• Journal of Information Technology Applications and Management
• /
• 제27권2호
• /
• pp.51-71
• /
• 2020

Technological innovation can be both an opportunity and a crisis to take the initiative in the ecosystem, and companies are constantly competing to lead the platform within the ecosystem, including innovation in new products and services, absorption or integration of related industries. To cope with this rapid change in the environment today, it is essential to define the corporate ecosystem and platform business, and to understand the role and characteristics of users. This study seeks to conduct research on the usefulness, enjoyment, technicality, facilitation conditions, and causes of social impact on platform service loyalty to users of Kakao services. And this study will enable platform service providers through apps to use them as the basis for building business strategies in the service introduction phase.

• 서비스연구
• /
• 제4권1호
• /
• pp.37-47
• /
• 2014

최근 20여 년 동안 서비스에 대한 연구는 지속적인 발전을 거듭해 왔다. 그러나 서비스 혁신에 대한 연구접근은 아직까지도 제조업의 제품 품질 개선이라는 전통적 관점을 탈피하지 못한 것이 사실이다. 이에 본 연구는 과거 20여 년 동안 수행된 서비스 혁신에 대한 분류 선행연구를 살펴보고 각각의 연구의 한계점을 분석한 후 서비스 혁신에 있어 시계열 성이 고려되고 전 조직 차원과 구성원 차원 그리고 고객차원에 이르는 서비스 혁신 단계모형을 제시하고자 하였다. 또한 제시된 8단계의 서비스 혁신 수준을 측정할 수 있는 진단도구의 초안을 사례 기반으로 개발하였다. 본 연구는 향후 서비스 혁신을 추구하는 조직에게 현재수준에 대한 진단을 통해 향후 나아갈 방향을 제시하는 참고 모델로 활용될 수 있을 것이며, 서비스 연구자에게는 서비스 혁신의 올바른 대상과 추진방법 연구의 방향을 제시하여 향후 서비스 연구를 활성화하는데 기여할 것이다.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권3호
• /
• pp.967-976
• /
• 2021

This study aimed to investigate the mechanism by which service companies transfer their services overseas and create new value while interacting with local characteristics. A narrative analysis method was used in a case study of Ajisen Ramen, a Japanese service company that created a Japanese-style ramen restaurant, which experienced rapid growth in China. This study analyzed the restaurant as global service innovation and constructed a causal mechanism to explain the resulting rapid growth. In the pre-entry stage, the tangible value source core service facilitated its successful overseas transfer. In the post-entry stage, value source core service standardization and value sharing were interrelated and locally accepted factors. Knowledge of the local characteristics influenced the local storefront format that allowed contact with local customers. This local front format made it possible to offer local customers new value. The global service innovation mechanism developed through this study reflects a causal diagram that correlated the theoretical concepts of these events.

• 서비스연구
• /
• 제2권1호
• /
• pp.69-80
• /
• 2012

서비스 비즈니스 분야는 프로세스나 상품 유형 등에 있어서 다양하여 상호 의사소통이나 학습의 공유가 중요한데도 불구하고, 그동안 학술적이고 체계적인 연구가 미흡하였다. 따라서 본 연구에서는 서비스의 과학적 접근을 위한 연구 이슈를 검토하고 분류하는 탐색적 연구를 시도하였다. 본 연구에서는 서비스 연구 영역을 체계적인 프레임워크에 따라 제시한 Ostrom 등의 최근 연구에 기반하여, 서비스 혁신의 관점에서 서비스 실행의 영역의 '서비스 브랜딩 및 판매', '공동 창조를 통한 서비스 경험 향상', 그리고 '서비스 가치의 측정과 최적화'를 대상으로 하며, 공통 주제인 '서비스 확산을 위한 기술적용' 영역을 포함한 주제영역을 대상으로 각 분야별로 중요한 연구 실적, 향후 연구 동향, 연구 사례를 소개하였으며, 앞으로 연구가 활성화되어야 이슈 등을 제시하였다.

• 기술혁신학회지
• /
• 제7권1호
• /
• pp.207-227
• /
• 2004

In this paper, we consider the SmarTV(Super-intelligent Multimedia Anytime-anywhere Realistic TV0 project which aims to develop the essential and future technologies in the field of broadcasting. This project is one of five huge national projects funded by MIC(Ministry of Information and Communication) of Korea and is being carried out by ETRI(Electronics and Telecommunications Research Institute). We introduce the concept of SmarTV service and categorize the service into five areas. Based on this, then, we develop the business model for SmarTV service providers. in addition, the rough prospect of SmarTV service providers' revenue structure is included.

• 한국IT서비스학회지
• /
• 제14권4호
• /
• pp.15-30
• /
• 2015

SMBA (Small and Medium Business Administration) and TIPA (Korea Technology and Information Promotion Agency for SMEs) have operated the Business Innovation Platform for SME Informatization based on cloud computing technology with the cooperation of seven industry cooperatives since 2013. This project will evolve into the open market platform where service providers and users voluntarily participate and transact. This research conducts the literature review about the concept of open market and the empirical analysis through survey for the software providers and the future users regarding the future operation methods. The policy about how the open market strategy for the business innovation platform needs to be designed and implemented are organized as the three differentiated government support strategies. The first is to provide free IT services including specialized core operation support S/W which is developed only for the small or home office group of firms which lack minimal informatization capability and budget. The second is to augment IT platform service through incorporating ERP supplier initiated commercial S/W sales window for those firms having medium level informatization capability. This includes to provide IT support for customization and system integration with existing government subsidized S/W. The third is to provide upgrading services of existing S/W functions to facilitate better system utilization. The results provide useful insight for government role to enhance SME competitiveness using IT.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권3호
• /
• pp.411-422
• /
• 2021

Technological adaption and innovative activities foster small and medium enterprises (SMEs) growth, especially women-owned SMEs in Pakistan, However, the impact of technological adaption and innovative activities on SMEs growth in the context of Pakistan has been examined by very researchers. This study aims to identify the effect of technology and open innovation policies on the growth of women-owned SMEs and the present trends and management challenges for successful full implementation of open innovation. The study considered a sample of 693 women enterprises located in different cities in Pakistan. Open innovation is measured through eight innovative practices, reflecting the exploration and exploitation of technology in SMEs. Study findings revealed that women enterprises were involved in several open innovation policies during the last five years. Moreover, the study indicated no significant differences between manufacturing and service SMEs regarding open innovation practices; however, women enterprises are more impressively engaged in open innovation practices. Findings also reveal that women-owned SMEs follow open innovation, mainly for market-related intentions, to compete with competitors and meet customers' demands. Thus, it is suggested that government policy relating to thriving SMEs owned by women should be innovation-oriented. The study contributes to the theoretical and practical implications. Further, the study is helpful for SMEs, researchers, practitioners, and decision-makers.

• 국제학술발표논문집
• /
• The 5th International Conference on Construction Engineering and Project Management
• /
• pp.628-633
• /
• 2013

Knowledge-based Service Industry is an industry that creates added value through the production, processing, and use of knowledge. Comparing to other service industries, it is innovation-oriented business endeavors having the characteristics that exert the great influences on other fields. Meanwhile, however, research efforts thereof are yet insignificant. In this study, we analyzed the innovation performance of architectural design office which creates knowledge services, having raised the necessity of innovation of the design office. The innovation performance were classified according to the extent of efficiency of the architectural design office making use of DEA-Tier analysis, and, for those architectural design offices that showed significant differences in efficiency, we presented the case studies of the firms that were substantial benchmarking targets from short, medium, and long-term perspectives.

• 한국산학기술학회논문지
• /
• 제18권7호
• /
• pp.699-708
• /
• 2017

세계 경제 및 산업 환경 변화에 따라 새로운 성장동력 방안으로 서비스산업의 중요성이 점차 높아가고 있다. 선진국에서는 이미 서비스산업의 경쟁력을 강화하여 경제의 고부가가치화를 추진하고 있다. 새로운 서비스를 개발하는 것은 넓은 범위의 자원이 투입되어야 한다. 따라서 고객, 공급자, 그리고 다양한 지식창출기관과의 협력과 네트워크 구축 역량은 기업의 주요한 경쟁력의 원천이 되고 있다. 본 논문은 선진국에 비해 낙후되어 있는 국내 서비스산업의 혁신역량을 제고하기 위해 국내 서비스산업을 산업 유형별로 분류하고, 분류된 산업 별로 협업 파트너에 따라 혁신 성과가 어떻게 다르게 나타나는지를 분석하였다. Dialogic사의 혁신 패턴 별 산업분류를 응용한 방식(홍성민 장선미 2009)을 도입하여 산업 유형별로 외부협력 성과가 다르게 나타남을 보였다. 분석결과 전체 산업에서 기업들은 고객, 경쟁사와 협업하는 경우가 많았으나 민간 서비스업체(컨설팅사나 커머셜랩)와 협업한 경우 제품 혁신성과가 나타났다. '서비스 내 혁신' 산업에서는 대학과 협업이 조직혁신성과로, '서비스를 통한 혁신'산업에서는 고객과의 협업이 마케팅혁신 성과에 긍정적인 영향을 미치는 것으로 나타났다. 이러한 연구 결과로 국내 서비스산업의 활성화를 위해서는 기업과 전문적으로 협업할 수 있는 컨설팅사나 대학의 전문인력 양성이 필요하다는 시사점이 도출되었다.

• 산경연구논집
• /
• 제13권8호
• /
• pp.29-50
• /
• 2022

Purpose - This study aims to investigate factors affecting Chatbot service acceptance attitude. For wide use of Chatbot service, firms need to find barriers or obstacles for customers, if any, not to use Chatbot service. Research design, data, and methodology - We apply value-based accept model to investigate the quality of Chatbot, to verify the meaning of service value of Chatbot and to find the relationship among variables. To test hypotheses, we conducted survey. We collected 300 questionnaires. SPSS version 2.0 is used. Regression analysis, moderating effect test is conducted. Results - 4 Qualities of Chatbot, Ease of use, Usefulness, Enjoyment, Interaction are affecting acceptance attitude, and 5 service values, only interaction does not affect emotion. Trust, Specialty, Necessity, Social, Emotion moderating Chatbot service to accepting attitude. Regarding moderating effects by personal characteristics and personal tendency, innovation resistance, innovativeness, and social effects are turned to have influence while regulatory focus, construal level does not have moderating force. Also, the auxiliary service like Chatbot service affects customers' evaluation on the main service quality. Conclusions - Service firms adopt Chatbot service for various purposes. The results imply that customers are generally recognize the merits of Chatbot, but there are some barriers such as innovation resistance characteristic especially uncomfortable.