• 제목/요약/키워드: Service Product

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Analysis of the Causal Structure Among Innovation Support Policy, Innovation and Performance: Focusing on Knowledge Service Firms (혁신 지원정책과 혁신 그리고 성과의 인과구조 분석: 지식서비스기업을 중심으로)

  • Baek, Sung-hyun
    • Journal of Korea Technology Innovation Society
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    • v.19 no.2
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    • pp.324-357
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    • 2016
  • As the transition to the knowledge-based economy has been accelerated in the 21st century, the importance of the service industry has been highlighted. As the proportion of knowledge service industry in the economy and the related employment rate are continuously growing, it is necessary to bring innovation to the industry in order to increase competitiveness. In this study, the innovation types are diversified into product, process, organization, and marketing and the influencing factors have been analyzed with knowledge service firms. The complex causal relationship that is linked to the innovation performance has been analyzed by the structural equation with each innovation types as the intervening variables. The results of this study can be summarized as follows. The innovation capacity of firms in knowledge service industry has very strong positive effects either directly or indirectly on product innovation, process innovation, organizational innovation, marketing innovation, and the revenue and employment of the firm. On the other hand, innovation support policy through government intervention produce negative impact on product innovation and they do not create meaningful impact on the total effect on the revenue nor the employment growth. The innovation should ultimately create effects on the revenue and the employment of the firm. And the government support policies should be carefully designed in consideration of the final destination point of this complex causal structure.

Collaborative B2B architecture design using Web services (웹서비스를 이용한 Collaborative B2B 아키텍처 설계)

  • 김태운;김승완;한용호
    • Journal of Intelligence and Information Systems
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    • v.9 no.1
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    • pp.211-225
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    • 2003
  • This paper aims at the design of collaborative architecture for business to business (B2B) applications based on Web service protocol. As different business processes should be interfaced in the B2B environment collaboration is important fur the success of B2B implementation. For the development tools, XML, Web services and ASP.NET were adopted Web services are emerging to provide a systematic and extensible framework for application-to-application interaction. The Web services framework is divided into three areas; communication protocols, service descriptions and Web discovery. Web services such as SOAP, WSDL and UDDI correspond to the three areas respectively. ASP.NET is utilized which corresponds to the component and service set located in the top layer of .NET. For the service of product category and product details, Web service architecture was implemented based upon the SQL server database.

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A Design of Effective Architecture for Constructing Services Systems (서비스 시스템 구축을 위한 효율적 아키텍처 설계)

  • La, Hyun-Jung;Kim, Sung-Ahn;Kim, Soo-Dong
    • Journal of KIISE:Software and Applications
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    • v.35 no.3
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    • pp.137-148
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    • 2008
  • Services system which has been emerging as a new way of application development utilizes services as fundamental units for developing a system. Services system can offer services within web environment as well as the ubiquitous environment where mobile devices are connected to wired or wireless network. In order to provide the functionality that meets users' requirements, the most appropriate service should be selected among candidate services by taking requests and context information into account. Therefore, it is important that the service system should provide services to users by dynamically adapting to users' requirements and context information. Since different users request same functionality with different context information, one service can be differently offered to users so that variability can happen to the service systems. Most researches on context-aware systems have a tendency to solve dynamic adaptation by using more or less ad hoc manner In this paper, we consider various types of services which are performed according to context information as variability and propose adaptable architecture by applying concepts of product line architecture in order to deal with variabilities systematically.

Distributed REID Information Service Architecture for Ubiquitous Logistics (유비쿼터스 물류를 위한 분산형 RFID 정보서비스 구조)

  • Lee, Jae-Won;Lee, Young-Koo
    • Journal of Intelligence and Information Systems
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    • v.11 no.2
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    • pp.105-121
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    • 2005
  • To realize a ubiquitous logistics management system using the smart object of Electronic Product Code(EPC) enabled RFID tag, the design and management of RFID Information Service is very important. RFID Information Service searches, transfers and responds to the other's PML request, but Physical Markup Language (PML) data management between trading system elements has issues of standardization of PML data description and processing, and problems of data traffic and communication time overload because of the innate distributed characteristics. As a complementary study, this research analyzes the usage patterns and data types of PML. On that analysis we provide a design of the distributed RFID Information Service architecture of PML data management that is using DB middleware. Standalone and Integrated type of RFID IS were proposed.

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The Effect of E-Service Quality on Customer Satisfaction and Repurchase Intention: Focusing on Fresh Food (E-서비스품질이 고객만족도와 재구매의도에 미치는 영향: 신선식품을 중심으로)

  • Hu, HuiYan;Chen, Xing
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.77-84
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    • 2022
  • The purpose of this study is to confirm the influence of E-service quality of fresh product quality, logistics quality, and website quality on customer satisfaction and repurchase intentions. For the analysis, we used SPSS 23.0 to perform multiple regression analysis with 284 people who have purchased fresh food from China E-Services. The research results show that the better the E-service quality, the more positive (+) impact it has on customer satisfaction. In the relationship between E-service quality and purchase intention, customer satisfaction has a media effect. Through the analysis of the results, in order to improve customer satisfaction, it is necessary to focus on the quality of fresh food, provide excellent logistics, and allow customers to use convenient websites. This study only studies the general environment of E-services in the fresh food market, and will recommend specific implementation for one company in the future.

A Study on the Online Quality Evaluation and Improvement of Shopping Mall in Public Institutions: Focusing on Offline Quality (공공기관 쇼핑몰 온라인 품질 평가 및 개선 방안 연구: 오프라인 품질을 중심으로)

  • Park, Jae-Yang;Bae, Kwan-Pyo
    • Informatization Policy
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    • v.31 no.2
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    • pp.65-81
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    • 2024
  • The scale of e-procurement through online shopping malls of public institutions including government comprehensive shopping malls is increasing day by day. This study aims to examine how public officials evaluate products, delivery, and post service of online shopping malls for public institutions and to explore ways of improving their satisfaction. The results from a survey conducted among public officials of public institutions who have experience using online shopping malls of public institutions showed generally high satisfaction levels, although there was dissatisfaction with product diversity. Perception of delivery quality was generally positive, but there was room for improvement in delivery service. Furthermore, employing structural equation modeling, the study examined the influences on satisfaction and intention to reuse. Perceived product quality, delivery quality, and delivery service quality were confirmed to influence satisfaction considerably. Therefore, more efforts should be directed towards managing the information and quality of products to prevent returns, exchanges, and repairs and, in case of issues, handling them promptly and transparently.

Effects of Perceived Choice Attributes in Traditional Markets and Relationship Quality: Moderating Effects of Consumption Emotion and Consumer's Value (전통시장 선택 속성이 관계품질에 미치는 영향 : 소비감정의 조절효과와 소비자 가치의 매개효과)

  • Yang, Hoe-Chang;Ju, Yoon-Hwang
    • Journal of Distribution Science
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    • v.10 no.12
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    • pp.25-34
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    • 2012
  • Purpose - This study examines college students' perceived choice attributes in traditional markets and the relationship quality. We study the relationships between attributes that common people look for while choosing a store (e.g., product, service, advertising, and atmosphere), consumption emotion, consumer's value, and relationship quality. Research design, data, methodology - In order to verify the relationship between choice attributes and relationship quality, and moderating (i.e., consumption emotion) and mediating effects (i.e., customer value), we collected data from 202 consumers in Gyeonggi province to test the theoretical model and its hypotheses. For this purpose, this study, utilized an empirical methodology. Results - First, contrary to the previous research findings involving college students, this study observed that four factors of store choice attributes at a traditional market were important to consumers in heightening the relationship quality. Specifically, product (β = .608, p < .01), service (β = .351, p < .01), advertising (β = .237, p < .01), and atmosphere (β = .425, p < .01) are significantly related to relationship quality. Second, consumers selected product (β =. 521, p < .01) as the most important attribute. Atmosphere (β = .254, p < .01) and service division (β = .148, p < .05), in this order, are the other important factors in this regard. However, advertising (β = -.112, p = .100) is not statistically significant. To improve and develop the relationship quality with consumers, traditional markets should ensure supply of suitable products and goods, improve store atmosphere by modernizing facilities, and educate merchants to improve their services. Third, the results of the moderating effects, although marginally statistically significant, suggest that for the consumers with low consumption emotion for traditional markets, an affirmative experience of products and store atmosphere heightens their values. In addition, the consumers having low consumption emotion who could promote consumer values were found to improve and develop a marginally significant relationship quality. Finally, the study revealed that the consumer's value exhibited a complete mediation effect in the relationships between service and relationship quality, and advertising and relationship quality and a partial mediation effect in the relationships between product and relationship quality, and atmosphere and relationship quality. Conclusions - Consumer satisfaction is important to increase the competitiveness of traditional markets, and products and store atmosphere are important attributes to increase the relationship quality. Specifically, merchants should supply different products, modernize their facilities, and improve store atmosphere to compete in traditional markets. In addition, traditional markets should provide value and competitive prices to attract consumers, and should maximize the consumer's value and promote the consumption emotion. Traditional markets should evolve to accommodate changes in the consumer's value and invest in not only functional elements but also symbolic elements.

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Impact of Instrumental Factors on Dissatisfaction and Complaint Behaviors: Moderating Role of Expected Profitability (프랜차이즈 가맹본부의 도구적 요인이 가맹점의 불만족 및 불평행동에 미치는 영향: 기대 수익성의 조절효과)

  • Kim, Eun-Jung;Ju, Mi-Ja;Lee, Yong-Ki
    • Journal of Distribution Science
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    • v.14 no.9
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    • pp.95-110
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    • 2016
  • Purpose - Based on expectation-disconfirmation theory, this study attempted to fill the gap in the literature by treating the expected profitability as a moderator in the relationship between these constructs, identifying what instrumental factors have effects on dissatisfaction, in turn lead to exit intention, neglect, voice, and loyalty, and provide the managerial implications for building long-term relationship to enhance the partnership between franchisor and franchisee. Research design, data and methodology - In order to test the hypotheses, the authors developed several hypotheses. The data were collected from 254 franchisees in Seoul and Gyeonggi Province with SPSS 18.0 and SmartPLS 2.0. Results - The findings of the study are as follows. First, marketing support and competitiveness of product and service had a negative effect on dissatisfaction, but did not on logistics support. Second, franchisee dissatisfaction had a positive effect on exit intention and neglect, and had a negative effect on loyalty. However, franchisee dissatisfaction had not a significant effect on voice. Third, expected profits play a moderating role in the relationships between marketing support, competitiveness of product and service and dissatisfaction, between dissatisfaction and exit intention, voice, loyalty, and neglect. First, marketing support and competitiveness of product and service were found to have a greater influence on dissatisfaction for the low expected profitability group than the highly expected profitability group. Also, dissatisfaction had a greater impact on exit intention, voice, and neglect for the low expected profitability group than the high expected profitability group while dissatisfaction had a weaker impact on loyalty for high expected profitability group. Conclusions - The result of this study indicates that franchisors should reduce dissatisfaction and prevent or improve complaint behaviors by continuously identifying the impact relationship between franchisee dissatisfaction and decision factors caused by difference in expectations for roles of franchisees and franchisors. In addition, franchisors should acknowledge that the impacts of marketing support, and product and service competitiveness on franchisee dissatisfaction and on exit intention, neglect, and loyalty differ by expected profits. Therefore they should provide support in perceiving high expected profits through creating direct profits including high sales, low costs, and low rents.

The aims of innovation and innovation strategy as the determinants of firm performance in the service sector (혁신목적과 혁신전략이 서비스 기업의 성과에 미치는 영향에 관한 연구)

  • Park, Da-Hyoun;Park, Sang-Wook
    • Journal of Korean Society for Quality Management
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    • v.38 no.3
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    • pp.363-377
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    • 2010
  • Although the importance of the service sector has been highlighted recently, service innovation remain under-researched by scholars. Innovation research based on manufacturing sector suggests that innovation strategy varies according to the objectives of innovation and has a positive influence on firm performance. To investigate the path that links the objectives of innovation, innovation strategy used and firm performance, this study develops a conceptual model of service innovation from the literature and tests the Structural Equation Model(SEM) using STEPI (Korea's Science and Technology Policy Institute) data. We could identify the causal relationships both between the objectives of innovation and innovation strategy and between innovation strategy and firm performance in service as in manufacturing, but we also found that the results of the empirical study for the service industry, in particular, the empirical results on the relationship between the aims of innovation and innovation strategy used, are quite different from those for manufacturing.

Expansion of Product Liability : Applicability of SW and AI (제조물책임 범위의 확장 : SW와 AI의 적용가능성)

  • KIM, Yun-Myung
    • Informatization Policy
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    • v.30 no.1
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    • pp.67-88
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    • 2023
  • The expansion of the scope of product liability is necessary because the industrial environment has changed following the enactment of the Product Liability Act. Unlike human-coded algorithms, artificial intelligence is black-boxed according to machine learning, and even developers cannot explain the results. In particular, since the cause of the problem by artificial intelligence is unknown, the responsibility is unclear, and compensation for victims is not easy. This is because software or artificial intelligence is a non-object, and its productivity is not recognized under the Product Liability Act, which is limited to movable property. As a desperate measure, productivity may be recognized if it is stored or embedded in the medium. However, it is not reasonable to apply differently depending on the medium. The EU revise the product liability guidelines that recognize product liability when artificial intelligence is included. Although compensation for victims is the value pursued by the Product Liability Act, the essence has been overlooked by focusing on productivity. Even if an accident occurs using an artificial intelligence-adopted service, however, it is desirable to present standards according to practical risks instead of unconditionally holding product responsibility.