• 제목/요약/키워드: Service Measurement

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브랜드 인지도에 따른 이동 통신 서비스 품질과 핸드폰 제품 품질에 관한 연구 (A Study on Mobile Communication Service Quality and Mobile Phone Product Quality in Brand Awareness)

  • 한경희;조재립
    • 대한안전경영과학회지
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    • 제10권3호
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    • pp.203-216
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    • 2008
  • As the service quality measurement has been developed, various fields of service quality measurement have evolved. Especially the development of the mobile communication service and its status has been watched with keen interest. The growth of mobile communications has not developed alone. It evolved with the growth of the mobile communications company and the device manufacturer. This research investigates the mutual relation sand influence between the service quality and the device quality. This is a distinguished phenomenon within the existing research. Currently in Korea mobile devices can be purchased independently of network provider; however, there are also arrangements whereby the manufacturer supplies devices through only selected service providers. The model of service quality measurement is not a simple fragment model for the service quality anymore. It is required to establish the ultimate model for the service quality to determine if the customer differentiates between the device and service quality. Knowing if a customer differentiates between device and service can aid strong brands when deciding which partners to select for collaborative strategies. The aim of this research is to determine the significant difference between the models of service quality measurement based on differing levels of brand awareness.

SERVQUAL 측정과 SERVPERF 측정 이론 연구 -관광 서비스 품질을 중심으로- (A Study on Measurement of SERVQUAL and SERVPERF Measurement - A Sightsee- ing quality of Service to the centers -)

  • 김철중
    • 정보학연구
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    • 제9권3호
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    • pp.33-47
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    • 2006
  • We will can do quality of measurement of service that thing is quite abstract concept. Generally, we speak Service of quality that property of a product, usability of use, social quality requirement to a quality of service by wide meaning. A purpose of this study was comparison regarding a way to measure of service quality, and in the insufficient section there was anything, and progress of model study of service left no matter how much focus to it. There is comparative study a few progress of literature of a PZB, SERVQUAL, SERVPERF, model. Desarbo, Huff, Rolandelli, & Choi, (1994: 125-131) proposed that to solve the above model contradiction point, and Presentation called a plan based on to Conjoint analysis. There is Critical point to decide on priority order of proposed model of service measurement. This study has a lot of the pieces which are short by absence of empirical study, but will make a supplementation in next term study.

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The Exploratory Research on Object Activity Service Evaluation Model(OA-SEM) - The Application of Retail Industry

  • Lee, Seung-Chang;Suh, Eung-Kyo;Park, Hoon-Sung
    • 유통과학연구
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    • 제14권8호
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    • pp.45-50
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    • 2016
  • Purpose - This study aimed to develop a new practical and universally applicable service quality model by improving the service quality measurement model proposed by many previous studies. Research design, data, and methodology - An in-depth analysis on what influences such service quality model had on the improvement effect of service quality, and Service Evaluation Model("SEM"), which was revised from the existing service quality measurement model, was developed. The model is divided into the two integrative categories: First, activity, that is the group of service-related activities. Next is item, the group of service-related objects. The level of service is evaluated for each category via survey questionnaire on service level evaluation. Based on the model, SEM has visibility by structuring the whole service industry. Results - For the application of the new service quality model, this study attempted to examine the appropriateness of the newly proposed service quality model by applying it to retail service field. Conclusions - As a result, the proposed service model would be a useful and applicable service quality measurement model required by many organizations. Service company can set up self check service levels. Through these results, they can look for the ways to provide better services to customers. Service users can ensure the objectivity of business plan based upon SEM.

다구찌 방법을 적용한 인터넷 쇼핑몰의 서비스 품질 측정 방법론 (A Methodology on Measuring Service Quality of Internet Shopping Mall using Taguchi Method)

  • 서광규;안범준
    • 산업경영시스템학회지
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    • 제27권3호
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    • pp.45-51
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    • 2004
  • Recently, the severe competition in the internet shopping mall has forced firms to increase the customer satisfaction and to enhance service quality Despite the internet shopping mall's fast and superficial growth and extraordinary potential, study on (actors affecting service quality based on its characteristics is meager. Most researchers have studied on the service quality related with the internal shopping mall by just applying measurement items in internet environment. This paper tries to analyze whether the internet shopping mall can be reorganized by introducing factors of service quality specifically with reference to the internet showing mall. In addition, this study focuses on developing the method to measure the service quality more effectively. For this purpose, this study applies the Taguchi Method using quality loss function (QLF) which can be used to measure quality quantitatively. The proposed method provides the measurement of the internet shopping mall's service quality and offers to the practitioner a measurement tools suitable for service industry.

서비스 품질 측정 개선에 대한 탐색적 연구 (A Study on the Improvement of Service Quality Measurement)

  • 수리;김현수
    • 서비스연구
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    • 제8권2호
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    • pp.67-76
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    • 2018
  • 서비스품질 연구는 서비스학의 주요주제로서 오랜 기간 다수의 연구가 진행되었다. 본 연구는 서비스품질 측정 요소를 개선하기 위한 탐색적 연구로서 서비스본질 특성인 관계성, 쌍방향성, 수평성, 조화성 등을 반영하여 연구를 수행하였다. 또한 그동안 개발된 서비스 품질 측정요소 중에서 환경적 품질, 결과 품질, 편의성 품질 등 주요 요소를 고려하여 본 연구 모형을 재구성하였고, 관계성과 쌍방향성을 상호작용품질로 통칭하는 품질요소를 재설계하였다. 설계된 서비스품질요소는 상호작용품질, 결과품질, 환경품질, 편의성품질, 조화성품질, 수평성품질 6개로 구성 하였으며, 6개 품질요소에 대해 전문가그룹 평가를 수행하여 18개의 측정항목을 도출하였다. 도출된 18개 측정항목의 타당성 검증을 위해 설문조사를 수행하였다. 설문분석 결과, 서비스 품질 측정 요소는 18항목 중에 6요인 15항목이 타당한 것으로 나타났다. 본 연구에서 제시된 서비스 품질 측정을 위한 여섯 개의 요소는 초기단계의 연구 결과이지만, 향후 서비스품질 요소 개선에 활용될 수 있을 것이며, 서비스경제에 부합하는 서비스 특성을 반영하였음에 의의가 있다. 특히 수평성품질과 조화성품질 요소는 기존 연구에서 언급되지 않은 새로운 요소로서 향후 세부 연구수행을 통한 검증이 필요하다. 서비스의 본질과 신서비스의 특징을 반영하여 서비스 품질 측정요소를 개선하는 후속 연구가 필요하다.

우편 집배업무 부하 산정 모델 연구 (A Study on Workload Measurement Model for the Postal Delivery Service)

  • 이상락;박문성;차춘남;심정택;차병철
    • 산업공학
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    • 제25권2호
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    • pp.196-203
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    • 2012
  • In the postal delivery service, both the standardization of business process and the workload measurement is very important part of saving the cost and improving the efficiency. However, these are not easy to apply to real situation because of the labor-intensive and diversification of delivery environment. In this study, we develop the methodology for the standardization of business process and workload measurement model of the postal delivery service. Firstly, we introduce the work factor analysis on the postal delivery process. Then, we propose the methodology workload measurement model based on diversification of delivery environment.

무선데이터 서비스 품질 측정 시스템의 신뢰성 검증 및 평가 (Assessment and Validation of the Reliability of Quality Measurement System for Wireless Data Services)

  • 최동환;박석천
    • 한국IT서비스학회지
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    • 제11권1호
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    • pp.239-246
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    • 2012
  • The user increases around the WiBro and in which the mobile broad band service is the wireless internet base technology HSDPA, that is the cellular phone foundation technique, and moreover the issue about the user effective quality guarantee emerges but the quality control of the wireless network is the incomplete actual condition. Therefore, the reliability verification according to the development of the system for the performance measure for the continued wireless data service and it and evaluation are needed for the quality control. In this paper, the wireless data service quality measurement system was implemented with the design. The same test environment as the existing network performance measurement program was built for the reliability verification of the embodied device for measuring quality and evaluation and the cost performance was performed. It could confirm that design and embodied wireless data service quality measurement system operated accurately in this paper through the quality measure result value analysis.

A Study on the Difference in Expectation-Performance of Service Recovery Measurement Scale's 4 Dimensions both Korean Native Cattle Beef and Imported Beef Restaurant

  • Cho, Yoon-Shik;Lee, Mi-Ock
    • Journal of the Korean Data and Information Science Society
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    • 제19권4호
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    • pp.1123-1131
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    • 2008
  • A considerable amount of research has focused on the dimensionality of service failure and recovery construct. This paper is focused on service failure and recovery in the Korean native cattle and imported beef restaurant industry in the Korea. So, this paper has adapted Kau and Loh's Service recovery measurement scale so that restaurant managers can use it to determine how customers perceive the service quality in Korean native cattle beef restaurant and imported beef restaurant. The purpose of this research is to test the difference in pre-purchase expectation and post-purchase actual performance of 4 dimensions between the restaurants that sell the beef of Korean native cattle and imported cattle. The paired t -test is used to test difference of pre-purchase expectation and post-purchase actual performance for service recovery measurement scale's 4 dimensions of the 2 restaurant types. But, there is significant difference between pre-purchase expectation and post-purchase actual performance in the 2 restaurant types.

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의류 점포의 서비스 품질 척도 (The Service Quality Measurement of Apparel Stores)

  • 김가영
    • 복식
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    • 제48권
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    • pp.169-182
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    • 1999
  • This study was aimed at comparing service quality measurements of apparel stores. It Also presented an outcome to a company which service measurement worked better and more efficient. Four measures were used in this research such as SERVQUAL, SERVPERF, weighted SERVQUAL and weigthe SERVPERF. In the empirical research statistical data were collected in June of 1998. The subjects in the study were 244 women in their 20s. The SPSS was used to analyze data, Frequency percentage points Factor Analysis Cronbach's a and regression were put into use in the study. From the result of it the SERVPERF was proven to have a good reliability and validity. It also well described an overall service quality of apparel stores. The SERVPERF is found out to be one of the best measurement in this study.

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DL-SQI 모형을 이용한 디지털도서관의 서비스 품질측정에 관한 연구 (A Study on Service Quality Measurement of Digital Libraries with DL-SQI Model)

  • 황재영;이응봉
    • 정보관리연구
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    • 제41권3호
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    • pp.45-66
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    • 2010
  • 본 연구의 목적은 우리나라 디지털도서관의 서비스 품질을 객관적으로 측정할 수 있는 표준화된 서비스 품질 측정도구(DL-SQI 모형)를 통해 실제 이용자가 지각하는 디지털도서관의 서비스 품질 지수를 측정하는 것이다. 그리고 서비스 품질이 고객만족과 고객충성도에 미치는 영향에 대해서도 알아보는 것이다. 연구결과 디지털도서관의 서비스 품질 측정방법을 고안하고 본 연구에서 표본으로 선정된 3개 디지털도서관의 서비스 품질 측정결과를 다양한 관점에서 분석하였다.DL-SQI 모형에서 밝혀진 서비스 품질이 고객만족과 고객충성도에 미치는 영향을 알아보기 위해 DL-SQI 기대효과 모형을 개발하고 검증하였다.