• 한국정보통신학회:학술대회논문집
• /
• 한국정보통신학회 2017년도 춘계학술대회
• /
• pp.802-804
• /
• 2017

최근 모바일 시스템의 발전은 우리 생활에 중요한 부분을 차지하고 있으며, 모바일 폰을 이용한 사용자들은 차별화된 공간 정보의 활용을 요구하고 있다. 위치 기반 모바일 서비스는 모바일 광고와 같이 개인의 위치 정보에 따라 정보를 제공하는 애플리케이션의 연구가 진행되고 있다. 모바일 폰 사용자들이 지역 정보를 바탕으로 사용자들과의 정보를 공유하기 위해서 본 논문은 모바일 폰에서 위치 정보를 기반으로 효율적인 정보 제공을 위해 소셜 네트워크와 위치기반 서비스를 결합한 모바일 공유 시스템을 제안한다. 이 애플리케이션은 모바일 폰 사용자가 특정 위치에 도착하면 자신의 위치와 연계된 정보를 제공받을 수 있다. 제안된 방법은 다른 애플리케이션과 비교하여 보다 개인의 상황에 적절한 서비스를 제공하는 데 초점을 맞추고 있으며, 소셜 네트워크 기능을 확대하여 사용자간의 정보 공유를 활성화하는데 기여할 수 있다.

• 정보관리연구
• /
• 제38권3호
• /
• pp.183-209
• /
• 2007

정보검색을 이용한 비즈니스 모델의 대표적인 예는 인터넷 포털서비스라고 할 수 있다. 네이버, 엠파스, 구글과 같은 포털사이트가 정보검색을 기반으로 하는 대표적인 비즈니스 모델이다. 포털사이트에서 제공하는 정보검색은 이용자에게 다양한 정보를 손쉽게 제공하며 정보격차의 해소에 일조한다는 점에서 커다란 사회적 기여를 하고 있다고 본다. 그렇지만 최근 검색서비스를 제공하는 포털사이트를 통하여 많은 이슈들이 제기되고 있다. 따라서 이러한 이슈들을 해결하기 위해 정보검색의 공공성에도 불구하고 그에 대한 규제론이 강력히 제기되고 있는 것이 사실이다. 즉, 검색사업자에 대한 법적 잣대를 대려는 시도가 이루어지고 있다. 포털사이트를 통하여 이루어지는 많은 문제에 대해 온라인서비스 제공자(online service provider, 이하 'OSP'라 한다)로서 법적 지위를 가지고 있는 포털사업자를 통하여 직접적인 책임을 물으려고 하는 것이다. 그러나 과연 포털사업자에게 인터넷을 통하여 이루어지는 많은 문제의 관련성을 가지고 책임을 물으려는 시도가 합리적인 지는 의문이라고 하겠다. 왜냐하면, 포털사업자에게 표현의 자유를 저해하는 사적 검열이라는 의무를 부과하는 것과 같은 결과가 도출될 수 있기 때문이다. 더욱이, 인터넷을 통하여 많은 논란들이 포털사업자가 의도하여 도출시킨 것인지, 아니면 이용자의 정보이용 행태에 따른 것인지, 인터넷 산업의 특성에 따른 것인지, 이에 대한 충분한 검토와 법적 평가 없이 무조건적인 책임이 있음을 주장하는 것은 과연 합리성이 담보된 것인지 의문이라고 하겠다. 따라서 포털사업자의 정보검색과 관련된 서비스에 대한 비판에 관하여 법적 측면에서 살펴보고자 한다.

• 대한안전경영과학회지
• /
• 제10권2호
• /
• pp.169-174
• /
• 2008

In this study we develop core technology of Multi-Charmel Voice Guidance System based on active 2.45GHz RFID that can be used in the field of advertising. Through this, we can service more familiar with voice information to foreigners by own language in large scale international event. As an alternative to the current high-expensive voice guidance system in exhibition hall and provide more value added services to user. As the result, we present the configuration of integrated software platform which include media server, media client and receiver. It can be as a basis infra equipment for a signtseeing in RFID/USN environment. Additionally through tag information analysis about exposure of advertisement that is collected late, supposed system may achieve role as a new marketing tool.

• Journal of Information Technology Applications and Management
• /
• 제20권3_spc호
• /
• pp.295-314
• /
• 2013

These days a great mix of traditional and digital contents such as movie, broadcasting, advertisement, e-books, music, game, animation, cartoon, character, knowledge information, and art performance are widely available. Many more are yet to come, with improved quality and added features. It is expected that all these contents will be evolved into a new breed of convergence content through the process of consolidation, expansion, integration, and recreation. Across the digital ecosystem, a new formula is being added to the industrial structure : 'Information/Content-Platform/Device-Goods/Service.' In the near future, as a result of technological innovation and convergence, the business sector will lose its boundaries as well, as businesses will be forced to look beyond the product itself and focus more on multi-functionality. Especially, in the era of creative economy, more policies need to be crafted in order to procure a new growth engine for the future with the agenda for convergence between humanities and technology. Therefore, the purpose of this paper is to analyze the concept, factors, elements, types, and cases of convergence, which are the essence of content convergence. This analysis, with its focus on the convergence process, will help identify the effects and limits of content convergence as well as the prospects for convergence contents in the smart ecosystem under the creative economic system.

• 경영과학
• /
• 제17권3호
• /
• pp.19-30
• /
• 2000

Customization and personalization services are considered as a critical success factor to be a successful Internet store or web service provider. As a representative personalization technique, personalized recommendation techniques are studied and commercialized to suggest products or services to a customer of Internet storefronts based on demographics of the customer or based on an analysis of the past purchasing behavior of the customer. The underlining theories of recommendation techniques are statistics, data mining, artificial intelligence, and/or rule-based matching. In the rule-based approach for personalized recommendation, marketing rules for personalization are usually collected from marketing experts and are used to inference with customers data. however, it is difficult to extract marketing rules from marketing experts, and also difficult to validate and to maintain the constructed knowledge base. In this paper, we proposed a marketing rule extraction technique for personalized recommendation on Internet storefronts using market basket analysis technique, a well-known data mining technique. Using marketing basket analysis technique, marketing rules for cross sales are extracted, and are used to provide personalized advertisement selection when a customer visits in an Internet store. An experiment has been performed to evaluate the effectiveness of proposed approach comparing with preference scoring approach and random selection.

• 경영과학
• /
• 제12권2호
• /
• pp.1-14
• /
• 1995

Recently Korean textile industry has been in the phase that requires its strategy change from the less-develped country style of the labor-intensive products to the developed country style of the technology-intensive products. It needs to make more efforts to develop the value-added products to meet the customer's various needs. In addition, development of technology, equipment, and design is required to implement its corporate strategy successfully. Although Korean textile companies have currently kept skillful labor and advanced equipments, they are losing their share in the international textile markets. This is mainly because corporate management has not been involved with efficient strategy. Strategy is an adoption of a company to environment by its corporate members, thus leading to the requirement of coordination of the main functions such as manufacturing and marketing. In fact, the coordination of the two departments toward reaching the corporate goal is not easy since the two are interested in different areas, respectively. Manufacturing people show their interests in production capacity, equipment layout, process technology, quality, purchasing, and labor while marketing people, target customer, product mix, advertisement, product specification, and customer service. For this reason, conflicts sometimes happen between the two departments. There are, however, many area that need a horizontal cooperation, for instance, in layout, process technology, product mix, and potential demand. Therefore, reciprocal coordination is necessary for achieving the firm's common objectives. This study was concerned with determining the factors that enhance the competitiveness of textile firms so that they could reach the common goal of the two departments with a horizontal collaboration.

• 한국학교ㆍ지역보건교육학회지
• /
• 제7권
• /
• pp.87-99
• /
• 2006

Objectives: This study is to draw the design of the program which is improve school health promotion participation by applying the Social Ecological Model based on the literature review on the health promotion. Methods: Literature review was carried out based on 5 factors of social ecological model using computer search engines of Google, ProQuest, and Riss4U. Results; Social Ecological Model is consist of individual, interpersonal, institutional/organizational, community, and policy. Individual sphere is drawn from Health Belief Model, interpersonal sphere is Social Support Theory, institutional/ organizational sphere is institutional resources theory, community sphere is community model, and policy sphere is Social Marketing Theory. The literature review show that the important variables affecting health promotion exist in each sphere. Individual sphere has social economic status, age, sex, sensitivity and specificity of illness, self-efficacy. Interpersonal sphere has support and use of family, friend and neighbor. Institutional/Organizational sphere has environment service reliability and utility. Conclusions: Community sphere has distance, neighborhood safety, interrelationship among institutions. Policy sphere has cost, legislation advertisement, lobby and concern and leadership of Institution.

• 한국조리학회지
• /
• 제23권8호
• /
• pp.173-183
• /
• 2017

The purpose of this study is to investigate the causal relationship between new brand awareness and new brand awareness according to type of restaurant menu purchase information. This study will provide basic research data on viral marketing strategy through online marketing of restaurant companies. The purpose of this study is to investigate the effect of information obtained through blog information and SNS advertisement on word effect (information acceptance and information transfer) and to investigate the effect of word of mouth effect on consumers' purchase intention. A total of 206 samples were used for this analysis and regression analysis was performed using SPSS 18.0. The results of the study are as follows. First, experience type, timely relevance and consensus among the characteristics of blog information affect information acceptance. Experience, and accuracy are affecting information delivery. Second, information discomfort among the characteristics of SNS advertising information influences the acceptance of information. Information, entertainment and trust are affecting information dissemination. Third, information acceptance and information diffusion affect purchase intention.

• 한국식품조리과학회지
• /
• 제22권2호
• /
• pp.213-221
• /
• 2006

Although motivation and information search have both been studied continuously and separately as important marketing strategies, the relation between cause and effect has received little research attention. Therefore the objective of this study was to research the causal relationships between motivation and information search method. Frequency analysis and reliability analysis, factor analysis, and SEM(Structure Equation Model) were adopted to analyze the data. Motivation was divided into 5 factors which significantly influenced information search method. Factor 1, 'Reception and congratulation', influenced information search positively through 'newspaper, magazine', and 'word of mouth' but negatively through 'TV-advertising' and 'Flyer, Press copy'. Factor 2, 'Change of dietary life', influenced positively 'TV-advertising'. Factor 3, 'Economic saving', influenced positively 'newspaper, magazine', and 'the e-mail's advertising' Factor 4, 'Preference motivation', influenced negatively 'word of mouth' Factor 5, 'Advertisement and companion's need', influenced positively 'newspaper, magazine', and 'the e-mail's advertising' but negatively 'TV-advertising' As a result, customers appeared to choose various information search methods according to their eating-out motivation. 'The e-mail's advertising', and 'word of mouth' are popular among customers' information search methods. Therefore, food-service corporations need to try eliminating negative images of various advertisements and activate positive word of mouth marketing, promotion through internet.

• 한국컴퓨터정보학회논문지
• /
• 제10권2호
• /
• pp.143-151
• /
• 2005

초고속 인터넷망의 확산에 따른 인터넷 이용과 전자상거래의 급격한 성장과 함께 저 비용 고 효율적 특성의 전자우편 광고가 마케팅 수단으로 각광을 받고 있다. 반면 스팸메일의 빠른 속도의 증가로 인하여 메일서비스업체와 메일사용자에게 정신적 경제적 피해를 주고 있는 것이 현실이다 이 논문에서는 대학을 중심으로 효율적인 스팸메일 차단을 위해 참여자-사용자, 관리자 그리고 ISP들이 상호 협력하는 계층적 스팸메일 차단정책을 설계하고 그 정책을 기반으로 스팸메일에 효율적으로 대응하는 스팸메일 제어모델을 제안한다. 또한 제안모델에 대한 분석평가를 통하여 모델의 효율성을 보인다.