• Journal of the Korean Society of Clothing and Textiles
• /
• v.18 no.3
• /
• pp.311-326
• /
• 1994

The purpose of this study was to identify 1) the effect of two contexts (job interview, Informal outing) and clothing cues (type, style, color) on male impresssions 2) the effect of perceiver's age on male impressions created by the clothing cues and contexts. The subjects consisted of 256 male undergraduate students and 256 middle-aged men. The experimental materials developed for this study were a set of stimuli and response scales. The stimuli were 8 color photographs of drawings of a male figure in clothing which were manipulated in two levels, each of three clothing cues including type, style and color. The experimental design was full factorial design of $(2^4contex^2{\times}clothing type^2{times}clthing color^2$. Each of the 16 sub-samples includes 16 subjects from the two perceiver group. Questionnaires used to measure perceivers responses to the stimuli were 7-point semantic differential scales composed of 37 bipolar adjectives representing personal traits. The data was processed by factor analysis, ANOVA, multiple classification analysis, Duncan's multiple range test. The major findings drawn from this study were as follows: 1. Three factors emerged to account for the dimensional structure of the impressions of the male figure in clothing in two social situations. These factors involved evaluation, activity and uniqueness. 2. The contexts, clothing types and clothing styles had significant effects on evaluation, activity and uniqueness. The clothing styles had a considerable effect on both evaluation and uniqueness while the clothing types affected activity. The clothing color had least effect on the impression and had only moderate effect on evaluation. 3. Perceiver's age influenced impressions formed by the social contexts and clothing cues. Male college students were least affected by contexts and clothing cues, while middle-aged men wert affected most.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.29 no.9_10 s.146
• /
• pp.1265-1273
• /
• 2005

The objective of this study is to examine the images of the current uniforms and to provide the basic references in designing female flight attendants uniforms. In Incheon International Airlines, 11 of the major airlines with the most passengers along with the highest capacity were chosen and 22 pieces of photographs were collected, two photos coming from each airline companies. The semantic differential scale has been formed by 16 pairs of adjectives. Then, it has conducted a statistical analysis using a SPSS WINDOWS that contains 475 copies of the selected questionnaires (375 of the non-flight attendants, and 100 of the female flight attendants). The following are the results and the conclusion of this study. According to this study, four main components of the uniforms of the female flight attendants were attractiveness, femininity, noticeability, and activity, which have occupied $65.9\%$ of the total variance. It was concluded that attractiveness and femininity were two main factors in perceiving the females' uniforms. According to the results of the uniform image difference, it was shown that Asiana Airline's uniform is the most attractive and Cathay Pacific Airline uniform is the most feminine. The most noticeable uniform was from Singapore airline which included cultural and traditional components of its own national colors. Pants suits of Lufthansa airline and Northwest airline were shown as the most active uniforms. There were significant differences in uniform images according to subjects' gender, age, education, and occupation. Men perceived uniforms more attractive, feminine, and active than women. People over 40 perceived uniforms more attractive, feminine, and active, and the High School graduates perceived uniforms more feminine and active. On occupational basis, Federal workers and Educators perceived uniforms more active on uniforms. Passengers who take planes once a month perceived uniforms more attractive, feminine, and active.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.23 no.1
• /
• pp.78-89
• /
• 1999

Clothes enhance visual images through the interaction between space and background of the wearer. The influence of background is important as that of the clothes when the observer understands the images. We look at fashion pictures used as important as that various backgrounds are presented depending on the image of the clothes. The clothing the model wears in the pictures takes on shape and space which supports the clothes. The background interact to from the whole image. The background has an important influence on the delivery of image for the clothes. However when the clothes are presented in the background there are some cases that all or parts of clothes can be shown. We must consider the composition ratio of the clothes and background which influences the whole image of the clothing. These interactions and influences on the whole image in regards to clothing background and the ratio will be the focus of this study. clothing was Modern Mannish Casual, Feminine, Ground was decided artificial setting 1 natural setting 1, indoor setting 1, artificial setting 2, natural setting 2, indoor setting 2, Percentage of Clothing was 80% , 140%, 200%,. Thus visual stimulus were 72 pictures that were combined Clothing Ground and Percentage of Clothing, the main survey of questionary consisted of their evaluation of the Picture image combined Clothing and Ground by 30 semantic differential bi-polar scales and the subjects were 50 students majoring in clothing and textile. The data analyzed by factor analysis MCA, MDS, The major finding were as follows : 1) As a result of factor analysis, 5 factors -Attractiveness Hardness and softness Cuteness Attention Cool and Warm factor were found out as constructing factors the Picture image combined Clothing and Ground 2) According to multidimensional positioning map were presented in a stimulus position the perceptive image differed in degree of similarity as a ground construction of stimulus in spite of same clothing image. It will aid in choosing the most beneficial background for any clothing brand. It will enhance the picture images to their full potential in any advertising medium.

• Transactions of the Korean Society for Noise and Vibration Engineering
• /
• v.16 no.9 s.114
• /
• pp.897-903
• /
• 2006

The reduction of the vehicle interior noise has been the main interest of noise and vibration harshness (NVH) engineers. The driver's perception on the vehicle noise is affected largely by psychoacoustic characteristic of the noise as well as the SPL. In particular, the heating, ventilation and air conditioning (HVAC) system sound among the vehicle interior noise has been reflected sensitively in psychoacoustics view point. Even though the HVAC noise is not louder than overall noise level, it clearly affects subjective perception to drivers in the way of making to be nervous or annoyed. Therefore, these days a vehicle engineer takes aim at developing sound quality as well as reduction of noise. In this paper, we acquired noises in the HVAC from many vehicles. Through the objective and subjective sound quality (SQ) evaluation with acquiring noises recorded by the vehicle HVAC system, the simple and multiple regression models were obtained for the subjective evaluation 'Pleasant' using the semantic differential method (SDM). The regression procedure also allows you to produce diagnostic statistics to evaluate the regression estimates including appropriation and accuracy. Furthermore, the neural network (NN) model were obtained using three inputs(loudness, sharpness and roughness) of the SQ metrics and one output(subjective 'Pleasant'). Because human's perception is very complex and hard to estimate their pattern, we used NN model. The estimated models were compared with correlations between output indexes of SQ and hearing test results for verification data 'Pleasant'. As a result of application of the SQ indexes, the NN model was shown with the largest correlation of SQ indexes and we found possibilities to predict the SQ metrics.

• Journal of the Korean housing association
• /
• v.19 no.3
• /
• pp.105-115
• /
• 2008

This study examines and analyzes a variety of apartment roof style for 147 apartment complexes built in the Gwangju metropolitan city in order to determine the style that is most preferred. The results of this study are as follows. Most of apartment houses built in the Gwangju metropolitan city are 11 to 15 stories followed by apartments that have less than 5 stories, with fewer apartments that have 16 to 20 stories. According to roof styles, the eyebrow roof A type is the most common, followed by the plane roof A type, the sloped roof B type and the sloped roof C type, while 2/3 of all roof types have either an eyebrow roof A type or a plane roof A type. Using images of these roof types to determine those that are preferred, the decorative roof C type is most preferred, followed by the sloped roof B and C types. According to recognition of adjective pairs, decorative roof C type showed a higher recognition for the categories of unique, decorative, three dimensional and novel, the sloped roof B type showed a higher recognition for the categories of three dimensional, decorative and structured while the sloped roof C type showed a higher recognition in the decorative, novel, varied and three dimensional categories. In the correlations between image preference and recognition scale of roof styles of apartment houses, decorative roof C type showed a significant correlation between adjective pairs with the calm image, the sloped roof B type with the intimate image, while the sloped roof C type showed a correlation between static and ordered with the easy image. Therefore, for the design of future apartment roofs, decorative roof C type requires more consideration of visual aspects that are related to a sense of unity, while further morphological factors needs to be adopted with sloped roof B and C types.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
• /
• v.17 no.2
• /
• pp.1-9
• /
• 2003

This paper is to find the difference of evaluation structure between a residential space and of ace work space and to examine a relation between mood item and behavior items on evaluation of the luminous environment. First 20 mood items md 15 behavior items were selected for evaluation item on the luminous environment. And then, subjective evaluation was experimented by the semantic differential method. The results are as follows: (1) In respect of evaluation un the mood both luminous environments that have each different character of space at evaluated by the three factors; activity, comfort and quality. (2) In respect of evaluation on the behavior, three factors, work, relaxation and entertainment are selected in the residential space and two factors, work and non-work are selected in the office work space. (3) In the residential space, activity is very important factor that affects on three behaviors, work, relaxation and entertainment. In the office work space, activity affects on work and quality affects on non-work.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.32 no.5
• /
• pp.43-51
• /
• 2004

Recently, the importance of choosing correct pavement materials has been increasing in urban spaces and streets. Much research regarding the pavement theory and construction method have been conducted, but analysis in terms of human psychological character has not yet been performed. The purpose of this study is to investigate the psychological characters to 12 pavement materials, that are commonly used in our urban spaces and streets. The results of the psychological character for each pavement material can be summarized as follows: 1. The psychological characters to each pavement material were as follows: ① Clay embodies a natural, traditional, soft and intimate psychological character; ② Pebble stone has a natural, hard, cool and intimate psychological character; ③ Turf grass incorporates an intimate and soft psychological character; ④ Ceramic brick has an artificial and hard psychological character; ⑤ Tile pavement has a modern, artificial, hard and cool psychological character; ⑥ Water permeable concrete has a modern and artificial psychological character; ⑦ Flag stone has a natural psychological character; ⑧ Granite has a modern and artificial psychological character; ⑨ Portland concrete has an artificial and hard psychological character; ⑩ Small compacted brick has an artificial, dynamic and modern psychological character; ⑪ Wood block pavement has a natural and traditional psychological character; ⑫ Asphalt concrete pavement has a modern, hard and artificial character. 2. On the results of the cluster analysis regarding psychological indexes for 12 pavement materials, pavement materials were categorized in 3 clusters. Among them, one cluster was mainly used as the most popular pavement material in our urban spaces and streets. From this point of view, psychological character for pavement material in our urban spaces and streets was not as various as we expected. 3. In conclusion, the proper selection of pavement materials was very important and the factors affecting the human psychological character should be considered in the design of urban spaces and streets.

• The Research Journal of the Costume Culture
• /
• v.15 no.3 s.68
• /
• pp.496-509
• /
• 2007

The purpose of this research is to find out the effect of a chromatic Korean jacket and an achromatic Korean skirt on the visual image of a traditional Korean dress wearer. This experiment was designed to the 3 factors which were composed of 3 colors(red, yellow, green), 4 jacket tones(vivid, light, dull, dark), and 4 skirt colors(N9, N7, N4, N2). The 288 students in Gyeongsang National University assessed the 48 stimuli which wear variously incorporated with colors and tones by a semantic differential scale of 7-point: The results of the study were as follows. Image factors of stimuli are youth and activity, gracefulness, visibility, and tenderness. Among these, youth and activity factors, and gracefulness factors proved to be important. The colors and tones of a jacket and a skirt used in this experiment showed that the colors and tone had an effect on dimension of 4 images by interacting of two valuables or working independently. While a yellow jacket with vivid and a white(N9) skirt had a significant effect on youth and activity factors, a red jacket and a dark- gray(N4), -black(N2) skirt were evaluated as a graceful image. In the red jacket case, a visible factor was considerably different according to skirt tones. Only jacket tones worked as a striking clue in a tenderness factor.

• Archives of design research
• /
• v.14 no.1
• /
• pp.27-34
• /
• 2001

In order to design the products that impression or emotional taste influence the purchase, feedback is necessary as useful data for better idea sketches through users emotional evaluation in early stage of design process. On the other hand, it was required to make judgments individually in previous image evaluations for emotional evaluations such as semantic differential method (SD method) that objects have been considered as classified tendency. However those SD methods are not enough to reflect flexible human capability with similarity judgment in object perceptual process. Therefore, this study proposes a classification of stimulus based on intuitive judgment and a hierarchical image evaluation method based on analysis of hierarchical process and fuzzy integration. The evaluation will be conducted through the order of process, intuitive classification of objective stimulus and items, definition of representatives in each class. Evaluation for each image of the stimulus, calculation of prior raking based on fuzzy integration. The evaluation supportive software is developed to conduct this evaluation process under interactive environments.

• Archives of design research
• /
• v.21
• /
• pp.195-204
• /
• 1997

This study is the comparative analysis of the image structure young korean and Japanese on the present day consumer goods. Korean young men and women have image structure with 3factors of "minute-simplicity" , "practical-nan-practical ", "light-heavy", Japanese young men have those with, "light-heavy", "gay-quiet", "graceful-unstylish". And Japanese young women have those with, "gay-quiet", "light-heavy", "graceful-unstylish". Korean men and women have the same image structure. While Japanese men and women have different image structures. Korean young men and women are sensitive to decoration elements of consumer goods. Japanese young women are also sensitive to the decoration element. Korean young men and women and the Japanese young women seem to grasp their image on the consumer goods at the level of recognition, However, Japanese young men seem to grasp their image on the consumer goods at the level of sense of value.er, Japanese young men seem to grasp their image on the consumer goods at the level of sense of value.