• 제목/요약/키워드: Service Components

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A Study on the Impact of Cultural Contact Service on Brand Equity

  • SHIN, Ok-Chul;PARK, Jin-Woo
    • 유통과학연구
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    • 제18권6호
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    • pp.15-24
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    • 2020
  • Purpose: The ultimate purpose of this research is to analyze the influence of direct service experience on brand equity components and continuance intention by focusing on cultural marketing at airport, as a huge market place. Design/methodology: This study examines how the cultural contact experience of an airport's cultural marketing activities affect the brand equity components, as well as how these factors affect the continuance intention. A questionnaire survey is conducted for airport users and a total of 313 copies of the questionnaire are analyzed using a structural equation. Results: The results demonstrate that cultural contact service has a positive effect on brand awareness, brand meaning, and perceived value, and all factors of brand equity components have a positive effect on continuance intention. In addition, MTE also has a significant effect on continuance intention. Conclusions/implications: The purpose of this study was to investigate the relationship between the cultural contact and brand attachment of tourists experiencing airport cultural marketing services on the composition factors of airport brand equity. The results of this study can be used not only as basic data to help establish a cultural marketing strategy at an airport, but also as to aid establishing and implementing a long-term marketing strategy for the sustainable growth of an airport.

URC 로봇 소프트웨어 시험 평가 방법 및 사례 연구 (A Testing Method for URC Robot Software)

  • 황선명;정연구
    • 정보처리학회논문지D
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    • 제14D권6호
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    • pp.657-664
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    • 2007
  • URC(Ubiquitous Robotic Companion)이라는 개념은 로봇은 다양한 서비스를 어느 곳에서나 어느 때나 사용자가 제공 받을 수 있도록 네트워크 기반으로한 로봇 시스템을 일컫는다. 이는 로봇에 네트워크를 활용하여 로봇이 제공할 수 있는 응용서비스를 확장하고 로봇이 모든 기능을 자체적으로 가짐으로써 안게 되는 기술적, 비용적 문제를 네트워크를 통해 기능을 분담하는 것이다. URC 소프트웨어 컴포넌트는 크게 HRI, 로봇액션 등으로 구분되는데 본 논문에서는 URC 컴포넌트의 시험평가를 위하여 품질모델 분석과 컴포넌트 시험 성능 평가 기준서를 설계한다. 또한 품질 프로세스 정의, 테스트케이스 설계 및 URC 컴포넌트 테스팅과 평가 사례를 제안한다.

동역학 모델을 활용한 서비스용 지능형 로봇의 현가시스템 설계 최적화 (Design optimization of intelligent service robot suspension system using dynamic model)

  • 최성훈;박태원;이수호;정성필
    • 대한기계학회:학술대회논문집
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    • 대한기계학회 2008년도 추계학술대회A
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    • pp.565-570
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    • 2008
  • Recently, the intelligent service robot is applied for the purpose of guiding the building or providing information to the visitors of the public institution. The intelligent robot which is on development has a sensor to recognize its location at the bottom of it. Four wheels which are arranged in the form of a lozenge support the weight of the components and structures of the robot. The operating environment of this robot is restricted at the uneven place because the driving part and internal structure is designed in one united body. The impact from the ground is transferred to the internal equipments and structures of the robot. This continuous impact can cause the unusual state of the precise components and weaken the connection between each structural part. In this paper, a suspension system which can be applied to the intelligent robot is designed. The dynamic model of the robot is created, and the driving characteristics of the actual robot and the robot with suspension are compared. The road condition which the robot can operate is expanded by the application of the suspension system. Additionally, the suspension system is optimized to reduce the impact to the robot components.

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The Roles and Human Resources of Service Design

  • Pan, Young-Hwan
    • 대한인간공학회지
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    • 제31권1호
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    • pp.1-5
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    • 2012
  • Objective: The aim of this study is to investigate the roles and human resources of service design. Background: The definition of service design is not clear yet, also did not define in this study. I studied the components of service design which are roles and human resources. That is helpful to understand the definition of service design and to clarify the works in service design. Method: I compare the service design with user experience design. I empirically define the roles and human resources of service design. Results: The roles of service design are service strategy, research, service concept design, service specification, service architecture design, integrated communication design, integrated system design, integrated operation design, service evaluation, launch, operation, and knowledge management. Conclusion: We defined who works and what works in service design. Application: The results of this study help the clarification of service design.

산업 혁신을 위한 농업 서비스모델 구축에 관한 연구 (A Strategy for Developing Agricultural Service Model Toward Industrial Innovation)

  • 권혁인;류귀진;김만진;박종석
    • 한국IT서비스학회지
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    • 제11권1호
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    • pp.293-304
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    • 2012
  • Externally, there is urgent need Strengthening the competitiveness of agriculture in terms of production, processing and consumption. And development of high-quality services is particularly essential for provide safe food to consumers, internally. We studied the concept of service science, service models and service development methodology, then researched strengthening agricultural competitiveness through analysis of service viewpoint. After then, in the service level and service science, we elicit the service components for the defined new business, which is composed of private service and supporting service for Mungyeong omija industry. In this research, we evaluate the possibilities that agriculture is not primary industries but service industries for competitiveness. We suggest four key service composition for win-win strategy in Mungyeong omija industry. That is authenticity service, decision price service, decision rating service, establish infrastructure for year-round sale.

인터넷 뱅킹 서비스 취약점 분석 및 보안대책 (Internet Banking Service Vulnerability Analysis and Security Solution)

  • 이상진;황소연;김경곤;여성구
    • 융합보안논문지
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    • 제7권2호
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    • pp.119-128
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    • 2007
  • 1999년 인터넷 뱅킹 서비스가 국내에 처음 도입된 이후 다수의 사용자들에게 인터넷 뱅킹 서비스는 없어서는 안 될 중요한 서비스로 자리 매김하게 되었다. 인터넷 사용자에게 편리함을 제공하는 것은 물론 은행 업무의 효율성을 가져다준 인터넷 뱅킹은 그 중요성이 더욱더 커져갈 것이다. 이로 인해 인터넷 뱅킹을 악용하는 사례가 발생하고 있으며, 특히 컴퓨터 해킹을 통해서 불법적 계좌 이체를 하거나 사용자 정보를 도용하는 등 그 피해의 유형 및 규모가 점점 증가하고 있는 추세이다. 본 논문은 인터넷 뱅킹 서비스를 구성하고 있는 전체적인 요소들(Components) 을 분석하고 서비스 흐름(Service Flow)에 따른 해킹 위협을 구조적으로 분석한다. 이를 통하여 현 인터넷 뱅킹 서비스의 근본적인 문제점을 지적하고 인터넷 뱅킹 서비스의 해킹 위협을 최소화하기 위한 방안을 제시하고자 한다.

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대학 급식소의 성공적인 운영을 위한 필수관리요소 평가 : 서브퀄모델을 활용한 서비스품질관리 활동 평가 (Assessment of Main Management Components for Successful University Foodservice Operations By Using SERVQUAL Model)

  • 곽동경;장혜자
    • 대한영양사협회학술지
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    • 제3권2호
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    • pp.123-140
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    • 1997
  • The purpose of this study were to assess main management components that can lead to successful university foodservice operations. Specifically, it was intended to develop the tool which assesses the service quality, management, to assess the difference between customer importance from and perceptions of service quality, to compare management perceptions of customer importances with actual service delivery, and to identify internal problems which affect service quality with the use of gap model. Three types of questionnaires were developed and implemented for customers, foodservice personals and foodservice manager. Assessment tools were developed based on the literature review, SERVQUAL, GAP model, and the pilot study. Through the validity and reliability test, the questionnaires were revised. Questionnaires were distributed to 900 university students, 207 foodservice personnels, and 54 foodservice manager respectively. 831 university students, 177 foodservice personnels, and 48 foodservice manager were responded with a response rate of 92.3%, 85.5%, and 88.8% respectively. Statistical data analysis was completed using the SPSS programs for descriptive analysis, ANOVA. and SNK test. The results of this study can be summarized as follows : 1. In quality service management components, 31 quality service attributes were categorized and named into primary quality, secondary quality, hygiene, empathy, tangibles, reliability, responsiveness, and price by the factor analysis. 2. Importance mean score of customers was 4.02 out of 5, but perception mean score of customers was 2.55. So there was a relative big gap(1.47) between importance and perception scores, especially in three dimensions of responsiveness, primary quality, and hygiene. 3. It showed that customers' mean scores of perceived service quality by dimensions were the following order : price > reliability > secondary quality > hygiene > tangibles > primary quality > responsiveness > empathy. And the perception mean score of rented(2.59) or contracted(2.58) management was significantly higher than that of self-operated(2.48). 4. Customers' importances mean score which internal customers recognize was 4.23 out of 5, but service delivery mean score was 3.85. So there was a little gap(0.39) between management perceptions of customer importances and actual service delivery. 5. In gap model, SERVQUAL score showed -1.47, Gap 1 positive 0.15, gap 2 negative 0.61, and gap 3 was positive 0.19. 6. The internal problems were as follows : (1) The managers of University foodservice perceived well enough the customers' expectation value but their management competency was lacked in terms of responding customer needs, (2) The foodservice staff perceived service performance more highly than service quality specifications.

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항공사 기내서비스의 서비스청사진 분석에 관한 연구 (Analyzing the Service Blueprint for Aircraft Cabin Service)

  • 이지민;김연성;이동원
    • 품질경영학회지
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    • 제38권4호
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    • pp.593-600
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    • 2010
  • This study aims to explore the service activities in the aircraft cabin service, develop the service process structure, and design a more efficient service delivery system in Korean airline industry. We prepare the architectural drawings of the basic components in providing the cabin service using the service blueprint technique and service process perspective. Through the case study largely based on our own research and long-time work experiences in the airline industry, we propose service failure points as well as customer waiting points. This study will be helpful for managers at all levels to use the service blueprint strategically or at a shop-floor level and improve their cabin service quality.

A Study for FIPA-OS Multi-Agent Framework in OSGi Service Platform

  • Lee, Hyung-Jik;Kang, Kyu-Chang;Lee, Jeun-Woo
    • 한국지능시스템학회:학술대회논문집
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    • 한국퍼지및지능시스템학회 2003년도 ISIS 2003
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    • pp.232-235
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    • 2003
  • In this paper, we implemented a FIPA-OS multi-agent framework bundle in OSGi Service Platform. FIPA-OS is an open agent platform for constructing FIPA compliant agent using mandatory components that required by all FIPA-OS agents to execution and optional components that FIPA-OS agent car optionally use. The platform supports communication between multiple agents and communication language which conforms to the FIPA standards. FIPA-OS framework bundle is composed of DE(Directory Facilitator), AMS(Agent Management System), ACC(Agent Communication Channel) and MTS(Message Transport System) bundle. These bundles installed in the OSGi service platform and their life cycle can be managed by the framework.

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항공서비스 관계효익이 장기지향성에 미치는 영향 연구 (A study on the Effect of Air Service Relationship Benefits on Long-term Orientation)

  • 윤태연;문명희
    • 한국항행학회논문지
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    • 제16권3호
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    • pp.553-561
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    • 2012
  • 본 연구는 관계마케팅 측면에서 고객에게 제공되는 관계효익의 개념을 중심으로 항공서비스에서의 관계효익 구성요소인 사회적 효익, 심리적 효익, 경제적 효익, 특별대우 효익이 장기지향성에 미치는 영향을 실증분석하였으며 이를 통해 항공사의 마케팅 전략 수립 및 시사점을 제시하는 것이 연구의 주된 목적이다. 분석 결과, 심리적 효익, 특별대우 효익만 장기지향성에 긍정적인 영향을 미치는 것으로 나타났다.