Archives of design research (디자인학연구)
- Volume 21
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- Pages.195-204
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- 1997
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- 1226-8046(pISSN)
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- 2288-2987(eISSN)
A Comparative of the Image on the Consumer Goods by Korean and Japanese-On the example of Glasses, Small Camera, Shaver-
소비재 조형에 대한 한.일 이미지 비교-안경, 소형카메라, 전기면도기의 사례를 중심으로-
Abstract
This study is the comparative analysis of the image structure young korean and Japanese on the present day consumer goods. Korean young men and women have image structure with 3factors of "minute-simplicity" , "practical-nan-practical ", "light-heavy", Japanese young men have those with, "light-heavy", "gay-quiet", "graceful-unstylish". And Japanese young women have those with, "gay-quiet", "light-heavy", "graceful-unstylish". Korean men and women have the same image structure. While Japanese men and women have different image structures. Korean young men and women are sensitive to decoration elements of consumer goods. Japanese young women are also sensitive to the decoration element. Korean young men and women and the Japanese young women seem to grasp their image on the consumer goods at the level of recognition, However, Japanese young men seem to grasp their image on the consumer goods at the level of sense of value.er, Japanese young men seem to grasp their image on the consumer goods at the level of sense of value.
현대 소비재의 조형 이미지를 한국과 일본의 양국 젊은 세대를 놓고 비교 분석하였다. 그 결과로 한국 젊은 남성과 여성들은