• International Journal of Knowledge Content Development & Technology
• /
• v.9 no.1
• /
• pp.81-108
• /
• 2019

This research has investigated the perceptions of subject specialization services and the opinions of students majoring in library and information science preparing for librarianship, librarians operating in the field, and library directors on the status and ways of nurturing subject specialization for librarians, among others. To this end, based on the results of previous research and the survey questionnaire analysis, we have presented a policy to train subject librarians. First, we have proposed a plan for systematizing the current educational system within the department of library and information science. We have also suggested ways to secure subject expertise based on curriculum management, minor programs, multi-major programs, and interdisciplinary major programs based on the standard curriculum model. Second, we have presented a subject specialization educational system for field librarians, and further suggested details for the development of an educational program that can help build subject expertise and the operation of educational methods as well as the personnel in charge of implementing the educational programs. Third, we have proposed institutionalization of the qualifications of the subject librarian where the qualification requirements have been organized considering academic background, major program, library career, and career experience in the subject specialization service, further suggesting the implementation and maintenance of the system.

• Journal of Korean Society for Quality Management
• /
• v.46 no.4
• /
• pp.1015-1028
• /
• 2018

Purpose: This study attempts to find how the cultural marketing activities utilizing cultural space affect firm's brand image and brand loyalty, and whether this culture marketing technique is recognized as a social contribution activity by potential customers and thereby influence brand image and loyalty. Methods: The data was collected by using the structured questionnaires to consumers who have experience using the Naver Library, Starfield Library, and Hyundai Card Library. The proposed research model is tested using 178 valid questionnaires using Smart PLS 2.0. Results: This research indicated that among cultural marketing factors, cultural support and cultural promotion have little impact on brand image, whereas culture firm influence brand image. Brand image also had an impact on brand loyalty, but it was found that public libraries operated by companies were not recognized as corporate social contribution activities, nor did they have an impact on the formation of the company's brand image. Conclusions: The study offered a theoretical and empirical foundation for future research by empirically identifying the relationship between cultural marketing and brand image and loyalty and confirmed the coordinating effect of social contribution activities between a cultural firm and its brand image.

• ETRI Journal
• /
• v.43 no.3
• /
• pp.447-458
• /
• 2021

The quality of experience (QoE) of video streaming is degraded by playback interruptions, which can be mitigated by the playout buffers of end users. To analyze the impact of playout buffer dynamics on the QoE of wireless adaptive hypertext transfer protocol (HTTP) progressive video, we model the playout buffer as a G/D/1 queue with an arbitrary packet arrival rate and deterministic service time. Because all video packets within a block must be available in the playout buffer before that block is decoded, playback interruption can occur even when the playout buffer is non-empty. We analyze the queue length evolution of the playout buffer using diffusion approximation. Closed-form expressions for user-perceived video quality are derived in terms of the buffering delay, playback duration, and interruption probability for an infinite buffer size, the packet loss probability and re-buffering probability for a finite buffer size. Simulation results verify our theoretical analysis and reveal that the impact of playout buffer dynamics on QoE is content dependent, which can contribute to the design of QoE-driven wireless adaptive HTTP progressive video management.

• Journal of Korea Trade
• /
• v.25 no.8
• /
• pp.45-56
• /
• 2021

Purpose - This study examines the relationship between the global consumer's shopping value and the intent to purchase in many of today's emerging international malls. furthermore, the orientation of shopping will be examined to see if there is a significant mediating effect between the value of shopping and willingness to purchase in international shopping malls. Design/methodology - This study conducted a survey of Chinese travelers who had experience in visiting a shopping mall during their visit to Korea through an online panel research agency and received a total of 230 responses. To confirm the relationship with constructs, the structural equation model (SEM) was used to test hypothesis in this research. Findings - The study was to examine the relationship of the international consumers' shopping value to the purchase intention in shopping mall when they visit to other countries, and to find if there was any effect on the relationship between the shopping value of the shopping orientation and the willingness of the international shopping mall. Originality/value - By confirming the relationship between international consumers' shopping value and shopping orientation, this study proposed the theoretical implications for global consumers' shopping behavior. In addition, this result can affect the development of service programs for foreign consumers.

• Journal of Information Technology Services
• /
• v.22 no.4
• /
• pp.1-19
• /
• 2023

This study is a study on the effect of technical readiness factors on counselors' intention to use when applying AICC. AICC counselors experience improved customer service and emotional stability by receiving various monitor notification window services based on artificial intelligence algorithms such as customer counseling history, prohibited word control system, and customized counseling system. Accordingly, this study tried to verify using factors derived from technology readiness theory and technology acceptance theory among the factors affecting the intention to continue using AICC provided to counselors. To verify the research hypothesis, the causal relationship between variables such as Optimism, Innovativeness, Discomfort, Insecurity, and Technology Acceptance Theory, such as Team Support, Ease of Usage, and Innovation Resistance, was verified. As a result of empirical analysis, first, it was verified that Optimism has a positive (+) effect on Team Support and Ease of Usage, and Discomfort and Insecurity have a negative (-) effect on Ease of Usage and Team Support. Second, it was confirmed that Team Support and Ease of Usage had a positive effect on the Intention to use AICC. Based on the above empirical analysis results, the concepts of Technical Readiness were clearly proved, and in practical terms, AICC helped inquiry, quality evaluation, recording, and management of counseling history, ultimately increased corporate work efficiency.

• Educational Technology International
• /
• v.11 no.1
• /
• pp.1-26
• /
• 2010

The purpose of this study was to identify differences in teachers perception on educational attributes and effectiveness of IPTV according to demographic factors. To investigate possibility of educational application, the participants of the study were teachers selected from IPTV initiative schools in elementary and middle levels nationwide. 55 teachers participated from 22 IPTV model schools nationwide, which were 9 elementary schools, 6 middle schools, 7 high schools. As results of research, there were some significant foundings. In terms of the perception on educational attributes of IPTV, there are explicit perceptional difference between "capital area teachers" and "the other regional teachers". However, there were no significant difference according to school level. Perception of male teachers were more positive than those of female teachers. Also, there were no significant difference according to teaching experience. On the other hand, in terms of the perception on educational effects of IPTV, we could conclude that teachers from metropolitan cities have more negative perception on IPTV than teachers from other kinds of cities have. Regardless of school levels, teachers showed merely fair perception on effectiveness of IPTV. There was significant difference between male teachers and female teachers in perception on educational effectiveness. Also, Results showed no significant differences according to teaching experiences. Future tasks for the development of IPTV strategies require specific need analysis of teachers and collaborative works of policy makers, teachers, researchers, and IPTV service providers.

• Journal of Service Research and Studies
• /
• v.11 no.4
• /
• pp.1-20
• /
• 2021

This study was conducted to derive a model of the legal system that is the basis for realizing the service economy, political administration, and social education system. Based on the experience of mankind's legal system operation in the historical era for the past 5,000 years, a legal system model that will make the future human society sustainable has been established. The problems of the current legal system were analyzed at the fundamental level. The root cause of injustice and unfairness was analyzed and a new legal system was designed. Through the legal systems of various national societies that have been attempted in the history of mankind, the structure of the legal system that is desirable for the modern society was designed. Human society, which has experienced how much good legal system has been and is being abused by human irrationality and nonsense, needs to make an effort to change the legal system paradigm itself by learning lessons from failure. This study derives the basis for a legal system that can realize justice and a fair society in the long term. It proposed a model for improving the legal system that allows human society to be happy for a long time. To this end, the fundamental role of the legal system was analyzed at the ideological level and the problems of the current legal system were presented. In addition, the problem of fundamental assumptions about human nature was analyzed and improved assumptions were presented. The structural system of the current legal system was analyzed and a new structure was proposed. In addition, a plan for the operation of a new legal system based on a new structure was suggested. The new legal system was named servicism system. This is because it is a model centered on thorough checks and balances between all opponents, not a simple linear one-dimensional legal system, but a multidimensional legal system, and because it is a viewpoint that clearly recognizes both human reason and desire. The new system is a model that reflects the confrontation between the rule of law and the non-law rule and the confrontation between the power people and the general public. A follow-up study is needed on a concrete plan for transitioning from the current legal system to a new legal system.

• Journal of Digital Convergence
• /
• v.11 no.5
• /
• pp.385-394
• /
• 2013

Recently, as the healthcare market is globalized, the importance of the information on the Internet has been recognized. In this study, the analysis by research model with hypothesis that benefit sought factors of health tourism have a positive effect on behavioral intention of destination selection through tourism brand equity by internet information was carried out. As a result of analysis, benefit sought factors like as health and beauty did not have a positive effect on brand cognition and perceived quality but benefit sought factors like as service and nature had a positive effect on brand cognition and perceived quality. However, benefit sought like as experience did not have a positive effect on brand cognition and perceived quality. And brand equity like as brand cognition and perceived quality had a positive effect on behavioral intention. Thus, according to the results of these hypotheses, policies that foster health tourism in Jeju region will be followed based on product development that considering the importance of the existing service and cognition.

• Journal of Digital Convergence
• /
• v.16 no.9
• /
• pp.421-426
• /
• 2018

This study is meant to derive what is needed to enhance the convenience and satisfaction of users of mobile credit card applications. For the first step, the current status of simple payment service using application has been identified and in-depth interview by reorganizing Peter Morvile's Honeycomb model into the five usage principle based on the main function of the application card. As a result, it was found that users prefer personalized services that fulfill the purpose and key functions of the app card and take into account their consumption patterns rather than too many additional functions. Based on this study, it is expected that it would help card companies increase their experience with app card users and strengthen their platforms.

• Journal of Digital Convergence
• /
• v.14 no.10
• /
• pp.183-193
• /
• 2016

Recently, collaborations through MCS use in team projects are frequently conducted. This study developed a research model to examine the impact of collaboration through MCS on project performance. Team commitment and team trust regarded as the key drivers of enhancing project performance. Moreover, we also investigated the effect of usefulness of MCS on project performance. We posit ubiquity, polychronic use, and ease of use as the key antecedents of usefulness of MCS. The proposed theoretical framework was tested by using survey data collected from 116 university students who have rich experience with collaboration through MCS. PLS was employed for the analysis of the data. The analysis results showed that team trust significantly influences team commitment and project performance, respectively. However, usefulness of MCS is not significantly related to team commitment, while it play a prominent role in enhancing project performance. The results reveals that ease of use has a significant effect on usefulness of MCS, whereas ubiquity and polychronic use are not significantly related to it. From theoretical and practical perspective, this paper can provide in-depth knowledge of the effects of collaboration via MCS on project performance.