• Title/Summary/Keyword: Service Advertisement

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Evaluation for User Experience about Interface Design of Video-Sharing Website -Mainly with Analysis on 'YouTube' and 'Vimeo'- (영상 공유 사이트의 인터페이스 디자인에 따른 사용자 경험 연구 -유튜브(YouTube)와 비메오(Vimeo)를 중심으로-)

  • Lee, Seung-Yun;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.14 no.8
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    • pp.423-429
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    • 2016
  • The study evaluates user experiences of YouTube and Vimeo, typical Video-sharing websites, to suggest guidelines that are more user-cantered and useful. I did some literature research followed with evaluation of theoretical backgrounds, present conditions and future services. Also, I used the six principles of "Creating Pleasurable Interface" by Stephen Anderson to conduct an in-depth interview. The results indicate that YouTube needs to improve availability of its functions and usability by reducing advertisement. Vimeo needs to improve its popularity by increasing popular contents and add relationship service such as personal broadcasting system and community services. I expect this study will become a good resource for upgrading user experiences of Video-sharing websites. I also believe that this study can guide other studies about user experience in other fields.

Synchronization of the Train PIS using the reference clock and development of a subtitle authoring tool (레퍼런스 클럭을 이용한 객차 PI 시스템 동기화 및 자막 편집기 개발)

  • Kim, Jung-Hoon;Jang, Dong-Wook;Han, Kwang-Rok
    • Journal of the Korea Society of Computer and Information
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    • v.12 no.4
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    • pp.1-10
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    • 2007
  • This paper describes the development of a network-based passenger information system(PIS) which provides the convenience of the passenger of the train and heightens the effect of the subtitle service, the advertising and the shelter guidance broadcasting against the urgent event. The existing system uses VGA signal distributor in order to broadcast information with image and subtitle and voice guidance. In this paper we improve the existing system by applying the UDP and TCP/IP protocol and use a reference clock to solve a data loss and synchronization problem which occurs in this case. We also developed an XML-based subtitle authoring tool which can edit and play the subtitles with various 3D to improve the automatic guidance broadcasting and advertisement effect according to the operation schedule of the train. The system performance was evaluated through a simulation.

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A study on legal improvement on Online P2P financial loan

  • Park, Jong-Ryeol;Noe, Sang-Ouk
    • Journal of the Korea Society of Computer and Information
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    • v.22 no.6
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    • pp.141-147
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    • 2017
  • Along with the recent growth of Fintech industry and low interest rate basis, one of the alternative investment technique for expecting higher investment profit, P2P loan using P2P financial system is greatly increasing. P2P loan can be referred to as a type of Crowdfunding that the law of Crowdfunding (adopted to revised Capital Market Act) enacted on January 25th 2016 only allows investment type Crowdfunding so that it can be used as a tool of raising fund for startup and venture companies. Also, it is true that Korean government could not make any legislative foundation related to P2P loan. At this moment, those online platform companies mediating P2P loan are not included as financial companies, expected to cause various legal arguments. Financial Services Commission has released a guideline in February of this year saying that limit of P2P loan is 10 million Korean Won per arbitrating company and 5 million Korean Won per borrower. However, what is more important is to make a law supporting this institutional system. If legislation on P2P loan is implemented without care, it may disturb growth of the field but it may result in the damage of investors if not clearly defined by law. As this is the case, first, "revision of execution regulations for loan business" should take place as soon as possible to intensify inspection of loan companies by registering them to Financial Services Commission. Second, saving customer fund separately in the their organization. Third, making law on protecting investors such as regulating exaggerative advertisement. Fourth, to have transparent and fair public announcement system, standardized agreement and guideline describing clear understanding on autonomous public information publication of P2P loan online platform business and information on the borrower.

Suggestion on Chinese Clothing Market Launching : Focused on Foreign Students's Clothing Buying Behavior in Korea

  • Koo, In-Sook;Liu, Dashuang
    • Journal of Fashion Business
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    • v.15 no.6
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    • pp.1-22
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    • 2011
  • This paper is a study on the information required for developing Korean clothing products intended for Chinese students in Korea and for opening markets of Korean clothing and brands in China. It analyses the buying behaviors, purchasing ability, the favourite apparel type for clothing, and satisfaction with Korean clothing and brands of Chinese students in Korea, with which it seeks a program for South Korea branding to enter into the Chinese clothing market. Three hundred fifty seven students of Hannam University and PaiChai University Chung nam National University in Daejeon-city took part in this study. This paper adopts Descriptive Analysis, Crossing Analysis, Bivariate Correlations, and One-way ANOVA in SPSS 17.0 with Post Hoc Multiple Comparisons to know about the impact of demographic variables of Chinese students in Korea on buying information sources, the criteria for store selection, buying capacity, praise degree on various properties of Korean clothes products and their satisfaction with Korean clothes products. The first proposal of expanding China market for Korean merchants is to achieve maximum sales based on sales promotion strategies, such as the credit card corporations, the store display and sales person service development, SPA, design size development, and to upgrade consumption values. The second proposal is Korean clothes corporations should open the Internet shopping corresponding to the physical stores, the most frequently used information source of Chinese students is the network, from the age distribution of Internet users in 2008 in China, population above 10 and below 30 accounts for 66.7% of all users, In recommending clothes made in Korea to Chinese young people, on-line advertising will get better effects than other strategies, specially during advertisement, they should take good use of Korean television shows and variety shows or help Chinese poor areas to do the social contribution hereby to improve the public image of Korean clothes corporations, which can bring good sale promotion effects as well.

The Strategies for Improving Operation and Satisfaction of the Consumer Council Cite, Consumer Information Cite, and Anti-Cite in Internet (인터넷 상의 소비자상담, 소비자정보, 안티 사이트에 대한 소비자만족도 및 사이트 운영 활성화 방안에 관한 연구)

  • 허경옥
    • Journal of the Korean Home Economics Association
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    • v.41 no.1
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    • pp.187-211
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    • 2003
  • This study deals with activities in internet, including activities on consumer counseling, exchange of consumer information, and anti-sites. Among consumers having utilized those three types of internet sites, this study examines whether their satisfactions on them differ depending on their socio-demographic characteristics and types of activities and also explores which factors critically influence consumer satisfactions. According to the results of this study, consumers' satisfactions were higher when consumers evaluated counselors were objective, rapid, and reliable. Thus, Counselors must be more efficiently classify counseling contents, systematically manage, rapid, active and concrete answers for consumers applying for counseling. Second, in the case of consumer information site, the consumer satisfaction turns out to be positively related with exchange of consumer information, rapid provision of information, and reliability. Connection of relevant specialized information, encouragement of active information exchange among consumers, and objectivity and specialty in consumer information site are necessary to increase the quality of internet consumer information cite. Third, in the case of anti site, consumer satisfaction is higher in cases of consumer being joined in anti-site and in cases of objective and reliable sites. In order to facilitate the utilization of anti-sites, those solutions include systematic classification and management of writings listed in the site, active management of the site managers, reducing criticisms on the writings listed and objectivity of information provided, and active searches for solutions. Finally, in order to preserve consumer sovereignty, policy suggestions include improvements of service qualities provided in internet sites, active advertisement, improvement of site management through charging some fees for users, enhancing specialties.

An Associative Class Set Generation Method for supporting Location-based Services (위치 기반 서비스 지원을 위한 연관 클래스 집합 생성 기법)

  • 김호숙;용환승
    • Journal of KIISE:Databases
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    • v.31 no.3
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    • pp.287-296
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    • 2004
  • Recently, various location-based services are becoming very popular in mobile environments. In this paper, we propose a new concept of a frequent item set, called “associative class set”, for supporting the location-based service which uses a large quantity of a spatial database in mobile computing environments, and then present a new method for efficiently generating the associative class set. The associative class set is generated with considering the temporal relation of queries, the spatial distance of required objects, and access patterns of users. The result of our research can play a fundamental role in efficiently supporting location-based services and in overcoming the limitation of mobile environments. The associative class set can be applied by a recommendation system of a geographic information system in mobile computing environments, mobile advertisement, city development planning, and client cache police of mobile users.

Design and Implementation of a Secure E-Mail System using Elliptic Curve Cryptosystem (타원곡선 암호 시스템을 이용한 보안 메일 시스템의 설계 및 구현)

  • Lee, Won-Goo;Kim, Sung-Jun;Lee, Hee-Gyu;Mun, Ki-Young;Lee, Jae-Kwang
    • Journal of KIISE:Information Networking
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    • v.29 no.4
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    • pp.333-345
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    • 2002
  • As computers and networks become popular, distributing information on the Internet is common in our daily life. Also, the explosion of the Internet, of wireless digital communication and data exchange on Internet has rapidly changed the way we connect with other people. But secure mail is gaining popularity abroad and domestically because of their nature of providing security. That is. It has been used a variety of fields such as general mail and e-mail for advertisement. But, As the data transmitted on network can be easily opened or forged with simple operations. Most of existing e-mail system don't have any security on the transmitted information. Thus, security mail system need to provide security including message encryption, content integrity, message origin authentication, and non-repudiation. In this paper, we design and implement secure mail system with secure key agreement algorithm, non-repudiation service, and encryption capability to provide services for certification of delivery and certification of content as well as the basic security services.

Improved Feature Extraction Method for the Contents Polluter Detection in Social Networking Service (SNS에서 콘텐츠 오염자 탐지를 위한 개선된 특징 추출 방법)

  • Han, Jin Seop;Park, Byung Joon
    • Journal of the Institute of Electronics and Information Engineers
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    • v.52 no.11
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    • pp.47-54
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    • 2015
  • The number of users of SNS such as Twitter and Facebook increases due to the development of internet and the spread of supply of mobile devices such as smart phone. Moreover, there are also an increasing number of content pollution problems that pollute SNS by posting a product advertisement, defamatory comment and adult contents, and so on. This paper proposes an improved method of extracting the feature of content polluter for detecting a content polluter in SNS. In particular, this paper presents a method of extracting the feature of content polluter on the basis of incremental approach that considers only increment in data, not batch processing system of entire data in order to efficiently extract the feature value of new user data at the stage of predicting and classifying a content polluter. And it comparatively assesses whether the proposed method maintains classification accuracy and improves time efficiency in comparison with batch processing method through experiment.

A Study on Clothing Purchasing Behavior of the Uzbekistan Students Staying in Korea(1) -The Clothing Wearing Condition and Factors Affecting on the Purchase Intention for Korean Fashion Products- (우즈베키스탄 유학생들의 의복 구매행동에 관한 연구(1) -의복 착용실태와 한국 패션제품 구매의도에 미치는 영향요인 분석-)

  • Lee, Okhee
    • Journal of Fashion Business
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    • v.23 no.1
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    • pp.25-36
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    • 2019
  • The purpose of this study is to offer a base line data to facilitate entrance of a Korean fashion company into the Uzbekistan market by conducting a survey of the Uzbekistan students in Korea. This is done in order to gather data on their clothes wearing condition and factors affecting the purchase intention for Korean fashion products. In this study, a survey was conducted to 260 Uzbekistan students in Korea. The results of the study were as follows: 1) Uzbekistan students bought clothes mainly from road shops and the Internet. They bought a lot of pants, shirts, jackets, jumpers, and preferred to wear black, white, blue, and red color. The dissatisfactory parts were shown in order of the width of trousers, the length of the sleeve, and the shoulder. The most unsatisfying products were the pants and T-shirt. 2) They considered the aesthetics of the fashion products evaluation criteria, the human source and the internet advertisement of the fashion information source, and the customer service of the store selection criteria. These students showed very favorable attitude towards Hallyu and Korea. In addition, their preference and purchase intention for KFP were high. 3) The level of satisfaction on 'quality', 'color', and 'care' of KFP were very high, but lowest on the 'size' and 'price' of the clothes. 4) It was revealed that the attitude toward Hallyu and Korea, the satisfaction and preference of KFP, and demographics have a significant impact on the intention toward purchasing fashion products.

The Effect of Empathy in Responses to Persuasive Health Communication Campaign Contents (건강캠페인 콘텐츠에 대한 공감 반응 효과 연구)

  • Shin, Kyung-Ah;Cha, Kyung-Sim;Kim, Ji-Yun
    • The Journal of the Korea Contents Association
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    • v.21 no.6
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    • pp.128-137
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    • 2021
  • The purpose of this study is to examine the effect of sympathetic reactions to public service advertisement video messages produced for health campaigns. To this end, based on the empathy response scale proposed by Campbell & Babrow (2004), the empathy response to the images of nine health campaigns with themes of smoking cessation, tuberculosis, and suicide triggered fear of health risks and health behaviors (information seeking, preventive actions). As a result of the analysis, among the factors of empathy reaction, the reality of the message creative, the match of emotions, and the identification of the characters in the video each played a role in raising fear, and it is rather fear that logically understanding the situation that causes health problems through the health campaign video It was found that it played a role in reducing health information seeking behavior. On the other hand, it was found that the higher the degree of interest, such as sympathy for the characters in the video, among the factors of the sympathetic response to the health campaign, the higher the intention of preventive action to reduce the health risk.