• Korean Journal of Cognitive Science
• /
• v.13 no.3
• /
• pp.23-31
• /
• 2002

Previous studies on color sensibility employed mostly general emotional and/or sensational words, and could not have a focus on the matter of 'color'. This study tried to collect sensibility words of color widely, and select representative words in a systematic way, with a result of 90 sensibility word list. 25 participants were asked to indicate how they feel on each item of the list when each of 22 colored light was projected on the screen. Factor analysis of data extracted 5 sensibility factors, such as mildness, neatness, splendour, dynamic, and weightiness. They were thought to represent color sensibilities more specifically, while having some similarities to, than those factors proposed previously. Issues on interpretation of factors and application of this result were discussed.

• Science of Emotion and Sensibility
• /
• v.18 no.1
• /
• pp.79-94
• /
• 2015

The purpose of this study is to analyze the emotion and sensibility of fashion words in terms of words types, such as loanword and Korean words, Hangul in fashion product label and fashion manufacturing industry. We surveyed 200 persons in their 20s using the questionnaire on the stimulus of product tag label and fashion words with 15 adjectives. Based on daily usage of foreign words in fashion market, we selected 1 item label in 3 forms: 1) Hangul label written in loan words 2) Label written in English and 3) Label written in Hangul and 3 fashion words in 2 forms 1) loanword and 2) Hangul. And the label types and fashion words were analyzed and investigated in terms of consumer's sensibility, preferences and estimated product price. The results are following: consumers preferred loanword label than Hangul label, and they preferred loanword in English than that in Korean. They evaluated loanword more positively, such as refinement, gorgeous and elegant, etc. and estimated the product price of loanword label as higher. But in the sensibility of 'familiar' and 'stability', Hangul label was not significantly different to loanword written in Hangul. That is, label written in English is the highest in all the evaluation, and loanword label written in Hangul is next, and Hangul label showed the lowest result. Consumers showed the evaluation differently between loanwords and Hangul according to their degree in fashion involvement. Consumers of high fashion involvement evaluated the sensibilities of 'refinement', 'elegant', and 'gorgeous' of loanwords as higher, whereas they had tendency to evaluate the sensibilities of 'familiar' and 'stability' of Hangul as higher or similar.

• Fashion & Textile Research Journal
• /
• v.14 no.3
• /
• pp.430-437
• /
• 2012

This study analyzed the sensibility of eco-friendly fabrics for college students and investigated their attitude on environmental problems, trust reliability onto eco-apparel products, and their purchase state. We tested 6 eco-friendly fabrics (recycled polyester, organic cotton, green tea, charcoal, bamboo, and nettle) through a survey using the Likert scale of 12 polar sensibility words. Most fabrics showed feelings that were smooth, natural, female, and country these were followed by fashion, cheap, functional, sustainable, warm, and vintage. In addition, nettle fabric showed 'rough' feeling, and recycled polyester fabric showed an 'artificial' feeling. Correspondence analysis showed the distance and direction between fabric types and sensibility words with a 2D diagram where the X axis was named with 'Soft <-> Hard' and Y axis was with 'Environmental <-> Manmade' to represent the relationship between fabric types and the sensibility words. According to the results of the multiple regression analysis, the cognition level of the consumer for environmental problems was found to be the most influential variable on the loyalty purchase of eco-friendly products; however, the trust reliability level of consumer onto eco-friendly apparel products was found to be the most influential variable on the conditional purchase of eco-friendly apparel products.

• Journal of The Korean Association of Information Education
• /
• v.6 no.3
• /
• pp.266-278
• /
• 2002

The purpose of this study is to help cultivating Children's sensibility through the development of typing program which shows vocabulary of sensibility. The characteristic of this typing education program is designed to finish the game when the children get the certain point by typing the words on the screen(from the top to the bottom) within the limit of time. For examples, adjectives in the Korean dictionary, the words of modern & traditional children's songs, imitative words and echoic words through this game, the children are fully aware of the meaningful words without realizing it. Through this game, the children are fully a ware of the meaningful words without recognizing it. After application of this typing education program children were fully aware of meaningful words more than meaningless words. After examining the survey of children we could discover that this typing program help cultivating children's sensibility.

• Journal of the East Asian Society of Dietary Life
• /
• v.19 no.3
• /
• pp.311-315
• /
• 2009

The purpose of this research was to discern how consumers experience the images of sensibility vocabularies for atmosphere of family restaurants and to suggest the applications for restaurant managers and marketers by presenting words that appeal to consumers' needs and emotions. More reliable results were obtained by researching the sensibility vocabularies using free association and stimulus methods. Extracting 8 sensibility words among 28 vocabularies, we constructed the relation of evaluation concepts by using a structural equation model. Overall, the structural equation model, which is a method to select reliable sensibility vocabularies can increase the sensitivity of the model.

• Journal of Korean Society for Quality Management
• /
• v.27 no.3
• /
• pp.154-169
• /
• 1999

In many fields, Kansei engineering, often called Human Sensibility Ergonomics, has been applied to the product development for customer's satisfaction. Also, it may use to a lot of products and environments related to human's convenient life. If the measurement and the validation of human sensibility are accomplished subjectively and qualitatively, then a good design is expected. This paper considers an application of one of the Kansei engineering's techniques, extraction and categorization of the sensory words, to the products of mobile telecommunication units. First, 1st sensory words were extracted from Korean dictionary, catalogues, pamphlets, etc. Second, 2nd sensory words were extracted from the questionnaires, elimination of synonym, advise of expert, etc. Third, final sensory words were extracted from questionnaires, etc. Fourth, ask to answer the questionnaires with the extracted words in the five-grade semantic differential. Finally, The factor analysis is used to categorize the extracted sensory words, and shows that the words can be grouped into some categories.

• Journal of Korea Multimedia Society
• /
• v.17 no.11
• /
• pp.1286-1295
• /
• 2014

This paper suggests the way that it could improve the reliability about preference of user's feedback by adding weighting factor on sentiment analysis, and efficiently make a sentiment analysis of users' emotional perspective on the big data massively generated on twitter. To solve errors on earlier studies, this paper has improved recall and precision of sensibility determination by using sensibility dictionary subdivided sentiment polarity based on the level of sensibility and given impotance to sensibility determination by populating slang, new words, emoticons and idiomatic expressions not in the system dictionary. It has considered the context through conjunctive adverbs fixed in korean characteristics which are free to the word order. It also recognize sensibility words such as TF(Term Frequency), RT(Retweet), Follower which are weighting factors of preference and has increased reliability of preference analysis considering weight on 'a very emotional tweet', 'a recognised tweet from users' and 'a tweeter influencer'

• Journal of the Korean Society of Clothing and Textiles
• /
• v.25 no.5
• /
• pp.913-924
• /
• 2001

The purpose of this study is to investigate the sensibility of body exposure in contemporary fashion. 31 kinds of costume samples have been selected from photographs in fashion magazines. Those were divided into part of exposed body, the way of exposure and kinds of exposure. I have measured them by using Semantic Differential method. The subjects were 120 male and 120 female in twenties. The obtained data were analyzed by factor analysis, ANOVA, MDS and regression analysis. The results of analysis are as follow; 1. Factor analysis has extracted four factors which consist of the sensibility of body exposure. These factors are Attraction, Activity, Boldness, Simplicity. 2. There were significant differences in design of body exposure and demographics. 3. Evaluative dimensions of the sensibility of body exposure were identified by Hard-Soft, Active-Elegant. 4. Preference was related to words which are buying desirable, attractive, simple, natural, active appealed by design of body exposure costume and buying desirable was related to words which are favorite, modest, beautiful, natural appealed by mood of exposure costume.

• Journal of the Korean Society for Precision Engineering
• /
• v.17 no.2
• /
• pp.227-234
• /
• 2000

The human sensibility caused by the motion of an object grasped by a human operator is defined as kinesthetic sense of arm. Due to nonlinearity and ambiguity of human sense, there is no absolute standard for quantification of kinesthetic sense. In this research, a so-called 2-dimensional arm motion generator is developed to present various mechanical impedance (i.e., stiffness or damping) characteristics to a human arm. The kinesthetic words representing arm kinesthetic sense are selected and then the subject's satisfaction levels on these words for given impedance values are measured and processed by the SD method and factor analysis. In addition, the quantification method using neural network is proposed to take into account the individual difference between the mean sensibility and each subject's sensibility. Through this proposed algorithm, the sensibility of human motion described qualitatively can be converted into engineering data ensuring objectivity, reproducibility, and universality.

• Archives of design research
• /
• v.11 no.3
• /
• pp.35-44
• /
• 1998

Acording to the trend of highly increasing the public telephone, understanding consumer's design sensibility is based on designing consumer products reflecting user's identity and it comes out as a result of wore competitive products. For this study, consumer's desirous sensibility of the public telephone has been measured in checkable numbers. First of all, 35 sensible words are narrowed down from 168 whole sensible(adjective) words using the SD method. By this result, 7 scale form the SD method is applied to reserch on 10 current distributed products form 30 male and female university students. Element factor analysis is used to group the selected sensible words, duster analysis is used yo dassify them, and finally discriminant analysis is used to predict the relationship between design elements and the sensible words. As a result, words of human sensibility is known to divide into 3 factors; esthetics, functionality and safety, and the correlation of design factor is closely related with the the telephone's body, handset, dial board, dial button, ontrol button, color and material. To sum up, better public telephone design comes out from scientific and systematic consumer's desire analysis not designer's design technique.