• Title/Summary/Keyword: Service Composition Factor

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Effects of Shopping Mall Attributes and Shopping Values on Online Purchase Intentions (온라인 패션 쇼핑몰에서 쇼핑몰 속성과 쇼핑가치가 구매의도에 미치는 영향)

  • Park, Eun-Joo;Kang, Eun-Mi
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.11
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    • pp.1475-1484
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    • 2005
  • The purposes of this study were 1) to examine the dimension of fashion shopping mall attributes and shopping value related to online shopping, and 2) to investigate the effects of fashion shopping mall attributes and shopping value on purchase intention in online shopping. Data were obtained from 423 online fashion shopping mall consumers who have experiences of buying products or visiting to online fashion shopping mall in Busan, and were analyzed using by factor analysis, Cronbach's alpha, path analysis of LISREL 8.53. The results showed online fashion shopping mall attributes were composed of Visual information, Loading speed Space composition, Product assortment, Checkout service, and Help desk. Shopping value perceived by online fashion shopping mall consumers were consisted two factors: Hedonic value and Utility value. Hedonic value and Utility value Perceive by online consumers were influenced by Product assortment, Visual information, Help desk, and Space composition of shopping mall. Additionally, hedonic and utility shopping values perceive by online consumers impacted online purchase intention. Findings suggest that fashion shopping mall attributes mediated by shopping values are important in predicting purchase intention of online shopping mall. Implications are drawn for the information useful to consumer behavior researchers and retailers of online fashion shopping mall.

Study on the Qualitative Discrimination of White, Red, and Black Ginseng Extract (백삼,홍삼과 흑삼 추출물의 정성적 구별법에 관한 연구)

  • Lee, Young-Sang;Im, Deok-Ho;Yang, Jin-Chul;Noh, Deok-Soo;Kim, Kwang-Il;Oh, Soo-Kyo;Choi, Kyo-Chan;Cha, Yun-Hwan
    • The Korean Journal of Food And Nutrition
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    • v.24 no.1
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    • pp.138-143
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    • 2011
  • This study analyzed the maltol quality, composition ratio of fatty acids, and contents of phenolic compounds in white ginseng extracts(four types), red ginseng extracts(five types), black ginseng extracts(two types), and Chinese ginseng extracts(nine types). By examining patterns in these measurements, we determined the characteristic factors of the extracts and measured the possibility of qualitative analysis. In the analysis of maltol using TLC, white ginseng extracts were not detected while red and black ginseng extracts were detected, so the possibility of detection was considered as a characteristic factor for qualitative analysis. Regarding the composition of fatty acids, palmitic and linoleic acids were the main fatty acids in the ginseng extracts palmitic acid was high in white ginseng extracts while linoleic was low in red ginseng extracts. Regarding the ratio(Pal/Lin) of the two fatty acids, there was a large difference between white ginseng extracts(56.7~64.3%) and red ginseng extracts(32.0~38.5%), and these figures seemed to be characteristic factors for the analysis. For the phenolic compounds, extracts contained maltol, caffeic acid, syringic acid, p-coumaric acid, ferulic acid, and cinnamic acid. White ginseng extracts contained similar percentages of phenolic compounds while red ginseng extracts had high maltol content. According to the measurement results of the percentages of maltol and cinnamic acid, white ginseng extracts showed values below five, whereas red and black ginseng extracts showed 53~289, which was also a characteristic factor for qualitative analysis. Consequently, we found that we can differentiate between ginseng extracts using characteristic factors that we analyzed in an experiment on white ginseng extracts from China.

A Study on Audience Service by Seasonal Program Operation in Theaters: Based on AHP methodology (극장 시즌제 프로그램 운영에 따른 관객 서비스 연구 : AHP 방법론을 기반으로)

  • Song, Hyuk-Kyou
    • The Journal of the Korea Contents Association
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    • v.19 no.11
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    • pp.33-45
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    • 2019
  • The operation of the theater's seasonal program is an important service for the stability of theater management and audience development. However, the domestic theater season system has been around for 20 years, but still has not been established in practice compared to overseas theaters, and academic research is also lacking. Therefore, in this study, the government wanted to draw out elements of 'season system' program services and additional services provided by domestic and foreign theaters, and to calculate the importance of each attribute to suggest a plan to operate a seasonal service suitable for the actual conditions in Korea. Thus, through the analysis of seven theater seasonal programs, a study model consisting of two higher, seven median and 23 lower factors was derived. Based on this survey, 14 theater experts were asked to compare the priorities of each factor. Studies have shown that the composition of packages and works in program services is important, and that monetary factors are important in additional services. In other words, an important element in the seasonal system is judged to be the need to upgrade program services and selectively operate a small number of additional services with large audience needs to attract audiences.

Quality Characteristics and Antioxidant Activity of Cookies with Stevia Powder (스테비아 분말을 첨가한 쿠키의 품질특성과 항산화 활성)

  • Yoo, Seung-Seok;Hong, Yeo-Joo
    • Korean journal of food and cookery science
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    • v.28 no.6
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    • pp.665-673
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    • 2012
  • The purpose of this study was to propose optimal mixing proportion by adding stevia in powder form, which are low caloric and high intensity sweetener to cookies, and to determine the characteristic of product. It reduced the average sugar content of cookies to 50%, processed stevia powder, add them in 2, 4, 6, and 8% to make cookies and measured various product characteristics, including anti-oxidant activity. The antioxidant activity was highly correlated with the total phenolic composition of stevia cookies (r=0.967). Total phenolic contents and DPPH free radical scavenging activity of cookies significantly increased with increasing stevia powder. The bulk density of the dough, spread factor and the hardness, total polyphenol contents and DPPH free radical scavenging activity of cookies significantly increased with increasing stevia powder, while the pH of the dough, and L values of the cookies decreased with increasing stevia powder content (p<0.001). Additionally, the consumer acceptability scores for the 4% stevia cookie groups ranked significantly (p<0.001) higher than those of the other groups in color, taste, flavor, sweetness and overall preference. All the take together, the results of this study suggest that stevia powder is a good ingredient for increasing the consumer acceptability and the functionality of cookies.

A Study on Internet fashion Shopping Mall Environments and Purchase Intention by Shopping Orientation (쇼핑 성향에 따른 인터넷 패션 쇼핑 몰 환경과 구매 의도에 관한 연구)

  • Park Eun-Joo;Ha Myung-Jin;Kang Eun-Mi
    • The Research Journal of the Costume Culture
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    • v.13 no.4 s.57
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    • pp.564-575
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    • 2005
  • The purposes of this study were to investigate the effects of shopping orientation on fashion shopping mall environments and purchase intention in internet fashion shopping mall. Data were obtained from 423 internet fashion shopping mall consumers who have experiences of buying products or visiting to internet fashion shopping mall in Busan, and were analyzed using by factor analysis, Cronbach's alpha, cluster analysis, ANOVA and Duncan test. The results showed shopping orientation perceived by Internet fashion shopping mall consumers were consisted five factors: Brand loyalty orientation, Economical orientation, Fashion orientation, Time saving orientation and Internet shopping orientation. Internet fashion shopping mall environments were composed of Visual information, Loading speed, Space composition, Product assortment, Checkout service, and Help desk. Consumers were classified by the shopping orientation into the Economical shopper, Fashion/brand shopper, and Convenience shopper. Economical shopper and Fashion/brand shopper rise in the estimation of Visual information, Product assortment, and Checkout service of shopping mall environment. Additionally, they were likely to have more intentions to purchase than the other types of shoppers in internet fashion shopping mall.

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Actual Usage, Clothing Purchasing Behavior and Recognition toward Internet Fashion Shopping Mall of University Students (대학생의 인터넷 패션쇼핑몰 이용실태와 의류제품 구매행동 및 인식도)

  • Yun, Hye-Kyoung;Kweon, Soo-Ae
    • Korean Journal of Human Ecology
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    • v.12 no.2
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    • pp.225-236
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    • 2003
  • The purposes of this study were to promote the consumer's recognition on the internet purchase of fashion products and to provide useful information which would help web-site plan design, product composition, and service of internet shopping mall. The subjects were consisted of 693 students who had experiences of the accesses to internet fashion shopping mills or experiences of purchasing through internet in Cheongju and Daejeon region. Data were analyzed by factor analysis, frequency, percentage, mean, standard deviation, t-test, ANOVA, and LSD. The Results were as follows: 1. Merit factors of the internet shopping were found to be shopping convenience and pursuit of product information. Whereas, demerit factors of the internet shopping to be complexity of order, delivery, functional and economic riskiness, and services. 2. Gender was the only factor differentiating the level of recognition toward the internet fashion shopping mall. And the level of recognition also showed significant differences according to period, time, purpose of access, type of shopping mall, purchase experience, and average purchase price.

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Development of Software Education Teaching Efficacy Belief Instrument for Elementary School Teachers (초등 교사의 소프트웨어 교육 교수효능감 측정 도구(SE-TEBI) 개발)

  • Yi, Soyul;Lee, Youngjun
    • The Journal of Korean Association of Computer Education
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    • v.21 no.6
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    • pp.93-103
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    • 2018
  • The purpose of this study is to measure teachers' beliefs to teach software education effectively. Based on the revised version of the STEBI-B questionnaire, factors influencing the software education were added through the literature review and composed of sub-factors of the category of personal software education teaching efficacy and software education outcome expectancy. And then, 146 in-service elementary school teachers were surveyed preliminary 35 questions. The collected data were analyzed by factor analysis and reliability analysis, and 5 items were deleted to complete the final item. A factor analysis and reliability analysis of the final 30 questions were conducted to demonstrate the appropriateness of the item composition, and software education teaching efficacy belief instrument(SE-TEBI) was developed.

Parasitoid Complex of the Gypsy Moth (Lymantria dispar) in the Increase-phase Populations in Korea

  • Lee, Jang-Hoon;Pemberton, Robert W.
    • Journal of Ecology and Environment
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    • v.32 no.2
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    • pp.75-81
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    • 2009
  • The species composition of the parasitoid complex and the degree of parasitism by each species were analyzed for gypsy moth (Lymantria dispar) populations in the increasing phase. Total of 7,826 mid-late instar larvae and pupae were collected and reared from two collection sites in Gangwon Province, Korea. Two tachinid flies (Blepharipa schineri and Parasetigena silvestris), and the ichneumonid wasp (Coccygomimus disparis) were the most abundant parasitoids, in the order of decreasing importance. Other parasitoids occurring included Coteisa melanoscelus, Cotesia scheaferi, Glyptapanteles liparidis, Brachymeria lasus, and Exorista spp. The low incidence of the NPVirus is hypothesized to be an important factor in determining degree of parasitism rate by P. silvestris and B. schineri, and their relative dominance in the parasitoid complex.

A Simulation Study of Navy Drydocks (해군 건선거 모의실험 연구)

  • Jo Deok-Un
    • Journal of the military operations research society of Korea
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    • v.9 no.2
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    • pp.23-30
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    • 1983
  • A simulation study was conducted to determine optimum capacity of Navy drydock facility using GASP-IV, an advanced FORTRAN-based simulation language, under demands of regular overhauls and emergency repairs by ships of an hypothetical fleet composition. Three year dock usage data was analyzed to produce probability distributions underlying drydock repair demands. The present facility size of two drydocks was simulated and was found to be somewhat short of adequate service capability, showing excessive average waiting time and average queue length. The simulation model was then modified to include an additional drydock of similar size as the other two and a year's simulation was again conducted. All repair needs were quite satisfactorily met and all docks showed very high utilization factor (0.98). This contributed to an increase in the fleet's ship availability from 0.95 to 0.99. This study illustrates the usefulness of simulation technique as a tool for analyzing policy alternatives in military long-term investment areas.

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An Evaluation of Contract Foodservice's Web sites by Importance and Performance Analysis - For Students Majoring in Food & Nutrition - (위탁 급식 업체 웹사이트 이용 실태 및 중요도.수행도 분석 -식품영양학전공 학생을 중심으로-)

  • Park, Sang-Hyun;Jung, Hyeon-A;Joo, Na-Mi
    • The Korean Journal of Food And Nutrition
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    • v.20 no.4
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    • pp.516-524
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    • 2007
  • This study was conducted to evaluate contract foodservice's websites. The survey sample consisted of students majoring in food and nutrition having good knowledge of foodservice. The questionnaire requested information related to demographics, internet usage, contract foodservice company websites, and the evaluation of the websites. The data were analyzed using SPSS for windows(version 12.0). The results are summarized as follows. From the results of the factor analysis in evaluating the contract foodservice's websites, 7 factors were generated and were defined as technology & interactivity, customer service, interface, design & convenience, contents, communication, and offering of information. Of these, technology & interactivity(p<0.05), customer service(p<0.01), interface(p<0.05), design & convenience(p<0.001), content(p<0.01), communication(p<0.01), and offering of information(p<0.01) had a significant effects in terms of the on satisfaction with a website. Since the beta of the "design & convenience" factor(0.319) was the largest, it had the greatest effect on satisfaction. In the importance performance analysis, the respondents showed high recognition on the importance, but low recognition on the performance, of aspects such as menu composition, attraction of the website, offering a FAQ section, and the operation of Q&A. Also, the importance score for 'offered relevant websites' was significantly higher than the performance score. Therefore, contract foodservice companies should take into account these aspects for improving their websites.