• Title/Summary/Keyword: Service Product

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Study on the Establishment of Strategies for the Convention Marketing (컨벤션마케팅 정보 전략수립에 관한 연구)

  • Shin, Jae-Gi
    • The Journal of Information Technology
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    • v.5 no.3
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    • pp.157-168
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    • 2002
  • This study examined the present condition of convention of convention in Korea and the establishment of strategies for the convention marketing. It is defined as establishing a direction of decision-making for the achievement of efficiency in the convention activities and consists of the following steps; firstly, to set up a target market through the analysis of the convention market and the itemization of the market, and then to draw up a budget and adopt a strategy of convention marketing. Based on this plan of convention marketing, I think the 7P strategy variables such as product, price, passage, and promotion, as well as the participant, physical proof, and process of service assembling should be fixed to attain the target market, for the convention industry is a field of service industry.

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Analysis of Internet Shopping-Mall Images Through Benefit Segmentation and Perceptual Mapping (혜택세분화와 인식도에 의한 인터넷쇼핑몰 이미지 연구)

  • 윤서용;진병호;이선경;고애란
    • Journal of the Korean Home Economics Association
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    • v.39 no.10
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    • pp.55-67
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    • 2001
  • The purpose of this study were 1) to find out the benefits sought factors and segment the customers of internet shopping mall, 2) to find out the store image factors of internet shopping mall, and 3) to analyze the internet shopping mall market using perceptual map of segmented groups. The questionnaires dealing with attribute dimension of internet shopping mall image, benefits sought, and demographic variables were selected from the previous studies or were developed for this study. The data from 319 respondents which were collected through the internet survey site was analyzed by factor analysis, cluster analysis, one-way ANOVA, and $X^2$-test. The results of this study were as follows: 1. Benefit sought by consumer in internet shopping malls was found to include six different factors: assortments of products, search efficiency, brand/fashionability, delivery convenience, promotion service and informativeness. 2. As a result of subdividing the consumers, four distinctive groups were formed on the basis of benefit factors: multi-benefit oriented group, convenience oriented group, brand oriented group and low-benefit oriented group. Demographic traits such as education and income level were proven to significantly differentiate the benefit segments. 3. In the structural components of internet shopping-malls image, product/information, service/convenience and economy were drawn from attribute dimensions. 4. 12 perceptual maps of internet shopping mall image were constructed and each ideal vector were drawn.

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The Effects of SNS Characteristics on Purchase Intention

  • Jung, Myung-Hee;Bae, Dong-In;Yun, Jae-Chul
    • Asian Journal of Business Environment
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    • v.4 no.3
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    • pp.19-25
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    • 2014
  • Purpose - This study investigated not only social network service (SNS) characteristics' effects on continuous use intention and reliability, but also the effects of continuous use intention and reliability on purchase intention. Research design, data, and methodology - The subjects comprised 274 SNS users in their twenties. The research was conducted over three weeks from October 16, 2013 to November 6, 2013, using questionnaires. A total of 267 copies were collected; 255 copies were used after excluding unsuitable copies. Results - Marketers who used SNSs should establish a bi-directional community and SNS page information exchange. SNS marketers should exchange useful information quickly through SNS pages, to differentiate themselves from competitors. Enterprises should use SNSs for marketing, considering not only continuous use intention but also reliability, to elevate product purchase intention. Conclusions - The study had limitations. Most subjects were students aged 24 to 28 years; the findings cannot be generalized. Second, personal computers (PCs) and smartphones had similar influence. Third, the preferences and/or characteristics of each SNS type were not reflected in marketing.

Stochastic Upper Bound for the Stationary Queue Lengths of GPS Servers

  • Kim, Sung-Gon
    • The Korean Journal of Applied Statistics
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    • v.22 no.3
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    • pp.541-551
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    • 2009
  • Generalized processor sharing(GPS) service policy is a scheduling algorithm to allocate the bandwidth of a queueing system with multi-class input traffic. In a queueing system with single-class traffic, the stationary queue length becomes larger stochastically when the bandwidth (i.e. the service rate) of the system decreases. For a given GPS server, we consider the similar problem to this. We define the monotonicity for the head of the line processor sharing(HLPS) servers in which the units in the heads of the queues are served simultaneously and the bandwidth allocated to each queue are determined by the numbers of units in the queues. GPS is a type of monotonic HLPS. We obtain the HLPS server whose queue length of a class stochastically bounds upper that of corresponding class in the given monotonic HLPS server for all classes. The queue lengths process of all classes in the obtained HLPS server has the stationary distribution of product form. When the given monotonic HLPS server is GPS server, we obtain the explicit form of the stationary queue lengths distribution of the bounding HLPS server. Numerical result shows how tight the stochastic bound is.

Application of PCR for diagnosis of porcine circovirus type 2 (돼지 써코바이러스 2형의 진단을 위한 PCR법 적용)

  • Park Hyo-Sun;Lee Hyo-Sang;Na Ki-Bok;Lee Kwan-Bok;Kang Su-Jung;Moon Sun-Hwa
    • Korean Journal of Veterinary Service
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    • v.29 no.1
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    • pp.1-8
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    • 2006
  • Porcine circovirus (PCV) is a small, nonenveloped virus that contains a single-stranded circular DNA genome of about 1.76 kb and belongs to the family circoviridae. The PCV-2 has been incriminated as the cause of post-weaning multisystemic wasting syndrome (PMWS) , an emerging disease in pigs. In the present study, a PCR assay was applied to detect PCV-2 in tissue samples. The presence of PCV-2 antigen in the porcine tissues was confirmed by indirect immunofluorescence (IIF) with PCV-2 specific monoclonal antibodies. And then DNA extracted from PCV-2 positive tissues was used as a template. One oligonucleotide primer suitable for PCR was selected from a published PCV-2 sequence (Genbank). Amplified PCR product was detected the same fragment lengths of 416 bp as a control. Based on these results, it was suggested that the PCR is a simple and sensitive method for support diagnostic purposes.

Isolation and PCR detection of Listeria monocytogenes on raw beef and pork carcass (소와 돼지도체에서 Listeria monocytogenes의 분리 및 PCR 검출 방법에 관한 연구)

  • Chae, Hee-Sun;Kim, Doo-Hwan;Kim, Gu-Hyun;Shin, Bang-Woo;Jo, Mi-Yoeng;Kweon, Taek-Boo;Lee, Jung-Hak
    • Korean Journal of Veterinary Service
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    • v.26 no.2
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    • pp.105-111
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    • 2003
  • From February 2000 to December 2001, A total of 1,785 samples was taken from beef and pork carcasses in Seoul. Seven(0.69%) Listeria spp. were isolated from the 1,014 of beef carcasses, and five(0.65%) were isolated from the 771 of pork carcasses. The isolates were identified L monocytogenes by API listeria, and VIDAS LMO kit, serological test and PCR assay were preformed. A total 12 strains of L monocytogenes were isolated form samples tested and all of the strains were classified into serotype 1. PCR primers are selected to amplify a 520-base pair(bp) DNA fragment from the listeolysin O gene(hlyA) of Listeria monocytogenes. A 520-bp product was detected in PCR with DNA from L monocytogenes, but not from the other Listeria species tested.

Detection of influenza A viruses by RT-PCR with single primer of nonstructural gene (비구조 단백질 유전자 primer를 사용한 RT-PCR에 의한 인플루엔자 A형 바이러스의 검출)

  • Moon, Hyeong-Sun;Bae, Yoon-Yeong;Jin, Ji-Dong;Kang, Zheng-Wu;Hahn, Tae-Wook
    • Korean Journal of Veterinary Service
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    • v.32 no.2
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    • pp.103-109
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    • 2009
  • Influeza type A virus have been worldwide problematic in animals as well as in humans. In this study, the use of reverse-transcriptase polymerase chain reaction (RT-PCR) was described for detecting influenza virus type A. The primer of RT-PCR was designed from an nonstructural (NS) gene of Influenza A virus. By RT-PCR, a product with the size of 189 bp was detected only when influenza virus type A was used as template. No products could be detected with Influenza virus type B as well as other respiratory pathogens. The detection limit of the RT-PCR was up to $10^{0.3}TCID_{50}$ which is comparable to the sensitivity of cell culture method. The RT-PCR could detect the influenza A virus from nasal turbinates of the ferrets infected with influenza virus type A not type B.

Detection Algorithm for Cracks on the Surface of Tomatoes using Multispectral Vis/NIR Reflectance Imagery

  • Jeong, Danhee;Kim, Moon S.;Lee, Hoonsoo;Lee, Hoyoung;Cho, Byoung-Kwan
    • Journal of Biosystems Engineering
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    • v.38 no.3
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    • pp.199-207
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    • 2013
  • Purpose: Tomatoes, an important agricultural product in fresh-cut markets, are sometimes a source of foodborne illness, mainly Salmonella spp. Growth cracks on tomatoes can be a pathway for bacteria, so its detection prior to consumption is important for public health. In this study, multispectral Visible/Near-Infrared (NIR) reflectance imaging techniques were used to determine optimal wavebands for the classification of defect tomatoes. Methods: Hyperspectral reflectance images were collected from samples of naturally cracked tomatoes. To classify the resulting images, the selected wavelength bands were subjected to two-band permutations, and a supervised classification method was used. Results: The results showed that two optimal wavelengths, 713.8 nm and 718.6 nm, could be used to identify cracked spots on tomato surfaces with a correct classification rate of 91.1%. The result indicates that multispectral reflectance imaging with optimized wavebands from hyperspectral images is an effective technique for the classification of defective tomatoes. Conclusions: Although it can be susceptible to specular interference, the multispectral reflectance imaging is an appropriate method for commercial applications because it is faster and much less expensive than Near-Infrared or fluorescence imaging techniques.

Developing the Jagalchi Marine Tour Complexes - Focusing on Foods - (자갈치 수산관광단지 조성방안에 관한 연구 - 먹거리를 중심으로 -)

  • Yoon, Tae-Hwan;Park, Bong-Gyu;Cho, Yong-Bum
    • Culinary science and hospitality research
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    • v.14 no.2
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    • pp.293-302
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    • 2008
  • The objective of this study is to suggest development methods of marine tour complexes by specializing and modernizing the renowned Jagalchi Fish Market. This study tries to suggest the ways of overcoming limitations of the traditional market place and making a unique tourism destination with affluent attractive culture elements. To preserve its position as the most famous fish market in Korea, Jagalchi market needs to more differentiate its position over competitors. To do that, it needs to avoid over-lapping of product categories among different sectors and specializing each zone according to the assigned theme. Improving tourism environments by expanding entertaining aspects, building landmark facilities and a seaside park, and tourism infrastructures. In addition, the development scheme needs to be planned unified with other city development plans to create a unified image, and a connection program with other tourism resources surrounding the target area needs to be created in order to pursue synergy effects. In the aspect of food, a large seafood center which offers various seafood from all around the world, a traditional night market street, various theme restaurants can be suggested. Successful development of the Jagalchi marine tour complexes not only has ripple effects on the region's culture, society, and other related industries but directly influences related regional tourism and commercial industry.

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Characteristics of Instant Hot Sauce prepared with Different Ratio of Cheongguk-Jang and Red Pepper Powder (청국장가루와 고춧가루의 비율을 달리한 볶음소스 품질특성)

  • Aum, Hey Min;Chung, Chang-Ho
    • Culinary science and hospitality research
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    • v.23 no.4
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    • pp.1-9
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    • 2017
  • Instant hot sauce was prepared to produce a similar product to Korean-style gochujang using different ratio of cheongguk-jang (0~20%) and red pepper powder (7~27%). Moisture content decreased from 43.21 (control: BS0) to 19.13%(maximum addition of cheongguk-jang: BS4). L value was the lowest with control (BS0), and a-value and the b-value were higher with BS4. pH tended to increase significantly as the addition amount of cheongguk-jang powder increased (p<0.001). Titratable acidity was lowest at 5.40 for BS0 and 6.30 for BS4. Salinity and soluble solids were also decreased but viscosity increased with addition of cheongguk-jang. DPPH radical scavenging activity was increased from 50.9% (BS0) to 77.6% with BS4. Overall preference was highly evaluated with the sample (BS3) prepared with red pepper, cheongguk-jang, japanese apricot extract, and water at 12, 15, 40 and 25% (w/w), respectively. Results showed that the instant hot sauce had a possibility to replace Korean-style gochujang requiring lengthy fermentation time.