• Journal of the Korean association of regional geographers
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• v.13 no.6
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• pp.724-737
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• 2007

The purpose of this study is to examine festival visit motivation, satisfaction, loyalty the differences between festival local residents and visitors. Data were collected with a structures questionnaire at the Jun Nam Yeosu-city of Geobuksun of festival during 10$\sim$15 apr. 2007, 430 sample were used for statistical analysis SPSS. Data analysis method were used to Crombach's $\alpha$, reliability, kaiser measurement sample adequacy, factor analysis, t-test, regression analysis. As the results of this research, first, festival visitor's motivation were composed of five factors: a new & escape, exciting & enjoy, socialization, family togetherness, local culture understand and satisfaction were composed of three factors: event program & service, convenience facilities, enjoy, shopping & food, transportation. And second, local residents were found satisfied with the interesting & enjoy. Otherwise, Visitors were satisfied with new & escape. And third, local residents of satisfaction factor were affected interesting & enjoy, Otherwise, visitors of satisfaction factor were affected interesting & enjoy, family togetherness. And fourth, local residents of event program & service factor were affected re-visit, Otherwise, visitors of satisfaction factor were affected event program, enjoy, transportation. The final local residents of event & service factor were affected recommend intension, Otherwise, visitors of event program & service, transportation were affected recommend intension. The result of this paper may help local festival planner and marketers for festival marketing strategy.

• Journal of Korea Entertainment Industry Association
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• v.14 no.1
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• pp.179-186
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• 2020

The purpose of this study is to examine the factors affecting the satisfaction of elderly care service in the elderly living alone and to provide basic data for the improvement of the satisfaction of elderly care service. The subjects of this study were 301 elderly people aged 65 or older who were receiving care services for the elderly in J city, Chungbuk province. Multiple regression analysis was conducted to examine the influencing factors. The results of this study showed that the factors affecting the satisfaction of elderly care service of the elderly living alone were the manager factor, service factor, institutional factor, and income level. This shows that the higher the life manager, service factor, and institution factor, and the elderly living alone with low income level, the higher the satisfaction of the elderly care service. Especially, the factors of life manager had the greatest effect on the satisfaction of elderly care service, followed by institutional factors and service factors. Based on these results, policy proposals are as follows: First, improvement of professionalism and treatment of life managers, second, professional and systematic service support and strengthening of social safety net, and third, improvement of appropriateness, accessibility and persistence for quality improvement of elderly care service.

• IE interfaces
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• v.21 no.3
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• pp.312-321
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• 2008

The productivity increase by technological advance is the biggest driving force of economic growth. In this paper, we investigate the inputs and outputs of the manufacturing and service industries in Korea. We also estimate the total and partial factor productivities of both industries using the Solow model and the Kendrick model. Finally, we analyze the contribution of each input factor to industrial growth.

• Culinary science and hospitality research
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• v.20 no.5
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• pp.93-100
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• 2014

This study performed to identify the relationships among experiential value, brand image, satisfaction and customer loyalty in context of full-service restaurant, and to find the moderating effect of gender on the formulated model. SPSS 18.0 and AMOS 18.0 were employed to conduct frequency analysis, reliability analysis, exploratory and confirmatory factor analysis, and multigroup analysis to examine moderating effect. Results confirmed the validity and reliability and found significant relationships among the constructs. First, two factors of experiential value (e.g., aesthetic and economic value) have positive influence on brand image, satisfaction, and brand image was significant predictor of customer satisfaction. Second, satisfaction was significant antecedent of attitudinal loyalty and the attitudinal loyalty has influence on behavioral loyalty. In addition, current study identified moderating effect of gender between playfulness and brand image even though there was on significant relationship between both constructs. These results will be meaningful for developing marketing strategies and successful business especially for full-service restaurants.

• Culinary science and hospitality research
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• v.12 no.2 s.29
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• pp.106-120
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• 2006

This study aimed to analyze the effects of handbills from the food-service industry on the marketing performance. In this study, an independent variable was one of the evaluation factors of handbills while performance variables were general satisfaction of handbills and repurchase intention. For the analysis methods, frequency analysis, descriptive statistics, factor analysis and multiple regression analysis were performed with SPSS 12.0. As a result of analyses, it was revealed that general satisfaction of handbills by advertisement evaluation factors was partly significant. Second, it was found that a product purchase intention by advertisement evaluation factors was not mostly influential. Even though the findings of this study, it is expected that this study, which attempted an exploratory study on handbills of the food-service industry, will be used for future advertisement analyses of the food-service industry and as basic information on the advertisement effect.

• Journal of the Korean Home Economics Association
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• v.28 no.1
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• pp.105-124
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• 1990

The purpose of this study is to investigate 1) the level of the city housewives' sense and behavior of wedding and ancestral service according to the background variables, 2) the relationship of the sense of wedding and ancestral service and behavior, and 3) what the most influential factors are. For the purpose of this study, 700 questionnaire were distributed to the housewives who live in Seoul and collected during the February 1989. And the measuring instruments are composed of 9 questions, 11 questions of the sense of wedding service, 12 questions of the sense of ancestral service, 11 questions of the behavior of wedding service, and 12 questions of the behavior of ancestral service. To obtain the sense and behavior of wedding and ancestral service scale, item analysis through Pearon's correlation and factor analysis, frequency distribution, percentile, mean, standard deviation, t-test, F-test, Pearson's γ, Paired-t-test, Duncan's Multiple Range Test, and Stepwise multiple Regression were used for data analysis. The major fidnigs are as follows: 1. The general tendency of the city housewives' sense of wedding service was modern. That of the city housewives' sense of ancestral service was the mid level of the traditional and the modern. According to background variable (ie: age, educational level, the number of children, the duration of marriage, religion, the existence of job, the existence of married son and daughter), the city housewives' sense of wedding service is different significantly. Accoring to background variable(ie: age, educational level, the average home income a month, the number of children, the duration of marriage, religion, the existence of married son and daughter), the city housewives' sense of ancestral service is different significantly. 2. The general tendency of the city housewives' behavior of wedding service was modern. That of the city housewives' behavior of ancestral service was somewhat modern. According to background variable(ie: age, educational level, the number of children, the duration of marriage, the existence of married son and daughter, the form of family), the city housewives' behavior of wedding service is different significantly. According to background variable(ie" age, educational level, the number of children, the duration of marriage, religion, the existence of job, the existence of married son and daughter), the city housewives' behavior of ancestral service is different significantly. 3. There were positive correlation between the city housewive' sense and behavior of wedding and ancestral service(P<.001). And the housewives' sense of wedding service was modernized than that of ancestral service, the housewives' behavior of ancestral service was modernized than that of wedding service. 4. The city housewives' sense of wedding service was the duration of marriage(β=-.226), influential factor. And influential factors on that of ancestral service were educational level(β=.250), the existence of married son and daughter(β=-.123), number of children(β=-.101). The influential factors on the city housewives' behavior of wedding service were age(β=-.193), the form of family(β=.097). And that of ancestral service were educational level(β=165), the number of children(β=-.157).

• Journal of Service Research and Studies
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• v.5 no.2
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• pp.1-13
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• 2015

This study deduced an effect produced on the export performance of ICT company through precedent study. And the importance of each factor was analyzed, regarding the deduced influencing factors. And influencing factors in the export performance of ICT export companies were presented at a practical level on the basis of analysis results. According to the results of analysis, with regard to the influencing factor in the export performance of ICT company, companies' factors were interpreted as the most important influencing factor among the 1st hierarchical factors. According to the results of analysis after setting 12 factors for the 2nd hierarchical factor, 4 factors including export experience, CEO's market orientation, marketing strategy, and export market attractiveness were interpreted as very important factors. Therefore, it was possible to find that, with regard to the influencing factor in the export performance of ICT company, above all, enterprise internal factors- i.e., companies' factors, marketing factors- were more important influencing factors.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.5
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• pp.345-354
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• 2022

The importance of the public sector's role in fostering a positive business climate has prompted public sector organizations to consistently enhance their performance. The study aims to develop service orientation dimensions for public sectors and examine the relationship between service orientation and organizational performance. A field survey was employed in this study. Six hundred questionnaires were distributed, and four hundred and eighty-eight were returned and analyzed. Factor analysis and multiple regression analysis were used in the dataset. This study identifies five dimensions of organizational service orientation in public sector service organizations: technology-service standard-communication, service vision, service delivery, service training and powering, and servant leadership. The result also concludes that service orientation influences organizational performance, such as corporate growth, service quality image, IT effectiveness, service innovation, and public complaint. This study's findings imply that public sector organizations should rectify service orientation factors to increase corporate growth, service quality image, IT effectiveness, service innovation, and public complaint reduction. Managerial guidelines are presented for developing a service orientation.

• Journal of the Korean Home Economics Association
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• v.27 no.1
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• pp.141-164
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• 1989

The Purpose of this study is to investigate the relationship between the urban home-maker's view of homemanagement and the domestic courtesy and ritual (wedding ceremany, ancestral service, funeral rites). The data for this study was obtained from the 661 homemakers who live in Seoul, Busan, Inchon etc. The data were analyzed by the method described below with SPSS Computer programs. Such methods as frequence, percentile, analysis of variance (t-test, one-way ANOVA), Pearson's correlation and Factor analysis, Multiple regression were used. The major results the study can be summaried as follows; 1) As the result of factor analysis about view of homemanagement, 10 factors (which Eigen Value was above 1.0) out of 28 guestions were extracted. 2) In general, it can be said that the urban Homemaker's View of homemanagement varies by age, level of education, religion. 3) The domestic courtesy and ritual (wedding ceremony, ancestral servic, funeral rites) varies by age, level of education, religion. 4) There is a positive relation in analyzing the correlation between the urban homemaker's view of homemanagement and domestic courtesy and ritual (wedding ceremony, ancestral service, funeral rites)(p<.001).

• Journal of Korea Multimedia Society
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• v.19 no.8
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• pp.1574-1586
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• 2016

The aims of this research is to build Customer Delight index contents model for measuring the influential factors - Customer Delight and identify the relationship among Customer Delight, Customer Satisfaction and Customer Loyalty. Customer Delight hypothesis model was proposed by Catering Service Industry of Starbucks and validate the final questionnaire; 7 point Likert scale was used in the questionnaire, Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) are used to analyze the reliability. And path analysis was used to evaluating the final hypothesis model. The results of this research was that the customer Self-involvement can lead to high awakening level and it also bring positive emotion to the customer. Awakening Level and positive emotion were the key factors for the Customer Delight. Instead of customer expectation, Customer Delight is based on customer awakening level and positive emotion which is different from Customer Satisfaction model. It is clearly to see the discrepancies between Customer Delight and Customer Satisfaction.