• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2002.05a
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• pp.34-38
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• 2002

A virtual human which can evaluate Kansei such as comfort, pain, etc. when the virtual human uses some product is developed. In this paper, method of the evaluation of Kansei by the virtual human is presented. The body of our virtual human is modeled as an uniform non-linear elastic one with a skeleton. The deformation of the body on the contact with some product is simulated using a FEM analysis, and by using of the simulated results (load distribution, strain, etc.) on the contact surface the Kansei is predicted. As examples of the application, comfort of buttocks on seating and pain of arm on hanging of bag are shown. This virtual human can apply for the design of virtual products and also the simulation of medical care.

• Proceedings of the Korea Database Society Conference
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• 2008.05a
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• pp.253-261
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• 2008

Many SME have difficulties in marketing activities from early product and technology development because of lack of internal marketing abilities. This paper presents the strategy for the public information service providing so that the marketing oriented information system should provide appropriate information in every step of production from raw material procurement, processing, outsourcing, sales to collaboration. A prototype of marketing information system is implemented in terms of product information, market information, technology information and enterprise information.

• Journal of the Korea Safety Management & Science
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• v.8 no.1
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• pp.145-164
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• 2006

Value Engineering(VE) has been recognized by many companies as a powerful and innovative technical approach for cost down and improvement in function of product and service. VE is a discipline which use an organized, creative approach to achieve the required function at the lowest cost. For the Purpose of developing new product, at this paper used the method of 2nd look VE developing bike helmet, in the order of selecting target, function analysis and writing alternative. The development of Helmet by the process of VE job plan, achieve the cost reduction of 27 million won for developing new product with customer's need.

• Journal of the Korean Home Economics Association
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• v.40 no.12
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• pp.199-216
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• 2002

The purpose of this research is to study the efficiency of the Internet market, not provided to consumers by the existing traditional market. This research examines whether consumers properly understand the efficiency of the Internet market. The result from consumers perception on the efficiencies in the two market are as follows. First, consumers perceived the traditional market as having more product alternatives compared to the Internet market. Second, consumers perceived that the Internet market was more efficient in price dispersion and price change Third, the Internet market was considered more efficient in searching and travel time, and in the search cost. Finally, the traditional market was considered as a better provider of the information about product function, feature, reality, usage and service compared to the Internet market. On the contrary, the Internet market turned out to be more effective in providing product information, price information and trading information compared to the traditional market. Therefore consumers perceived the traditional market of having more information.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.737-739
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• 2015

The purpose of this study is to investigate the effect of brand image and purchase attitude on IT new and high tech product(and service). These results of the research model provide that the relationship between brand image and purchase attitude on IT new product. This study provide that the brand image is a tool for the firm's competitive power. The firms strengthen the brand image for a successful market entry.

• International Journal of Reliability and Applications
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• v.4 no.2
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• pp.79-95
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• 2003

Manufacturers collect and analyze field reliability data to enhance the quality and reliability of their products and to improve customer satisfaction. To reduce the data collecting and maintenance costs, the amount of data maintained for evaluating product quality and reliability should be minimized. With this in mind, some industrial companies assemble warranty databases by gathering data from different sources for a particular time period. This “marginal count failure data” does not provide (i) the number of failures by when the product entered service, (ii) the number of failures by product age, or (iii) information about the effects of the operating season or environment. This article describes a method for estimating age-based claim rates from marginal count failure data. It uses covariates to identify variations in claims relative to variables such as manufacturing characteristics, time of manufacture, operating season or environment. A Poisson model is presented, and the method is illustrated using warranty claims data for two electrical products.

• Journal of the Korea Safety Management & Science
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• v.18 no.4
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• pp.185-193
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• 2016

Now, many studies of industrial field are focusing on the whole optimization of SCM. But, the reason for making simultaneity of the whole system of SCM difficult is reduced scale of studies on ordering area in SCM reducing the complexity. It's an important issue how to allocate orders in the environment of many suppliers under special situation. Through this thesis, this research intends to expect systematic and arranged supply of distribution area which can make a decision while allocating product orders and quantity and maintaining service standard suggested by minimizing total purchase costs.

• International Journal of Internet, Broadcasting and Communication
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• v.11 no.1
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• pp.89-96
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• 2019

The purpose of this study is to investigate Nest Labs (Nest)'s business strategy. The activities based on strategic choices for monetizing connected product are investigated. Nest's capacity and functionality is to offer a seamless integration of devices, platforms, and services and the "Works with Nest" offers an ecosystem fulfilling the needs of different partners. For monetizing customer data, Nest provides a seamless customer experience supported by product incentives. Nest introduces open APIs to connect its connected products to the wider Internet of things (IoT) and open to "If This, Then That." The Nest app controls them from one single place. Nest partners with 32 energy providers as of 2017 and they provide energy from renewable and non-renewable energy sources. Nest also creates a sales channels in direct and indirect route and expands is business model to other industries such as home-rental service, 'AirBnB' to help consumers become more energy-efficient at home.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2016.10a
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• pp.475-478
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• 2016

This paper deals with how to operate the metadata for agricultural and livestock food product through the GS1 Source which is a GS1 standard metadata service. We defines GS1 standard identifiers for identifying food product and explain the guidelines for the methods how to document with GS1 standard schema and how to query the metadata in the storage of GS1 Source.

• Proceedings of the Korean Society of Computer Information Conference
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• 2020.07a
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• pp.369-370
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• 2020

최근 크로스 미디어 이용의 확대로 일방적으로 제품의 정보를 받아들이던 수동적인 소비자는 직접 정보를 찾아보는 능동적 소비자로 바뀌었다. 따라서 대중들은 단순히 방송을 시청만 하는 것이 아니라 방송 중에 나오는 인물, 스토리, 제품 등에 대한 다양한 정보를 함께 소비하고 있다. 하지만 시청에 사용되는 디바이스와 검색에 사용되는 디바이스가 달라 불편함이 있고 방송과 검색의 시점의 차이로 대중들은 간접광고를 접한 후 대상제품의 구체적인 정보를 얻는데 어려움이 있다. 또한 제품회사는 간접광고를 접한 시청자들의 반응을 통한 간접광고의 효과를 입증하기 어렵다. 이 논문에서는 간접광고에서 제품 정보의 즉각적 검색을 지원하는 인터렉티브 동영상 플랫폼을 제안하고자 한다. 이를 통해 시청자는 본 방송을 시청하는 도중 관심이 가는 제품이 나왔을 때, 이벤트를 주어 화면 속 제품의 구체적인 정보를 빠르게 제공받을 수 있고 제품회사에서는 인터렉티브한 시청자의 반응을 제공받아 간접광고에 대한 효과를 확인할 수 있도록 한다.