• 제목/요약/키워드: Service Business

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(과학적 기법을 활용한) IT서비스 마케팅 경쟁력 강화 툴 개발 (Development of Competitiveness Tool for IT Service Marketing using Service Science Technique)

  • 이주환;정창기;노옥경;윤용진
    • 한국경영정보학회:학술대회논문집
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    • 한국경영정보학회 2008년도 춘계학술대회
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    • pp.590-594
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    • 2008
  • 산업의 융합화 추세는 IT서비스 산업이 복잡한 서비스 시스템 통합과 더불어, 제품과 서비스의 융/복합화를 위한 PSS(Product Service System) 구현에 많은 노력을 요구하는 동인으로 작용하고 있다. 이는 제품의 서비스화(product servicize)와 서비스의 제품화(service productize) 현상의 가속화로 인해 제품과 서비스의 구분이 모호해지고 있는 산업변화에 대응하려는 산업의 노력으로 판단된다. 고객 가치 향상을 위해 IT서비스 제조산업(IT Service manufacturing)에서는 제품과 서비스의 모호한 경계를 극복하고, 서비스중심의 신규 IT서비스를 개발할 수 있는 무형의 프로세스 정립이 요구된다. 본 연구에서는 서비스 사이언스 측면에서 제공되는 기법들(PSS, NPD, NSD, UCD, Contingency theory)을 검토하여, IT서비스 제조산업의 특성이 반영된 마케팅 지원 process tool을 개발하는 데에 목적이 있다. 제안된 tool은 목표시장 및 기술환경의 분석과 동시에 IT서비스 제품 분석을 통해 IT서비스 사업 마케팅 기회를 전략적으로 탐색할 수 있는 도구가 될 수 있을 것으로 판단된다.

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End-to-end Web Service 관리 및 보안 (Web Service Management and Security for On Demand Computing)

  • 이중원
    • 한국전자거래학회:학술대회논문집
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    • 한국전자거래학회 2004년도 e-Biz World Conference
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    • pp.51-55
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    • 2004
  • ·Web Service 적용 -비용절감/새로운 Revenue 창출 기회 ·Business 환경 -SOA(서비스기반구조), 온디맨드, 그리드 컴퓨팅의 기반→Web Service로의 이행 가속화 ·IT Challenge -복잡성과 위험 ·관리 솔루션 -전반적인 관리 요구 -인프라 & Web Service 레벨 ·Web Service 관리 기대 효과 -효율성, 일관성 및 안전성 제공 -근본 원인 분석 기반 제공

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A Study on the Effects of Business Service Quality on Satisfaction, Commitment, Performance, and Loyalty at a Private University

  • LEE, Hyuk Jin;SEONG, Myeong Hee
    • The Journal of Asian Finance, Economics and Business
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    • 제7권9호
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    • pp.439-453
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    • 2020
  • The purpose of this study is to investigate the impacts of business service quality on satisfaction, commitment, performance, and loyalty in higher education. A survey was given to undergraduates involved in business through employment and start-up companies at a private university in Korea. With 252 respondents, this study used exploratory factor analysis and reliability analysis to verify the reliability and validity of measured variables. Multiple regression was employed as a statistical method for the hypotheses of the study. The research questions were: 1) How do education SERVQUAL factors (tangibles, responsiveness, reliability, assurance, and empathy) affect customer satisfaction? 2) How do education SERVQUAL factors affect customer commitment? 3) How does customer satisfaction or commitment affect education performance? 4) How does customer satisfaction, commitment or performance affect their loyalty in higher education? The findings show that most dimensions of business service quality have effects on satisfaction and commitment, and satisfaction and commitment have a positive effect on performance. Additionally, satisfaction, commitment and performance all have an effect on loyalty. This study confirmed the need for the improvement of business service quality in a private university. Additionally, it highlighted the importance of user satisfaction, commitment and performance in order to increase the loyalty level of undergraduate students.

Servant Leadership, Business Transformation, and Corporate Competitiveness

  • HUTABARAT, Christine;SUHARYONO, Suharyono;UTAMI, Hamidah Nayati;PRASETYA, Arik
    • The Journal of Asian Finance, Economics and Business
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    • 제8권2호
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    • pp.1091-1099
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    • 2021
  • The purpose of this research is to examine the effect of Servant Leadership and Business Transformation on Corporate Competitiveness and Corporate Sustainability. In this research, Service Innovation is the mediating element. The sample of this study was made up of all ship leaders in all crossings of PT ASDP Indonesia Ferry (Persero), which consisted of 150 Commanders or Chief Commanders (Mualim I). The location of the research is the Vessel PT. ASDP Indonesia Ferry (Persero) is used on all crossings of the company. It is a survey research using questionnaires given to 150 respondents. The validity and reliability were checked using Pearson correlation and Cronbach's Alpha. The analysis used the WarpPLS statistical method and WarpPLS software. The results from this research show that the increased Servant Leadership will improve Service Innovation. Business Transformation developed by PT ASDP has not been able to improve Service Innovation. To our knowledge, there is no study on the concept of comprehensive competitiveness and sustainability involving Servant Leadership, Business Transformation, and Service Innovation in an integrated and simultaneous manner. Therefore, the novelty of this research is the development of concepts or models of Corporate Competitiveness and Corporate Sustainability Theory through Servant Leadership, Business Transformation, and Service Innovation.

The Service-Oriented Metaphor Deciphered

  • Draheim, Dirk
    • Journal of Computing Science and Engineering
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    • 제4권4호
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    • pp.253-275
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    • 2010
  • In this article we review the metaphor of service-oriented architecture for enterprise computing. In typical definitions service-oriented architecture appears as a single message and a consistent roadmap for building flexible software system landscapes. But it is not. Different communities have elaborated different SOA (service-oriented architecture) concepts to address different problem areas, i.e., enterprise application integration, business-to-business, business process management, and software productizing. If software architects and software managers are aware of these strands of SOA when talking about SOA in their projects they can avoid misunderstandings and detours better. This article contributes a clarification of the different strands of SOA concepts and technologies and their mutual dependencies and identifies particular SOA concepts as instances of more general software engineering principles.

시장 지향성, 조직의 서비스 지향성, 경영성과의 관계 (The Relationships between Market Orientation, Organizational Service Orientation, and Performance)

  • 이용기;이석규;문형남
    • 한국경영과학회지
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    • 제26권2호
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    • pp.111-130
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    • 2001
  • This study aims to examine the difference between market orientation, organizational service orientation, performances (employee satisfactions and business performances) across the type of hotel grade, and investigate the effect on performances of market orientation, organizational service orientation, and interaction of these two factors. For these purposes the authors developed 13 research proposals. The data for this research which were collected from Korean hotel firms’ managers and employees were analyzed with one-way ANOVA, regression analysis. The findings can be summarized as follows. First, five-star hotels display higher levels of market orientation, organizational service orientation, performance (employee satisfaction, business performance) than four-star and three-star hotels. Second, market orientation, organizational service orientation, and interaction of these two variables have significant effects on performances(employee satisfaction, business performance).

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지식서비스 산업의 현황과 정책적 지원방안에 관한 연구 (A Study on Development Policies of Knowledge-based Service in Korea)

  • 홍길종
    • 통상정보연구
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    • 제9권4호
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    • pp.329-347
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    • 2007
  • Knowledge-based Service evolution and the e-business has emerged as a new economic activity and beyond the time and space limitations. But the Enterprises have been too inactive in their willingness and readiness to adopt e-business models and processes owing to the lack of the directions of e-business, the insufficient network infrastructures and capitals, etc., In this circumstance, as part of this research, This Papers have conducted a survey on the e-business and information conditions and status among the Enterprises. In Conclusions, this study Study on the Informationalization of the Enterprises and Knowledge-based Service Industry Enlarge Strategics for building competition of Enterprises. This study has suggested potential plans to reinforce based in the Knowledge-based Service.

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전자상거래의 고객지향적 비즈니스 모델 구축에 관한 연구 - 고객가치와 서비스 품질, 기업의 성과를 중심으로 (Developing Customer-Oriente Service Model in the Electronic Commerce: Focus on the Customer Value, Service Quality, ad Performance)

  • 이현규
    • 한국정보시스템학회지:정보시스템연구
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    • 제14권1호
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    • pp.125-147
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    • 2005
  • This research focused on the comparison of corporate business mokels to explain different financial performances on the eBusiness domain. Especially, because customers have the more buying [ower tha other business areas, customer value and the service quality were prepared for independent variables and operational margin which can be obtained by publicize report was used for a dependent variable in stead of the other variables dependent on human perception as well. As a result, this research found that the customer value measured by service quality concept impact on the financial performance of eBusiness corporation positively. To find out more delicate results, structural equation was used for statistical method using 324 survey samples on 10 corporations. Though data using for statistical analysis were divided into individual and corporate level and have the time gap between research time and financial performance publicized period, the value of this research is that the customer value and service quality concepts with very objective financial information were input for constructing a research model.

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소규모 IT 서비스 기업 비즈니스 특성을 고려한 보안 관리모델 실증연구 (An Empirical Study on Security Management Model for Small IT Service Business)

  • 김양훈;나영섭;장항배
    • 경영정보학연구
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    • 제14권3호
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    • pp.131-141
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    • 2012
  • IT 고도화에 따라 정보 유출 및 침해 사고가 날로 증가하고 있다. 이에 따라 대다수의 기업들은 보안 위한 투자를 확대하고 있지만, 여전히 정보 유출의 취약점에 노출되어 있다. 소규모 IT 서비스 기업은 대기업에 비하여 상대적으로 한정된 자원과 인력으로 기업 활동을 수행하고 있으며, 실제 가치를 창출하는 방법에 따라 SI/SM, DB, IR, IP 업종으로 분류되고 있다. 그러나 현재까지 소규모 IT 서비스 기업을 위한 보안관리에 관한 연구는 소규모라는 기업규모와 IT 서비스라는 비즈니스 특성을 고려한 핵심 정보자산식별에 머물러 있는 상황이다. 따라서 본 연구에서는 소규모 IT 서비스 기업의 보안대책 수립을 위한 보안관리 모델을 설계하였다. 그리고 설계된 보안관리 모델에 대해 비즈니스 특성을 고려한 소규모 IT 서비스 기업을 대상으로 실증분석을 수행하고 분석된 결과를 바탕으로 추진전략을 제시하였다.

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식품접객업 인허가 추이 및 입지패턴 변화 분석을 통한 지역별 젠트리피케이션 전개 특성 연구 - 경복궁서측, 익선 지구단위계획구역을 대상으로 - (A Study on the Progression Characteristics of Gentrification by Region through Analyzing the Change of Permit and Location Patterns of the Food Service Businesses - Focused On the District Unit Planning Areas of Seochon, Ikseon -)

  • 김수영;최재필
    • 대한건축학회논문집:계획계
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    • 제35권8호
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    • pp.111-122
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    • 2019
  • The purpose of this study was to understand the timing of Gentrification by the study through the analysis of licensing data for food service businesses under the correlation with regional policies and systems. In addition, by analyzing the change in location patterns of the food service business in the district unit plan zones, the cause, development patterns and regional differences were identified. Starting with the Seoul hanok declaration in 2008, the approval of the food service business began to increase, and the floating population increased with the restoration of the Suseong Valley in 2012, and the concentration of food service business increased significantly on the waterway (Jahamun-ro 7-gil). Since the designation of Ikseon-dong as an urban environment readjustment zone in 2004, the approval of new food service business has been very low until around 2014, when the cooperative establishment committee is dissolved, and as the district unit plan for the preservation of hanok and regional management is being established, the number of new permits has exploded to date and restaurants in hanok conservation zones has been active.