• 한국IT서비스학회지
• /
• 제11권2호
• /
• pp.49-68
• /
• 2012

The purpose of this study is to analyse the country image, the pre-assessment, and the usage intention about overseas internet shopping mall service in china and how these factors are related to one another according to internet shopping mall using experience. And this study divided the country image for internet shopping mall service into two components : general country attribute and general service product attribute. In this study it is found that the country image of international internet shopping service is directly related to the pre-assessment, and the pre-assessment is related to usage intention especially in case that chinese consumer has a lot of internet shopping mall using experience. In the other case, the general country attributes affect the general service product attributes but the general service product attributes don't have any relationship with the pre-assessment. For a successful international internet shopping mall service business in China, marketer should recognize that it is important to formulate the policy extending the internet shopping mall experience as well as using the country image.

• 수산해양교육연구
• /
• 제24권3호
• /
• pp.406-415
• /
• 2012

The objective of this paper was to analyze the relationships between the factors of selection attributes and the behavior intention focusing on Domestic tourists in Chuja island. This paper utilized the path analysis to investigate the factors of selection attributes affecting the visitors' satisfaction and re-visit intention through service value as mediating factor. This study showed the most important thing among the factors influencing service value in research model was 'uniqueness of island'. Finally, this paper presented that the selection attributes had affected overall satisfaction and re-visit intention through the mediation of service value. In addition, this study calculated total effect including indirect and direct effect of the choice attributes on behavior intention. This result can give the stakeholders related to Chujado island a implication for a better policy of tourism development.

• 한국항만경제학회지
• /
• 제35권4호
• /
• pp.67-84
• /
• 2019

본 연구는 크루즈 선상서비스 및 기항지에서의 서비스 경쟁력 강화 방안을 제안하기 위하여 크루즈 관광 서비스품질 척도를 개발하고 고객만족도에 미치는 영향과 상대적인 중요도를 분석하였다. 구체적으로는 서비스품질 분석을 위해서 SERVPERF 모형을 기반으로 관광분야와 교통물류분야의 의견을 통해 산업의 특수성을 반영한 결과, 크루즈 서비스품질 3개 요인과 기항지 서비스품질 3개 요인을 도출하여 측정도구로 활용하였다. 분석방법으로는 설문조사로 수집된 자료를 사용하여 요인분석과 신뢰도분석을 실시하였다. 다음으로 변수간 관계를 분석하기 위하여 상관분석을 실시하였고 크루즈 관광 서비스품질이 고객만족도에 미치는 영향을 확인하기 위하여 회귀분석을 실시하였다. 연구 결과로 크루즈 선상 서비스 속성과 기항지 서비스 속성은 모두 고객 만족도에 긍정적인 영향을 미쳤고 서비스 속성에 대한 상대적인 중요도를 확인하였다. 이에 따른 정책제안으로 식음료 서비스의 차별화 전략, 다양한 선상 및 기항지 자연경관 관광, 연령대별 선실 디자인 차별화, 다양한 내륙교통망 확보, 내륙관광의 테마화 등을 제시하였다.

• 한국항만경제학회:학술대회논문집
• /
• 한국항만경제학회 2006년도 국제학술대회
• /
• pp.291-309
• /
• 2006

In order to obtain and maintain competitive advantage, under rapidly changing maritime environment, liners should make efforts to reinforce their logistics service capabilities. Most of all, for this, shipping lines should accurately recognize and evaluate their logistics service attributes. In the present research, various logistics service attributes for ocean carriers were selected from previous studies and the observed data for 6 main service attributes were collected through a questionnaire survey to 31 maritime experts. Moreover, shipping lines' relative logistics service capabilities were measured by an additional survey process. The comparative gravity between core evaluation factors were measured by AHP technique and the relative capability levels of 2 Korean liners and 5 foreign shipping companies were assessed by utilizing a fuzzy model. The empirical result presents that Korean liners are superior at customer service capability but inferior at freight rate competitiveness. This research shows that Korean liners are ranked at high position for overall logistics service capabilities and focusing on the differentiation strategy but not on the cost related strategy.

• 대한간호학회지
• /
• 제34권2호
• /
• pp.225-234
• /
• 2004

Purpose: The purpose of this study was to develop a tool that measures the quality of nursing service, to measure the quality of nursing service perceived by consumers, and to identify the gaps between ideal and actual nursing services. Method: A questionnaire was developed and distributed to 300 people who had been hospitalized in one of six general hospitals with quality of nursing services in five provincial cities in Korea. For data analysis, the SPSS/WIN(ver 10.0) program was used. Result: The 20 attributes included in the instrument of quality of nursing service is abstracted into 2 factors: tangibility and intangibility. In quality analysis, 15 of 20 attributes are minus scores, meaning that those nursing services are perceived as generally low. However among the minus scores' attributes, only two attributes are significant statistically. Gaps between importance and performance of the nursing service exists in 19 among 20 attributes. Conclusion: Nursing service quality (performance-expectation) needs to be improved, and Gaps (importance-performance) reduced. In addition, a tool measuring nursing service quality has to be developed so nurses can deal successfully with the quality and gaps of nursing service perceived by consumers.

• 유통과학연구
• /
• 제16권3호
• /
• pp.69-77
• /
• 2018

Purpose - As more low cost carriers are introduced, the competition between the low cost carriers to become the nation's leading low cost carrier is also being intensified. The purpose of this study is to select various choice attributes for low cost carrier and figure out important factors that customers take into account for low cost carrier selection. The study also involves in establishing the relationship between perceived value, customer satisfaction, and customer behavior Intention, in an effort to identify choice attributes that are important to customers' low cost carrier. Research design, data, and methodology - To examine these research models, samples were collected from 247 peoples who visited In-Cheon international Airport during June, 2017. Results - The results of the study showed that, 'reservation service', 'airport service', 'in-flight service', and 'price' services have a significant effect on the perceived value of the choice attributes. While 'reservation service', 'airport service', 'in-flight service', and 'flight operation service' have a significant effect on the customer satisfaction of the choice attributes, perceived value has a significant effect on customer satisfaction. Perceived value has a significant effect on customer behavior intention. Finally, customer satisfaction has a significant effect on customer behavior intention. Conclusions - Flight operation service has no significant effect on perceived value of the choice attributes of low cost carriers, which indicates that the low cost carriers have not yet been well-established in the flight operation service sector. It seems likely that low cost carrier will be able to gain a competitive advantage over other companies if they expand their routes and improve the convenience of flight connections. In addition, the results show that the price service does not have a significant effect on customer satisfaction of the choice attributes of low cost carriers. From this, we may assume that the airline ticket prices of low cost carriers are already low, and the price cannot be a deciding factor in the competitive advantage of low cost carriers. To achieve higher customer satisfaction of the choice attributes, companies should strengthen the competitiveness of 'reservation service', 'airport service', 'in-flight service', and 'flight operation service'.

• 대한지역사회영양학회지
• /
• 제17권4호
• /
• pp.479-493
• /
• 2012

This study was conducted to investigate quality attributes which could affect foodservice satisfaction by the year (2005, 2008, 2011) and dining area (classroom vs. dining hall) in order to find ways to improve school lunch service and foodservice satisfaction of middle school students. The numbers of those surveyed were 1,103 students in 2005, 1,917 students in 2008, and 1,921 students in 2011. Overall foodservice satisfaction was significantly increased gradually in dining hall food service: $3.29{\pm}1.21$ in 2005, $3.45{\pm}1.00$ in 2008, $3.94{\pm}0.98$ in 2011. In classroom food service, overall foodservice satisfaction was not significantly different between in 2005 ($3.09{\pm}0.97$) and in 2008 ($2.98{\pm}1.02$), but it was significantly increased in 2011 ($4.05{\pm}1.00$). Stepwise multiple regression analysis showed that overall foodservice satisfaction was most affected by the taste of food. The importance of 11 quality attributes except food sanitation and gathering feedback on school meals was significantly increased in 2011 compared with 2005. Food sanitation among 13 attributes was most important attribute in 2005 and 2011. The numbers of quality attributes affecting students' overall foodservice satisfaction were 5 to 7 by year, those attributes were almost identical with attributes which students thought importantly. Therefore, in order to increase the overall foodservice satisfaction of the school lunch service continually, it is recommended to identify the quality attributes that are important to students, and to check their levels of performance in order to overcome their differences.

• 한국식품조리과학회지
• /
• 제32권3호
• /
• pp.353-362
• /
• 2016

Purpose: This study examined the influence of restaurant quality attributes on customers' satisfaction and their intention to revisit by investigating the moderating effects of customers' electronic word of mouth evaluation about ethnic restaurants. The study was based on a total of 215 samples obtained from social networking service users in a metropolitan area from July 10 to 25, 2015. The major findings are as follows. Methods: The data were analysed using frequency, factor analysis, regression analysis and hierarchical regression analysis. Results: According to the results of factor analysis, quality attributes were separated into three factors: food, service, and atmosphere. According to the results, food attributes, service attributes and atmosphere attributes had an affect on customers' satisfaction, between quality attributes and revisit intention, only food attribute had an affect on revisit intention. It showed also that customers' satisfaction had an affect on revisit intention. Customers' electronic word of mouth (eWOM) evaluation was found to moderate the relationships between service quality attributes and satisfaction. Conclusion: Implications and future research were also discussed.

• 품질경영학회지
• /
• 제44권4호
• /
• pp.813-831
• /
• 2016

Purpose: The purpose of this study is to assess the service quality attributes of Korean airlines service for Chinese passengers and suggest revised model to count potential improvement. Methods: Using the Kano and Timko models based on survey questionnaire to classify the quality attributes and to calculate the customer satisfaction index for each service attributes. And the revised potential customers satisfaction index(R-PCSI) are used to access the improvement possibilities by Kano model's attributes. Results: The attributes by Kano model, the relative importance, and the priorities for improvement for 30 airline service quality characteristics are identified. The most important item for improvement is 'Loses and delays compensations service'. Conclusion: According to the PCSI calculation results, this paper can help for Korean Airlines to improve customer satisfaction for Chinese passengers. And R-PCSI model suggested by this paper can be used for other service quality analysis.

• 보건행정학회지
• /
• 제18권3호
• /
• pp.1-17
• /
• 2008

The measurement and management of patient satisfaction has become one of the key issues in the last two decades. Hospitals must thoroughly understand the needs of their customers and design products and health services that meet and exceed their expectations. The importance-performance analysis(IPA) is a widely used analytical technique that yields strategies for managing customer satisfaction in a variety of applications. IP A is a two-dimensional grid based on customer-perceived importance of quality attributes and attribute performance. Depending on the interplay of these two dimensions, four strategies can be derived. The aim of this study is to develop the management strategies for improving patient satisfaction in university hospitals using the I-P analysis. The attributes on inpatient service quality in 4 university hospitals was investigated using the Martilla and James(l977)' s a mean adjusted I-P grid where the axes of the grid cross at the average rating point of all items. The patient satisfaction questionnaires were completed by 600 hospital inpatients. The main statistical methods are path analysis and IPA with SPSS 12.0 and AMOS 4.0 statistical softwares. The two attributes, physician and medical service, administrative staff kindness attributes position in first quadrant(Keep Up the Good domain). The nurse and nursing service attributes position in second quadrant(Possible Overkill domain). The two attributes, convenience of check-in service, facilities and physical environment position in third quadrant(Low Priority domain). Finally the quality of inpatient service(food etc.) attributes position in fourth quadrant(Concentrate Here domain). These findings show various implications on the development of strategies in university hospitals in the future. It was determined that quality of inpatient service(food etc.) need to concentrate more on investments. These investments include a taste, price, proper provision of food service and quick response of pain management. A low priority was given to investment in streamlining the check-in process of inpatient and hospital facilities and physical environment in the long run.