• 제목/요약/키워드: Service Experience Model

검색결과 615건 처리시간 0.029초

구조방정식모형을 이용한 사무직 공부원의 직업관련 특성과 직무스트레스가 사회심리적 건강상태에 미치는 영향 (Effects on the Psychosocial Health Status of Job Stress and Job-related Characteristics among Clerical Public Officers using the Structural Equation Model)

  • 조영채;권인선;배남규;박재영
    • 한국산학기술학회논문지
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    • 제11권6호
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    • pp.2169-2177
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    • 2010
  • 본 연구는 공무원들의 스트레스나 피로수준과 같은 사회심리적 건강상태가 그들의 직급, 근무경력 등의 직업관련 특성이나 업무요구도, 업무자율성, 직장 내에서의 사회적 지지와 같은 직무스트레스 내용에 의해 영향을 받고 있는지를 구조방정식모형을 통하여 검토하고자 시도하였다. 연구대상은 대전광역시의 5개 정부 공공기관에 근무하는 일반 사무직 행정공무원 805명이었으며, 자료 수집은 2009년 10월 1일부터 11월 30일까지의 기간 동안에 표준화된 자기기입식 설문지(self-administered questionnaire)를 사용하여 실시하였다. 연구결과, 공무원들의 스트레스 및 피로수준은 직급, 근무경력, 업무만족도, 업무자율성, 상사의 지지도 및 동료의 지지도와는 유의한 음의 상관관계를 나타낸 반면, 년 간 결근일수, 업무요구도와는 유의한 양의 상관관계를 나타내었다. 구조방정식모형 분석 결과 연구대상자들의 직무스트레스 요인은 직업관련 특성 요인보다 사회심리적 건강상태에 더 큰 영향을 미쳤으며, 직무스트레스가 높을수록 사회심리적 건강상태를 나타내는 스트레스와 피로수준을 높여주는 것으로 나타났다. 한편, 직업관련 특성의 인지정도가 높을수록 직무스트레스 요인을 감소시키는 효과가 있는 것으로 나타났다. 따라서 공무원들의 스트레스나 피로를 감소시키기기 위해서는 직업관련 특성에 따른 직무내용의 개선을 위한 프로그램의 개발 및 시행이 필요할 것으로 생각된다.

B2C 마이크로블로깅을 통한 고객참여 메커니즘의 이해 (Understanding Customer Participation Behavior via B2C Microblogging)

  • 박종필;손재열
    • Asia pacific journal of information systems
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    • 제22권4호
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    • pp.51-73
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    • 2012
  • Social network services based on openness, connectedness, and mass participation are reshaping many aspects of how companies conduct business and create value for their customers. For instance, Facebook and Twitter are expected to play a pivotal role as a new communication channel through which companies-forge close relationships with their customers for co-creation of value for mutual benefits. Given the potential of social network services, it is not surprising that many companies have strategically invested in social network services to reach out to customers. Despite the growing interest in social network services as a platform to connect companies and their customers, few guidelines exist about how managers can effectively utilize social network services in forging relationships with their customers. As such, scholars should pay greater attention to how firms can successfully develop relationships with their customers on social network services. In particular, this study employs the S-O-R (stimulus-organism-response) framework as a theoretical lens to develop a research model that explains customers' participation in the value co-creation platform that companies opened on Twitter. According to the S-O-R framework, certain types of individuals' behaviors can be best understood based on a causal link from environmental stimulus to organism, and response. We apply the S-O-R framework to understand how ubiquitous connectivity (stimuli) can influence customers' experience (organism) with companies on Twitter, which in turn influence their participation behavior (response). Two steps have been undertaken to empirically test the research model. First, we conducted a content analysis of tweets written by customers who follow companies on Twitter. As a result, we found event/promotion participation, company support, and giving feedback as three specific types of customer participation behavior. Second, we conducted a web-based survey to test research hypotheses in the research model. Participations in the survey were solicited to customers who followed companies on Twitter. As a result, a total of 115 respondents have completed the survey. Data were analyzed using the partial least square (PLS) technique. The results of data analysis suggest that ubiquitous connectivity (stimuli) had strong positive effects on perceive usefulness, perceived enjoyment, and perceived intimacy (organism). Perceived intimacy showed positive effects on customer participation behavior (response), such as event participation, company support, and giving feedback. Perceived enjoyment was found to have strong positive effects on company support and giving feedback. On the other hand, perceived usefulness did not have significant impacts on the three types of customer participation behavior.

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전자상거래하에서의 하이브리드 마케팅 채널의 믹스 전략에 관한 연구 (Optimal Strategy of Hybrid Marketing Channel in Electronic Commerce)

  • 천세학;김재철
    • Asia pacific journal of information systems
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    • 제17권2호
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    • pp.83-95
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    • 2007
  • We are motivated by how offline and online firms compete. The Internet made many conventional offline firms build a dynamic online business as another sales channel using their advantages such as brand equity, an existing customer base with comprehensive purchasing data, integrated marketing, economies of scale, and longtime experience with the logistics of order fulfillment and customer service. Even though the hybrid selling using both offline and online channel seems to have advantages over a pure online retailer, all the conventional offline firms are not seen to create an online business. Many conventional offline firms began to launch online business since the Internet era, however, just being online business is not likely to guarantee success. According to Bizate.com's report whether the hybrid channel strategy is successful is still under investigation. For example, consider the classic case of Barnes and Noble versus Amazon.com, Barnes and Noble was already the largest chain of bookstores in the U,S., when Amazon.com was established in 1995, BarnesandNoble.com followed suit in 1997, After suffering losses in its initial years, Amazon finally turned profitable in 2003. In 2004, Amazon's net income was $588 million on revenues of $6.92 billion, while Barnes and Noble earned $143 million on revenues of $4.87 billion, which included BarnesandNoble.com's loss of $21 million on revenues of $420 million. While these examples serve to motivate our thinking, it does not explain when offline firms should venture online. It also does not provide an analytical framework that can generalized to other competitive online-offline situations. We attempt to do this in this paper and analyze a hybrid channel model where a conventional offline firm competes against online firms using its own direct online channels. We are particularly interested in an optimal channel strategy when a conventional offline firm sells its products through its own direct online channel to compete with other rival online firms. We consider two situations where its direct online channel and other online firms are symmetric and asymmetric in the brand effect. The analysis of this paper presents several findings. In the symmetric model where a hybrid firm's online channel is not differentiated from a pure online firm, (i) a conventional offline firm will not launch its online business. In the asymmetric model where a hybrid firm's online channel is differentiated from a pure online firm, (ii) a conventional offline firm can launch its online business if its brand effect is greater than a certain threshold. (iii) there is a positive relationship between its brand effect and online customer costs showing that a conventional offline firm needs more brand effect in order to launch online business as online customer costs decrease. (iv) there is a negative relationship between its brand effect and the number of customers with access to the Internet showing that a conventional offline firm tends to launch its online business when customers with access to the Internet increases.

콜 대리업체 서비스에서 O2O 방식이 적용된 대리운전 사업 모델로의 소비자 전환 의도에 관한 연구: 카카오 드라이버를 중심으로 (Factors which Influence Customers' Intention to Switch from Call-Based Driver-for-hire Services to App-Based Driver-for-hire Services Based on Online to Offline (O2O) Business Model: Focusing on Kakao Driver service)

  • 김대원;정혜승
    • 한국전자거래학회지
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    • 제21권3호
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    • pp.51-78
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    • 2016
  • O2O(online to offline)가 온라인 상거래(e-commerce)의 새로운 트렌드가 되면서, 다채로운 분야에서 O2O와 기존 산업 간의 결합이 진행되고 있다. 본 연구에서는 이 중 대리운전 산업과 O2O 방식이 접목된 서비스(앱 대리)에 대한 소비자 수용 의사를 탐색했다. 구체적으로 본 연구에서는 기존의 대리운전 서비스 방식인 콜 대리 서비스(콜 대리)에서 O2O 방식이 접목된 앱 대리로의 소비 전환의도를 발생시키는 기제를 확인하고자 했다. 소비전환 의도에 대한 이론적 논의와 확장된 통합기술 수용이론을 토대로 변인을 도출하고, 설문 문항을 고안했다. 설문 조사는 기존의 콜 대리 서비스 경험을 보유한 500명을 대상으로 실시됐다. 연구 결과, 기존의 대리운전 서비스 체계인 콜 대리에 대한 불만족은 콜 대리에서 앱 대리로의 소비 전환의도를 높이는 요인으로 확인됐다. 콜 대리에 대한 충성도와 콜 대리에서 앱 대리로의 전환비용은 콜 대리에 대한 불만족과 콜 대리에서 앱 대리로의 소비 전환 의도 간 관계에서 조절변인으로서 기능을 하지 못하는 것으로 나타났다. 앱 대리 사용 시 기대되는 효과, 앱 대리 사용 과정의 편의성, 앱 대리 사용 과정에서 확보될 수 있는 도움이나 앱 대리 사용에 대한 사용자 개인의 지식의 정도, 그리고 앱 대리의 소비자 가격의 합리성에 대한 기대가 콜 대리에서 앱 대리로의 소비 전환 의도를 제고하는 요인으로서 유의한 영향을 미치는 것으로 확인됐다. 성별, 연령, 그리고 앱 대리 사용 경험은 전술한 앱 대리 선택에 영향을 미치는 요인과 앱 대리로의 소비전환 의도 간의 관계에서 조절 효과요인으로서는 유의하지 못한 것으로 파악됐다.

3차원 VR 콘텐츠의 마우스-키보드 조작 UI 개선 (The Improvement of Mouse-Keyboard Control UI for 3D VR Contents)

  • 노환범;서종환
    • 한국콘텐츠학회논문지
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    • 제5권6호
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    • pp.184-192
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    • 2005
  • 인터넷상에서 공간을 표현하는 가장 효과적인 방법은 3차원 가상현실(VR) 콘텐츠를 활용하는 것이다. 그러나 2차원 정보를 입력하는 장치를 이용하여 3차원 VR을 조작하는 것은 매우 어려운 일이다. 현재 많은 콘텐츠 제작사들은 나름대로의 UI 조작 방식을 개발하여 서비스를 제공하고 있으며 이로 인해 사용자들에게 많은 혼란과 어려움을 야기하고 있다. 따라서 본 연구는 사용자들이 쉽게 사용할 수 있는 효과적인 3차원 콘텐츠의 Control UI 개선안을 제안하고자 한다. 이를 위해 PC와 모바일 정보기기에서 활용되고 있는 3차원 콘텐츠의 Control UI들을 분석해서 3 가지 유형으로 정리하였으며 각각의 문제점을 분석하였다. 이어서 분석 결과를 근거로 Control UI의 개선 방향을 도출하고 이를 만족시키는 새로운 Control UI모델을 설계했으며 사용자 실험을 통해 그 효율성과 활용가능성을 검증하였다. 본 연구의 결과가 3차원 VR Control UI의 개선 및 표준화 작업을 위한 중요한 토대로 활용되기를 기대한다.

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PC 사용자의 업무 행태분석을 통한 유형화 - 소호, 중소기업 사용자를 중심으로- (PC User Segmentation based on user contextual inquiry interview analysis -Focusing on Soho, small and medium-sized businesses-)

  • 이정연;문현정
    • 한국HCI학회:학술대회논문집
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    • 한국HCI학회 2008년도 학술대회 2부
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    • pp.193-198
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    • 2008
  • 현재 급속도로 성장하는 인터넷과, PC의 하드웨어, 소프트웨어를 기반으로, 대기업 외에도 중소기업, 소호에서도 대부분의 업무가 네트워크를 활용한 PC 기반으로 연화하고 있다. 하지만 각각의 업무 특성에 고려되지 않은 PC 환경은 사용자들에게 불편함을 야기시키고 이에 따라 각자 환경에 특성화된 PC/Network 서비스의 출현이 예고되고 있다. 본 연구에서는 소호와 중소기업을 대상으로 한 PC 사용자의 이용 행태를 맥락 질문법을 중심으로 이용 행태에 대한 Raw data 를 수집하였고, 분석에서는 Affinity Notes 와 사용자 Modeling 등의 해석 과정을 거쳐, 사용자의 PC/Network 사용 패턴, 환경, 행대 등을 Affinity Diagram 으로 분류화하였다. 분류화된 데이터와 사용자의 Metal Model 을 중심으로 크게 3 가지의 뚜렷한 사용자 이용 행태에 대한 유행을 도출할 수 있었다. 첫 번째 사용자 유행은 업무에 필요하다면 자유롭게 PC 및 네트워크를 사용하여 작업을 수행하는 'Holistic Networker' 이고, 두번째는 자신의 업무에 관해서는 능동적이지만 외적인 부분은 배타적이며 수동적인 'Unplugged Controller' 그리고 마지막 유형으로는 주어진 여건에서 벗어나지 않고 업무를 진행하는 'Passive Reactor'로 분류 할 수 있었다. 이러한 유행은 각각의 성향을 제시할 수 있었고, 이러한 유행과 성향을 바탕으로 PC/Network 기반 시스템제작 시, 서비스 정의, 기능 도출 등에 기초가 될 수 있을 것이라 본다.

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일개 시지역 공무원 건강진단 유소견자의 의료이용양상과 결정요인 (Health Care Utilization and Its Determinants of Public Officials with Detected Diseases through Periodic Health Examination Program In Health Insurance)

  • 문상연;박재용;감신;한창현
    • 보건행정학회지
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    • 제10권3호
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    • pp.1-18
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    • 2000
  • This study was conducted to find medical care utilization pattern and to examine the affecting factors on medical facilities utilization using Andersen's medical care service behavioral model. Three hundreds and five public officials with detected disease through the health examination in 1998 were surveyed using self-administered questionnaire. And 230 data were available and analyzed. The results of this study were summarized as follows: Among variables of predisposing factors, knowledge for disease, confidence about periodic health examination program in health insurance, and the attitude toward medical utilization in the usual showed significant relations with the medical utilization. Other variables were not related with the medical utilization. Variables of enabling factors did not show significant relations with the medical utilization. Recognition of family members for detected disease had significant relations with the medical utilization. Among variables of need factors, absence caused by detected disease was significantly related with the medical utilization. The number of non-occupational diseases detected, but untreated people were 75(32.6%) of total subjects, mainly because detected diseases seemed insignificant to them. With multiple logistic regression analysis, the significant variables having an effect on the medical facilities utilization were 'knowledge for disease', 'attitude toward medical utilization in the usual', 'recognition of family members for detected disease' and 'experience of absence caused by detected disease'. On considerations of above findings, counselling for detected disease and its treatment, health education for individuals and program for family support promotion are needed for health management of public officials with diseases detected in health examination.

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노인요양보장체계의 효율화에 대한 소고 (Reviewing Efficiency Strategy of Long-term Care System)

  • 신의철;임금자;이은환;이윤환
    • 보건행정학회지
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    • 제21권1호
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    • pp.115-131
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    • 2011
  • Several common issues are encountered by countries - Germany, Japan, and the United States - that adopted long-term care (LTC) system. First, the demand for LTC and its associated costs have steeply risen following the implementation of the LTC policy. Second, ensuring the quality of services have been difficult. Third, the coordination of services among providers and between LTC and medical care has been inadequate. Learning from their experience, we suggest ways to improve the LTC system in Korea. The basic approach aims for efficiency over equity in the system. This would require promoting provider competition and consumer choice. We propose several policy options according to the major stakeholders. For consumers, cash benefits at fixed rates and personal savings accounts are feasible options to self-contain the demand and cost of services. On the insurer's side, creating an environment of multiple insurers will engender competition, leading to cost savings and quality care. For providers, delivery of quality services through competition, cost-containment through capitated reimbursements, and coordination of services through integrated delivery system can be achieved. From the assessors' perspective, establishing an information system to monitor the activities of insurers and providers would be important, empowering consumers with information to choose cost-effective service providers. In summary, the suggested approach would provide cost-effective LTC services by guaranteeing consumer choice and promoting major stakeholder accountability. Further studies are needed to test the feasibility of this model in ensuring quality LTC in Korea.

The chronology of second molar development in Brazilians and its application to forensic age estimation

  • Almeida, Manuella Santos Carneiro;Pontual, Andrea Dos Anjos;Beltrao, Rejane Targino;Beltrao, Ricardo Villar;Pontual, Maria Luiza Dos Anjos
    • Imaging Science in Dentistry
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    • 제43권1호
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    • pp.1-6
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    • 2013
  • Purpose: This study investigated the possible correlation between the mineralization of the second molars and the chronological age of a sample population of the state of Paraiba, Brazil. Materials and Methods: One thousand eight hundred fifty-four digitized panoramic images using a scanner of a private dental radiology service were obtained in six months. Of these, 457 were selected from patients aged 4.6 to 16 years who met certain criteria. The images were assessed twice by a radiologist with 5 years experience. A minimum interval of 30 days between the evaluations of the same patient was established. To analyze the relationship between chronological age, calcification level proposed by Demirjian et al in 1973, gender, and tooth, a multiple linear regression model was adjusted, taking age as the response variable (p<0.05). Results: The gender and calcification level were significantly correlated with the age of the patients (p<0.05). There was a significant difference between the average age of the patients' upper teeth compared to the lower ones in both genders (p<0.05). The dental development occurred earlier in female individuals than in male ones, and there was no significant difference between the right and left second permanent molars. Conclusion: It was observed that ethnic variables are related to certain parameters of age and sex identification in the Brazilian population, providing important information for forensic evaluations.

미국의 노인전문약사 제도에 대한 체계적 고찰: 인증, 교육 및 성과 (A Systematic Review on the Certified Geriatric Pharmacist Program of the U.S.: Certification, Education and Outcomes)

  • 남혜연;조은
    • 약학회지
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    • 제58권2호
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    • pp.129-140
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    • 2014
  • Background: As elderly population has been increasing, pharmacists need to possess special knowledge and skills to provide enhanced pharmaceutical care for senior patients. Purpose: This study aims to systematically review on (1) the certified geriatric pharmacists (CGP) system, (2) the curriculum related to geriatric pharmacy education, and (3) the CGP's performance in terms of clinical, economic and humanistic outcomes in the U.S. Method: The information related to CGP system and curriculum was obtained through the official websites of 'American Society of Consultant Pharmacists', 'Commission for Certification in Geriatric Pharmacy' and the selected pharmacy school samples. Articles about on the outcomes of pharmacist-provided cognitive services including Medication Therapy Management were searched through PubMed. Results: To gain the CGP credential, pharmacists need 2-year experience as pharmacist in advance and take the CGP examination. This certification must be renewed every 5 year. Most pharmacy schools provide geriatric-related curriculum through didactic or pharmacy practice classes for pharmacy students and certificate or dual degree in gerontology are given on completion. Most previous outcomes research reported that pharmacists have played a role in yielding favorable results regarding clinical, economic and humanistic outcomes for nursing facilities, hospitals and community pharmacy settings. Conclusion: Considering the organized CGP certification system and concrete educational courses established the basis for pharmacists to exert their ability for senior patients of the U.S., it is suggested to build a geriatric pharmacist credential model for pharmacists to provide the increasing elderly patients with the requisite safe and effective pharmacy care in Korea.