• Proceedings of the Korean Institute of Navigation and Port Research Conference
• /
• 2006.06b
• /
• pp.381-387
• /
• 2006

The concept of Container Terminal Service has been used in respect to port service until now. There is no necessity to distinguish container terminal service by concept or property. The purpose of this study is to develop the most appropriate Service Quality in the container terminal through empirical analysis such as existing theoretical studies, expertise survey and SAS program. It is necessary to show the way of evaluating Container Terminal Service's importance and Service Quality. This study intends to understand overall satisfaction survey by Container Terminal Service's evaluation through Regression Analysis where customer satisfaction will be the dependant variable.

• Journal of Digital Convergence
• /
• v.15 no.10
• /
• pp.103-111
• /
• 2017

This study was performed with a view to examine the nature and difference of EFA(Exploratory Factor Analysis) and CFA(Confirmatory Factor Analysis), and to compare the analysis process and result of EFA and CFA with the same data. The result of empirical analysis was as follows. Meanwhile, p.1, p.3 was removed owing to hampering the convergent validity in EFA, p.3 was removed owing to hampering the discriminent validity in CFA. EFA was reduction process of muti measurement variables to a few factor, but CFA was understanding and confirmatory process of measurement and latent variables' relation. Eventually, this study showed that EFA and CFA used different methology, thus the different outcomes appeared although using the same data, and implicated resonable application of methology according to given data.

• Culinary science and hospitality research
• /
• v.16 no.2
• /
• pp.1-14
• /
• 2010

This study is focused on the image benefit cost criterion value and the pure image benefit figure of the local food service industries, V, T, and O based on the theory and factor-analyses of food service industry. To accomplish the aim of this study, theoretical and positive research methods have been applied. The steps of food service image decision projects for the activating of identification on food service have been examined through theories and positive analyses. As the results, 'the image of menu service' appears to be the most effectual factor on the pure image benefit score, which is the priority order of the project planning for the food service image marketing of Jeonju area. As for the image benefit cost criterion value, 'the image of managemental service system', 'the image of approachability', and 'the service of internal surroundings' have been proved to be the most effectual factor in V, T, O respectively. On the other hand, this study shows that V manages its image of food service most effectually with 1.7 billion won, T with 96 million won, O with 7.2 million won for the image marketing strategy.

• Journal of the Korean Institute of Navigation
• /
• v.15 no.2
• /
• pp.49-59
• /
• 1991

The purpose of this study was to explore the nature of the relationship between several factors representing shipping service quality enumerated in the service marketing literature and the adaptability to the marketing strategy of container shipping company. An empirical study was carried out to examine not only the determinants of shipping service quality but also its implications to the marketing strategy. The data investigation the determinants of shipping service quality were collected from 35 UK container shipping companies. Factor analysis was carried out to analyze the data.

• Culinary science and hospitality research
• /
• v.19 no.1
• /
• pp.57-69
• /
• 2013

This study analyzed the effects of the relational norm factor of food service franchising on the intention to remain, in view of the importance of relational norms, as antecedent variables, to franchisees' perceived fairness to enhance the competitiveness by formation of long-term relationship between interested parties to food service franchising, the franchiser and the franchisee. According to a questionnaire survey, more than 100 franchisees that recorded three business years in Seoul, Incheon and Gyeonggi area were selected for convenience sampling. Then, among them, 515 effective samples were analyzed. For statistical data, detailed types of analysis were performed by using AMOS 17.0, such as factor analysis, exploratory factor analysis, confirmatory analysis and frequency analysis. The purpose of this study was to examine the relationship between the franchiser and the franchisee by arranging relational norm factors for the relationship to be suitable for the current situation of Korea, instead of Western-style theory-based relationship marketing, and by understanding a connection between perceived fairness and management achievement-related variables, and to make a conceptual framework for building a positive relationship between the franchiser and the franchise in future food service franchising industry. Moreover, it aimed to increase franchisee satisfaction and results including re-contract according to perceived positive relationship value on the franchiser and to make contribution to find and show the proper direction for development of the Korean-style food service franchising system.

• Journal of the Korean Applied Science and Technology
• /
• v.36 no.2
• /
• pp.507-523
• /
• 2019

This purpose of study was to Analysis on Location and Service Factors Affecting the Management and Use of Judo Gym. This study aims at providing fundamental data and information on Judo coach by studying what effects of location and use factor on trainee satisfaction. The survey was done through 350 copies and excluding 11 copies ran an analysis on the remaining 339(96.8%) copies. After question investigating the data which is collected used IBM SPSS statistics 21 program, frequency analysis, Exploratory factor analysis, Cronbach's ${\alpha}$, correlation analysis, multiple regression. The result of this study were as follows. First, management, location, coach, trainee value, facility, communication in Judo gym location and use factors showed (+) effects on trainee satisfaction. Second, Program operation, Gym quit use, Whether or not to insure in management factor showed (+) effects on trainee satisfaction. Third, Coach credibility in coach factor showed (+) effects on trainee satisfaction. Forth, Member communication in communication factor showed (+) effects on trainee satisfaction. Fifth, Wholesome leisure, Athletic ability improving in trainee value factor showed (+) effects on trainee satisfaction. Sixth, main facility level, additional facility level in facility factor showed (+) effects on trainee satisfaction. Seventh, Visibility in location factor showed (+) effects on trainee satisfaction. And location type(station area, residential district, commercial area) of Judo gym showed (+) effect on management, trainee value, location, communication, facility.

• Culinary science and hospitality research
• /
• v.14 no.1
• /
• pp.73-83
• /
• 2008

The purpose of this study was to investigate purchasing variables in the organic food consumption level in Busan. To achieve this purpose, 240 residential women who are organic food consumers were chosen. Among them, 149 women took part in the study. The questionnaire was composed of three parts: 8 demographic characteristics, 9 organic food purchasing conditions, and 22 purchasing variables. The research was continued from August 20th until September 10th, 2007. To derive the results, descriptive analysis, factor analysis, and ANOVA were used by spss 14.0. To sum up the results, three organic food consumption groups were classified into high, middle, and low consumption levels depending on buying condition for organic material. For the factor analysis, 5 factors were named as confidence, quality, safety, appearance, and economy. On the high consumption level, economy factor was highly important than other groups. In general, price would be a more sensitive factor, so they answered the adjusted price range; 52 participants said under 10%, 22 between 11% and 20%, and 17 over 40%.

• The Journal of Economics, Marketing and Management
• /
• v.12 no.1
• /
• pp.29-38
• /
• 2024

Purpose: The purpose of this study is to explore the perceptions of millennials and Generation Z regarding AI applications in marketing, an area that has been rarely explored in previous researches. This study formulated research questions how millennials and Generation Z perceive the impact of brand image, AI-assistant customer service, affective factor, immersive experience, cognitive factor social factor and competitiveness of products and brands on overall attitude through the lens of AI applications in marketing. Additionally, this study also explored the influence of overall attitudes on satisfaction, intention to use, and loyalty towards AI applications. Research design, data and methodology: To gather data, this study employed an online survey conducted in collaboration with a reputable research organization. This study utilized factor analysis, ANOVA, and regression analysis for data analysis. Results: The findings revealed that the impact of brand image, AI-assistant customer service, and competitiveness on attitude demonstrated significance in both millennials and generation Z cohorts. The study identified that cognitive and social factors significantly influenced attitudes among millennials, whereas affective and immersive experiences showed significance in influencing attitudes among Generation Z. Conclusions: The findings offer valuable managerial implications, shedding light on the application of AI in marketing with distinct perspectives between millennials and Generation Z.

• Journal of Korean Society for Quality Management
• /
• v.47 no.2
• /
• pp.381-395
• /
• 2019

Purpose: This study aims to conduct a systematic literature review to suitably identify wide and specific issues and topics on service quality in supply chain. Methods: This study is to investigate service quality in supply chain research using a systematic literature review methodology. In order to extract influential journals and papers, we used the SJR impact factor provided by the SCOPUS database. The collected 169 papers were analyzed using bibliometric analysis, citation analysis as well as keywords network. Results: We conducted a bibliometric analysis to identify top authors contributing to service quality in supply chain and their issues, and further examined important keywords and new emerging keywords. In addition, we extracted five influential papers by PageRank to clarify critical issues and divided into five clusters to identify topics of service quality in supply chain by using network-based approach. In order to examine comprehensive issues and topics of service quality in supply chain, we constructed a keyword network to observe difference in the classification of important keywords across network centrality measures. Conclusion: Our study reviewed literature on service quality in supply chain and explored the future directions and trends of service quality in supply chain.

• Journal of Korean Academy of Nursing
• /
• v.41 no.4
• /
• pp.510-519
• /
• 2011

Purpose: The purposes of this study were to identify the factors influencing service quality in nursing homes, and to develop an evaluation instrument for service quality. Methods: A three-phase process was employed for the study. 1) The important factors to evaluate the service quality in nursing homes were identified through a literature review, panel discussion and focus group interview, 2) the evaluation instrument was developed, and 3) validity and reliability of the study instrument were tested by factor analysis, Pearson correlation coefficient, Cronbach's ${\alpha}$ and Cohen's Kappa. Results: Factor analysis showed that the factors influencing service quality in nursing homes were healthcare, diet/assistance, therapy, environment and staff. To improve objectivity of the instrument, quantitative as well as qualitative evaluation approaches were adopted. The study instrument was developed with 30 items and showed acceptable construct validity. The criterion-related validity was a Pearson correlation coefficient of .85 in 151 care facilities. The internal consistency was Cronbach's ${\alpha}$=.95. Conclusion: The instrument has acceptable validity and a high degree of reliability. Staff in nursing homes can continuously improve and manage their services using the results of the evaluation instrument.