• 제목/요약/키워드: Service Operations

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정보통신 서비스의 실패 요인: 한국의 텔레콤 서비스시장에서의 실패사례연구 (An Exploratory Study for the Telecommunications Service Failure Cases in South Korea)

  • 안재현;권재원;김명수;이동주;이상윤;한상필
    • 한국경영과학회지
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    • 제27권3호
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    • pp.115-133
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    • 2002
  • In this paper, 15 South Korean telecommunications service failure cases were analyzed. Through the in-depth case study, 8 factors were found to be the major causes contributing to the telecommunications service failure. They were (1) ineffective marketing, (2) poor demand forecasting due to misjudgment of customer preference, (3) failure to satisfy technical specifications, (4) loss of cost advantage due to the price cut of competing services or new entry with lower price, (5) loss of utility advantage due to the increased utility of competing services or new entry with higher utility (6) decrease of market attractiveness due to change of customer preference, (7) impact of government policy, and (8) insufficient or low quality of contents. Additional analysis was done to derive managerial implications to the new telecommunications service development strategy. The findings from the paper will provide valuable Insight to the successful Implementation of new service development and service provisioning processes.

선택형 컨조인트 분석(Choice-based Conjoint Analysis)을 통한 제품-서비스 통합 효과 분석 (Analysis of Product-Service Integration Effect using Choice-based Conjoint Analysis)

  • 김진민;박광태;임호순
    • 한국경영과학회지
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    • 제39권1호
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    • pp.101-112
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    • 2014
  • PSS (Product-Service System) is a competitive strategy for a service company or a servitized manufacturer. We investigate the product-service integration effect in a mobile phone service industry. Using choice-based conjoint analysis, we measure main and interaction effects of product and service. We collected a sample of size 171 from a college student group in Seoul, Korea. We find the existence of the interaction effect of product and service in PSS and show the direction of PSS strategy using main and interaction effect.

DEA와 맘퀴스트 생산성 지수를 활용한 OECD 국가간 의료서비스 효율성 분석 (Analyzing the National Medical Service Efficiency of OECD Countries Using DEA and Malmquist Productivity Index)

  • 김지혜;김해수;임빛나;윤장혁
    • 한국경영과학회지
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    • 제37권4호
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    • pp.125-138
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    • 2012
  • Health care that is considered to be one of the major factors for the quality of life is nowadays receiving a great deal of attention, and thus there is a growing need in Korea to identify the efficiency of national medical service and enhance the competitiveness. Although there exist studies on the medical service efficiency about general hospitals and local hospitals, they mostly deal with the efficiency problems from a domestic and regional perspective. In response, this paper analyzes the competitive efficiency of national medical service with respect to 16 OECD countries, by exploiting Data Envelopment Analysis (DEA) and Malmquist Productivity Index (MPI). Building on the DEA and MPI analysis results, this paper identifies the competitive position of Korean national medical service and suggests implications for the medical service improvement.

이동통신기술과의 연관성을 고려한 차세대 이동통신서비스의 수요예측에 관한 연구 (A Study on a Forecasting the Demand for the Future Mobile Communication Service by Integrating the Mobile Communication Technology)

  • 주영진;김선재
    • 한국경영과학회지
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    • 제29권1호
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    • pp.87-99
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    • 2004
  • In this paper, we have developed a technology-service relationship model which describes the diffusion process of a group of services and relevant technologies, and have applied the developed model to the prediction of the number of subscribers to the next generation mobile service. The technology-service relationship model developed in this paper incorporates the developing process of relevant technologies, a supply-side factor, into the diffusion process of specific services, while many diffusion models and multi-generation diffusion models in previous researches are mainly reflect the demand-side factors. So, the proposed model could effectively applied to the telecommunication services where the developing of the relevant technologies are very essential to the service Penetration. In our application, the Proposed model provides a competitive substitution between the next generation mobile service and the traditional mobile service.

은행서비스의 다채널 별 서비스 품질 평가가 고객 만족 및 충성도에 미치는 영향 (Assessing the Effects of Multi-Channel Service Quality on Customer Satisfaction and Loyalty in Retail Banking)

  • 김지영
    • 한국경영과학회지
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    • 제41권1호
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    • pp.71-85
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    • 2016
  • Service channel environments have changed dramatically with the advent of new, online digital channels. This article studies the effects of perceived multi-channel service quality on customer satisfaction and loyalty in the banking industry and the moderating role of age, which is a characteristic of customers. The objective is to identify the quality factors that affect the overall satisfaction and loyalty of a multi-channel customer. A quantitative study was conducted on 900 customers, with the main targets being users of the nine primary Korean retail banks. Results show that perceived service quality of the physical environment, human service, Internet banking, mobile banking, and ATM has a positive influence on overall satisfaction and loyalty. Age moderates the relationship among physical environment quality, human service, and customer loyalty.

CDMA 패킷 서비스 시스템에서 채널 엑세스 제어 기법 연구 (Channel Access Control Method for the CDMA Packet Service System)

  • 이강원
    • 한국경영과학회지
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    • 제28권3호
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    • pp.169-184
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    • 2003
  • In the IS-95 packet service system, the radio channels are generally classified into the dedicated and the common traffic channels. In this paper, a common traffic channel access method is proposed for the COMA packet service system to enhance the radio resource utilization while guaranteeing QoS to the users. The proposed method is based on the permission probability for the common traffic channel user. To derive permission probability, optimization models are developed for two different QoS constraints. Approximation methods are also developed.

기업용데이터서비스 간 대체성 분석 및 신규서비스 포지셔닝 전략 제언

  • 유광숙;최문기
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 2001년도 추계학술대회 논문집
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    • pp.350-353
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    • 2001
  • As different service classifications for existing and new business data services, it is hard to gather necessary data for the service providers to set their strategies and regulations are also applied asymmetrically to each service provider. Therefore an appropriate market classification is required for the business data services. The Hendry model is selected in this paper to analyze substitution degree among services and then Hendry model is applied to competition among four business data services. As a result, it is shown that these services compete directly and future market shares of services are forecasted and positioning strategy for new services is considered.

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AO/DI 인터넷 서비스 도입을 위한 트랙픽 분석 연구 (Traffic Characterization and Analysis for AO/DI Internet Services)

  • 이강원;국광호;정광재;김태일
    • 한국경영과학회지
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    • 제25권3호
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    • pp.65-79
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    • 2000
  • Based on the results of the internet service survey, the traffic demand forecasts of the AO/DI internet service and N-ISDN service have been performed for each channel(B-channel and D-channel). These traffic forecasts can be used as useful input data for investigating packet processing capacity of the TDX-10A switching system and suggesting guideline for capacity increasement.

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Inventory control for the item with multiple demand classes

  • Seo, Jungwon
    • 한국경영과학회:학술대회논문집
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    • 대한산업공학회/한국경영과학회 1994년도 춘계공동학술대회논문집; 창원대학교; 08월 09일 Apr. 1994
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    • pp.427-431
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    • 1994
  • The objective of this paper is to provide an inventory control policy for the system that carries a single item with a multiple demand classes, when the demand is Poisson distributed random variable. The inventory control process includes the process of determining the reorder point, and the process of inventory control during the lead time. The goal of the optimization process is to achieve the service level of each demand class as well as the system-wide total service level at a preset desired service level while sustaining a minimum average inventory.

OSGi 서비스의 효과적인 외부연동을 위한 자바원격서비스호출 프레임워크 (JARSIO:Java Remote Service Invocation for OSGI Frameworkto Enhance Inter-Operations of Services on OSGi)

  • 최재현;박제원;이남용
    • 정보처리학회논문지D
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    • 제16D권6호
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    • pp.935-944
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    • 2009
  • 최근 다양한 네트워크 기술들을 통합하고 하나의 단일화된 유비쿼터스 네트워크를 형성하여 사용자에게 효과적으로 서비스를 제공하려는 기술적 시도들이 많이 이루어지고 있다. 특히, OSGi Alliance에서 제안된 OSGi는 자바기술을 기반으로 서비스의 동적 재구성을 지원함으로써 다양한 미들웨어 환경 사이에서 서비스간의 상호연동 및 유비쿼터스 네트워크 구성을 위한 핵심 인프라로서 많이 활용되고 있다. 그러나 현재 OSGi 표준에서는 내부에 등록된 서비스를 외부환경에서 공개(publish)하고 호출 및 연동하기 위한 메커니즘을 정의하고 있지 않아, 분산 환경에서 효율적인 서비스의 동적 재구성 및 협업을 달성하는 데에 다소 어려움이 있다. 따라서 본 논문에서는 OSGi 환경에서 등록된 서비스들의 효율적인 서비스의 공개 및 연동을 위한 JARSIO(JAva Remote Service Invocation for OSGi) 프레임워크를 제안한다. JARSIO는 TCP/IP 통신을 기반으로, OSGi 환경에서 동적으로 재구성되는 다양한 서비스들을 원격지에서 자유롭게 호출 및 연동 가능할 수 있도록 지원한다.