (p<.05). In particular, understanding of creativity and sociality parts improved gradually. Second, pre-service science teachers' attitude toward scientific inquiry had changed negatively until the middle of the semester, and then changed positively later. The post-test score was significantly higher than the mid-test score (p<.05).

The Effects of Pre-service Early Childhood Teachers' Self-expression and Stress Coping Style on their Human Nature (예비유아교사의 자기표현과 스트레스 대처방식이 인성에 미치는 영향)

  • Heo, Su Yun;Seo, Hyun Ah
    • Korean Journal of Childcare and Education
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    • v.10 no.2
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    • pp.5-19
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    • 2014
  • The purpose of this study was to examine the effects of pre-service early childhood teachers' self-expression and stress coping style on their human nature. More specifically, this study attempted to investigate how teachers' human nature, self-expression and stress coping style are correlated with another and determine how much human nature is influenced by the other variables, ultimately providing basic information necessary for improving the humanity of pre-service preschool teachers. Findings of the study can be summarized as follows. First, correlations among pre-service early childhood teachers' self-expression, stress coping style and human nature were investigated to find that those teachers' human nature and self-expression have close relationships with each other and that the two variables are significantly related with their stress coping style. Second, the influences of pre-service preschool teachers' self-expression and stress coping style on their human nature were analyzed to find that the human nature of those teachers as a whole and some sub-areas of the variables like positive self-concept and human creativity have significant relationships with their self-expression and stress coping style. Finally, based on these findings, this study discussed how to establish and manage a curriculum that helps to improve the human nature of pre-service early childhood teachers of junior colleges. It also hopes to find effective ways to manage the department of education.

Analysis of Elementary Pre-service Teachers' Experiences and Understanding of Software Education (초등 예비교사의 소프트웨어 교육 관련 경험과 이해도 분석)

  • Jo, Miheon
    • Journal of The Korean Association of Information Education
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    • v.22 no.1
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    • pp.81-89
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    • 2018
  • Because the success of SW education depends on teachers' competences and understanding, many universities of education are carrying out SW education for pre-service teachers. The purpose of this research is to analyze the current status of pre-service teachers' programming learning experiences and understanding of curriculum and educational effects related to SW education. The participants were 294 junior and senior students enrolled in a university of education. In relation to 'programming learning experiences', many responded positively in terms of interest, usefulness and willingness to learn. However, many were not satisfied with their programming experiences, felt difficulty in programming, and evaluated their programming abilities as low. For the 'understanding of SW education curriculum', many recognized the necessity of SW education and understood that the allocated time was insufficient. Both positive and negative opinions were reported concerning the fact that SW education is conducted in practical arts. In comparison, many did not understand well about the concept and characteristics of SW education and the details of the curriculum. In relation to the 'understanding of SW education effects', many understood positively about all the effects presented in the questionnaire including problem solving abilities and creativity. In addition, significant differences were found among pre-service teachers' major categories regarding the programming learning experiences and the understanding of SW education curriculum and effects. Based on the results of the research, suggestions were made for the improvement of the pre-service teachers' SW education program.

A study on the improvement of efficiency for waterworks on the basis of the accidents in the system by setting the example of Chungcheongbuk-do (시스템사고에 기반한 상수도 효율성 개선에 관한 연구: 충청북도를 중심으로)

  • Kim, Na-Yoon;Kim, Sun-Duck;Lee, Man-Hyung
    • Korean System Dynamics Review
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    • v.17 no.2
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    • pp.81-99
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    • 2016
  • The service for waterworks is important infrastructure structuring the cities and the public properties affecting the health and the abundant lives of the residents at the same time. However, the waterworks project still has many problems in reality in spite of the continuous efforts from the nation, local governments and many related people in waterworks projects. From the aspect of the situation, this purpose of this study is to review the actual operation state and the operation principle on the basis of the accidents in the system and to suggest the policy leverages for accurate diagnosis of the waterworks project and for the efficient operation. The operation structure of the service for waterworks is the complicated system showing the overlapped forms of the relation with other various factors. Moreover, as this has been influenced by other external environments, it has flexible features that can be changed by unexpected factors even if the internally close causality has been established The domestic local operation of waterworks have been divided by an administrative district and it causes inefficiency in the aspect of the country and the local government with small sized of budget faces the insufficient investments. These phenomena have been shown in some small sized areas located in Chungcheongbuk-do and, making a realistic suggestion by the related local government to improve the waterworks operation project is urgent. For this reason, this study is to lead the policy leverages to increase the efficiency of the service for waterworks and to stabilize the structure of virtuous circle in the system. At first, the reformation of the waterworks structure should be performed after the various supports and system maintenance. At second, the service quality should be improved through the creativity in management and the consideration of the efficiency by the participation of private enterprises for waterworks service. At third, through the specialized waterworks operation, the quality improvement of the waterworks and satisfying the standard of natural environment should be related. In this context, the fundamental solutions for the problems of domestic waterworks service and finding realistic alternatives are considered to be the priority for the waterworks project to be operated efficiently.

Analysis of the Experiences and Attitudes of Elementary School Pre-service Teachers on Entrepreneurship Education and Core Competencies of Entrepreneurship (초등 예비교사의 창업가정신 교육에 대한 경험 및 태도와 창업가정신 핵심역량 분석)

  • Lee, Soo-Young
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.1
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    • pp.99-111
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    • 2021
  • The purpose of this study is to examine the experiences and attitudes of elementary pre-service teachers, the level of entrepreneurship core competencies, and to analyze differences in entrepreneurship core competencies by grade, gender, and attitude. To this end, 208 elementary pre-service teachers who responded to the online questionnaire surveyed their experience, attitudes, perceptions, entrepreneurship attempts, and entrepreneurship core competency levels. As a result, pre-service teachers had a low level of understanding and direct participation in entrepreneurship education, the need for entrepreneurship education for elementary school students and teachers was high. The average of the value-creation competency group consisting of innovation, social value orientation, and change agility was relatively lower than the challenge, group creativity, and self-directed competency group. The difference of the entrepreneurship core competency level between the grades was not significant, and female students' competency levels were statistically significantly higher than male students. In addition, the average of the four core competencies of entrepreneurship in the group that recognizes the importance of entrepreneurship as essential competencies was statistically higher than that of their counterparts. Based on the results of this study, the implications for the design and development of a program for enhancing entrepreneurship competency for elementary school pre-service teachers were presented.