• Title/Summary/Keyword: Service Product

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Consumer Engagement in Online Anti-BrandCommunities

  • Choi, Ejung Marina;Sung, Yongjun
    • Review of Korean Society for Internet Information
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    • v.14 no.1
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    • pp.8-28
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    • 2013
  • In a backlash against corporate branding and capitalism, a growing number of consumers are resisting current marketplace practices and big corporate brands. One particular form of this phenomenon is the emergence of anti-brand communities in social media. The current study, which surveyed a sample of 251 anti-brand community members on Facebook, provides a preliminary understanding of the characteristics and antecedents of anti-brand communities as a new platform for consumer empowerment and anti-brand activism. Findings suggest that consumers' engagement in online anti-brand communities, especially through social media, may be triggered by their negative experiences with employees, product quality, post-purchase service, and value/price. They are motivated, the results show, by seven primary factors: altruism, revenge, advice seeking, convenience, sympathy seeking, socialization, and the need to vent.

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Distribution Channel Performance Measurement: Valid Measures From Customers' Perspective

  • Kim, Sang-Youl
    • Journal of Navigation and Port Research
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    • v.32 no.2
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    • pp.141-148
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    • 2008
  • This paper is structured into three main parts and a conclusion. The main section provide definitions of efficiency, effectiveness and performance in terms of the distribution channel, followed by a review of related performance measurement, before discussing difficulties of measurement. According to the theoretical approach, it appears that key theroretical issues are centered around customer service, logistics excellence, time compression, the use of IT, and a move towards integrated logistics. The empirical approach shows that in the past, various financial performance indicators were regarded as relevant management information. However, today, management needs additional performance indicators. Therefore, external assessments of effectiveness must be performed to measure customers' satisfaction with the physical flow of product through the distribution channel network. So, what is needed is to take previous normative and explorative research and progress through a framework by developing valid measures of distribution channel's effectiveness and efficiency, and identifying research methodologies suited to the data collection requirements.

Study on Available-To-Promise Algorithm for Determining Available Delivery Time - (가능납기 산정을 위한 ATP 알고리즘 연구)

  • 박재현;양광모;김건호
    • Journal of the Korea Safety Management & Science
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    • v.3 no.4
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    • pp.181-191
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    • 2001
  • Integrated Supply Chain Management is a important subject for all enterprise activities as include logistics/sales, transfer and storage, manufacturing, purchasing of materials. A recent customer wants to receive high level service of all parts as Qualify, Delivery, Cost and Product. Therefore, Enterprise effort to supply for customers needs use some techniques like Data Mining, POS, MIS. Inventory and Logistics cost is the highest expense of all cost from first supplier to final customer on supply routine. So, SCM's basic purpose is reduce to that cost. So that this paper explain necessary, background, concept of SCM, analyze several using methodology and function of main SCM solution, after propose to ATP model include arithmetic procedure, functions, input data for determines available due date.

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A Study on the Effects of KC Certification on Corporate Management - focusing on Consumer Product (KC인증이 기업경영에 미치는 효과 : 공산품을 중심으로)

  • Kim, Jae Man;Kim, Kwang Soo
    • Journal of the Korea Safety Management & Science
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    • v.17 no.3
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    • pp.307-317
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    • 2015
  • This study was to identify the effect of the satisfaction of certification, the educational use of the company offering certificate, the system of confirmation of the same model and the demographic aspect on the companies to see if compulsory certification(KC certificate) has negative effects on company management. First, the satisfaction of certification could reflect positive influences on company management. Second, there is no statistical significance in the education from the company offering certificate as a result of analyzing relationships but education is required and has an effect on improving quality according to the result of frequency analysis. Last, the system to declare by identifying the same model has a difference in significance in sales account, the development of products and warranty service for products.

Investigation of Users' Satisfaction of Control & Operation Technology Development for Secure Container Transportation (컨테이너 화물 안전수송을 위한 관제 및 운용기술 개발에 관한 사용자 만족도)

  • Ha, Chang-Seung;Hwang, Seok-Jun;Sohn, Bo-Ra
    • Journal of Fisheries and Marine Sciences Education
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    • v.24 no.4
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    • pp.482-493
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    • 2012
  • Logistics security has been enhanced to control cargo containers effectively and safely in global logistics. In response to the change, This study describes the system now being developed that tracks container position, watches cargo security status and gets informations of surrounding until the cargos arrived at its destination. We examine completion and satisfaction of the product for prospective users. For this, considering earlier studies about customer trust, satisfaction, service quality and purchase decision, we analyse an effect among the variables empirically. As a result, when the program is released, we examine customers' satisfaction and purchase decision for the informations to be offered from the program.

Failure Investigation of Fire-Side Water-Wall Tube Boiler

  • Fatah, M.C.;Agustiadi, D.;Pramono, A.W.
    • Corrosion Science and Technology
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    • v.20 no.5
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    • pp.242-248
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    • 2021
  • Unforeseen failures of boilers in power plants may affect the continuation of electricity generation. Main failures in boilers are influenced by the tube material, tube position, boiler service temperature and pressure, and chemical composition of the feed water and coal. This investigation was intended to find answers on the causes and mechanism of failure of the fire-side boiler water-wall tubes, due to perforation and corrosion. The tube conformed to the material requirements in terms of its chemical composition and hardness. Microscopic examination showed ferrite and pearlite indicating no changes in its microstructure due to the temperature variation. SEM test showed a single layer and homogenous film density particularly on the area far from perforation. However, layers of corrosion product were formed on the nearby perforation area. EDX showed that there were Na, Ca, S, and O elements on the failed surface. XRD indicated the presence of Fe2O3 oxide. The failure mechanism was identified as a result of significant localized wall thinning of the boiler water wall-tube due to oxidation.

A Study on Lifestyle and Store Choice Factors for Elderly Women Consumer - Focus on Clothing Products - (여성 노년층 소비자의 라이프스타일과 점포선택요인에 관한 연구 - 의류제품을 중심으로 -)

  • Kim, Sook-Eung;Kim, Gyo-Bun
    • Journal of Industrial Convergence
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    • v.9 no.1
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    • pp.15-31
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    • 2011
  • Recently, elderly populations are coming out as the first magnitude consumers. The purpose of the study is analyze the basic data useful to get the public attention concerning the development of the market for elderly by looking into the types of lifestyle and the store choice factors which may influence the elderly women consumer. This survey was performed on individuals of age 50 and older women. the types of lifestyle for elderly women consumer were classified into 3 types; self-oriented. traditional, family oriented, family oriented. Each group showed different store choice factors that affect purchase of clothing; ease of returning product, discount for best customer, delivery service, convenience in-store and parking, all fashion item, store ambience and interior decoration were significant difference. The result of the study will be very useful in establishing the relevant elderly marketing strategies and in providing the business opportunities of the market for elderly consumers.

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Sentiment Analysis Main Tasks and Applications: A Survey

  • Tedmori, Sara;Awajan, Arafat
    • Journal of Information Processing Systems
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    • v.15 no.3
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    • pp.500-519
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    • 2019
  • The blooming of social media has simulated interest in sentiment analysis. Sentiment analysis aims to determine from a specific piece of content the overall attitude of its author in relation to a specific item, product, brand, or service. In sentiment analysis, the focus is on the subjective sentences. Hence, in order to discover and extract the subjective information from a given text, researchers have applied various methods in computational linguistics, natural language processing, and text analysis. The aim of this paper is to provide an in-depth up-to-date study of the sentiment analysis algorithms in order to familiarize with other works done in the subject. The paper focuses on the main tasks and applications of sentiment analysis. State-of-the-art algorithms, methodologies and techniques have been categorized and summarized to facilitate future research in this field.

CFD/CAE Analysis of QC/DC Bellows for LNG Bunkering (LNG 벙커링용 QC/DC 밸로즈의 유동/구조 해석)

  • Jang, Sung-Cheol;Eom, Jeong-Pil;Jung, Hyun-Cheol
    • Journal of the Korean Society of Industry Convergence
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    • v.21 no.5
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    • pp.191-195
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    • 2018
  • By using an ANSYS product suite (CFX, Ansys Multiphysics), which is a powerful tool for multiphysics analysis of complicated physical phenomena, we performed a structural stress analysis based on fluid flow and heat transfer phenomena within a quick connect/disconnect (QC/DC) bellows system. Considering the extremely low temperatures in the QC/DC environment, an approach to the problem based on complex multi-physics phenomena, where different phenomena interact with each other, is crucial. Therefore, we use a numerical analysis technique where fluid-thermal-structural interactions are combined. In conclusion, when low temperature fluids flow inside bellows, the expected service life is conspicuously reduced due to the thermal stress caused by heat transfer. Therefore, in future research, a structure with considerably reduced thermal stress by robust design optimization will be derived.

Design and Implementation of Kiosk System: Focused on Kiosk of Cosmetics Editorial Shop (키오스크 UI 디자인 설계 및 구현: 화장품 편집 샵의 키오스크를 중심으로)

  • Chung, HaeKyung;Ko, JangHyok
    • Journal of the Semiconductor & Display Technology
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    • v.18 no.1
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    • pp.79-86
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    • 2019
  • In the recent industry, unmanned systems are expected to continue to spread throughout the economy. Especially in case of cosmetics, Users do not buy it right away. They look around, test it thoroughly, check the reviews, and decide on the purchase. Therefore, unmanned system using kiosk is more popular than face - to - face service of clerks. In this study, the persona analysis was completed based on the results obtained from the questionnaires and in - depth interviews. After sorting out the needs of the users, we applied them to the kiosk UI design of "Lalavela". The purpose of this study is to propose a kiosk UI design that helps many users who want to know information about the product though they are reluctant to ask directly to the clerk.