• Journal of the Korean Society of Food Culture
• /
• v.14 no.4
• /
• pp.305-317
• /
• 1999

An attempt was made to provide valuable information to improve service quality and customer satisfaction for in-flight catering service. The customers' demographic characteristics that impact on service quality and customer satisfaction were examined for a group of customer. 474 customers who have been used the airplane within 1 year were participated in this study. Statistical analysis was performed using SAS software program (version 6.01) for descriptive analysis, factor analysis, t-test and ANOVA. The results of the study can be summarized as follows: 1. Service Quality in In-flight catering was assessed on the basis of 18 service quality attributes and 5 dimensions derived from a factor analysis. After comparing customers' perception to customers' expectation regarding in-flight service quality, the quality of dimensions for 'meals', and 'sanitation' were not showed any significant differences. However, the expectation for dimensions of 'diversity of menu', 'providing information', and 'the degree of concern to the customers' were rated significantly higher than the perception for those. 2. Among the demographic variables, age and gender had highly influences on the customers' expectation and perception regarding service quality and customer satisfaction. 3. The korean food that the customers wanted to have for in-flight meals was investigated. Among the kinds of gruel(jook), abalone gruel(jeonbok-jook), pumpkin gruel(hobak-jook), and pine-nut gruel(jat-jook) were chosen to have for in-flight korean meals. It was rated that the preferences for beef soup(sogogikook), hot spicy beef soup(youkgaejang), brown sea-weed soup(miyoukkook) were higher than others in soup group. The preferences for boiled rice with assorted mixture(bibimbab) showed the highest and beef and rice soup(seoleongtang), boiled rice with four the staple cereals(ogogbab) were preferred higher than the others in main dish group. Bulgogi was rated the most popular dish. Korean style punch with omiza(whachae), sweet rice dish(yaksik) and fried glutinous rice cake(gangjeong)showed high preferences in dissert.

• Korean Journal of Child Education & Care
• /
• v.19 no.1
• /
• pp.117-127
• /
• 2019

Objective: The purpose of this study was a teacher efficacy scale for pre-service teacher and to examine the reliability and validity of the scale. Methods: Participants for this study were 428 pre-service teachers from G region. the data were analyzed using correlation, Cronbach's ${\alpha}$, Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA). Results: The pre-service teacher efficacy scale was consisted of 3 factors, 'efficacy for instructional strategies', 'efficacy for student engagement' and 'efficacy for classroom management' with 12 items. Cronbach's ${\alpha}$ was ranged from .72 to .82. The confirmatory factor analysis revealed that CMIN/DF = 1.59, RMSEA = .05, SRMR = .05, TLI = .96, CFI = .97. Conclusion/Implications: In conclusion, all these results show that the pre-service teacher efficacy scale is quite a reliability and validity.

• Korean Journal of Human Ecology
• /
• v.17 no.6
• /
• pp.1167-1180
• /
• 2008

The purpose of this study was to take the gauge of the importance-performance of the clothing store attribute in the department store. The survey was administered to customers of department stores in Deajeon city and frequency analysis, factor analysis, reliability analysis, and importance-performance analysis were used to analyze the data of 37 clothing store attributes. The findings of this study were as bellows: 1. 8 factors were distracted from 37 clothing store attributes by factor analysis (Factor 1: goods, Factor 2; store's facility and environment, Factor 3; salesman and service, Factor 4; brand, Factor 5; price, Factor 6; store's atmosphere, Factor 7; convenience of the transportation and access, Factor 8; promotion and advertisement) 2. as results of importance-performance analysis, 10 attributes were shown in area I (high importance and high performance) which needed a strategy of Keep Up the Good Work, 6 attributes in area II (low importance but high performance) fitted a strategy of Possible Overkill, 12 attributes in area III (high importance but low performance) corresponded to a strategy of Concentrate Here, and finally a strategy of Low Priority was needed to 9 attributes in area IV (low importance and low performance).

• Journal of Digital Convergence
• /
• v.13 no.11
• /
• pp.529-537
• /
• 2015

The aim of this study was to validate the mediating effects involvement between service quality and satisfaction in children's pool. For the purpose, survey was conducted. 450 samples were collected, and 430 data were used for final analysis. Data processing was made factor analysis, correlation analysis, structure equation model analysis via SPSS 21.0 and AMOS 7.0 programs. Study findings are as follows: First, among the factors of service quality, only the facilities factor was effective to involvement. Second, among the factors of children's pool service quality, program and facilities factors were effective to satisfaction. Third, involvement of children's pool was effective to satisfaction. Fourth, involvement had a mediating effect on the effect of facilities factor on satisfaction.

• Fashion & Textile Research Journal
• /
• v.12 no.6
• /
• pp.745-754
• /
• 2010

This study is to find return factors when modern consumers purchase goods from an internet shopping mall and then to analyze the characteristics of complaints act and information search behavior. Subjects of research are 245 men and women, who have experience with more than one return in internet fashion shopping mall, in their twenties. The data were analyzed by using Factor analysis, Cronbach's analysis, one-way ANOVA, Duncan test as a post identification, Pearson's correlation analysis and multiple regression analysis. The results of this study are that male and female consumers in their 20s are mainly aware of the return factors: impulse buying, product status, deliver service, service after purchase, hype and comfortableness. And complains behavior often conduct public action, private action, nonaction. Information search behaviors for risk reduction when they purchase are product comparison, oral information search, neutral marketing information search, and service information search. The return factor from the internet fashion shopping had the greatest impact on public action and deliver services factor was a big complaint. In addition, impulse buying & Hype affect private action and non-action is influenced by impulse purchase. The consumer types by the return factors in internet fashion shopping mall are classified into the return group by deliver service, the return group by complex factors, and the return group by product status. Furthermore, there are significant differences in complaining behavior among these groups. In the information search behavior for reduction of risk factors, the return group by complex factors did more active information search behavior than the other groups. The return group by deliver service searched oral information and the return group by product status explored the neutral marketing information.

• Journal of the Korean housing association
• /
• v.18 no.5
• /
• pp.143-150
• /
• 2007

The purpose of this research is to example the general trend of the service environment evaluation of the silver town and classify based on the service environment evaluation to suggest a effective method and alternatives fur development companies. The survey population of this study focused on 40s and 50s' middle aged both genders living in the Seoul and national capital region, we used random sampling method. The analytical methods used in this study were frequency, mean, standard deviation, factor analysis, Chi-Squae analysis, ANOVA, cluster Analysis, post-hoc estimation (Duncan test), To verify the reliability of each measure, Cronbach's alpha coefficient was used. As a result of classifying the environment evaluation elements, it was classified into 5 groups for the differentiating strategy on each group. The groups are: life support service type, medical and health support service type, cultural support service type, indifference type, and food support service type.

• Korean journal of food and cookery science
• /
• v.22 no.1 s.91
• /
• pp.96-104
• /
• 2006

This study evaluated the menus of native foods menu in the Jeonju city area in order to present possible improvements. The study examined twenty native food restaurants that target the visitors to the Jeonju city area from July 20 to August 12, 2005. These restaurants specialize in Jeonjubibimbap, Kongnamulgukbap, Hanjeongsik, and Dolsotbibimbap, which are all native foods of Jeonju. Restaurant patrons were randomly selected on leaving the study aim was explained, and questionnaires were distributed. of 200 papers, only 109 were suitable for statistical analysis. First, four factors of menu evaluation were drawn out: inner shape factor of food, outer shape factor of food, sanitation factor, and service factor. Second, the analysis showed statistically significant difference at the 5% significance level in age, job, and monthly income. Third, regression analysis between the factors on menu evaluation and the variables on their intention to visit the restaurant again, indicated that the inner shape factor of food influenced the intention to visit again. It is expected that these study results will assist the employees, restaurant managers, and chefs in making the best practical use of the basic ingredients to promote food quality and increase sales, which will lead to the further development of Jeonju city.

• Korean Management Science Review
• /
• v.18 no.2
• /
• pp.11-24
• /
• 2001

To cope with the rapid emergence of competition, communication service providers are assigning marketers for the purpose of relationship marketing. However, the efficiency of relationship marketing has yet to be examined. This paper investigates the service quality determinants In relationship marketing through the telecommunication service marketers. By considering the specificity of the marketer´s role, the quality dimensions in SERVQUAL research have been modified. A survey has been conducted for the hypothesized seven quality dimensions. The results of the factor analysis show that the service quality determinants of relationship marketing are in fact four dimensions : empathy, reliability, image and tangibles. Here, the empathy dimension entails cost factor, and the reliability dimension includes responsiveness and assurance. The results also support the proposition, reported in SIRVPIRF research, that the quality of service should be measured only by the perceived achievement of the customer. This study provides useful insights into developing the strategy for effective relationship marketing.

• Culinary science and hospitality research
• /
• v.20 no.6
• /
• pp.1-12
• /
• 2014

This study was conducted by empirically analyzing the relation between effects of positive emotional response of female customers, who have at some point consumed food at Korean restaurants in Busan, and behavioral intention according to their food service consumption propensity. In order to achieve the objective of the study, the questionnaire survey was performed from March $10^{th}$ to $25^{th}$, and frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and SEM (structure equation model) were conducted by using SPSS 18.0 and AMOS for 248 questionnaires. As a result of an exploratory factor analysis, five factors were confirmed. In a confirmatory factor analysis, the average variance extracted (AVE) and composite reliability (CR) were confirmed as .508 to .665 and .905 to .946 respectively, which proved the convergent validity. In a hypothesis test, Hypothesis 1 was determined that the food service consumption propensity positively effects on emotional response. The results were as follows: the taste driven (${\beta}$=.325, t=3.907, p<.001), the health driven (${\beta}$=.190, t=2.688, p<.001), and the atmosphere driven (${\beta}$=.188, t=2.515, p<.001). Therefore, Hypothesis 1 was selected. Hypothesis 1 has determined that positive emotional response beneficially affects behavioral intention. As a result of an analysis, the standardized path coefficient was (${\beta}$=.496, t=6.388, p<.001), so Hypothesis 1 was selected. This result suggests that the taste driven factor has the biggest influence on emotional response in the food service consumption propensity for female customers, and food service business operators should strive to make a good restaurant atmosphere for customers to get positive emotional response (pleasure, comfort, satisfaction, and joy).

• Journal of Korean Society for Geospatial Information Science
• /
• v.17 no.1
• /
• pp.141-147
• /
• 2009

A analysis on the spatial features is required for exploratory spatial data analysis of information about space location(population ecological factor, social ecological factor) to manage the store factors, the service industry, etc. Therefore, the purpose of this study is to provide correlation analysis method between the types of service trade using dependence between spatial objects on the geographical space and statistical correlation and to analyze the spatial features through the deduction of correlation analysis between the types of the neighborhood trade area.