• Title/Summary/Keyword: Service Importance

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A Study on the Evaluation of Service Quality and Importance-Performance Analysis in Research Libraries (전문도서관의 서비스품질 측정과 중요도-성과분석에 관한 연구)

  • Min, Yoonkyung;Jeong, Dong Youl
    • Journal of the Korean Society for Library and Information Science
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    • v.50 no.1
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    • pp.209-233
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    • 2016
  • The purpose of this study is to examine users' perceived importance for service attributes and performance in research libraries, and further to suggest the improvement strategies for research libraries. The survey was conducted for the library users of 14 government-funded research institutes. The questionnaire for this research was developed from the standard LibQUAL+. Statistical analyses were conducted to identify the relationship between service quality and users' satisfaction, and the gap between perceived importance and performance by user groups. According to the result of statistical analyses, the priority of service improvement strategies of research libraries were suggested.

Patient Perceptions of Clinical Nutrition Service (임상영양서비스에 대한 환자의 인식 조사)

  • Choi, Ki-Bo;Lee, Song-Mi;Lyu, Eun-Soon
    • Journal of the Korean Dietetic Association
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    • v.18 no.1
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    • pp.59-71
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    • 2012
  • The purpose of this study was to evaluate the patient perception of clinical nutrition service. The research was performed by using questionnaires and conducted from February 14 to March 15 at 42 hospitals (over 400 beds). 41.7% of patients experienced nutritional education and counseling. The mean score of the patients' perception on clinical nutritional service was 4.62/5.00 for "nutrition care is important for treatment of the disease", 4.49/5.00 for "diet therapy is necessary for treatment of the disease", 4.16/5.00 for "nutritional counseling call-centers are necessary", 4.13/5.00 for "nutritional consultation fee is required to apply insurance benefits", 4.12/5.00 for "one-to-one nutrition system is necessary", and 3.56/5.00 for "nutrition services I am willing to pay". The patients who had no past experience in nutritional education and counseling showed significantly higher scores for "nutrition care is important for treatment of the disease", "one-to-one nutritional care system is necessary", and "nutritional counseling call-centers are necessary" (P<0.05). The mean scores for the importance (4.26/5.00) and performance (3.88/5.00) of nutrition counseling service were significantly different (P<0.01). "Nutritional counseling is available whenever I want" had the highest gap score between performance and importance among nutrition counseling service items. The importance and performance grid showed that highly important items had high performance (doing great area) and less important items have low performance (low priority).

A study on selection of educational service quality's priority with TOPSIS method (TOPSIS방법을 이용한 교육서비스품질 우선순위 선정에 관한 연구)

  • Kim, Min-Kyeong;Kang, Kyung-Sik
    • Journal of the Korea Safety Management & Science
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    • v.18 no.4
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    • pp.195-209
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    • 2016
  • This research determined priority of quality improvement of public institution's education service by using ASC for importance and applying Topsis, a multi-standard decision-making method simplifying various attributes and scales of evaluation items and deciding the comparative priority for satisfaction and discussed the differences so as to measure the quality of public institution's educational service and examine the priority of education service' quality improvement. This research classified the characteristics of quality improvement. As a result, it's significant to suggest positive direction and method to improve satisfaction and education service's quality from an angle of demander by analyzing educational satisfaction of education service quality of public education institution and effects on the following improvement.

Exploring the influences of service quality on knowledge sharing intentions in IT service (IT서비스에 있어서 서비스 품질이 지식공유의도에 미치는 영향에 관한 연구)

  • Park, Jun-Gi;Yoon, Jung-In;Lee, Jung-Woo
    • The Journal of Information Systems
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    • v.19 no.3
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    • pp.237-261
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    • 2010
  • IT service is increasing becoming a critical resource firms have to utilize effectively and efficiently. As the importance of IT service increases, the knowledge sharing between IT service people and users becomes more and more important. In this study, the IT service quality is posited as a critical independent construct that influences knowledge sharing attitude of users which in turn change the knowledge sharing intention. Service satisfaction is placed as a mediator between the quality and attitude to compare direct and indirect effect in the model. Results show that (1) IT service quality influences the knowledge sharing attitude of users directly, and indirectly through service satisfaction, (2) at the same time, however, the direct path from quality to attitude is found to be stronger than the indirect path through satisfaction, and (3) interestingly, satisfaction seems to have no direct effect on intention, but only through the attitude change as can be inferred from the theory of reasoned action. Outcome of this study implies the importance of IT service quality in improving the knowledge sharing activities between users and developers, and interestingly the aim of quality would not be targeted on satisfaction but on attitudinal changes.

A Conjoint-Based Approach to Analyze the Importance of Brand Choice Attributes: Pizza Restaurant Cases (컨조인트 분석을 통한 피자 브랜드 선택 속성의 중요도 분석)

  • 양일선;채인숙;이민아;신서영;차진아
    • Korean Journal of Community Nutrition
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    • v.7 no.3
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    • pp.354-360
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    • 2002
  • The purposes of this study were (1) to understand how customers trade off one attribute against another when they choose a pizza restaurant, (2) to compare the importance of individual attributes with their relative importance and (3) to compare customers'brand choice patterns with the prediction of pizza restaurant operators. Empirical data for this study were collected from the customers (n=307) and operators (n=273) of flour famous pizza franchise restaurants in Korea, Pizza Hut, Mister Pizza, Domino's Pizza and Pizza Mall. The attributes and attribute levels for the hypothetical profiles were decided from the focus group discussion. A total of 16 profiles was selected from fractional factorial designs. The SPSS conjoint procedure was used to calculate utility scores and simulate profiles. The overall group statistics showed the relative importance of all attributes compared with one other. Taste was the most important attribute (32.48%) in choosing a pizza restaurant, followed by service (21.87%) , atmosphere (17.23%), price (15.17%) and speed of delivery (13.26%). There was a difference between the customers'ratings of the importance of the individual attributes and the ranking of the same attributes'relative importance as derived from the conjoint analysis. The operators rated service (26.54%) as also being important, as well as taste (27.76%), in choosing a pizza restaurant. The rankings of relative importance for pizza taste, service and price were statistically different in the customers'and operators'data (p < 0.001, p < 0.1, p < 0.5). Operators who want to differentiate themselves from their competitors should make decisions based on an increased understanding of their customers'brand choice decision process and measure the hidden needs of their customers.

A Study on the Importance and Satisfaction of Consumers in Selecting a Side Dish at a Coffee Shop (커피전문점 소비자의 사이드메뉴 선택 시 중요도와 만족도 연구)

  • Kim, Ae-Young;Lee, Su Jeong;Ko, Seong Hee
    • Korean journal of food and cookery science
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    • v.29 no.2
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    • pp.169-175
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    • 2013
  • The purpose of this study was to provide the basic information necessary to efficiently run a coffee shop. It comparatively analyzes the relative importance and satisfaction of side menu selection characteristics through analyses on customer importance-satisfaction when selecting a side menu as well as their usage behavior of the side menu at coffee shops. According to reason price the analysis result on the differences in the coffee shop side menu importance and satisfaction, there was a difference because the importance of selecting a side menu was higher for the attributes of taste, health, packing & appearance, economics and personnel service compared to satisfaction among which the price of a side menu was found to be the top priority for improvement. The significance of coffee shop side menu for the respondents prior to usage as well as their satisfaction after usage was evaluated in order to comparatively analyze the relative importance and achievement of each characteristic through the IPA. The result indicated that the variables positioned in the Concentrate Here area (II) were related to economic feasibility such as reasonable price, appropriate price of set menu, telecommunication company affiliated service and coupon usage and point accumulation. As for the Keep up the Good Work area (I), there were many variables regarding personnel service including taste of side menu, blending with coffee, clean packing, clean packaging, staff's side menu knowledge, staff's quick response, staff's politeness and staff's sincere response. As for the variables in the Low Priority area (III), health variables on health such as nutritional value, eco-friendly food materials and calories were observed.

Analysis on the Importance and Satisfaction of Family Support Service for Families with Developmental Disabilities (발달장애인 가족지원 서비스에 대한 중요도-만족도 분석)

  • Kim, Sam-Sup
    • Journal of Convergence for Information Technology
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    • v.9 no.2
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    • pp.155-164
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    • 2019
  • In this study, 284 families of people with developmental disabilities responded to a survey about the importance of family support services and their recognition level of satisfaction. First, there was a statistically significant difference in the level of importance-satisfaction recognition of family support services for the people with developmental disabilities. Second, the recognition level of the importance of family support services of the people with developmental disabilities was in the order of support for parenting, support for physical and material wellbeing, support for family interaction. Third, satisfaction of family support services of the people with developmental disabilities was in the order of support for parenting activities, support for family interaction, support for emotional wellbeing. Fourth, we proposed the maintenance of the status quo, improvement efforts, and the need for mid-and long-term strategy by analyzing the characteristics of the importance-satisfaction quadrant. The results of this study are expected to be useful as basic data for improvement of family support services for the people with developmental disabilities.

Analysis on the Improvement of Ski Resort Service Quality with the Performance Model (스키리조트 서비스품질 개선 우선순위 도출)

  • Yeo, Hwan-Leep;Kim, Pan-Soo
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.33 no.1
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    • pp.59-70
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    • 2010
  • This paper reorganized five service qualities dimensions of ski-resorts, then derived the improvement priority order of the service quality through a satisfaction measure considering the importance. There're more competitive situations to guarantee customers using the skies and snowboards is a major sports in winter season. In these competitive environments, this paper's going to propose a predominant-competitive strategies for improving the service quality of ski-resorts. This study measured the satisfaction considering the importance of service quality target on customers has an experience ski resort service quality to improve ski resort service quality. This study using Performance Model decide a priority order about a particular item improvement, then is going to present a guideline that can improve the service quality more exactly. As a result of the study the factors that is important to the customer were prime physical factor, access, assistance physical factor, staff service and assistant service, an improvement priority order were accommodation and eating-drinking facilities, waiting time of a slope and lift/gondola, entertainment/shopping facilities in the resorts, equipment rental and lift fare.

Development of LSM(Local Store Marketing) Strategy Using the IPA Analysis of Service Quality Attributes by the location in a Theme Restaurant (서비스 품질 속성 IPA 분석을 활용한 테마 레스토랑 입지별 LSM 전략수립)

  • Park, Mun-Gyeong;Kim, Jae-Cheol
    • Journal of the Korean Dietetic Association
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    • v.13 no.3
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    • pp.277-294
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    • 2007
  • The purposes of this study were to a) examine using status, b) measure the service quality attributes, c) analyze IPA and customer satisfaction, d) develop the LSM(Local Store Marketing) by location of K theme restaurant such as residential type(A), complex type(B) and downtown type(C). The questionnaires were handed out to 346 of 450(usage rate 76.9%). The statistical data analysis was completed using SPSS(ver 12.0) for descriptive analysis, $X^2$, t-test, ANOVA, reliability analysis, factor analysis, multiple linear regression. From an analysis on service quality attributes, most importance of service quality attributes was more highly perceived than performance of those, except for 'attractive exterior', 'variety of kid's menu', 'convenient facilities for kid' and perceived importance and performance were also significantly different by location of branch restaurant. The attributes to be improved were 'convenience of restaurant's parking lot', 'food tast', 'speedy service' and 'service competency' as branch A(residential type) restaurant, 'convenience of the restaurant location' as branch B(complex type) restaurant and 'convenience of the restaurant location' and 'speedy service' as branch C(downtown type) through IPA analysis. The Overall customer satisfaction was 3.74 and service quality factors had significant effect on overall customer satisfaction. Location of restaurant, which gives a great effect on its operation and marketing, has a important correlation with success or failure of restaurant business enterprises. Therefore, marketing strategy by restaurant location should be developed.

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Customer Satisfaction and Loyalty of Academic Library Users Based on Their Perceptions of Library Service Quality (서비스품질지각에 기반한 대학도서관 이용자 만족도와 충성도 분석)

  • Park, Sang-Hoo;Oh, Dong-Geun
    • Journal of Information Management
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    • v.38 no.2
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    • pp.105-126
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    • 2007
  • This study investigates the influences of the perceptions on the dimensions of the library service quality (library staff, supports for the service, library materials and information resources, and facilities and equipments) of academic library users on the customer satisfaction, importance of the services, and the loyalty (reuse intentions). Based on the questionnaires surveyed from 403 undergraduate students of the K University, it analyzed the data using SPSS 12.0. All four dimensions of the service quality influenced statistically on the customer satisfaction. The dimension of the support for the service, importance of the service, and customer satisfaction influenced statistically on the loyalty.