• Proceedings of the Korea Technology Innovation Society Conference
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• 2000.11a
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• pp.69-87
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• 2000

Models and Strategies for Network Operator's B2B Ecommerce The B2B ecommerce market is one of the fastest growing areas in the telecom industry. However network operators have been slow to enter the arena, Network operator have been held back by their general unsurety about the Internet business. Network operators'core business(the supply of connectivity and transport service) is becoming unprofitable. As a result they are looking to diversify into areas where margins are higher. B2B ecommerce offers them a major way to achieve this. It is possible to identify various business models for offering ecommerce services to end user, ranging from the provision of complete packaged applications to the implementation and management of customized ecommerce solution. In this study the three main approaches available to network operators are the traditional IT outsourcing model, the ASP model and the community builder model.

• Journal of Korea Technology Innovation Society
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• v.8 no.2
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• pp.783-808
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• 2005

초고속인터넷은 지상파방송, 케이블 TV, 위성방송에 이어 또 다른 미디어로 부각되기 시 작 하였다. 특히 통신과 방송이 융화되는 환경 하에서 IP-TV 서비스는 통신사업자나 방송사 업자에게 매우 중요한 중심 매체로 등장 되었고, 접속기술, 네트워크 기술, 동영상 압축기술등 기술의 발전은 더 이상 기술적인 요인이 IP-TV 서비스 활성화의 장애 요인으로 작용하지 않게 되었고, 서비스를 위한 장비 및 단말가격의 급격한 가격하락은 사업의 성공 가능성을 더 높여 주게 되었다. IP-TV 서비스는 보다 양질의 멀티미디어 서비스를 원하는 고객의 수요와 신규 고객을 유치하고 가입자를 Lock-in 시키며, 타 통신 사업자의 고객을 자사 고객으로 전환시키고자 하는 차별화 전략의 일환으로 통신사업자들이 적극적으로 도입하고 있다. 특히 망 진화에 따른 차세대 초고속인터넷 서비스 기술인 VDSL이나 Advanced 케이블모뎀을 이용 DVD 급 고화질의 IP-TV 서비스가 시작되면서 ARPU를 증대 시키고 다양한 수익원 개발의 일환으로 인터넷 접속서비스 외에 부가가치를 창출 할 수 있는 Killer Service로서 주목을 받고 있다. IP-TV 서비스는 가입자망의 진화 와 밀접하게 연관되어 전개되는 서비스로 Post-ADSL에 대한 예측과 IP-TV 서비스에 대한 설문조사 결과를 토대로 하여 예측 한 바에 의하면 Post-ADSL 가입자는 2005년 300만 명에서 2006년 480만으로 증가하고 2009년 1,024만 명에 이를 것으로 전망되고, IP-TV 서비스 가입자도 2005년 36만 명에서 2006년 88만으로 증가하고 2009년 382만 명으로 증가하는 것으로 예측되었다.

• Information Systems Review
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• v.10 no.1
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• pp.213-235
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• 2008

Recent reports about economic structure and changes show that global economy changes to rely on service rather than manufacturing. This phenomenon can be explained in two ways: the growth of service industry itself and the increasing reliance on service by other industry areas. The importance of service is indicated by the fact that the contribution of research and development, marketing, and finance to the revenue generation of companies is getting greater than that of manufacturing. This change in the economic structure calls for researchers' attention on the importance of service and the service-based economy. In the service-based economy, firms are considered value proposition providers and consumers actual value creators so that the concept of co-value creation becomes a key thesis to study. However, there are a variety of definitions of service and diversified measurements of service anchored in the supplier-oriented understanding of service yet. This lack of understanding of the service and the economic paradigm change causes a lot of problems in the areas of service productivity, service quality, and service innovation. Even though a new movement called service science started and rigorously pursues the way of enhancing the understanding of the economic change and service productivity, there is no framework that provides a unified view about the new role of service, service productivity, service quality, and thus service innovation. This study proposes a unified framework to provide a structured view about service provision and to facilitate the research on service. The framework is built on the concepts from previous studies about service marketing and service science: service life cycle and service networks including value activity network, resource integrator network, and capability network. We hope this study can be used as the basis for future studies on service science.

• Journal of Service Research and Studies
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• v.13 no.1
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• pp.144-158
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• 2023

R&D (Research and Development) investment by companies and the government continues to increase, and the total R&D expenditure of public and private sectors in 2021 reached KRW 102 trillion, and the ratio of R&D investment to GDP was 4.96%. It ranks second in the world after Israel. This study analyzes the current status of the domestic R&D service industry and the research and development (R&D) innovation ecosystem based on the business activity survey data of the National Statistical Office in terms of improving R&D productivity of domestic R&D investment that has exceeded 100 trillion won, and analyzes the global R&D service industry and analyzes the global research service industry and R&D service Industry support government policy As a result of the analysis, in the domestic R&D ecosystem, the R&D outsourcing demand of service companies is rapidly increasing, compared to the stagnant R&D outsourcing demand of traditional manufacturing companies. In order to respond to these changing demands for technological innovation, this study suggests balanced support for R&D outsourcing for manufacturing and service companies, expansion of domestic R&D outsourcing, establishment of R&D outsourcing strategies specialized for the service industry, establishment of an open R&D ecosystem, and innovation in connection with materials/parts/equipment strategies.

• Asia Marketing Journal
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• v.14 no.2
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• pp.1-22
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• 2012

Gifticon is an innovative new service of SK Marketing & Company. Launched in the end of 2006 for the first time in the world, the mobile gift certificate is in the form of a SMS message that bears a bar code to exchange with real products sent to the intended recipient through internet portal, messenger or/and mobile phones. The service started by connecting individuals (B2C business) and was expanded to the new marketing tools of companies (B2B business). While the business took off with soft progress in the initial year of launch, Gifticon business finally gained its momentum in the growth of sales in its second and third year. Yet, the data showed that the growth of user-base was getting stagnant that the number of users remained flat for the past few months. Moreover, competition from latecomers such as Giftishow from KTF and Heartcon from LG Telecom gets fierce. Particularly in B2B sector where Gifticon has made minimal profit, competitors started aggressive promotional activities, taking away shares from Gifticon. Under these circumstances, team is facing tough strategic decisions for its long-term growth; How can they further grow the business? Should they go after more massive targets for broader user-base? Should they pursue B2B business more aggressively? This case study asks students to come up with solutions for these questions by understanding concepts, theories and models for diffusion of innovations and strategies to overcome a chasm.

• Journal of Service Research and Studies
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• v.14 no.2
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• pp.82-100
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• 2024

Due to the intensifying global technological competition, the strategic and economic importance of intellectual property such as patents as intangible assets is increasing. The purpose of this study is to understand the current status of patent innovation in the service industry and to derive the characteristics and implications of patent innovation in the service industry. To this end, this study conducted an investigation and analysis to understand the characteristics of patent innovation in the service industry based on the data from the business activity survey. The proportion of patent companies in the service industry, characteristics of each service industry, proportion of each service industry, and the number of patent rights holdings were analyzed. In addition, the trend of patent changes in the service industry was investigated. The service industry was compared and analyzed with other industries based on the results of the analysis of patent innovation in the service industry. In particular, the service industry was divided into four types in terms of the rate of increase in the proportion of patent companies and the ratio of patent holing companies, and the types were derived. Based on the analysis results, the characteristics of patent innovation in the service industry were presented. As a result of the study, the proportion of patent holding companies in the service industry was lower than that of other industries, and the gap with other industries was widening, showing that the patent innovation of service companies is lower than that of other industries. The average number of patents held by service industry companies was lower than that of other industries, and the increase rate of the number of patent rights held was also lower than that of other industries, widening the gap. Patent innovation in the service industry can be divided into four quadrants in terms of the rate of increase in the proportion of patent holding companies and the proportion of patent holding companies, and it has been studied that the service industry needs policy support suitable for the characteristics of patent innovation in the quadrant to which the individual service industry belongs.

• International Commerce and Information Review
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• v.7 no.2
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• pp.97-113
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• 2005

Korea has actively promoted the Comprehensive Plan for the e-Hub. The policies of Korean government could promote the e-business environment and market conditions in legal and infrastructure terms, but not much of business itself. The reason for this limited success in the e-Trade may result from the broken linkage between government policies and business strategies as well as the business and technical innovation. In this paper, we analyzes the more effective and economic solution for this recovery of broken link in terms of Metamediary. The most successful role of metamediary should compose of three functions - facilitator, collaborator and web service provider. Each of these function is clarified in more detail with the emphasis on the collaboration between the Universities and the government-supported corporations.

• Asia Marketing Journal
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• v.25 no.1
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• pp.37-44
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• 2023

Firm innovativeness and financing capacity are critical signals to stakeholders as they are key drivers of firm performance and competitiveness and indicate the firm's ability to fund its operations and growth initiatives. Based on signaling theory, this study investigates the signaling effect of a firm's innovativeness and creditworthiness and examines its signaling effectiveness. Using Korean innovation data and Korea Investors Service financial data for nine years, the findings indicate that a firm's technological innovation has a negative impact on its credit ratings, while non-technological innovation has a positive impact. Furthermore, a firm's credit ratings positively impact its performance. The current study contributes to the literature on signaling theory by exploring the signaling effect of a firm's innovativeness and creditworthiness. The findings provide insights for managers on how to send and monitor signals to stakeholders.

• Journal of the Korea Society for Simulation
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• v.27 no.1
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• pp.51-60
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• 2018

This study aims to understand crucial factors affecting user's Fintech payment service adoption. On the basis of innovation diffusion theory and prior Fintech literature, this study classifies the influence factors of users' adoption of Fintech payment service into two dimensions - service dimension containing complexity, perceived benefit, trust in service provider and user dimension containing personal innovativeness and security breach experience. The data analysis results using binary logistic regression shows the negative direct effects of perceived risk, complexity, security accident experience on user's service adoption are statistically significant. Personal innovativeness has a positive effect on user's Fintech payment service adoption. The moderation effect of security accident experience is also significant at p<0.05.

• 한국IT서비스학회:학술대회논문집
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• 2008.11a
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• pp.153-156
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• 2008

In recent years, IPTV attracts great attention along with the digital convergence of communication and media technologies. IPTV combines the advantages of TV and Internet and changes our lifestyle dramatically. In addition, the IPTV service is capable of becoming a new business model which has huge growth potentials in technology-converging marketplaces. This study examines critical factors on the consumer's adoption of the IPTV service. Based on the Innovation Diffusion Theory (IDT), IPTV specific attributes and personal characteristics, we derive eight key factors in the research model. compatibility, ease of use, image, diversity of contents, interactivity, monetary value, social influence, and user satisfaction. Using the partial least square (PLS) method on the data collected through a web-based survey, we test our research model with several hypotheses. From this study, we find that diversity of contents, compatibility and interactivity have a significant indirect effect on the use of IPTV service via user satisfaction, and user satisfaction and social influence also have a significant direct impact on the IPTV use. These findings not only provide practical insights on the consumer acceptance of new technology-converging services, but also help managers to plan their marketing strategies better.